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According to the official website of QQ Recovery:

"QQ Recovery System" is a service provided by Tencent to retrieve QQ contacts and QQ groups, which is free to all QQ users.

All users can apply to resume groups that have been disbanded within 28 days, and each user can apply up to 5 times within 31 days.

All users can apply to reinstate the group transferred within 28 days.

On March 5th, the Q-World M5 was officially delivered. As the pioneering work of AITO, it took only three months from release to delivery. Such a fast style does have the taste of Huawei. And Huawei’s sense of participation is stronger in the car system. With the aura of a strong technology and a national brand, Huawei’s first product to open up Hongmeng ecology in the field of travel has entered the lives of consumers.

Only need a Huawei account, whether it is mobile phones, watches, home furnishings, wearables, all smart end points can be interconnected, and now the smart end point joining this camp has another big object – cars.

The reason why the M5 has attracted much attention since its launch is not just Yu Chengdong’s big mouth, but also people’s imagination of immersive intelligence in the automotive space. So what does Huawei Hongmeng cockpit system, which has received the most attention, look like when it is finally delivered to users? Is it worth buying a car because of an "account"?

Compared with a variety of car displays such as triple screens and lift screens, a 15.6-inch intelligent central control screen of the QJI M5 carries everything about the car. First of all, the HarmonyOS smart cockpit has the familiar interface and interaction pattern of Huawei end users. Through a large area of visual interaction area to customize the UI design, similar to tablet computers, most of the settings and information are directly accessible in one step, and the zero-level operation settings are relatively clear.

The personalized shortcut bar Smart Dock service card that resides at the bottom of the desktop can be adjusted according to personal preferences, and will also be actively recommended according to comprehensive analysis of road conditions, owner status, and vehicle conditions. Similar to mobile phones, HarmonyOS smart cockpit has built a rich window display form such as full screen, split screen, and floating window to meet the interaction needs in different scenarios.

In terms of voice interaction, AITO Qinjie M5 brings the voice assistant "Xiaoyi". The voice car control adopts Huawei’s self-developed end-cloud integration architecture for the first time, and at the same time takes advantage of the low latency on the end side and the large model and large entity on the cloud side to provide users with a more natural, smooth, fast and accurate voice interaction experience.

After waking up Xiaoyi, up to 60 seconds of continuous conversation, no need to repeatedly wake up every time a command is issued, the error rate is less than or equal to 1%, and it is not afraid of interruptions and invalid instructions. It can also achieve two tasks in one sentence; it supports full-interface voice control, which can be said visually, and it can also be said that there is no network. Complex instructions can only be completed by saying simple Arabic numerals, saving time and effort, and helping users focus more on driving; it has four-tone intelligent recognition, accurately recognizing instructions from the main driver, co-pilot, and rear row. In the future, Xiaoyi will also support Cantonese and Sichuan dialect recognition, as well as male, female, and children’s voices for users to choose freely.

In addition, Xiaoyi can also intelligently and dynamically recommend services and applications according to users’ usage habits and scenarios. During driving, Xiaoyi can automatically identify users in scenarios such as commuting, leisure and tired driving by analyzing information such as time, date, location, driving time, driving distance, and DMS camera monitoring, and provide corresponding suggestions.

AITO M5 pioneered car-feeling payment, integrating facial recognition service FRS (Face Recognition Service) and Huawei in-app payment IAP (In-App Purchases Kit), and car-related payment services can be completed in the car. In the future, users can also use the outside camera to scan the QR code of the parking lot, and cooperate with the face payment function in the cockpit to achieve fast payment and improve the payment experience.

It is reported that each car can be bound to 5 Huawei accounts, enough for the whole family to use. After getting on the car with facial recognition, all settings in the car will remember personal preferences and automatically restore and complete the adjustment.

Through the same Huawei account, the car-machine-home has achieved true interconnection. Through continuous video, it supports the switching between CMS camera and driving camera, and the content can be shared to Huawei mobile phones with one click. Users can also preset the "warm home" and "peace of mind away from home" scenarios through the control center on the AITO M5 car, easily control smart home devices, and go home without mistake.

Cross-border car manufacturing by technology companies has become a trend, and news of car companies making mobile phones has also been constantly exposed. When software defines the car, the interaction between technology and the car is more and more, "the deep integration of the two industries of automobile and IT will be an inevitable direction and a major opportunity." Zhao Fuquan, director of the Automotive Industry and Technology Strategy Research Institute (TASRI), once said.

At the delivery site of the M5, Wang Yanmin, president of Huawei’s end point BG Smart Selection Business Department, and Xu Lin, the rotating president of Sailis Automobile, appeared on the same stage and started delivery, which is an innovation in the integration model of automobiles and technology.

AITO has created a precedent for the deep integration of new energy automobile enterprises and ICT technology enterprises. At the same time, this integration has also brought new value to AITO automobiles in all aspects of production, sales and research. Especially on the sales side, a new chapter in automobile marketing is opened with the new retail 3.0 model of automobiles. 1.0 is the traditional 4S store, 2.0 is the city exhibition hall, and 3.0 is the intelligent end point scene.

So far, AITO’s end point channel has included more than 500 experience centers and 150 user center sales and service outlets. This year, a total of 1,000 experience centers and about 300 user centers will be settled. A strong channel network layout will provide strong protection for users in pre-sales, after-sales and other links.

In Huawei’s offline experience store, people who come for Huawei are basically attracted by this new car, and most of them will study the car when they enter the car, which adds another group of technology fans to the car.

The integration of ecology is like a thread pulling from one end point to another, so there is a two-way journey between cars and mobile phones. At present, the application of mobile phones is more extensive, and the huge data will support the development and manufacturing of the car end. Car companies also want to hold this part of the data in their hands. When Geely announced the production of mobile phones, Li Shufu said, "Mobile phones are the application carrier of electronic product market verification and software innovation, which not only allows users to share the innovation results as soon as possible, but also transfers some of the safe and reliable results to the application in the car, so as to realize the close interaction between the car machine and the mobile phone software technology."

NIO’s remarks were more conservative. In his latest interview with Li Bin, Che Yun said, "NIO is still in the research stage to enter the mobile phone field. It depends more on the feedback of users. Can we build a mobile phone that is better connected to NIO? What does the mobile phone mean for the interests and experience of NIO users? We are still thinking about it."

