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Science and technology promote the sharing of talents, help the integration of digital technology and bring new opportunities for cultural development.

Our reporter Yang Li Gao Qian
Yesterday, the 2022 Beijing Cultural Forum held a sub-forum on the integration of culture and technology. Guests from all walks of life talked about the integration of culture and technology, especially the new opportunities brought by digital technology to cultural innovation and shared development.
Ultimate creativity needs technological empowerment
"At the opening ceremony of the 2008 Olympic Games, we adopted the sea of people tactics, and more than 17,000 actors were uniform, showing our splendid civilization of more than 5,000 years. Thousands of people are like a person performing. At that time, we were eager to show the world what we have and who we really are. " After 14 years, Sha Xiaolan, the chairman and general manager of Beijing Fengshang Century Culture Media Co., Ltd., who was the director of the closing ceremony of the Winter Olympics, deeply felt that with the continuous development of China’s comprehensive national strength and the continuous improvement of its international status, "by the opening ceremony of the Winter Olympics in 2022, we don’t have to say who we are, but we become more confident. We can get more reputation than the opening ceremony of the 2008 Olympic Games with only 3,000 actors. The most important thing for China artists to tell about contemporary culture and aesthetics with such confidence is to rely on technology to empower them. " Sha Xiaolan said.
Among the technology enterprises that serve artists’ creativity in the opening and closing ceremonies of the 2022 Beijing Winter Olympics and Paralympic Winter Games, there is BOE Technology Group Co., Ltd. BOE helped to build the main torch and part of the ground screen performance system with ultra-high-definition LED and Internet of Things technology, and realized the ultimate creativity of the main creative team "a diamond-like snowflake" and "a crystal romantic and beautiful ice", presenting a brand-new audio-visual feast with a sense of science and technology, three-dimensional, dynamic, aesthetic and experience for the whole world. Chen Yanshun, chairman of BOE Technology Group Co., Ltd. believes that digitalization is the foundation of cultural industry reform, and the whole chain of cultural supply system, media system and demand system and the digitalization of all factors are the premise and foundation of cultural industry reform. Interaction is the characteristic of cultural industry scenes. The interaction between large screen and small screen, inside and outside the screen, and between people and content is replacing the traditional one-way content presentation and becoming an important feature of digital scenes of thousands of cultures. Immersion is the direction of cultural industry integration. People are pushing to build an immersive Internet of Things integration experience with seamless connection between the physical world and the digital world through technologies such as 5G+8K, XR, AI and IoT.
Cultural sharing is inseparable from data sharing.
"Cultural big data is not only a technological revolution, but also an economic change, and it is also an innovation in national governance." Qi Shuyu, a professor at the Central Party School (National School of Administration), proposed that the construction of cultural big data should adhere to the concept of data openness and sharing. The State Council released the "14th Five-Year Plan for Digital Economy Development" at the beginning of this year, which mentioned that data elements are the core engine of digital economy. In the era of digital economy, big data has become a core factor of production. "According to the calculation of International Data Corporation, by 2025, the total amount of data owned by China will account for 27.8% of the world, much higher than the 17.5% of the United States, which means that the conditions for building the world’s leading big data factor market are already in place." Qi Shuyu said, therefore, as long as we have an open mind, innovative courage and solid work, we will certainly be able to realize the transformation from a data power to a data power. Qi Shuyu pointed out that open data is to let the public share data better and maximize data efficiency. At the same time, it is necessary to further improve the convenience of data use and reduce costs.
The construction of cultural big data system is a long-term and systematic project, and it is also a project that benefits the people. Wan Jie, chairman of Yachang Culture Group, who is taking part in this vast project with practical actions, said that the foundation and premise of cultural big data construction is to complete digital collection. "This is not simply to move all kinds of cultural content and services from offline to online. In order to penetrate the data centers of various cultural institutions and establish a unified national public cultural digital management system, an important prerequisite is to achieve standardization. We must study and formulate corresponding standards in data collection and processing, transaction distribution, transmission and storage, and data governance." Wan Jie said that with the foundation of digital collection, a more convenient way of artistic communication can be formed. "The premise of enhancing cultural self-confidence is to understand the national culture, which requires excavating the digital knowledge content and systematically drawing the digital knowledge map of public culture through deconstruction, reconstruction, labeling and correlation." Wan Jie said that this requires many efforts. For example, Qi Baishi’s research project created by Yachang and Beijing Painting Academy has established a comprehensive and professional artist literature system by systematically sorting out the artist’s life, memorabilia, work transactions, exhibitions and publications. Through the way of knowledge map, the accurate retrieval, comprehensive summary and visual presentation of knowledge content are realized.
Integrated development needs compound talents
In the round-table dialogue, Wu Tian, vice president of Baidu Group and deputy director of the National Engineering Research Center for Deep Learning Technology and Application, said that the cross-border integration of culture and technology urgently needs compound talents to play a bridge role. "Science and technology workers and cultural workers are two different ways of thinking, and there are no small differences in thinking habits and language systems. We need to understand each other more deeply, find the key and solve problems together." Wu Tian believes that this will be a relatively long-term process. "We need to cultivate cross-border compound talents, not only to understand the key issues of the industry, but also to understand and introduce new technologies. At the same time, scientific and technological workers should also strengthen the study of relevant cultural knowledge and the construction of thinking mode, which is conducive to cross-border integration. "
The virtual film and television production platform provided by Beijing Xingguang Tuocheng Cultural Industry Group deeply feels that compound talents can maximize the efficiency of integrating culture and technology in actual operation. Chen Yang, the chairman of the group, said that in the process of promoting the construction of a national cultural center in Beijing, attention must be paid to the production of fine literary and artistic content, but the form of film and television recording that required a lot of venues and a lot of construction in the past was no longer in line with the development orientation of the capital. Virtual digital scene shooting will be widely used, which requires practitioners to have a more unconstrained imagination and a deeper grasp of the laws of technology and literary creation.
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Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  In the 2024 annual speech, Lei Jun reviewed the story of building a car for three years. In the One more thing section, he said that his goal is to become the top 5 car factories in the world in 10 to 15 years. This requires Xiaomi Auto to confront the world’s top car companies on the world’s peak track, that is, the North Ring Road in New Bogeling.

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  Conquering New Bogeling North Ring Circuit and becoming the fastest four-door tram is the mission of Xiaomi SU7 Ultra prototype released today. Let’s take a look at this ultimate performance machine.

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  In terms of space, the three-dimensional length, width and height are 5260mm, 2064mm and 1406mm, respectively, and the wheelbase is 3000mm, which is 300mm longer, 101mm wider and 34mm shorter than Xiaomi SU7 in size, making it shorter and wider.

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  In terms of power, the combination of three motors, two V8s+one V6s is used, with a total power of 1548ps, which exceeds the super-running, bringing 0-100km/h acceleration of 1.97s (including the start time), 0-200km/h acceleration of 5.96s, 0-300km/h acceleration of 15.07s, and the top speed of 350km/h.

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  In order to meet the long-term high-power output of the track, Contemporary Amperex Technology Co., Limited Kirin 2nd generation battery pack dedicated for the track is used, with a charging rate of 5.2c, a maximum discharge power of 1330kW and a discharge power of 800kW when the battery is 20% low.

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  Braking performance is also at the track level. The maximum deceleration of kinetic energy recovery is 0.6g, which is more than 2.36g in the extreme speed state, and the stopping distance of 100% braking is 25m, with the special brake calipers, brake discs and brake pads for the track.

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  In order to become the fastest four-door tram in New North, Xiaomi SU7 Ultra pursues extreme lightweight and uses a full carbon design. Front lip, bumper, fender, side skirt, side wall, rear bumper, diffuser, tail wing, roof, front and rear machine covers, 24 parts in total, achieving a vehicle weight of 1.9 tons, which is lower than the current 1.96 tons.

