分类归档 hfjfgff

　　April 25th is the 37th National Children’s Vaccination Publicity Day. The theme of this year’s publicity is "Take the initiative to vaccinate and share a healthy life". The Hunan Provincial Health and Wellness Committee held the "National Vaccination Day" in 2023 at the Basketball Hall of Malanshan Sports Park in Changsha.

　　Li Junhua, member of the Party Committee and Deputy Director of Hunan Provincial Health and Wellness Committee, attended the event and delivered a speech. Relevant leaders and experts from the CDC of Hunan Provincial Health and Wellness Commission, Health Education Publicity Center of Hunan Provincial Health and Wellness Commission, Hunan Provincial Center for Disease Control and Prevention, Changsha Municipal Health and Wellness Commission, Changsha Municipal Center for Disease Control and Prevention, and Kaifu District People’s Government of Changsha attended the on-site activities.

　　In his speech, Li Junhua pointed out that in recent years, the CPC Central Committee and the State Council have paid close attention to children’s health. It has been 45 years since China implemented the immunization planning policy, from vaccination against smallpox to four vaccines against six diseases and then to 11 vaccines against twelve diseases. The immunization planning work has achieved remarkable results: smallpox and polio have been eliminated in our province, and no diphtheria cases have been reported; The carrier rate of hepatitis B virus surface antigen in children under 5 years old has dropped below 1%, and diseases such as meningitis, Japanese encephalitis, measles and rubella are at the lowest incidence level in history. Practice has proved that immunization program is one of the most significant, influential and popular measures in China’s health work, which has made great contributions to effectively protecting children’s health and improving the quality of the population.

　　Li Junhua emphasized that health administrative departments at all levels, disease control institutions and grassroots health institutions in the province should pay more attention to vaccination work, strengthen vaccination capacity building, and provide healthy and high-quality vaccination services for the people. Call on the general public and friends, especially young parents, to scientifically understand vaccination, eliminate doubts, take the initiative to vaccinate children on time, and keep children away from diseases and have a healthy body.

　　In his speech, Liu Jiyang, director of the Changsha Municipal Health and Wellness Committee, pointed out that the immunization planning in Changsha has been continuously improved in terms of software and hardware level and service capacity in accordance with the principles of "regional planning, rational layout, fixed-point vaccination and standardized management". At present, the city has built 268 vaccination clinics and 58 obstetric "two vaccines" vaccination units, taking the lead in implementing the cold chain storage and transportation service model of vaccines throughout the province. Since 1992, the city has remained polio-free, and the incidence of vaccine-preventable diseases such as measles, rubella, epidemic cerebrospinal meningitis and Japanese encephalitis has remained at a low level. The coverage rate of basic immunization report of Changsha immunization program vaccine has exceeded 95%, which has built an effective immune barrier for the healthy growth of children in the city.

　　During the activity, Liu Mengna, the news anchor of Hunan Jingshi, was awarded the title of "Hunan Immunization Program Image Publicity Ambassador" and read the vaccination proposal.

　　Vaccination experts provide advice and answers to the people on the spot and accept exclusive interviews with relevant media. On-site activities also arranged for vaccination doctors and representatives of children’s parents to speak. After the on-site activities, relevant leaders went to the vaccination site to observe and express their condolences to the vaccination doctors.

　　More than 200 community residents participated in the on-site activities, and more than 3,000 related publicity materials were distributed. In line with the publicity theme, a series of popular science articles and promotional videos were simultaneously launched online.