Huawei has cut into the car from its own strengths and created a smarter car in a shorter time. But AITO asked the world that the M5 is a "car" after all, and its attributes are travel. In the "three most concerned aspects of buying a car" questionnaire recently surveyed by Car Cloud, the most votes are still appearance, performance, etc. In contrast, intelligence and service are not so concerned.

In any case, the emergence of AITO Q 5 is the first step towards the integration of technology and automobiles, providing a model for the industry to improve the public awareness of smart cars and create new sales models, thus enabling the transformation of the smart car industry.

The prelude has been kicked off. This year, there is also a car equipped with Hongmeng intelligent cockpit system to meet consumers, that is, the Avita 11 jointly invested by Changan, Huawei, and Ningde Times. It is expected to be mass-produced and delivered in the third quarter. The market reflection after delivery is the most realistic evaluation.

On the eve of the National Day (September 30), a new sub-brand – Buick Avenir was officially launched. According to SAIC GM’s strategic intention, the new brand will be specially built based on Buick’s high-end models, providing consumers with high-end and personalized car needs and exclusive service experience.

Avenir concept car built by Buick’s global team

In fact, it is not surprising that SAIC GM has taken this step. The launch of Buick Avenir is a more substantial step for Buick to advance to the high-end field in recent years. In fact, Buick has launched high-end models such as Rongyu and other high-end models before. At the Boao Forum for Asia in 2008, the organizers chose Buick Boulevard as the "only designated VIP car". Buick has also been leveraging cultural and artistic platforms to enhance brand perception, and a series of brand promotion and sponsorship activities have indeed effectively solidified the foundation of Buick’s brand’s continuous improvement.

The practice of providing high-end models through the release of sub-brands on the basis of existing models is actually not unique to Buick. For example, the version of the model, such as the Vignale version, and then looking back, you can also find the Ford Ghia brand. If we expand the definition of sub-brands from high-end to sports, we will also include such things as the Polaris series, series, etc. The case has proved that the introduction of sub-brands can quickly increase brand influence and model awareness.

However, all of this is also conditional.

First of all,The premise of enhancing brand influence through the launch of high-end sub-brands is that the brand itself requires basic brand power.

When we turn back the clock of history, we always find the intersection of Buick and the upper class. General Zhang Xueliang’s special car was a Buick, and President Roosevelt’s gift to Qingling was a black Buick, Premier Zhou’s exclusive car or a Buick.

As one of the early brands to enter the Chinese market, the Buick brand has gained a certain reputation in the luxury car market in the early years by virtue of the advantages of imported cars and the early domestic Buick Century and other models. Subsequently, with the launch of a series of family sedans such as Buick, the Buick brand has also completed a wider coverage of the brand, realizing the transformation of Wang Xie in the old days and flying into the homes of ordinary people. After more than ten years of hard work, the Buick brand has become one of the most influential mainstream brands in the Chinese auto market. Many consumers regard Buick as a mid-to-high-end brand, which is the basis for the brand to continue to improve.

In recent years, Buick has improved its market share and brand span through the rapid update of models and the continuous enrichment of its product lineup. At present, the Buick brand has completed the layout of three major car series: high-end comfortable models, high-end coupes, and high-end SUVs, and has opened the product layout of "Buick Blue" new energy vehicles, which constitutes the first premise for the release of the Avenir sub-brand.

Secondly,Brands must have sufficient product strength and sales to support the development of high-end sub-brands.

Compared with the parent brand, the sub-brand is still a niche after all, not to mention that the sub-brand of Buick Avenir still relies on the development idea of the parent brand’s existing models. Therefore, this puts forward higher requirements for the sales and product strength of the parent brand.

Let’s take a look at Buick’s recent market performance.

According to relevant data, in the first three quarters of this year, the brand completed sales of 870,104 vehicles, an increase of 26.89% year-on-year. In the most recent August and September, the SAIC-GM Buick brand completed monthly sales of more than 100,000 vehicles for two consecutive months. In terms of sub-models, 26,448 vehicles were sold in September, 8,999 vehicles were sold, 8,000 vehicles were sold, 36,386 vehicles were sold, 17,992 vehicles were sold, and 56,333 vehicles were sold in the first three quarters. Among them, Envision’s sales in September increased by 82.2% year-on-year, setting a record high in sales for the month. The cumulative sales in January-September reached 18,028 vehicles, successfully occupying the first position in the joint venture SUV market.

The SUV market is currently the fastest growing market in the domestic market. According to the statistics of the China Association of Automobile Manufacturers, the average growth rate of the SUV market is more than 50%. In this segment, the Buick Envision is in the first camp of the sales rankings and is one of the few joint venture SUVs in the top ten SUV sales rankings.

From the product point of view, the success of the Buick Envision lies in cleverly grasping the connection point between the mid-range SUV and the compact SUV, which is the pain point of the joint venture SUV market. Take the mainstream compact SUV as an example. Under the standard styling ratio, the compact SUV, especially the joint venture brand’s compact SUV, often has the disadvantage of small size and space. The mid-range SUV above this has caused young consumers to have some concerns because of its excessive size. The appearance of the Envision just solves this contradiction.

In fact, I think the Envision’s positioning is still very forward-looking. This level of SUV is a huge market that is rapidly heating up, and in addition to the Envision, there will be more models to join the competition in the future. For example, the Kodiaq just unveiled at the Paris International Motor Show this year, and the new generation of long-wheelbase Tiguan that is about to debut, the new generation of fully enlarged size, and so on.

In the large MPV market, no one can shake the position of the Buick GL8. The success of the Buick GL8 lies in providing a very rich selection of product camps in the MPV market to adapt to diverse consumer needs. The upcoming new generation GL8 also realizes comprehensive coverage from the business MPV market to the high-end private MPV market. Such volume is rare in the current MPV market. For example, the smaller size has always been a household attribute that is larger than the business attribute. In addition, from the perspective of the product, in the MPV market, the Buick GL8’s driving texture will better fit the market’s perception of MPV, including the smoothness of the power, the comfort of the chassis, and so on.