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  A large number of aerodynamic components not only make the car look sharp and domineering, but also are just the opposite of the ordinary electric car’s low wind resistance to optimize the battery life. The aerodynamic components of the track machine can provide the car with a maximum downforce of 2145kg, which exceeds the weight of the car. Theoretically, it can run backwards on the ceiling at extreme speed.

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

  Lei Jun said that the impact on New North is divided into two steps. First, the prototype will be used to pick the non-production lap list in early October and challenge the production lap list in 2025. "The challenge is the dream of our millet. There is a big gap between us and Porsche, but it doesn’t matter. As long as we start to catch up, we are on the way to winning. "

Xiaomi SU7 Ultra Prototype Releases New North Challenge Porsche

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Ding! "You have become a micro-loan experience user, and you can get a quota of 30,000 to 300,000". Don’t worry, it may be a scam!

Hello, everyone, I am Xiaoqiang, Xiaoqiang who is at the turning point of entrepreneurship. If I want to describe my recent state in one word:
"Fang"
Very suitable
Today last year, I settled down in a pioneer park in Shenzhen with my dreams and feelings. The newly "born" App is in a good situation. Unexpectedly, the dream in 2020 woke up earlier than in previous years, and an epidemic almost extinguished my entrepreneurial enthusiasm.
"The pig I raised for more than a year was forced to fall from the tuyere and died."
Maybe God heard my heart. In the middle of the night, my mobile phone suddenly rang. When I saw the news, I was moved. ……
The real story has to start with receiving this news. ……
Excited heart, trembling hands, and I was in urgent need of capital turnover. I didn’t have time to think about how personal information was leaked. I clicked on the download link of "Micro-loan App" on my mobile phone.
All the way unimpeded, even feel one step closer to the peak of life, the "hey" in my mind? Isn’t there no independent App for micro-loans? " The voice was quickly forgotten. After the download was successful, I looked at the keywords such as "zero mortgage", "no guarantee", "maximum amount of 300,000" and "daily interest rate of five ten thousandths", and my heart rate was a little higher now. A grind one’s teeth and stamp one’s foot, "well, I’ll borrow!" "
However, although downloading is easy, registration is not easy, and a series of tedious operations such as submitting personal ID card and mobile phone number almost dissuaded me. But on second thought, the more complicated it is, the safer it is, and the more you love to do things, the better it is, indicating that this platform is reliable!
When I received the reminder that the account in the App had reached 200,000 yuan, my sky and stars were lit up.
It’s on, and it’s in the account, but there is a big bug in the withdrawal process, always prompting the password error, which leads to the direct freezing of the account. Even though my heart is as big as mine, there is a trace of worry at the moment. "Supposedly I have such a good memory that I can’t remember it wrong?"
No, you can’t watch the cooked duck fly away. Wit, for example, I quickly contacted the "customer service" according to the App prompt. After communication, I was told that it is ok to unlock, and I only need to pay the unlocking fee, deposit, pledge and other fees of 5% of the loan amount first, dear.
Seeing that the loan is coming, I am not good at "dropping the chain" at this time, so I have to pay a series of fees through bank transfer under the guidance of "customer service" in the App.
I was so anxious that I lost a handful of my hair. In the end, I failed to withdraw the loan successfully.
After countless psychological constructions, I finally convinced myself that I was cheated..
I’m the cooked duck, but I just can’t fly away from the liar.
Then why write this letter? The reason is simple, I don’t want more people to be cheated. Everyone must learn from my blood and tears and don’t be cheated again!
At the moment, Brother Yi had to shed two tears.
I didn’t expect someone to imitate the face of micro-loan
And pretend to be a micro-loan to cheat
Next, we will talk about the phenomenon of loan fraud.
And launched a series of profound discussions.
Also share it here.
▎ For everyone to "avoid the pit" ▎
Round1 liar has a deep routine, one pit at a time.
It is said that liars have deep routines, which I didn’t expect. Can you disassemble the tricks of the liar?
I’m telling you, this con artist routine is the same as love rat’s. ……
1. Lead a gentleman into the urn: Liars usually push loan information through fake websites, fraudulent text messages, etc., and use gimmicks such as zero mortgage, no guarantee and high quota to lure the target victims with tight funds to take the initiative to deliver them to their homes.
2. Confuse the fake with the real: Liars usually package themselves as formal lending companies, ranging from trademarks, homepages and customer service pages to registration processes, SMS verification, loan agreements and contract seals, all of which can confuse the fake with the real, making it difficult for victims to distinguish the authenticity and step into the trap.
3. Gain trust: After you formally take the bait, the scammer will set up a series of complicated operations such as uploading ID card, bank number and SMS verification to steal the victim’s personal information and reduce the victim’s vigilance.
4. Play hard to get: The scammer will first display the loan amount in the victim’s App account, and then set bugs such as password errors when you try to withdraw. At this time, you will use the unlocking fee, deposit, pledge money, etc. to trick the victim into transferring money. When you are full of expectations, the scammer has already "retired".
Round2 loan is easy, look for micro-loan
I’ve seen fakes. Can you introduce me to the real and reliable micro-loan principal loan?
If you say this, I’ll be refreshed. ……
1. Micro-loan is a micro-credit product under Weizhong Bank. At present, there is no independent App, and the official invitation system is adopted. Invited users can see the entrance in WeChat payment and mobile QQ wallet. I hope that everyone will look for the official loan channel, and then see the one that allows you to download the App.
2. More official information can be obtained through micro-credit WeChat service number, micro-credit community subscription number, micro-credit official Weibo, Weizhong Bank and micro-credit official website. (No intention of advertising)
3. If you have any more questions, you can contact the customer service directly through the intelligent customer service of the micro-credit WeChat service number and the official hotline of Weizhong Bank 95384, and answer any questions.
Round3 tips, specializing in liars.
I finally met you, but I’m glad I didn’t give up. Do you have any loan advice for me?
I hope you don’t dislike my old mother’s warm reminder:
1. Any individual or organizationIt is fraud to claim that micro-credit can be opened by paying.
2. Micro-creditThere is no room for human operation.
3. In addition to interest, micro-loanNo other fees are charged.
4. If you encounter any suspicious information, call as soon as possible.Official contact hotline 95384.
5. If fraud has caused loss of information and money, immediatelyCall the police!
The next time you receive some information, you must think twice before you do it, so that the tragedy of "the heart is naturally cold" will not be staged again!
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TVB "Love Against the Third Edge" Highlights: Ouyang Zhenhua Crosses Aiguan Yonghe III

According to Hong Kong media reports, Guan Yonghe has been away from the screen for three years. What attracts her to the new TV drama "Love Against the Third World"? In the play, she has a thousand-year-long love affair with Ouyang Zhenhua, the best partner on the screen, but because of Huang Zhixian’s curse of love into hate, Guan Yonghe III will die at Ouyang Zhenhua’s hands, and the tragedy keeps repeating. Guan Yonghe recently joked that 7-year-old Nannan was very unhappy to know that she would "die three times" in the play, but Nannan can rest assured that the curse can be successfully broken in the end, and the ending will be happy!

"Love Against the Three Worlds" once again matches the two great drama people Guan Yonghe (Sister E) and Ouyang Zhenhua to cooperate, and the producer Zhuang Weijian reveals how to impress Sister E. "The first step to attract Sister E is to think about what roles she has not played, and think of everyone’s sister in the 1950s. Then, the idea is to use a thousand-year love story as packaging, calculate that the Song Dynasty is suitable for the age, set her to play an ancient female bachelor, and then arrange for her to die 3 times at the hands of her lover, so that she can perform 3 different stories.

Sister E was moved by the role

"Giving" is the theme of "Love Against Three Worlds". Zhuang Weijian said: "If you like someone, you will give everything for him, including your life." Guan Yonghe is in the play.