　　Vaccination is a systematic project, which needs the attention and support of the whole society. It is necessary to vigorously publicize the significance of vaccination to protect public health, continuously improve the awareness rate of public vaccination knowledge, improve the ability to distinguish between true and false information and deal with unscientific information interference, alleviate and eliminate doubts about vaccine safety, and actively take children to vaccinate on time. The reporter learned from the CDC of Hunan Provincial Health and Wellness Commission that Hunan Province continued to promote vaccination according to the requirements of the national immunization program. After several generations of unremitting efforts, China has formed a relatively complete vaccine research and development, production, use and supervision system, and has become one of the few countries in the world to solve all the vaccine needs of the immunization program on its own. China has established a series of systems to ensure the "seamless" supervision of vaccine safety and quality, which has been recognized by the World Health Organization, from the registration management, supervision and inspection of vaccine products, production quality management norms, vaccine batch issuance, management quality management norms, and adverse reaction reporting and monitoring. At present, the safety and effectiveness of Covid-19 vaccine independently developed and produced in China have undergone rigorous clinical trials, especially after mass vaccination, and its safety has been fully certified. At present, 11 kinds of vaccines such as hepatitis B vaccine, BCG vaccine, live attenuated polio vaccine, inactivated polio vaccine, DTP vaccine, measles vaccine, live attenuated hepatitis A vaccine, group A meningococcal polysaccharide vaccine, group A meningococcal polysaccharide vaccine and live attenuated Japanese encephalitis vaccine are provided for all school-age children in the province to prevent 12 diseases. At the same time,You can also prevent influenza, pneumococcal diseases, chickenpox, rabies and cervical cancer by vaccinating some voluntary and self-funded non-immunization programs.

　　(Correspondent: Peng Yewei, Tan Jun, Fang Mingli)

　　Source: Hunan Provincial Health and Wellness Commission

Author/Susu

Edit/seal

Recently, Wal-Mart has made great achievements at home and abroad.

According to the latest Q2 financial report, Wal-Mart’s turnover of $141 billion exceeded market expectations, and its share price has been rising since June this year. Its market value has exceeded the $4 trillion mark, but there have been reports of closing stores in China.

After Wal-Mart announced the closure of Beijing Chaoyang Store, on August 20th, Wal-Mart announced the closure of Chongqing Xinyang Store. In the past four years, Wal-Mart has closed 80 stores in China.

The decline of China’s business has cast a shadow over the world’s number one retailer.

In recent years, the voice of traditional retail has been declining, but one multinational retailer has impressed customers with its meticulous service, and its business is still extending to the surrounding third-and fourth-tier cities.

This retailer, Ito Yokado, has opened seven stores in Chengdu with its high-end boutique department stores and supermarkets. Rooted in Chengdu for more than 20 years, Chengdu people have been deeply bound to Ito Yokado, and opening a family can even drive up the surrounding housing prices.

Chengdu Ito Yanghuatang Shuangnan Store is a well-deserved "king of single stores". In 2019, this department store opened in the community won the global sales champion of Ito with sales of 1.6 billion yuan. In the same year, the total sales of Chengdu Ito was nearly 6 billion yuan.

Ito Yokado has been integrated into the life of Chengdu people, but few people know it outside Chengdu, so that Chengdu people can’t help wondering: Is there no Ito Yokado anywhere else?

In Japan, Ito Yokado is a national enterprise, but in China, Ito is more like a local enterprise in Chengdu. Why can Ito, who grew against the trend, live so well? What enlightenment can it bring to the retail industry in China?

01 Ito’s family history

In Japan after World War II, everything was in ruins, the whole social economy began to grow at a high speed, and the strong consumer demand promoted the development of the retail industry, and there was a trend of collectivization and chain management. Before that, it was mainly in the form of couples’ shops on the streets.

Ito Yokado was first founded in 1920 as a street grocery store, and it was Yasushi Ito who led Ito Yokado towards collectivization.

In 1958, after the death of Yasunari Ito’s brother, Yasunari Ito inherited his brother’s shop and registered Yanghuatang Company. So far, the runner-up Ito really owned a company of his own.

When Ito Yajun inspected his business in the United States, he was keenly aware that the future retail market would belong to supermarkets, so Ito Yajun transformed into supermarkets with the shops that operated foreign goods at that time, and gradually derived the Japanese GMS model of "supermarket+department store".