From a design perspective, the success of the new LaCrosse lies in the deepening of American design. The design of the new generation of LaCrosse brings the design of traditional American luxury cars into the design language. The interior pays attention to a comprehensive sense of wrapping and the use of warm colors. In the exterior design, sculptural aesthetics are integrated into the design to stretch the lines of the whole car. The posture of the new LaCrosse is highly consistent with the positioning of its mainstream consumer population, which is the key to its success.

In the family car market, New Yinglang has been a dark horse since its launch last year. The key to success in this market segment is actually two points. To create a well-balanced sedan under a good brand, New Yinglang has indeed achieved this. On the other hand, Valeant is on this basis to emphasize the quality of the vehicle itself and better cater to the overall positioning of the Buick brand.

In terms of the application of new technologies, the Buick brand has always been a pioneer in in-vehicle technology upgrades. For example, the first generation of the OnStar system pioneered in-vehicle intelligence. At present, Buick is also a loyal fan of green intelligent technology. The latest generation of in-vehicle intelligent interconnection system integrates 4GLTE, Apple CarPlay, Baidu CarLife and other interconnection functions. And this series of Internet technologies has been rapidly popularized in Buick’s models, providing users with a car experience in the Internet + era. Therefore, whether it is from the perspective of the overall sales volume of the Buick brand, the positioning of sub-models and the application of new technologies, the Buick brand has the scale to support a high-end sub-brand.

And thirdly,The improvement of service level is a necessary condition to support the development of high-end sub-brands.

If the product itself is regarded as the hardware facilities that support the development of high-end sub-brands, then the service is the software facilities behind it. Especially for high-end sub-brands like Buick Avenir that rely on the development of the parent brand, the premise of its birth is that the service of the parent brand meets its high-end needs.

In the field of after-sales services, Buick has indeed always paid attention to the shaping of brand perception. In 2002, Buick created China’s first after-sales services brand "Buick Care", which brought automotive after-sales services from traditional passive services to the era of active care, emphasizing the initiative of after-sales services. In May this year, Buick Care released a new brand identity and launched a series of innovative service projects. To comprehensively improve the service experience and provide users with a more contemporary service concept, the upgrade of "Buick Care" is also an important step to enhance the value of the Buick brand. With the launch of the Avenir sub-brand, it is expected that Buick Care will also launch exclusive services for the Avenir sub-brand.

It is not difficult to find that the release of the Buick Avenir sub-brand is accompanied by the overall improvement of the Buick brand’s brand influence, product strength and service capabilities, which is also an inevitable development of the brand. In turn, the release of the Avenir sub-brand will further meet the needs of the Buick brand in the high-end consumer market after the brand power is enhanced, which complement each other.

So, to answer the question raised by the title of this article, the answer is yes. For Buick, now is indeed the time to break through. Of course, shaping a new sub-brand also requires the baptism of the market and time, we will wait and see.

　　Just won the "order" of Volkswagen with leading technical strength., will lose a soul of research and development.

　　On August 2nd, Chairman He Xiaopeng posted on the social platform that Wu Xinzhou, vice president of the Autopilot Center, said in the second half of last year that he would return to the United States due to family and various reasons. In the following 10 months, Xpeng Motors established a brand-new working mode, and optimized and iterated the structure and organization in advance. Dr. Li Liyun, who is in charge of the XNGP project, will take over the autonomous driving team.

　　He Xiaopeng revealed that Wu Xinzhou will become the highest-ranking Chinese in world-renowned companies.And continue to cooperate with Xpeng Motors in many aspects, such as chips.

　　It is reported that Wu Xinzhou is about to join the global chip industry giant., or as a global senior vice president, and report to co-founder and CEO Huang Renxun.

　　This major personnel change triggered a shock in the automobile circle. Wu Xinzhou is the core figure of intelligent driving business in Xpeng Motors. After he joined Xpeng Motors, he led the team to develop intelligent driving software algorithms, and promoted Xpeng Motors to become a leading enterprise in domestic autonomous driving technology.

　　Or influenced by this news, Xpeng Motors’s Hong Kong stocks fell all the way, once falling to 68.35 yuan/share, a decrease of 17.35%.

　　Wu Xinzhou graduated from Tsinghua University with a bachelor’s degree in electronic engineering, and then received a master’s degree and a doctor’s degree in electronic engineering from the University of Illinois at Urbana-Champaign. Before joining Tucki, he worked inHe has worked for more than ten years as the head of the autonomous driving R&D team.

　　In March 2019, Wu Xinzhou joined Xpeng Motors, and was fully responsible for the autonomous driving business and team management in Xpeng Motors. It was reported later that before Wu Xinzhou joined Xpeng Motors, the company didn’t develop intelligent driving software smoothly. It was not until Wu Xinzhou joined in, reorganized the technical structure and integrated the team that Tucki’s self-research road was on the right track.

　　On the P7 model delivered in June 2020, Tucki replaced the supplier’s scheme with a self-developed algorithm, leading the way.More than a year, thanThe bus was nearly two years early. In October last year, Xpeng Motors’s urban NGP function was first carried on Tucki P5 model, becoming the first automobile company in China to mass-produce intelligent assisted driving function in landing cities.

　　Under the leadership of Wu Xinzhou, in 2021, Xpeng Motors even reinvented the perceptual algorithm module and introduced the 3D perceptual autopilot system (BEV+transformer) based on the vision system to learn comprehensively.The technical path of. A person in the autonomous driving industry told Interface News that Xpeng Motors is the company with the best learning technology.

　　To a certain extent, some important contributions to the technical label of Xpeng Motors Intelligent Technology come from Wu Xinzhou and his autonomous driving team. The newly listed Tucki G6 can become the lowest-priced vehicle in the current market, which can realize high-order intelligent assisted driving. It relies on Xiaopeng Automobile’s extreme use of the computing power of hardware chips to effectively control the cost.

　　The intelligent driving system of Tucki P7 and P5 vehicles is based on Xavier platform, and its computing power is only 30TOPS. Ideal, and other China automobile companies to make the same level of functions are based on NVIDIA Orin platform, with a single chip computing power of 254TOPS. Also, two were used and four were used in the car.

　　In the past July, Xpeng Motors returned to monthly sales of 10,000 vehicles with G6 sales. Within one month after the launch of the new car G6 in Tucki, the number of orders exceeded 40,000, of which the intelligent driving with "Max Edition" accounted for 70%.