The story begins with an intelligence inspector Yuan Jinchang (Ouyang Zhenhua) murdering his girlfriend Yang Xixue (Guan Yinghe) by mistake. When he is heartbroken, his out-of-body soul travels back to the Song Dynasty, clinging to Kaifeng Mansion Yin Baozheng (Ouyang Zhenhua), and is shocked to see Han Shuangshuang (Guan Yinghe), who looks the same as Xixue, appear in front of him. Bao Zheng finds out that Han Shuangshuang was originally a princess, but was framed by the villain Gao Ji’an (Huang Zhixian). Bao Zheng is forced to kill Han Shuangshuang with tears.

Millennium Love Story

Jin Chang’s soul also fell out of his body again in the 1950s, becoming the once-famous Inspector Hua Longbiao (Ouyang Zhenhua). Under the arrangement of his long-time marriage, he meets another gangster sister-in-law Tian Qiufeng (Guan Yinghe) like Xixue. Not only does Qiufeng have no memory of him, but Qiufeng regards him as his husband’s enemy. In order to get rid of his fate, Long Biao keeps investigating the truth and accidentally learns that dancing girl Lin Yanfang (Zhu Chenli) and her boyfriend Yuan Gui (Ao Jiannian) are his biological parents, and all the conspiracies are arranged by Tian Qiuyan (Huang Zhiwen), Qiufeng’s sister. Tragedy occurs again, and Long Biao accidentally kills Qiufeng again. Jin Chang’s soul returned to modern times. In order to protect Xixue and escape the curse, he was determined to find the person who reincarnated the curse, but he was shocked to learn that he was the initiator of all the tragedies… "

A happy ending at the end

Zhuang Weijian’s deconstruction of the curse began in the Song Dynasty, when "Guan Yonghe played Han Shuangshuang, a female bachelor in the Song Dynasty, and he was in love with Bao Zheng when he cooperated with Bao Zheng to investigate the case. The priest Gao Jian (played by Huang Zhixian) has always wanted to marry Shuangshuang, but was blocked by Bao Zheng and resented. In order to protect Bao Zheng, Shuangshuang was forced to take a poisonous oath. In this life and the next, he will break his oath and die in the hands of his beloved man, but in the end there will be a warm ending."

Ouyang Zhenhua played the law enforcer in the third generation, "He is a police officer in modern times; he turned into Bao Qingtian in the Song Dynasty; in the 1950s he turned into a corruption detective Hua Longbiao, and finally discovered his conscience, and taught his father Ao Jiannian to establish an ICAC. Guan Yonghe played the news live streaming host, the princess of the Song Dynasty, and the sister-in-law of the underworld in the 1950s in the third generation, and he played a lot. Ouyang Zhenhua played the modern investigation method of Bao Zheng in the Song Dynasty to try two well-known cases, including the tanuki cat changing the prince and the trial of Wu Pen. Guan Yonghe and Ouyang Zhenhua have been partners for many years, and they have a good understanding, which has created a lot of sparks."

How to Die 3 Times

Guan Yonghe is addicted to drama this time, and she likes many dramas very much. "I already found it very attractive when I read the script. I have never played the role of everyone’s sister in the 1950s, but I am not really the sister of everyone in the underworld, but the sister of many young people and sisters. It’s just that her husband is a member of the underworld, and she is Sister-in-law, and Ouyang Zhenhua will chase each other in the middle. I am going to die 3 times in the play, and the screenwriter spent a lot of time trying to kill me! I also like to watch Zhu Chenli and Huang Zhiwen dance. They practice hard and come out with good results. Zhu Chenli and Ao Jiannian’s emotional drama is also very touching. After giving birth to Ouyang Zhenhua, Zhu Chenli left to pursue her dream, and when she was old, she met Ao Jiannian again in the nursing home. Ao Jiannian fantasized about the scene of the two dancing when they were young, and then dying of old age. As for my vow of love, it was out of Huang Zhiwen’s resentment. The priest she played did a lot of tricks behind her back, and finally see how to untie it. Everyone pay attention to watch! "

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What do you mean by three insurances and one gold?

In today’s workplace and social life, "three insurances and one gold" is a common vocabulary, but do you really understand its meaning?

First of all, the "three insurances" in "three insurances and one gold" usually refer to pension insurance, medical insurance and unemployment insurance.

Endowment insurance is a kind of social insurance system established to ensure the basic life of workers after they reach the working age limit stipulated by the state to terminate their labor obligations or quit their jobs because of old age. Its purpose is to enable workers to have a stable source of income and maintain a basic standard of living after retirement.

Medical insurance, on the other hand, is a kind of material help given by the state or society to pay medical expenses and reduce the economic burden when workers are sick or injured accidentally. Through medical insurance, people can get timely and effective treatment when they are sick, without worrying too much about medical expenses.

Unemployment insurance is a system that provides material assistance to workers who have temporarily interrupted their sources of livelihood because of unemployment to ensure their basic livelihood, and creates conditions for their re-employment through professional training, job introduction and other means.

And "one gold" refers to the housing provident fund. This is a housing security system, which is jointly paid by units and employees. Housing provident fund can be used for employees to buy, build, rebuild and overhaul their own houses.

Let’s use a table to show more clearly the relevant information of "three insurances and one gold":

It should be noted that the deposit ratio of "three insurances and one gold" may be different due to the nature of the region, unit and policy adjustment. At the same time, "three insurances and one gold" is of great significance to workers. It not only provides basic living security and welfare for workers, but also is an important support for social stability and development. For enterprises, paying "three insurances and one fund" for employees according to law is not only a legal obligation, but also an important means to attract and retain talents.

In a word, understanding the meaning and function of "three insurances and one gold" is very important for every worker and employer, which is helpful to better plan personal career and human resource management of enterprises.

(Editor: Zhang Xiaobo)

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

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The top three box offices in the mainland gathered in Wong Kar-wai, Beijing International Film Festival to announce the award criteria.

1905 movie network news   On the evening of April 15th, the 8th Beijing International Film Festival officially kicked off. Fifteen films from 19 countries and regions, including China, will compete for this year’s Tiantan Award. At the opening ceremony, Vice Minister Publicity Department of the Communist Party of China, Shen Haixiong, director of the Central Radio and Television General Station, Du Feijin, director of the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China, and other leaders came to the scene. At the same time, Wong Kar-wai, chairman of the jury of the main competition unit, appeared with six judges: American film director jonathan mostow, China actor Duan Long, Polish composer and producer Jan A.P. Kaczmarek, Romanian film director Karin Peter noetzel, Swedish film director and screenwriter Ruben Ostlund and China actress Shu Qi. In addition, Jason Wu, Lin Chaoxian, Chen Sicheng, Xú Zhēng, Zhang Hanyu, Claudia, Celina Jade, Wang Leehom, Karen Mok, Yu Wenle, Kolo Moritz, Chen Jianbin and Judy Meng were also present to help out. Zhao Lixin, Zhang Weijian, Lan Yu and Li Kun co-chaired the opening ceremony of the day.

 

China’s top three movie box office creators officially launched the "Tiantan Action"

 

In recent years, China movies have been constantly achieving self-breakthrough, and the box office figures have hit record highs. As the top three movie box offices in mainland China, director Jason Wu, director Lin Chaoxian, starring Zhang Hanyu and director Chen Sicheng completed a rare gathering at the opening ceremony of this year’s Beijing International Film Festival.

