Xiaomi’s new SUV YU7 debuted, and it is estimated that it will be sold at 250,000, aiming at the medium and large markets.

If you want to choose one of the most impressive new energy vehicles in 2024, I believe many netizens will directly associate it with "Xiaomi SU7", because this is the first new car under Xiaomi’s banner, which was officially launched at the end of March this year. With its exquisite appearance, strong stacking and pricing starting at 215,900 yuan, it has shown strong competitiveness and thus triggered a very high market fever.

As of the beginning of this month, it has been sprinting to deliver 130,000 units throughout the year, and its popularity can be imagined. The excellent market performance of this model has also made many netizens full of expectations for Xiaomi’s follow-up new car.

Today, Xiaomi’s second new car is here!

On the evening of December 9, without warning, Xiaomi suddenly officially announced the second new car, targeting medium and large SUVs. The new car was named "YU7", which is directly pronounced as Y-U-7, and it is expected to be officially launched in June and July next year.

Judging from the official poster, the appearance of Xiaomi YU7 continues the design language of SU7, but the details are different. More than half of the front license plate is placed on the air intake grille, and many sports elements are integrated into the left and right sides of the front and the side waist, equipped with meter LED dot matrix headlights; The through LED taillights are reserved at the rear of the car, and the bottom is designed with sports and fashion elements, combined with water-cut body lines and large-size five-star wheels. The whole car looks full of details and its value is quite outstanding.

It is worth noting that at present, the Ministry of Industry and Information Technology has publicized the parameter information of Xiaomi YU7. This new car has a length, width and height of 4999x1993x1600mm and a wheelbase of 3000 mm. It is equipped with dual motors, with a power of 220kW/288kW, a maximum speed of 253km/h, a curb weight of 2405kg and a total weight of 2855kg.

In detail, Xiaomi YU7 has a front tread of 1694mm, a rear tread of 1700mm, a front suspension of 983mm and a rear suspension of 1016mm, supports anti-lock braking system, provides various rims, and supports four kinds of tyre size, 245/55R19, 245/50R20, 245/45R21 and 275/40R21, as shown in the official poster.

From the information exposed by Xiaomi YU7, it can be seen that this new car has many similar designs with SU7, which can almost be understood as an enhanced version of SU7. Perhaps the connection between them, like the connection between Tesla and SU7, means that the pricing of YU7 will not be much higher than that of SU7.

Regarding the selling price, some bloggers launched "How much do you want Xiaomi YU7 to sell?" In the voting activity, 20,000 people participated in the voting, of which 250,000-300,000 yuan won about 70% of the votes, which also revealed consumers’ price expectations for YU7 to some extent.

In addition, the official appearance of Xiaomi YU7 has also brought problems to netizens. Some netizens have raised questions. Since it will be released for about half a year, why did it appear so early?

In this regard, Lei Jun publicly stated: "Why is it publicized so early? We hope that the YU7 test vehicle can remove the heavy camouflage as soon as possible, which will help us to do more comprehensive and detailed long-term large-scale tests to ensure product quality and make better products. "

The author believes that such "winning numbers Operation" revealed three news.

First of all, Xiaomi is quite confident in YU7, even if he gives his opponent enough time to think about countermeasures, he doesn’t care; The second is to retain potential users in advance. At the end of the year, many car dealers are sprinting for performance. At this time, YU7 officially appeared, which can make some consumers wait until June and July next year to make a decision; Thirdly, although SU7 has laid a good foundation for the intelligent driving data of the new car, the capacity planning of YU7 still needs some time, so as to ensure that it can appear in a more perfect posture.

Generally speaking, Xiaomi Automobile has made its mark in the industry. The first new car SU7 is locked in the medium and large car market, and its current sales performance is excellent. It will complete the delivery of 130,000 units this year. The second new car YU7 is now officially unveiled, targeting the medium and large SUV market. It is planned to be listed in June and July next year, and it is expected to show a good cost performance. This is undoubtedly good news for users who are waiting for the new Xiaomi SUV. Wait and see.