　　An auto-driving industry veteran commented to Interface News that Wu Xinzhou, after joining Xpeng Motors, led Xpeng Motors’s intelligent driving level to the leading level of domestic auto companies, and was an indispensable contributor to Xpeng Motors.

　　According to a number of people in Xpeng Motors’s autonomous driving business line, Wu Xinzhou’s departure has been relatively clear. Some people in NVIDIA revealed that "(Wu Xinzhou) may be employed in the next month or two at the earliest, which is already a semi-open secret of the industry."

　　Liu Lan Gechuan, the intellectual driving backbone who represented Xpeng Motors in the world’s top computer vision conference CVPR in 2023, and the head of autonomous driving AI, is also reported to have left his post. According to insiders, Liu Lan Gechuan will be engaged in the next.Business research and development.

　　According to another report, Xpeng Motors Zhijia team has been in a state of slight turbulence since the beginning of the year, and dozens of middle-level employees have left to join autonomous driving companies such as Dazhuo Technology and Canoe Zhixing. At the same time, Xpeng Motors’s R&D team in North America will also shrink, and its strategic focus will shift to China.

　　During his four years in Xpeng Motors, Wu Xinzhou set up a stable autonomous driving team with a scale of 1,000 people. Xpeng Motors’s American team consists of about 150 people, who are responsible for core technology research and development. Most of the teams related to landing are in China, and they are located in Beijing, Shanghai, Shenzhen and Guangzhou.

　　Wu Xinzhou pointed out in a late interview that Xpeng Motors has completed the software platformization on Orin platform, and the same version of software supports all models, basically achieving 75% to 80% software architecture stability. The software architecture stability will be basically completed by the end of next year, and then more iteration and cornercase proficiency will be achieved.

　　Judging from this point of view, in the short term, Xpeng Motors’s smart driving business will not be greatly affected by the change of personnel. However, with companies such as Ideal, Weilai and Huawei launching an arms race on autonomous driving, the next pressure on Xpeng Motors should not be underestimated.

　　It has been announced that the city’s advanced intelligent assisted driving function will be rolled out to 100 cities across the country; Weilai Automobile, which focuses on high-speed assisted driving function, is concentrating resources, and plans to put the city’s high-level intelligent assisted driving function to the ground in the second half of the year, and even once lowered the priority of the low-end sub-brand firefly project.

　　includeTraditional car companies, including, have also set up a team of 3,000 to 4,000 people to develop software and hardware solutions related to assisted driving. In June of this year, Han Bing, the head of intelligent driving business, also said at an event: "BEV is an opportunity to overtake in a corner on high-level intelligent driving."

　　He Xiaopeng issued a document saying that he will continue to personally lead the autonomous driving and R&D team, and will restructure the intelligent team in Xpeng Motors, integrating autonomous driving, cockpit, machine brain, electronic and electrical architecture and a number of innovative projects into a more powerful intelligent team, and adding intelligent planning and operation teams.

On November 15th, in the 377th batch of Announcement on Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology, two Xiaomi brand cars appeared impressively. The product names of both cars are pure electric cars, one model is BJ7000MBEVR2, and the other model is BJ7000MBEVA1. Nandu reporter asked the relevant person in charge of Xiaomi whether the time to market of Xiaomi automobile has been determined, and got a negative answer.

According to the information, the enterprise names of the two cars are all Beijing Automotive Group Off-road Vehicle Co., Ltd., however, the registered address of the enterprise is No.1 Tongxin Road, Zhaofeng Industrial Base, Zhaoquanying Town, Shunyi District, Beijing, and the production address is No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone. According to public information, the former is the company address of Beijing Automotive Group Co., Ltd., and the latter is the site of Xiaomi Automobile Factory in Beijing Economic Development Zone, which was previously reported publicly. From this point of view, Xiaomi may look for Beiqi off-road in terms of production qualification, but the specific production is still carried out in Xiaomi’s factory.

Specific to the vehicle information, the product model BJ7000MBEVR2 is equipped with the lithium battery of Xiangyang Fudi Battery Co., Ltd., the anti-lock braking system (ABS) of Bosch Auto Parts (Suzhou) Co., Ltd. and the engine of United Automotive Electronics Co., Ltd. The model BJ7000MBEVA1 is equipped with ternary lithium-ion battery from Contemporary Amperex Technology Co., Limited, anti-lock braking system (ABS) from Bosch Automotive Parts (Suzhou) Co., Ltd. and engine from Suzhou Huichuan United Power System Co., Ltd./Suzhou Huichuan United Power System Co., Ltd..

In terms of appearance, the product model BJ7000MBEVA1 is 4997mm long, 1963mm wide and 1440mm； high; The model BJ7000MBEVR2 is 4997mm long, 1963mm wide and 1455mm high.

Shape and configuration of BJ7000MBEVA1.

Shape and configuration of BJ7000MBEVR2.

In the car-making business, according to the timetable given by Xiaomi, Xiaomi Automobile will be mass-produced in the first half of 2024, and Lei Jun, the chairman of Xiaomi, even set a goal for Xiaomi Automobile to enter the top five in the world. In terms of investment, the financial report shows that Xiaomi’s investment in innovative business such as smart electric vehicles in 2022 is RMB 3.1 billion. By the end of 2022, the size of the R&D team of automobile business was about 2,300 people.

On November 8, it was reported that a closed meeting was held in Xiaomi Science Park. Some participants revealed that this closed-door meeting only invited core customers, and participants were not allowed to bring any electronic equipment such as mobile phones, computers and tablets into the venue. At the same time, it was also forbidden to spread and disclose any information related to the meeting. The meeting mainly involved Xiaomi mobile phones and automobile-related supply chain enterprises.

With the gradual timetable, the outside world has been worried that Xiaomi’s qualification in the car-making business seems to have been solved. According to the relevant policies, the application for the qualification of new energy automobile industry has basically stopped after 2018, which has led many new power brands to obtain relevant qualifications through OEM or mergers and acquisitions. Xiaomi may have found Beijing Automotive Group Off-road Vehicle Co., Ltd. as a foundry for automobile production.