 

At the scene, several filmmakers first shared their feelings in film creation. Jason Wu still remembers that at this time last year, he stood on the stage of the Beijing International Film Festival and recommended the unreleased Wolf Warriors 2. He said with emotion: "Our film completed 4,077 shots, and the audience gave me 159 million people to watch movies. The former figure represents the craftsman spirit of our filmmakers, and the latter figure represents the recognition and support of the audience. As long as the audience likes it, it’s worth it for the filmmakers to be bitter and tired. In the future, we will work harder and present better movies to everyone. "

"Top Three" of Mainland Box Office Gathered in Beijing International Film Festival


Lin Chaoxian and Zhang Hanyu both admitted that during the filming of Operation Red Sea, the whole crew overcame many unimaginable difficulties. But everyone is confident and dedicated to the audience with a sincere work that can represent the standard of China filmmakers. Chen Sicheng also said: "I hope to make the series a brand, and the audience’s word of mouth is more important than the box office of a movie. Thanks to the times and thanks to all the audience for their support. "

 

At present, the combined box office of the above three films has exceeded 12 billion. As the representative of the strongest IP "China Film", Jason Wu, Lin Chaoxian, Zhang Hanyu and Chen Sicheng also announced the launch of the China film "Tiantan Action" on the same day, which means that China film will continue to make efforts to move from a big film country to a strong film country. Several filmmakers also jointly issued a declaration that they will continue to make efforts for China films to go global and China culture to go global in the next decade.

 

Wong Kar-wai took the main competition judge to appear in the "Red Sea" and other excellent films to compete for the "Tiantan Award"

 

The main competition unit of the 8th Beijing International Film Festival received a total of 659 films from six continents and 71 countries and regions. After five rounds of screening, 15 films from 19 countries and regions were shortlisted for the Tiantan Award, including Operation Red Sea, 2 China films, and 13 overseas films including Indian films, British films, South African films, Iranian films, Finnish and German co-productions and Czech films. Chen Jianbin, Shawn Yue, chloe moretz and other filmmakers staged in groups and introduced these finalists.

 

The jury of this year’s Tiantan Award is chaired by Wong Kar-wai, a famous director in China and Hongkong. The members of the jury are American film director jonathan mostow, China actor Duan Long, Polish composer and producer Jan A.P. Kaczmarek, Romanian film director Karin Peter noetzel, Swedish film director and screenwriter Ruben Ostlund and Chinese actress Shu Qi. At the scene, they shared their most memorable movie moments: Shu Qi said with deep affection that the movie world is like an amusement park for her, and every moment is unforgettable; Duan Long, who has won the Best Actor Award in the International Class A Film Festival twice, thinks that he is most impressed by the mutual giving of movies and real life.

Wong Kar-wai, chairman of the jury, spoke. 

As the chairman of the jury, Wong Kar-wai made the last speech and interpreted the judging criteria of the main competition unit in the same romantic way as his film language: "My personal experience is that a good film, regardless of its theme and length, must have one thing in common, that is, the concentration and persistence of its creators. I had breakfast in the store two days ago. After drinking soybean milk, I saw two lines printed on the bottom of the bowl: I am willing to grind for you all my life. Although we all know that grinding beans and making movies are two different things, the spirit and temperament are connected. I believe that only through purity can an excellent work be achieved, so this year we will take a fancy to this purity of film art. Eight years is very young for a film festival. As a part of this year, we are happy to participate in its growth and move forward with it. "

 The crew of the opening film "Behind the scenes"


Subsequently, the opening film crew of this year’s Beijing International Film Festival also stepped onto the stage and introduced this work that is about to land in the cinema. The film was produced and starred by Xú Zhēng, with actors such as Claudia. The main creators said that the film is a combination of brain-burning, thriller, emotion and other elements, and we look forward to everyone entering the theater to challenge IQ on April 28.

 

It is reported that the 8th Beijing International Film Festival will be held on April 15th — Held on the 22nd, the awards of the main competition unit "Tiantan Award" will be announced at the closing ceremony of the 8th International Film Festival.

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China’s total economic output exceeded 110 trillion yuan! What does this mean?

  On January 17th, China’s economic report card was unveiled!

  In 2021, China’s GDP increased by 8.1% over the previous year, and its economic growth rate was among the best in the world. The total economic output reached 114.4 trillion yuan, exceeding 110 trillion yuan, reaching 17.7 trillion US dollars at the annual average exchange rate, ranking second in the world, accounting for more than 18% of the global economy. The per capita GDP was 80,976 yuan, which reached $12,551 at the annual average exchange rate, exceeding $12,000. At the end of the year, the balance of foreign exchange reserves was US$ 3,250.2 billion, ranking first in the world.

  "In the past year, through the joint efforts of the whole country, China’s economic development and epidemic prevention and control have both maintained a leading position in the world, the national economy has generally operated in a reasonable range, the main objectives and tasks of the annual development have been completed, new steps have been taken to build a new development pattern, and new achievements have been made in high-quality development. ‘ Fourteenth Five-Year Plan ’ Achieved a good start. " Ning Ji Zhe, director of the National Bureau of Statistics, said.

  What about 8.1%?

  In March last year, the "Government Work Report" adopted by the Fourth Session of the 13th National People’s Congress put forward the main expected goals of economic and social development in 2021. According to the statistics released on the 17th, the main expected goals have been fully achieved, and the 14th Five-Year Plan has made a good start.

  The economy grew rapidly.In 2021, the economic growth rate will be 8.1%, which is higher than the expected target of more than 6%.

  "The economic growth rate in the first, second, third and fourth quarters was 4.9%, 5.5%, 4.9% and 5.2% respectively. The average economic growth rate in the fourth quarter was higher than that in the third quarter, and the economic operation was generally stable." Ning Jizhen said.

  Employment is generally stable.In 2021, 12.69 million new jobs were created in cities and towns, achieving the expected target of more than 11 million. The national urban survey unemployment rate averaged 5.1%, which was lower than the expected target of about 5.5%.

  Consumer prices rose moderately.In 2021, the consumer price will increase by 0.9% over the previous year, which is lower than the expected target of about 3%.

  The balance of payments is basically balanced.At the end of 2021, the balance of China’s foreign exchange reserves remained above $3.2 trillion for eight consecutive months.

  Residents’ income growth is basically synchronized with economic growth.In 2021, the per capita disposable income of the national residents increased by 8.1% compared with the previous year, with an average increase of 5.1% in two years, which was basically in sync with economic growth and met the requirement of steady growth of residents’ income.

  Energy consumption per unit GDP decreased.According to preliminary accounting, the energy consumption per unit GDP in 2021 will decrease by 2.7% compared with the previous year, which is close to the expected target of reducing by about 3%.

  While the economic operation is generally stable, high-quality development has also achieved new results.

  The kinetic energy of innovation was effectively enhanced, and industrial upgrading continued to advance.In 2021, the expenditure on research and experimental development (R&D) of the whole society increased by 14.2% over the previous year, and the growth rate was 4 percentage points faster than that of the previous year, continuing the growth trend of more than double digits since the "Thirteenth Five-Year Plan"; The ratio of R&D expenditure to GDP reached 2.44%, an increase of 0.03 percentage points over the previous year; The added value of the equipment manufacturing industry above designated size increased by 12.9%, which was 3.3 percentage points higher than that of all industries above designated size; Investment in high-tech industries increased by 17.1% over the previous year, with an average increase of 13.8% in two years, 9.9 percentage points faster than the total investment.

  The reform and opening up have been steady, and foreign investment and foreign trade have reached new highs.With the deepening of economic system reform, the vitality of development is further stimulated. By the end of 2021, the total number of market players in China exceeded 150 million, including more than 40 million enterprises and more than 100 million individual industrial and commercial households. In 2021, in dollar terms, China’s trade volume reached 6.05 trillion US dollars, and its share in the world market continued to increase. The actually used foreign capital was 1,149.4 billion yuan, up by 14.9%, and the scale of foreign investment reached a new high.

  What does 110 trillion yuan mean?

  Last year, China’s total economic output reached 110 trillion yuan, and its per capita GDP is expected to exceed 12,000 US dollars, which is close to the threshold of high-income countries of the World Bank. What does this mean for China?