Source: Qihe Yi official website

Such a one-stop shopping method soon blossomed everywhere in Japan. In the following decades, Ito Yajun created a huge retail business empire and made it the first in Japan.

In 1964, Ito Yokado signed a regional cooperation treaty with American Southern Company to introduce 7-Eleven convenience store to Japan. With its flexible location and advanced POS item management mode, it has rapidly expanded, and there are now more than 20,000 in Japan.

In 1991, Ito Yokado acquired 73% of the shares of American Southern Company, which was officially renamed 7-Eleven.

In 1971, Yasunari Ito renamed the company "Ito-Yokatang Co., Ltd." and the company was listed on the Tokyo Stock Exchange in 1972.

In 1998, Ito Yokado ranked 33rd among the top 500 in the world. In 2005, because the convenience store business has exceeded the revenue of supermarkets and department stores, Ito Yokado was officially renamed Seven＆I Holdins (Chinese name Qiheyi Holding Group).

After that, Qiheyi acquired sogo and Seibu Department Store in Japan, becoming the largest retailer in Japan, while Ito Yokado had more than 200 stores at its peak in Japan.

In the latest "Global Retail Power 2021" report released by Deloitte, Qiheyi Holdings ranked 18th with total revenue of 60.9 billion US dollars. Such an ordinary street shop has grown into a retail multinational giant involving supermarkets, department stores, convenience stores, finance and other businesses.

Chengdu, which can’t be bypassed.

In the late 1990s, the reform and opening-up has gone through more than ten years, and the first batch of cities such as Beishangguangshen and Shenzhen, which have tasted the reform dividend, have seen the rise of high-rise buildings. The mental outlook and lifestyle of the whole society have undergone tremendous changes, and people in these cities have taken the lead in releasing enough consumption space.

Therefore, when foreign investors enter the China market, they will basically open their first stores in these first-tier cities to test the reaction of the China market. When McDonald’s entered Chinese mainland, it experienced several years of research in the early stage and finally chose Shenzhen. On the opening day, people who came to taste McDonald’s were surrounded.

In 1995, China issued the Interim Provisions for Guiding the Direction of Foreign Investment and the Catalogue for Guiding Foreign Investment Industries, which further expanded the field of foreign investment. The world’s retail giants were moved by the wind, Carrefour took Beijing as the starting point, and Wal-Mart later settled in Shenzhen.

Ito Yokado, which is only one hour away from China, also thinks it is time to enter China. In June, 1996, Ito Headquarters mobilized, and Sanzhi Fu Bo, then Minister of Commodity Purchasing, decided to give up her comfortable life and go to China to start a new career.

At that time, Ito Yanghuatang’s first store in China was set up in Chunxi Road, Chengdu, and Sanzhi Fu Bo served as the director of the residence department of Chunxi Road Store, which opened his life in Chengdu for 20 years, and his experience in China also helped him to reach the peak of his career.

But it is incredible that Ito Yokado, the fifth retailer in the world, will choose to go deep into the southwest hinterland and set up its first store in Chengdu. After all, at that time, Chengdu’s annual GDP was only 86.9 billion yuan, ranking 10th in the country. Large areas in the Second Ring Road were still farmland, and the overall development was backward compared with the coastal areas.

In fact, Ito did take Beijing as its first choice at first. At that time, the China preparatory group had been in China for a period of time, but it was "cut off" by the Chengdu municipal government. Chengdu promised to provide more support in all aspects, and Ito resolutely decided to move to Chengdu.

On November 21, 1997, in a festive atmosphere, the Ito Yanghuatang department store in Chunxi Road, Chengdu opened. It was the first batch of foreign department stores to enter Chengdu, and it was even considered as a pharmacy (like Tong Ren Tang) because of its strange name.