In addition, according to Tianyancha’s intellectual property information, Xiaomi Automobile Technology Co., Ltd., established in 2021, has applied for thousands of automobile-related patents, of which nearly 600 patents have been authorized, involving motor, vehicle control, battery, automobile structure, autonomous driving and other automobile software and hardware-related fields. According to the information in the annual report, the number of participants in the company in 2022 was 420. In addition, Xiaomi Technology Co., Ltd. has applied to register a number of "Xiaomi Automobile" trademarks, and the current trademark status is mostly registered.

Written by Southern Reporter Lin Wenqi

Full set of video processing and image recognition IP for advanced sensing and recognition.

R-Car V4H, the central processor for ADAS and AD solutions released by Renesas in 2022, adopts 7-nanometer technology, with a deep learning performance of 34TOPS, and can recognize and process the surrounding objects at high speed through cameras, radars and lidar. The device is scheduled to start mass production in the second quarter of 2024. With the careful combination of first-class IP and professional hardware optimization, R-Car V4H has achieved an industry-leading performance-to-power ratio, which is suitable for mass production of L2+ and L3 autopilot applications.

Thanks to its high degree of integration, R-Car V4H helps customers to develop a cost-competitive single-chip ADAS electronic control unit (ECU) to support L2+ and L3 driving systems, including complete NCAP 2025 functions. R-Car V4H also supports the function of looking around and automatic parking, and has excellent 3D visual rendering effect.

Concluding remarks

The development of automobile intelligence is expected to bring trillions of market opportunities. From the current situation, L3 and above autopilot is accelerating penetration, and the demand for high-power autopilot chips is also increasing. In addition to the major enterprises mentioned above, many domestic enterprises such as CAMBRIAN, Zero Run, and Naineng have actively invested in the field of chips.

However, the research and development of autonomous driving chips is a process with huge initial investment and long payback period. Therefore, if there is no loading capacity of 1 million vehicles, it is impossible to make a profit by developing an autopilot chip with the power of a main engine factory and using it by itself.

On the whole, the smart driving chip market is still in a rapid iteration period, and China manufacturers are expected to break through, but they also have to face many uncertainties. Only by firmly grasping the certainty and market rhythm, accelerating the iteration of technology, products and tool chains, and taking the lead in forming a closed-loop business, can we further compete with the global automotive chip giants after squeezing into the table.

There are two identical NPUs in each FSD chip, which have strong computing power and are physically integrated adjacent to each other. In each calculation cycle, NPU will read 256 bytes of activation data from the built-in 32MB SRAM and combine them with another 128 bytes of weight data to enter the multiply-accumulate (MAC), and each NPU has a 96×96MAC array. After completing the MAC multiplication and accumulation operation, the data will be transferred to the Activations and Pooling parts, waiting to write the summary results in the buffer.

Tesla has also made great efforts to optimize the power consumption and cost of NNA (Neural Network Acceleration Unit) in order to make the data flow in the chip as much as possible without frequently reading and writing with memory or other modules. In the design of NNA, software is used to simplify the hardware to reduce the chip cost.

Tesla chips cover everything from autonomous driving, intelligent cockpit, domain control architecture, three electric systems, and even vehicle manufacturing and assembly. From the point of view of autonomous driving, Tesla is the only company that has realized the full-stack self-research of software and hardware at present, taking a technical route that is difficult to replicate. Tesla’s FSD chips are basically for personal use and are not for sale.

Qualcomm

Qualcomm is a mobile phone chip giant, and its entry point in the automotive field is communication and cockpit chips, with its 820A, 8155 and 8295 occupying a major share in the mid-to-high-end smart cockpit market. Previous Snapdragon Ride autopilot computing platforms, including the 5-nanometer Snapdragon 8540 and the 7-nanometer Snapdragon 9000, with a single-chip computing power of 360TOPS, have been put on the bus one after another.

At the beginning of 2023, Qualcomm introduced Snapdragon Ride Flex SoC supporting central computing architecture, which supports digital cockpit, ADAS and autopilot functions at the same time with a single SoC, providing more than 700TOPS of computing power. The first Ride Flex SoC has been sampled and is expected to be mass-produced in 2024.

At present, Qualcomm has reached cooperation with Great Wall, General Motors, BMW, Volkswagen and other manufacturers in the field of autonomous driving. In the future, the Snapdragon Ride platform will be applied to some models of the above-mentioned car factories.

In April this year, Qualcomm also completed the acquisition of Weininger, which supplemented the algorithm capability of autopilot software. Its application fields include radar, perception system, autopilot algorithm, functional safety/expected functional safety, etc.

NVIDIA

NVIDIA is a representative of the big computing chip, and has entered the field of smart cars with the evolution of GPU architecture. In NVIDIA’s NVIDIADrive series, DRIVECX faces the cockpit, and DRIVEPX faces autonomous driving; Since then, the automatic driving platforms of DRIVEPX, DRIVEPX2, DrivePXXavier, DRIVEPXPegasus and DRIVEAGX Orin have been introduced iteratively.

DRIVE Orin is a system on a chip released by NVIDIA, and it is the central computer of intelligent vehicles, which can provide 254TOPS per second, meeting the safety standards such as ISO 26262 ASIL-D. In March 2022, NVIDIA’s DRIVEAGX Orin platform began mass production and sales. The platform consists of two Orin SoC and two Ampere-based GPUs, with a maximum computing power of 2000TOPS and a power consumption of 800W W.

Orin SoC adopts 7 nm technology, which is composed of Ampere-based GPU, ARMHerculesCPU, second-generation deep learning accelerator DLA, second-generation vision accelerator PVA, video codec, and ISP with wide dynamic range. At the same time, it introduces the design of SafetyIsland. The hardware of the chip can be connected with 14 cameras, 1 laser radar, 5 millimeter-wave radars and 12 ultrasonic radars, and the sensor data is calculated 254 trillion times per second by Orin to realize high-level automatic driving function.

NVIDIA’s automobile business has formed a strong open ecology including Tier1, sensors and software manufacturers. At present, NVIDIA has dominated the high-end passenger car market of over 300,000. In the next six years, NVIDIA’s orders in hand will exceed $11 billion. According to incomplete statistics, more than 25 OEMs around the world have reached Orin cooperation with NVIDIA, including Weilai, Tucki, Ideality, Weimar, SAIC Zhiji, R Auto, Faraday Future, Lucid Group, Human Horizons Vinfast, Chinese Express and other new car-making forces; And BYD, Mercedes-Benz, Jaguar Land Rover, Volvo, Hyundai, Audi, Lotus and other traditional OEMs. In addition, Desai Siwei, Baidu Apollo, General Cruise and Google Waymo will also develop ADAS solutions based on Orin.