  "This is indeed a.A landmark event.Ning Jizhe said that in the past year, China’s economic aggregate scale and GDP per capita level continued to increase, which means that China’s comprehensive national strength, social productivity and people’s living standards have been further improved, which also means that China’s development foundation is firmer, conditions are better and motivation is more sufficient, and it also contributes to global development.

  110 trillion yuan means that China’s comprehensive national strength has been further enhanced.In 2021, China’s GDP will increase from 101 trillion yuan to 114 trillion yuan, with an increase of about 13 trillion yuan. This increment is equivalent to US$ 2 trillion at the average annual exchange rate, which is equivalent to the annual economic aggregate of a relatively large major economy in the world. If the appreciation of RMB is taken into account, the calculated increment is as high as $3 trillion according to the two-year economic aggregate.

  At the same time, the added value of all industries and manufacturing industries in China has been ranked first in the world for more than ten years. Trade in goods and foreign exchange reserves rank first in the world, and the scale of service trade, foreign investment and domestic consumption market ranks second in the world.

  "China’s per capita GDP exceeds 80,000 yuan, which is converted into 12,551 US dollars at the average annual exchange rate. Although it has not yet reached the lower limit of the per capita level of high-income countries, it is approaching year by year. According to preliminary estimates, the world’s per capita GDP in 2021 is about 12,100 US dollars, and ours is 12,500 US dollars, which has exceeded the world’s per capita GDP level. " Ning Jizhen said.

  110 trillion yuan means that China’s social productive forces have been further improved.In 2021, China’s total grain output was more than 1.3 trillion Jin. According to world statistics, grain output ranked first in the world, and seed cotton, peanuts (one of the main sources of oil), meat, tea and fruit all ranked first in the world. The output of more than 220 major industrial products ranks first in the world. By the end of 2021, the effective number of invention patents in China was 3.597 million, and the number of high-value invention patents per 10,000 population reached 7.5, an increase of 1.2 over the previous year, and the scientific and technological strength was also significantly enhanced.

  110 trillion yuan means that the living standards of our people have been further improved.In 2021, the number of new jobs in China exceeded 12 million, and the per capita disposable income of residents was 35,000 yuan, an actual increase of 8.1% over the previous year; The per capita consumption expenditure of the national residents was 24,000 yuan, a real increase of 12.6%. Engel’s coefficient reflecting the consumption structure, that is, the proportion of food expenditure in consumption expenditure decreased. In 2021, the Engel coefficient of national residents was 29.8%, which was 0.4 percentage points lower than the previous year.

  110 trillion yuan means that China’s international influence has further expanded.China’s economy has maintained rapid growth, which has boosted world economic growth. In 2020, the world economy will grow negatively, and China’s economy will grow positively, which will play a very significant role in pulling the world. In 2021, the contribution rate of China’s economic growth to world economic growth is expected to reach about 25%, which is an important force leading the recovery of the world economy.

  At the same time, China’s overall planning of epidemic prevention and control and economic and social development has made great contributions to the world.Over the past year or so, China has taken the lead in controlling the local epidemic, and insisted on "importing foreign defense and rebounding internal defense", ensuring the health and safety of 1.4 billion people, which in itself is a major contribution to the world’s anti-epidemic work. At the same time, by the end of last year, China had provided about 372 billion masks, more than 4.2 billion protective clothing and 8.4 billion human test reagents to the international community, and provided more than 2 billion doses of COVID-19 vaccine to more than 120 countries and international organizations, making it the country that provided the most vaccines to the outside world.

  What are the factors driving economic growth?

  2021 is the first year for China to build a new development pattern. In the face of the complicated and severe international environment and the frequent spread of domestic epidemics, based on the advantages of ultra-large-scale market, we will continue to deepen reform and opening up, actively unblock the internal and external circulation of the economy, and take new steps in building a new development pattern.

  The three major demands have made positive contributions to economic growth.In 2021, final consumption expenditure, total capital formation and net exports of goods and services will drive economic growth by 5.3, 1.1 and 1.7 percentage points respectively, and their contribution rates to economic growth will be 65.4%, 13.7% and 20.9% respectively.

  "Although the contribution rate of total capital formation to economic growth in the fourth quarter was negative, the investment in fixed assets in the month of December turned from decline to increase, and the planned total investment of newly started projects was 1-mdash; In December, it increased by 3.3% year-on-year, and it continued to rise in November and December, showing signs of declining to rising. " Ning Jizhen said.

  The role of the main body of the domestic macro-cycle has been enhanced.In 2021, the total retail sales of consumer goods in China exceeded 40 trillion yuan, an increase of 12.5% over the previous year; The investment in fixed assets exceeded 50 trillion yuan, an increase of 4.9%. The contribution rate of domestic demand to economic growth reached 79.1%, an increase of 4.4 percentage points over the previous year.

  "The strategy of expanding domestic demand has been implemented in depth, and the driving role of domestic circulation in economic development has been significantly enhanced. Economic growth is still driven by domestic demand. " Ning Jizhen said.

  Domestic and international circulation promote each other.In 2021, China’s total import and export of goods reached a record high, with imports and exports increasing by 21.5% and 21.2% respectively over the previous year. Both internal and external needs have played a very good role and are combined with each other.

  Production, distribution, circulation and consumption cycle are improved.In the production process, the expansion of production laid the foundation for the improvement of circulation. In 2021, the added value of industrial enterprises above designated size increased by 9.6% over the previous year, and the growth area of industrial industries reached 95.1%. In the distribution link, the growth of business income, wages and profits of enterprises is the main source of initial distribution. In terms of circulation, in 2021, China’s total social freight volume and port cargo throughput increased by 12.4% and 6.8% respectively over the previous year, and the smooth flow of freight ensured economic recovery and foreign trade. In the consumption link, the expansion of employment and the increase of income support the recovery growth of consumption. In 2021, the per capita consumption expenditure of the national residents actually increased by 12.6% compared with the previous year. Due to the great impact of the previous year, it increased by 4.0% on average in two years.

  "Faced with a complicated and severe economic environment,The fundamentals of China’s long-term economic improvement have not changed, and the favorable conditions for building a new development pattern have not changed.New economic growth points will continue to emerge. Ning Ji Zhe said that in the next step, the kinetic energy of China’s economic growth comes not only from the pull of demand troika, but also from the promotion of supply; Not only from the expansion of domestic demand, but also from the expansion of external demand; Not only from the growth of consumption, but also from the development of investment; Not only from the promotion of reform, but also from the drive of innovation."We have confidence, confidence, ability and conditions to achieve sustained and healthy economic development."

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The wild Siberian tiger entered the sheepfold and killed 22 sheep (Figure)

Special topic: picture channel

  


The sheep was eaten by the tiger, and Sun was really distressed. Peng Dan/photo


  On January 19th, a wild Siberian tiger reappeared in Hunchun, staying for 11 hours in a sheepfold near Wushe Village, Taiyang Village, Banshi Town, without any fear of gunfire. As a result, 22 sheep were killed.


  Near the ruins of Shitouhe Ancient City, Wushe, Taiyang Village, Banshi Town, there is a sheepfold containing more than 300 sheep. The owners of these sheep are Sun Mou, a professional sheep farmer. According to Sun, at 17 o’clock on January 19, he was resting in the house when he suddenly heard an abnormal noise in the sheepfold more than 10 meters away from the house, so he quickly ran out to see what had happened. It doesn’t matter at first sight. I saw an extra tiger in the sheepfold, biting a sheep’s hip. Sun was so scared that his legs were weak. After a while, he calmed down and immediately ran back to the house to call the police.