Ito Yokado was different from the well-known department stores at that time, but a Japanese-style GMS store, that is, fresh food was sold on the first floor, and all kinds of household department stores were up there, that is, the well-known hypermarkets in Chinese. At that time, Chinese’s shopping habit was still to buy food at the farmers’ market, and Ito was the first enterprise to bring this model into Chengdu.

At that time, the department stores in Chengdu were still mainly state-owned, and their service awareness was poor. The Japanese service brought by Ito Yokado’s crossing the ocean can be said to be a "hanging" local service industry. Ito is like a catfish in a pond, bringing advanced business philosophy and service level.

In terms of service, every morning and evening when the store opens and closes, Japanese executives will bow and bow to customers with their employees, and also provide free maternal and child rooms, water dispensers, baby strollers, self-service packaging bags, fresh ice cubes, toilets, dresser, hair dryer and other products, and free umbrella rental services in rainy days.

In terms of mode, Ito Yokado is a typical Japanese GMS hypermarket, that is, the self-operated food life museum (fresh supermarket) is on the ground floor, and the familiar department store is on the upper floor. Although we are familiar with this form now, the people at that time were used to buying food at the farmer’s market and fresh food at the department store, which is still a trendy thing.

The biggest difference between Ito Yokado and European and American retailers is that it has a strong Japanese style in all aspects, and it is positioned in the middle and high end, and does not compete with traditional supermarkets in price wars. Compared with Wal-Mart, RT Mart and other western-style stores, Ito’s Shangchao occupies a much smaller area and has a high proportion of semi-cooked food. It will sell Japanese products and Japanese cuisine that are hard to buy elsewhere, and the department stores upstairs will also introduce Japanese brands.

In addition, Ito Yokado intends to change its own model to "heavy", adhere to its own brand "Ito Quality", and directly purchase goods from suppliers. Cold chain goods can be directly traced back to the source, and customers can eat with great confidence.

Japanese goods have always been the representative of high quality in the hearts of Chinese people. In the past, in the eyes of Chengdu people, Ito was synonymous with high-end westernization. In Chengdu words, it is a very "foreign dish" to go shopping in Ito.

On the one hand, it is the ultimate service, on the other hand, it is high-quality goods. Ito has filled the gap of high-end shopping malls in Chengdu, and Ito has been the top stream in Chunxi Road for a long time.

Chengdu people’s love for Ito is obvious. In more than 20 years, Ito Yokado, a boutique store, has been able to open eight stores in Chengdu. In 2012, the annual turnover of Ito Yokado’s four stores in Chengdu ranked first, second, third and fifth in the world, among which Shuangnan Store with the highest efficiency broke Ito’s global sales record, not only in Chengdu, but also in Meishan and Leshan around it.

In the past twenty years, Sanzhi Fu Bo has been promoted from the director of Chunxi Road Store to the representative of Ito in Chengdu and the representative of China District. This elegant and easygoing Japanese has also been affectionately called "the third brother" by Chengdu people.

Ito has also become a barometer of Sino-Japanese relations. Chengdu citizens and Ito have always maintained a delicate relationship of "love and kill each other". When anti-Japanese sentiment was high, a large number of citizens went to smash the glass of Ito, but after smashing it, they continued to buy it in buy buy, and they couldn’t stop.

Some media once made a questionnaire about "favorite shopping malls". Among the 185 samples collected, Ito was elected as the first shopping mall with a high share of 25.9%. In Ito, Chengdu, it’s everywhere.

This kind of love, so that when Chengdu people go to other places, they will ask: Is there no Ito Yokado Hall anywhere else?

Yes, Ito has only replicated its prosperity in Chengdu, while in other cities, Ito Yokado’s strategy has been losing ground.

03 "Escape from Beishangguang"

In December 1996 and September 1997, Ito Yokado successively set up joint ventures in Chengdu and Beijing, with Ito as the largest shareholder. Chengdu’s company was Ito Yokado, while Beijing’s was called Huatang Shopping Mall.