Mobileye

Mobileye is the earliest self-driving overlord. The "visual algorithm+chip" solution occupies about 70% market share in the L0-L2 market and was acquired by Intel in 2017.

EyeQ series chips are the core of Mobileye. Three years after mass production of EyeQ4, Mobileye launched the 7 nm FinFET process EyeQ5 in 2021. It includes multi-threaded 8-core CPU and 18-core vision processor, and its computing power is increased to 24TOPS, and its power consumption is only 10W, which can meet the driving demand of L4.

In 2022, Mobileye laid out high-level autopilot, and issued three chips in succession, including EyeQUltra for L4 autopilot, and EyeQ6L and EyeQ6H for L2 autopilot.

Compared with the previous products, the performance of the three chips has been greatly improved under the premise of controlling energy consumption. In particular, EyeQUltra, which is specially designed for autonomous driving, has 64 core processors and 12 RISC-VCPU, each with 24 threads, which can achieve high-efficiency and accurate calculation with less than 100W power consumption. It does not need the computing power and cost of integrating multiple systems, and solves the major challenges faced by the industry. EyeQUltra is expected to be fully put into production in 2025. This chip is benchmarked against Xavier of NVIDIA, but its computing power seems to be slightly lower than that of NVIDIA.

In the early days, mainstream OEMs chose EyeQ3 and EyeQ4 series in succession, which enabled Mobileye to successfully occupy the pre-assembly market. However, its black box model has shown signs of acclimatization and the market growth rate has slowed down. Previously, Mobileye EyeQ6, EyeQ6L and EyeQ6H had reached in-depth cooperation with Volkswagen Group and Ford Motor Company, and also reached an agreement with Geely. EyeQUltra is expected to provide samples in 2023 and mass-produce cars in 2024.

Heizhima intelligent

Black Sesame Intelligence is the advocator of single-chip SoC scheme. The A1000L and A1000 single-chip SoC schemes support the integration of navigation and parking without time-sharing and avoid increasing the security risks of the whole scheme.

Since 2019, the series of chips launched by Black Sesame include Huashan No.1 A500, Huashan No.2 A1000, A1000L, A1000Pro and A2000. Among them, A500 focusing on autonomous driving has a computing power of 5-10TOPS, Huashan No.2 A1000 with 16 nm technology has a computing power of 40-70TOPS, the low version A1000L has a computing power of 16TOPS, and the high version A1000Pro has a single chip computing power of 196TOPS, which supports high-level autonomous driving and can realize seamless connection from parking, urban interior to high-speed scenes. A2000 is the first 250T large computing chip in China, which adopts the core IP of domestic independent intellectual property rights in 7 nm process and meets the ASIL B level security certification standard.

In April, 2023, Black Sesame Intelligent released Wudang series cross-domain computing platform for smart cars and its first chip C1200, covering the needs of different domains of smart cars such as cockpit and smart car with higher cost performance, and realizing multi-domain integration capability. Based on 7 nm process, C1200 provides powerful general-purpose computing and general-purpose rendering computing power by using A78AE and G78AE, which support lock step. The self-developed DynamAI NN low-power neural network acceleration engine supports NOA scenarios; Built-in mature and high-performance Audio DSP module and a new generation of self-developed NeuralIQ ISP module that processes 1.5G pixels per second online. It can provide the industry’s highest MCU computing power of 32KDIPMS, handle the input of more than 12 HD cameras at the same time, and support high-speed MIPI.

Up to now, Black Sesame Intelligence has cooperated with OEMs such as Jiangqi, Dongfeng, Geely, FAW, SAIC, Hechuang Automobile and SAIC-GM-Wuling, as well as enterprises such as Bosch, Zhongke Chuangda, Soto Ruian and Baolong Group for L2 and L3 ADAS and autonomous driving perception system solutions, including Baidu Apollo’s partners.

Xinchi technology

Xinchi Technology is the world’s first "full-scene, platform-based" chip product and technical solution provider. Its products cover intelligent cockpit, intelligent driving, central gateway and MCU, covering the core chip category of the future automotive electronic and electrical architecture, aiming to achieve "four cores in one".

From 2019 to 2020, Xinchi Technology released V9L/F and V9T autopilot chips, which support ADAS and domain controller respectively. In 2022, Xinchi Technology released an autopilot chip V9P/U with a computing power of 10-200T, which has higher computing power and can support L3-level autopilot. V9 series processor is a car code chip specially designed for a new generation of intelligent driver assistance system, which integrates high-performance CPU, GPU and CV engine, and can meet the increasing demand for computing power.

In 2023, Xinchi Technology will launch a V9S autopilot chip with higher computing power, which is developed for the central computing platform architecture, with a computing power of 500-1000T, and can support L4/L5 autopilot Robotaxi.

At the 2023 Shanghai Auto Show, Xinchi Technology released a new generation of vehicle regulation processor V9P, which is specially designed for the ADAS domain controller with integrated traveling and parking. The CPU performance is 70KDMIPS, the GPU is 200GFLOPS, and the overall AI performance is as high as 20TOPS. All functions of mainstream L2+ADAS such as AEB, ACC and LKA, auxiliary parking and memory parking functions can be realized on a single chip, and the driving recorder and high-definition 360-degree viewing can be integrated.

horizon

As a large-scale pre-assembly mass production enterprise of domestic car-gauge AI chips, Horizon has successively launched China’s first car-gauge AI chip Journey 2, a new generation of AIoT intelligent application acceleration engine Sunrise 2, a high-performance car-gauge AI chip Journey 3 and a new generation of AIoT edge AI chip platform Sunrise 3.

Horizon’s third-generation car-level product Journey 5 has a single-chip computing power of up to 128TOPS, which has both large computing power and high performance, and supports the needs of 16-channel camera perception computing and multi-sensor fusion, prediction and planning control required for autonomous driving. Its core IP is 100% self-developed BPU Bayesian architecture, which can support the latest convolutional neural network and Transformer architecture and meet more than 170 different operators required for various autonomous driving scenarios. Using deep learning to accelerate ultra-large-scale parallel computing, reduce the whole computing delay and improve efficiency, and its image rate has increased from 1283 frames per second in 2021 to 1531 frames per second in 2022. With the launch of Journey 5, the horizon covers the whole vehicle smart chip scheme from L2 to L4.