  When the police of Hunchun Forest Public Security Bureau rushed to the scene of the incident, there was already a river of blood in the sheepfold. Through the lighting facilities, people at the scene saw that it was a male Siberian tiger weighing more than 200 kilograms. The policeman sat in the car and tried to scare the tiger away by firing a gun. However, the tiger didn’t seem to be afraid. He still ate delicious food with relish until his stomach became bulging, and then he swaggered away. At this time, it was already 4 am the next day. After confirming that the tiger left, the police came to the sheepfold to check. A total of 22 sheep were buried in the tiger’s mouth, of which two were all eaten and 20 sheep were bitten off.


  According to the staff of Hunchun Forestry Bureau, the place where the Northeast Tiger committed the crime was only 10 kilometers away from the urban area, 5 kilometers away from the Hunchun Quanhe Port and 1 kilometer away from the nearby villages, belonging to the border between China and Russia. The staff of the bureau have surveyed the site and the relevant compensation matters are in progress. Reporter Peng Dan/Report

  Related links:



  • Hubei Yichang Forestry Bureau denied that the killing of the Northeast Tiger was an internal crime on December 25, 2007.

  • Photo: African lioness and Siberian tiger are pregnant with cubs for a long time, January 16, 2008.

  • [Video] The zoo involved in the killing of the Northeast Tiger was closed for rectification on December 26th, 2007.

  • The world’s largest Siberian tiger breeding base "single room" where tigers live in geothermal area January 4, 2008

  • Northeast Tiger Suffering from Cataract in Henan Zoo (Photos) January 15, 2008

  • Many traces of tiger activities were found in the protection activities of Northeast Tiger by national volunteers on January 18, 2008.

 

Editor: Zhao Deli

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Annual Report on the Communication Effect of Mainstream Media Convergence in 2020 | CTR Release

The outbreak of the epidemic has made 2020 extraordinary, which is both a test and an opportunity for traditional media. The epidemic situation has restricted the production and broadcasting methods of traditional programs, making the live broadcast and the "home economy" industry popular. Faced with a series of changes, the mainstream media responded quickly at this critical moment, changing the track, providing authoritative, accurate and comprehensive news information and targeted services, carrying forward the main theme report with innovative expressions, turning the test into an opportunity and rejuvenating on the new media platform.

Based on this background, in 2020, CTR media convergence communication effect evaluation system conducted continuous monitoring for 8 central media and 38 radio and television institutions above the provincial level, focusing on the communication effect of new media products of the above mainstream media in six major communication channels. The data shows that all major media are actively exploring innovative ways of media integration development, showing their own unique media integration development paths.

Total list of communication power of major central media networks in 2020

CTR evaluation results show that CCTV, People’s Daily and Xinhua News Agency rank among the top three in the list of convergence communication effects. By the end of 2020, the cumulative number of fans of China Central Radio and Television General Station, People’s Daily and Xinhua News Agency in new media channels (not to be re-emphasized) is above one billion. The cumulative download volume of self-owned apps by eight central media organizations has increased by 42%, with an increase of 31% only in the first half of the year. In the second half of the year, the number of fans of CCTV News and People’s Daily Tik Tok both exceeded 100 million, and the spread and influence of mainstream media in new media channels have been continuously improved, and they have continued to move forward from holding the main position of traditional channels to landing on the main battlefield of the Internet.

Note: Evaluation results of communication power of major central media networks in 2020.

The Central Radio and Television General Station has made balanced efforts in all channels, covering a wide range of communication, leading more than half of the list of sub-channels, forming a new media communication matrix with its own flagship products such as "CCTV News" and "Central Video" as the core and linking more than 200 million head and shoulder accounts to make joint efforts. The People’s Daily focuses on the WeChat channel. Among the contents published by the main account, most articles have been read more than 100,000 times.

Radio and television institutions above the provincial level in 2020

Total list of network communication power

The list of network communication power of 38 radio and television organizations at or above the provincial level shows that China Central Radio and Television General Station, Hunan Radio and Television Station and Zhejiang Radio and Television Group rank among the top three. Radio and television organizations actively promote the innovation and development of small screens, sing new media flagship brands such as "Central Video", "Mango TV" and "China Blue", truly realize the linkage development of large and small screens, and open a new journey for radio and television organizations to maintain integrity, innovation and integration.

Note: In 2020, the network communication power of 38 radio and television institutions above the provincial level will be TOP10.

Guangdong Radio and Television Station has made great efforts to develop its own APP "Electric Shock News" and at the same time, it has made great efforts to build WeChat WeChat official account, making it into the TOP10 in the sub-list of its own APP and WeChat channels. Heilongjiang Radio and Television Station is famous for its WeChat WeChat official account, and its three WeChat WeChat official account, News Night Flight, Heilongjiang Traffic Broadcasting and Longshi News Online, have all read more than 100 million in the whole year. Henan Radio and Television Station has made joint efforts in its own APP "Elephant News" and short video platform, and its own APP product ranks third in the list of sub-channels. "Henan Radio and Television Station Minsheng Channel" and "Henan Metropolitan Channel" Tik Tok is deeply involved in people’s livelihood news, focusing on people’s lives, and its fans are all above 10 million.

With the strategic upgrade of integration and transformation, various radio and television stations have accelerated to enter the short video track, and radio and television MCN has also flourished. According to statistics, 36 MCN organizations have been set up in 28 radio and television media in China, which re-integrate and optimize media resources, promote the reform of media integration through lightweight transformation such as long and short columns and IP creation of hosts, and re-stimulate the commercial vitality of radio and television organizations.

List of network communication power of radio and television institutions at or above the provincial level:

Own APP channel

By the end of 2020, the cumulative downloads of self-owned apps normally updated by 38 radio and television organizations increased by 44.8% compared with last year, and radio and television organizations steadily improved the construction of their own apps in the process of media integration. Among the 38 radio and television organizations, Central Radio and Television General Station, Hunan Radio and Television Station and Henan Radio and Television Station actively explore the development direction of their own APP characteristics, and are ahead of other radio and television organizations in the process of building their own APP.

Note: In 2020, 38 radio and television organizations at or above the provincial level have their own APP sub-list TOP10.

The self-owned APP of the Central Radio and Television General Station makes full use of the related technologies of "cloud" production and broadcasting to create "out-of-circle" content products and expand its influence on new media platforms. During the epidemic period, "Central Video" conducted a 24-hour uninterrupted "slow live broadcast" on the construction sites of two major hospitals in Wuhan, Vulcan Mountain and Raytheon Mountain, and more than 200 million netizens watched it online. The activity boosted the download volume of "Central Video" APP2 in early February in the Apple application market, and gave birth to the annual hot word "Cloud Supervisor". In view of the employment pressure of college graduates in 2020, "Central Video" starts "cloud recruitment" with its strong brand appeal — — The "National Employment Action" attracted about 17,000 enterprises to participate in the event only three months after its launch, and provided more than 1.6 million high-quality jobs to job seekers. With the success of the first season, the second season of "National Employment Action" — — The "Chunhua Qiushi National Recruitment Action" was launched in December, with more than 20,000 companies actively participating, and the total recruitment information reached over 1 billion. "CCTV News" targeted "in July"China closes the US Consulate General in Chengdu "for live broadcast, which attracted more than 20 million netizens’ attention. The launch of Beidou-3 satellite, lunar exploration on Chang ‘e-5, annular eclipse, meteor shower, natural scenery, disaster relief and other series of live content directly hit the scene of the incident, promoting the formation of the same frequency resonance of online public opinion.

Hunan TV "Mango TV" relies on high-quality content to enhance the competitiveness of its own products. In 2020, the explosive variety Sister Riding the Wind and Waves was broadcast simultaneously on Hunan Entertainment Channel and Mango TV. The number of broadcasts exceeded 200 million in one day, and the cumulative number of subsequent broadcasts exceeded 5 billion, driving the cumulative download of Mango TV to increase by nearly 50%.