At present, Horizon has reached cooperation with many OEMs and Tier 1, including Changan, FAW, SAIC, GAC, Chery, Dongfeng Motor, Zhiji, Jianghuai, Ideality, BYD, Great Wall, etc., as well as mainland China, Asia Pacific, Sagitar (parameter | inquiry) Juchuang, Winch Technology, Neusoft Ruichi, ADAYO Huayang, Desai Xiwei, etc.

Huawei

As a giant in the ICT field, Huawei’s smart car business can be traced back to 2012. In 2018, it launched the smart driving computing platform, and launched the MDC600 supporting L3 and the MDC300 supporting L4. In 2019, Huawei formally established the Smart Car Solutions Division, and in 2020, it released the MDC610 computing platform, using the Ascent 610 chip, with a single chip computing power of 200TOPS.

Huawei Shengteng 910 is an AI processor with super computing power, and its maximum power consumption is 310W W. The Leonardo da Vinci architecture developed by Huawei greatly improves its energy efficiency ratio. Its 8-bit integer precision (INT8) performance reaches 640TOPS, and its 16-bit floating-point number (FP16) performance reaches 320 TFLOPS.

The Ascension series includes training and reasoning chips. The Ascension 910 used for training has a semi-precision (FP16) computing power of 256TFLOPS, which is twice that of the industry. For reasoning, the computing power of Ascension 310 and INT8 is 16TOPS, and the power consumption is only 8W.

Aiming at the demand of automatic driving for computing platform, the MDC solution introduced by Huawei integrates the self-developed Host CPU chip, AI chip, ISP chip and SSD control chip. So far, Huawei has successively launched four series products with different computing power-MDC300, MDC210, MDC610 and MDC810, covering the L2-L5 autonomous driving ecological chain.

At present, auto-driving R&D companies such as Heduo Technology, Xidi Intelligent Driving, Neolithic, Yuanrong Qixing, Tage Zhixing, Huituo, Nezha Automobile, etc. all adopt Huawei’s MDC computing platform.

Dezhou instrument

Texas Instruments (TI) is a traditional automobile chip manufacturer with rich experience in product landing and strong supply chain management ability, and its customers are all over the automobile industry. In terms of processors, TI has launched the seventh generation, and each generation uses its own IP and patents. Twenty years’ experience in digital processors has also continuously optimized this heterogeneous processor.

TI’s mainstream intelligent driving products include TDA4 VL, TDA4 VM and TDA4 VH, with computing power of 4TOPS, 8TOPS and 32TOPS respectively. Among them, the TDA4 VM of 8TOPS has been mass-produced, which is the mainstream choice for the light-weight traveling and parking integrated domain control track.

TDA4VM series processors for ADAS and self-driving cars are based on Evolutionary Jacinto 7 architecture, which combines high-performance computing, deep learning engine and special accelerator for signal and image processing in a unique way in a target architecture with safe and compatible functions, so it is very suitable for robotics, machine vision, radar and other applications.

These devices are highly integrated, which makes the advanced automobile platform supporting centralized ECU or multiple sensor modes scalable and low-cost. The key cores include the next generation DSP with scalar and vector cores, dedicated deep learning and traditional algorithm accelerators. These devices also include the latest Arm and GPU processors for general computing, integrated next generation imaging subsystem (ISP), video codec, Ethernet hub and isolated MCU island. All these are protected by automotive safety hardware accelerators.

Renesas

Renesas is a traditional automobile chip giant, and its automobile products are mainly MCU and SoC Renesas. The early product is R-CAR V3H, which is heavily used in the intelligent forward-looking integrated machine with the help of Tier1 such as Bosch and Denso. R-CAR V3H SoC supports the safety index of ASIL C level in real-time domain, which can reduce the need to use external safety microcontroller to manage sensor fusion and final decision execution. R-Car V3H has rich and verified IP, supports perception stack, ISP with radar and/or lidar sensor fusion and up to 8 megapixel cameras, and also has a full set of video processing and image recognition IP for advanced sensing and recognition.

R-Car V4H, the central processor for ADAS and AD solutions released by Renesas in 2022, adopts 7-nanometer technology, with a deep learning performance of 34TOPS, and can recognize and process the surrounding objects at high speed through cameras, radars and lidar. The device is scheduled to start mass production in the second quarter of 2024. With the careful combination of first-class IP and professional hardware optimization, R-Car V4H has achieved an industry-leading performance-to-power ratio, which is suitable for mass production of L2+ and L3 autopilot applications.

Thanks to its high degree of integration, R-Car V4H helps customers to develop a cost-competitive single-chip ADAS electronic control unit (ECU) to support L2+ and L3 driving systems, including complete NCAP 2025 functions. R-Car V4H also supports the function of looking around and automatic parking, and has excellent 3D visual rendering effect.

Concluding remarks

The development of automobile intelligence is expected to bring trillions of market opportunities. From the current situation, L3 and above autopilot is accelerating penetration, and the demand for high-power autopilot chips is also increasing. In addition to the major enterprises mentioned above, many domestic enterprises such as CAMBRIAN, Zero Run, and Naineng have actively invested in the field of chips.

However, the research and development of autonomous driving chips is a process with huge initial investment and long payback period. Therefore, if there is no loading capacity of 1 million vehicles, it is impossible to make a profit by developing an autopilot chip with the power of a main engine factory and using it by itself.

On the whole, the smart driving chip market is still in a rapid iteration period, and China manufacturers are expected to break through, but they also have to face many uncertainties. Only by firmly grasping the certainty and market rhythm, accelerating the iteration of technology, products and tool chains, and taking the lead in forming a closed-loop business, can we further compete with the global automotive chip giants after squeezing into the table.

　　In the information age, people are increasingly inseparable from computers, which are needed for work, life, entertainment and so on. Desktop computers are bulky and not easy to carry, and they may also be needed for business trips and travel, so it is very important to buy a notebook computer. Walking around the computer city, you can see nearly a thousand computers, each of which claims to have various advantages, which makes consumers very headache and doesn’t know which laptop to choose. Xiaobian made a notebook computer purchase guide, you can learn about it.