Henan Taiwan’s own APP "Elephant News" launched the "Famous School Classroom" channel service during the national school suspension period during the epidemic period, which was convenient for primary and secondary school students to broadcast classes online for free. After four days of launch, it topped the news list of the APP Store and successfully created a "famous school classroom" with "suspension of classes and non-stop learning".

List of network communication power of radio and television institutions at or above the provincial level:

Short video channel

In 2020, 38 radio and television organizations performed well on short video platforms. The number of 10 million fan accounts increased from 15 at the beginning of the year to 25, and the number of million shoulder accounts nearly doubled. CTR short video monitoring shows that in 2020, among the 38 radio and television organizations, Central Radio and Television General Station, Hunan Radio and Television Station and Henan Radio and Television Station rank among the top three in short video platform.

Note: In 2020, the list of short videos of 38 radio and television organizations at or above the provincial level was TOP10.

The Central Radio and Television General Station has more than 50 head and shoulder accounts in Tik Tok and Aauto Quicker platforms (the number of fans of CCTV News has exceeded 100 million), and constantly innovates cooperation methods on short video platforms, using interactive topics and popular cultural symbols to attract young users. During Chang ‘e V’s landing on the moon, CCTV News and Central Video cooperated with Tik Tok platform to launch the topic # Hello Moon, and released a video shot with "Catch the Moon Prop", which attracted netizens’ attention, imitated and participated in the creation and submission, and gained 880 million interactions, which received enthusiastic response from young users. At the end of 2020, "CCTV News" cooperated with Tik Tok to launch the topic # The Last Hug in 2020. The hosts of CCTV, Kang Hui, Zhu Guangquan, Nigmat and many KOLs in Tik Tok all responded positively, driving netizens to participate in the submission. By the time of publication (January 31), it had received 930 million broadcasts.

Among provincial radio and television organizations, Hunan TV has 30 head and shoulder accounts with millions of fans or above, among which the official account of the old variety show "Happy Camp" has more than 10 million fans on Tik Tok and Aauto Quicker platforms. Henan TV has two channel accounts with tens of millions of fans and 26 million accounts. Sichuan TV’s "Sichuan Watch" has sprung up in 2020 with the positioning of "looking around". By the end of 2020, the number of fans has exceeded 40 million, making it the Tik Tok with the highest number of fans among provincial radio and television organizations, driving Sichuan TV to increase 20 places in the short video sub-list compared with 2019, and the short video sub-list ranks fourth.

List of network communication power of radio and television institutions at or above the provincial level:

"Two Micro" and other third-party platforms

In 2020, 38 radio and television media will continue to operate in Weibo, WeChat and other third-party channels, and the overall active account size will be the same as last year.

Note: In 2020, the "two micro" network communication power of 38 radio and television organizations and other third-party platforms will be ranked as TOP10.

On Weibo, WeChat and other third-party platforms, CCTV has two super head accounts with over 100 million fans and over 100 million readings in two quarters, and a total of 21 head accounts with over 10 million fans (WeChat: quarterly readings). The matrix of high-quality accounts has developed steadily.

During the epidemic period, the two micro-accounts of the Central Radio and Television General Station continued to release the latest information on "Wuhan" and "epidemic situation" at high frequency, which became the most authoritative information source of the two micro-platforms. Among them, over 50 related blog posts had more than one million interactions, and thousands of WeChat official account articles had more than 100,000 readings. "CCTV News" launched the # Common War Epidemic # to strengthen the guidance of public opinion related to the epidemic, with a topic discussion volume of 6.301 million and a reading volume of over 11.4 billion. The short video column "anchor said simulcast" is still outstanding in the two micro-platforms. In Weibo, # anchor said simulcast # topic discussion reached 1.806 million, and the reading volume reached 7.96 billion; Nearly 300 content articles on WeChat have an average reading volume of over 100,000.

In addition, from the cooperation with Aauto Quicker platform in the Spring Festival Evening at the beginning of the year to the cooperation with bilibili in the New Year’s Eve party at the end of the year, the Central Radio and Television General Station kept trying cross-platform cooperation, actively embraced subcultures, and attached importance to accurate communication for young circles, which was manifested in the selection of movies, animations, classic IP music and dances familiar to "Internet aborigines" in content presentation to create programs; Through stage design, IP expressiveness is enhanced while new memory points are created, which successfully endows "old content" with "new vitality" and narrows the distance with users of "subculture-dominated platform".

The overall performance of Shanghai Radio and TV Station in Weibo, WeChat and third-party platforms is outstanding, and all of them have entered the top five in the list of each platform. The average reading volume of nearly 900 articles in "News Square" WeChat WeChat official account exceeded 100,000, accounting for 88% of the total number of 100,000 articles in Shanghai Radio and Television Station; In addition to the epidemic-related content, it mainly focuses on local social news in Shanghai, which is close to the lives of local people. The official account of "Watch News KNEWS" in Weibo launched the topic # Watch Live #, paid attention to the latest press conference information, and broadcast the hot events live. The platform interaction (reading+discussion) reached 3.82 billion. "Look at the news" headline has more than 10 million fans, ranking first among provincial radio and television institutions.

Zhejiang Radio and Television Group’s communication ability on WeChat is outstanding. In 2020, 15 WeChat WeChat official account harvested 1,200 articles with a reading of 100,000+,and "Voice of Zhejiang Traffic" WeChat official account contributed 96% of 100,000+articles; "Zhejiang Satellite TV" WeChat official account released "The content of this article < Run > Brothers Group Creation &hellip; &hellip; Articles, pictures and videos were all produced by the guests of the show, making full use of the star appeal and gaining a total of 13,000 views. There are more than 100,000 interactions (comments and likes) among 150 blog posts in 14 accounts in Weibo. Among them, "1818 golden eye" pays attention to social hot news, launches thematic voting activities and pays attention to netizens’ views on events, and many contents have outstanding interactions.

The WeChat terminal of Heilongjiang Radio and Television Station maintained its communication advantage, and gained more than 1,400 articles with a reading of 100,000+in the whole year. The reading volume in eight WeChat official account quarters exceeded one million, among which the quarterly reading volume of "News Night Flight", "Heilongjiang Traffic Broadcasting" and "Longshi News Online" exceeded ten million.

Jiangxi Radio Station has outstanding communication ability in other third-party platforms, with a total of 15 million-level fan accounts, ranking first among provincial radio and television institutions, and its "Classic Legend", "Five News Nights in Jiangxi", "Gold Mediation TV" and "Jiangxi Internet Radio and Television Station" have more than 3 million fans.

Mainstream media overseas social platform

Evaluation of fusion communication effect

CTR overseas social platform research shows that by the end of 2020, domestic mainstream media have more than 500 official accounts on YouTube and Facebook platforms, which will enhance their communication ability with the help of overseas new media platforms and provide a new path for telling the story of China well and building a new national communication channel. With the updating of platform algorithms and functions, domestic accounts are also undergoing content iteration and differentiated adjustment, and some accounts have started differentiated operations and achieved good results.

CTR evaluates the overseas communication effect and influence of mainstream media organizations according to the number of account subscriptions, posts, interactions and other dimensions. The influence of overseas social platforms of China Central Radio and Television General Station is the highest, with accounts covering all 44 languages and 370 million fans worldwide. In international communication, it actively presents China’s perspective, illuminates China’s position and shows the real image of China.

The number of articles published by the Central Radio and Television General Station on both platforms is above 100,000, ranking first among all institutions, and there are many excellent articles published. In particular, CGTN launched the English news documentary "Wuhan War and Epidemic" in February, and reviewed the true story of Wuhan’s closure for more than one month. The cumulative broadcast volume of YouTube platform exceeded 17 million. Related videos have been adopted by 165 overseas TV channels and new media platforms in 21 countries and regions, and 4 overseas media organizations have broadcast them completely on 9 channels or new media platforms.

In addition to the CCTV, the overseas accounts of People’s Daily, Xinhua News Agency and China Daily have more than 100 million fans, and the coverage is above 10,000. The overseas influence of mainstream media has already reached a scale.

Hunan, Shanghai (SMG), Zhejiang and Guizhou TV stations are all on the list. The variety show "Star Detective" released by Hunan Satellite TV account "Mango TV" has been highly played and interacted on YouTube and Facebook platforms, and is deeply loved by platform users.

Note: In 2020, the effect of integrated communication of overseas social platforms of mainstream media organizations will be TOP10.

CTR counted the accounts with high subscription volume and outstanding communication effect, and found that the Facebook account CGTN, I Panda Channel, Xinhua News Agency account Flying over China and YouTube account CCTV all have domestic head-level communication ability and subscription volume.

In addition, through combing the high-quality IP that has achieved remarkable communication effect on domestic accounts, it is found that Panda, China Cuisine and China Aerospace IP have attracted the attention of overseas users, and their popularity has been increasing since the monitoring; A series of graphic products with a certain story or high aesthetic orientation are more likely to trigger interaction. For example, the series of photos posted by Xinhua News Agency on the beautiful scenery of China, the #AmazingXinjiang series of photos collected by CGTN, and the #China Faces series of humanistic content products showing the image of China people have become the star content representing the image of the account.

Looking back on the extraordinary year of 2020, despite all kinds of challenges on the road to integration, the mainstream media did not flinch, but actively embraced change, kept running forward, and strived to create a new situation of integration and development. With "promoting deep media integration" written into the national "14 th Five-Year Plan", the integration and development of mainstream media will accelerate again. CTR will continue to pay attention to the development trend of mainstream media integration and look forward to the future of media integration.

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Luo Haiping elaborated that the 38-year property insurance cycle will change and property insurance will enter a low-speed growth.

[
Huaxia times. com
]
Chinatimes (WeChat official account: China Times) reporter Wu Min reports from Beijing.
On January 13th, at the "2018 Huibao Tianxia Insurance Conference", Luo Haiping, executive vice president of China Insurance Group, shared "a look at the development track of property insurance from the change of property insurance cycle". He said that the development cycle of property insurance should start in 1979 and it has been 38 years. He divided these 38 years into five cycles. First, the recovery development period, in this development period, it is a one-man show with people’s insurance, and the insurance business is fully restored; The second is the competition formation period, during which the competition pattern of China insurance market began to take shape; The third is the period of rapid growth, which is mainly driven by a series of policies in the State Council. The development speed of insurance industry in China is quite fast, which is the highest stage; The fourth is to develop a profitable period. The underwriting market of China insurance industry, especially the property insurance industry, began to make profits. It was in 2010 that property insurance entered a profitable cycle. The fifth is the period of steady growth, which is the period of steady growth that we are now in progress.
Luo Haiping said that the insurance industry began to recover in 1979, and in 1996, it was an important time, including 1995 when we had our own Insurance Law. During this period, the premium increased from 460 million to 45.25 billion. At that time, people mainly engaged in property insurance, so the proportion of property insurance over personal insurance was in this range, and it never happened again. Personal insurance was much higher than property insurance.
By the time of competition formation, the number of insurance companies had grown from one to 23, and the competition pattern of China insurance market began to open during this period. An important feature of this cycle is that with the competition in the market, the insurance premium rate dropped sharply. In 2002, the innovation was low, and the annual insurance premium rate was only 3.29‰, which was largely due to the market competition. At that time, we also joined the WTO, which had a great impact on the property insurance industry. At this point in time, the China Insurance Regulatory Commission was established in 1998.
In the third cycle, from 2003 to 2009, the premium entered a period of rapid growth. During this period, several major policies changed the structure and development trend of property insurance business, including the State Council’s first national ten articles, especially in 2007, the State Council introduced the subsidy policy for agricultural insurance business. In 1979, agricultural insurance was very difficult to carry out, so this national policy played a decisive role in policy-based agricultural insurance. At this time, the growth rate reached 22.09%, 1.96 times higher than GDP. At the same time, at this stage, China’s automobile market began to pick up, and the automobile grew rapidly from 2000. The increase in automobile sales injected great energy into the growth of China’s property insurance business.
However, rapid growth has brought losses to the industry. Therefore, during this period, the whole industry underwriting was fully launched, and the cost remained above 100%.
From 2010 to 2014, the industry entered a profitable development period, which is a relatively happy period for the property insurance industry. Shareholders are relatively happy, and colleagues in property insurance are also relatively happy, because everyone made money and bonuses were paid during this period. The growth rate during this period was maintained at 100%, and the strict regulatory policies during this period gave the property insurance business a good profit cycle. It is also at this point in time that the total assets of property insurance exceeded 1 trillion in 2013, and the profit of property insurance also suffered a huge loss of 8.347 billion from 2008 to a profit of 71.607 billion in 2014. In this cycle, the State Council also issued the new National Ten Articles, which injected some positive energy into the development of the insurance industry, and the GDP premium growth was about 1.98 times higher than the GDP growth.
Now, we have entered a period of steady profit growth. The characteristic of this period is that the property insurance industry has realized the insurance rate reform, which has brought great changes to the cost structure of auto insurance and the speed of business has declined. During this period, the non-auto insurance business has developed very rapidly, and at the same time, Internet insurance began to emerge. However, we think that Internet insurance is not enough to affect the whole property insurance cycle of China insurance industry in this period. It will bring some changes in models and products, but it will not affect the whole property cycle.
We think this cycle will be in 2020. The cycle of China’s property insurance industry is generally considered to be a cycle of about five years.
Luo Haiping believes that there are four significant factors that affect the cyclical changes of the property insurance industry. Mainly the macroeconomic trend and the prosperity of the real economy, as well as the relevant national policy-driven and industry regulatory policies.
Regarding the next cycle, he believes that the next important impact on the insurance property insurance industry is the spirit of the 19th National Congress and the Central Economic Work Conference, which has repositioned the financial industry.
Luo Haiping said that there are two judgments. One is to judge the premium. Based on the trend of the macroeconomic situation, the growth of new cars, and the changes in the reform of commercial vehicles, the next financial industry will change from medium-high speed to medium-low speed growth, which is about 10%. The growth rate will be maintained until 2020.
Second, in terms of underwriting profit, we believe that underwriting capacity will be released again in this cycle. In the next step, the cost ratio of the whole property insurance industry will be maintained at 100%, which is 100% of the whole industry, and the gap between the real implementation of each company will be large. Big companies such as PICC, Ping An and Pacific may be within 100%, but many new small and medium-sized companies will be above 100%.
He also summed up the prediction of several major trends in future property insurance. First, in 2018, the proportion of property insurance auto insurance in China will return to below 70%, and the proportion of non-auto insurance will exceed 30%, which is gradually in line with the international market; Second, it is still a trend to reduce the price of auto insurance in the next step. Its logic is that the expense ratio is too high, reaching 40%, which means there is still room for price reduction; Third, the strong are always strong, and the Matthew effect is more obvious; Fourth, the next growth area is in third-and fourth-tier cities and county markets. Affected by the purchase restriction of new cars, there is basically not much increase in auto insurance in cities, and the proportion of auto insurance in third-and fourth-tier cities is getting higher and higher, including the central and western regions, and the development of the eastern region is already at a relatively slow stage; Fifth, the next step of the marketing model is the high integration of online and offline, and the decisive end is the mobile end; Sixth, the application degree of insurance technology in the next step will profoundly change the structure and development trend of the property insurance industry, not only the cost rate, but also the business development, service, precision marketing, precise application of risk identification ability and personalized service, all of which must be solved through the application of insurance technology.
Editor in charge: Meng Junlian Editor in Chief: Ran Xuedong
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