　　The most comprehensive laptop shopping strategy to share.

　　1. Multipurpose: If you buy a laptop to watch videos, play games, handle work, etc., and you don’t concentrate on it, it’s best to touch everything, then a low-end 15-inch computer or a 13-inch door-level model is the best choice, and the price is between 2,500 and 5,000 yuan.

　　2. Business: If you are a business person, you can buy a notebook computer to process documents and various forms, then you can buy a business computer. They are durable, feel good, light and easy to carry, and have a high screen pixel. The price is 4,000-7,000 yuan.

　　3. Games: If you are a young man and buy a laptop mainly to play high-end games, then the performance of the computer is required to be very good, regardless of the processor, graphics card and screen resolution. The price of this kind of products is relatively high, generally starting from 7000 yuan.

　　4. Media workers: People engaged in media work need creativity, and they often have to open various softwares to edit videos and photos. Therefore, computer processors are required to be relatively powerful, and independent graphics cards can support the operation of various large-scale image processing software. The price of such computers starts from 4,000 yuan.

　　5. Brand is very important. At present, many brands produce notebook computers, so choosing a well-known brand will definitely be better than an unknown brand, because the after-sales service of well-known brands is relatively perfect, and problems with notebook computers can be properly handled. For example, Sony, Acer, Apple, Hewlett-Packard, Samsung, Lenovo, Asus and other brands are relatively well-known brands in notebook computers at present.

　　6. Type. At present, there are many kinds of notebook computers on the market, including tablet/notebook in one, which can meet people’s daily needs. There are also multi-mode laptops, which can also bring different experiences to people.

　　After reading the notebook computer selection guide, do you know something about purchasing a notebook computer? In fact, it is not difficult to choose the right notebook for yourself. The key is to start from your own standpoint and take personal needs and economic strength as the main factors in purchasing. When buying a laptop, you should never follow the shopping guide and blindly sell it, so you can’t buy your own laptop.

The 18th and 19th China Film China Watch Awards Ceremony was held in Beijing. Half the entertainment circle gathered at this ceremony, and male and female stars competed on the red carpet, trying to show their best.

Zhang Ziyi, the first-line flower, Chen Kaige, the top director, and a number of traffic stars from the bottom came to the event. It is reported that there are more than 600 people from all walks of life in the entertainment circle. It’s not the weight of the China Watch Award that brings so many people together, but it can be regarded as the biggest event of China movies since the epidemic was unsealed.

Red carpet stars came one after another. Unexpectedly, Chen Kun and Zhou Xun didn’t walk on the red carpet, but quietly waited for the award ceremony in the infield. A group of photos of two people in the cinema released by the official studio are full of stories.

Soon, these photos went viral on the Internet. Isn’t this better than a star competing with concave shapes outside the red carpet? The two of them just sat there quietly, as if telling a story. This is the movie star, and this is the world of light and shadow.

Subsequently, the two men jointly awarded the Best Actor Award, a black suit and a white evening dress, and they walked leisurely to the center of the stage, with the film texture that mature actors naturally have, and the fireworks that seemed to be visible and captured; They also have a sense of relaxation in the vanity fair in the entertainment circle, and they feel so relaxed that Chen Kun and Zhou Xun are really pleasing to everyone. Moreover, there is no utilitarian taste of bundling CP with each other, and there is no humility between men and women, for fear that bundling together will affect the generosity and nature of each other’s fans, which explains the best appearance of friendship in the entertainment circle.

I have known each other for 20 years and cooperated for more than a dozen times.

From "Fog Like Rain Like Wind" to the latest film "Serve the Gods", from TV series to movies, both of them have left each other the most beautiful years.

Zhou Xun and Chen Kun met for the first time, and it was also the first time for everyone to see the appearance of two people in the same box. One was a charming little girl with a pair of ponytails, and the other was a young girl whose eyes were full of tender cream. After so many years, they seem to have changed, but they seem to have not changed. As beautiful as those two pairs of eyes, there are more stories in the eyes and more each other.

In the past 20 years, they have never stopped cooperating with each other. If they want to play a couple, they will play a couple. If they want to make a guest appearance in each other’s movies, they will make a guest appearance in each other’s movies. Compared with later, many people like to say which pair of immortals CP has lived for a long time. In fact, how good the private relationship is, but for those who have no chance to cooperate, they have always been able to cooperate, and they have never deliberately promoted two people in the same box. It is really a good relationship.

Start a company together to find new actors.

In addition to their own cooperation, both of them have become bosses. There are many actors in the entertainment circle who have jumped from star to capital. They all want to make money and squeeze a new generation of actors after becoming capital.

However, they are not the same. After Chen Kun and Zhou Xun started an entertainment company together, they also set up an acting training school called Yamashita School, hoping to explore the possibility of more new actors and explore the limits of actors.

Chen Kun rented a five-story villa to start this school at the foot of the mountain. The overall decoration style is as simple and natural as the name of this school, and everything is simple. Their powerful artists, such as Dahong Ni, naturally became the teachers of this acting school. To give a more successful example, during this period, everyone said that Chen Douling, whose acting skills took off on the spot, studied in the school here. It seems that it was fruitful, and his facial features did not fly around, and his eyes also changed.

Obviously, this school is really different from some stars who go back to their hometown to open a local art test training institution, just to get money from their own star brands, with their mouths full of ideas and their hearts full of business. Chen Kun and Zhou Xun just want to start over and dig up more good new actors.

Not a real couple, but they can grow old.

From their private lives to interviews, both of them have decided that they will grow old together.

A casual search of Chen Kun and Zhou Xun’s private lives shows that they have lived upstairs and downstairs for many years. As long as you move, I will move and wear my own slippers to go across the hall.

When interviewed, it is even more straightforward to say that the other party is their own friendship. Chen Kun is complex and sensitive, with a little emotional change and reaction. Only Zhou Xun can detect it for the first time, and Zhou Xun can give him the most comfortable comfort, which seems to be their innate tacit understanding and trust.

The relationship between Chen Kun and Zhou Xun, I’m afraid, is not just a model state of the entertainment circle. For ordinary people, I also hope to have such good friends.