Obviously, even if it entered Chengdu first, Ito could not give up the market space of first-tier cities, and decided to take Beijing and Chengdu as the base areas, and then radiate to other cities.

However, there is a sharp contrast between Beijing business and Chengdu business. Chengdu business is booming and the overall turnover is close to 6 billion yuan, but Beijing Huatang Shopping Mall is losing ground. Since 2014, Huatang Shopping Mall has been closing stores in Beijing one after another, and now there is only one "only child" in the Asian Games Village store.

Source of information: network mapping/Luming Literature Finance and Economics.

It’s a pity to lose the Beijing market, which has to make people sigh that "the orange is born in Huainan, and the orange is born in Huaibei." Why are the operating conditions of the two places so different?

Ito’s summary is that the positioning is not clear enough, and the localization is not enough. The shopping mall lacks appeal to customers and can only fall into the whirlpool of price war with surrounding shopping malls.

In 2013, Sanzhi Fubo, who had been promoted to be the general representative of Ito Yokado in China, sent Chengdu General Manager Imai Shing to take over the Beijing business, which initiated drastic reforms, including image upgrading and inviting brands to settle in. But obviously, with the experience of Chengdu, it is still impossible to save the decadent situation.

Source: Qiheyi Holdings Financial Report Luming Literature Finance/System

The failure of Beijing has made Ito make it clear that it will not go to other cities to expand its stores in the future, but focus on the development of southwest China with Chengdu as the center.

In a city with fierce competition in commercial real estate like Beijing, "old shopping malls" like Ito Yokado are facing challenges, not only from e-commerce, but also from new commercial complexes.

In 2017, Beichen Shopping Center, once one of the largest chain department stores in Beijing, closed its last store in Beijing. This mall, whose sales exceeded 100 million in 1994, officially withdrew from the Beijing stage. The essence is the aging of the department store format in China, which has been unable to meet the consumption demand of Chinese people.

According to the survey report, in 2019, the annual business growth rate of department stores in China was only 1%, the growth rate of online retail reached 11.7%, and the shopping center reached 6.8%, among which 49% of the department stores showed negative growth.

Source: China Department Store Business Association

The success of Chengdu Ito Yanghuatang comes from an investment of more than 20 years, which has touched the people of Chengdu with sincere and meticulous operation concept. After all, not every retail practitioner can go door to door to visit citizens’ homes and observe their living habits.

From Beijing to Chengdu, from the first line to the new line, there is a certain time difference in consumption transformation. Some experts have pointed out that the format of "Shangchao+Department Store" has been difficult to attract consumers, and the whole department store industry is facing the dilemma of transformation.

Yes, even Ito, Chengdu, known as the "myth", can’t save the decline of Ito Yokado on a global scale.

Does the traditional retail industry have to shed a layer of skin?

In March 2017, Sanzhi Fu Bo was transferred back to the Japanese headquarters of Ito Yokado as the president. This appointment and transfer can not be separated from Sanzhi Fu Bo’s deep cultivation in China for more than 20 years and his dazzling achievements in China.

Of course, there is also an important point in time, that is, Ito Yokado in Japan is facing a performance dilemma, most of its operations are not ideal, and customers are losing, which is not the same as the steady rising performance trend in Chengdu.

At present, the supermarket business including Ito Yokado accounts for 31.4% of the total group’s revenue, but the net profit only accounts for 8.1%, and the overall profitability is worrying.

After Sanzhi Fu Bo returned to China, it began to shut down its Ito Yanghuatang stores with poor performance. In recent years, the number has dropped from 182 at the peak to 132 today.

Source: Qiheyi Holdings Financial Report Drawing/Luming Literature Finance and Economics.

Although Ito has created a good reputation in Chengdu, with the continuous expansion of Chengdu’s urban area and the rising consumption power of the people, the commercial center has also shown a multi-point flowering trend.

A few years ago, Ito Yanghuatang could be regarded as the "top flow" shopping mall of Chunxi Road, but with the continuous expansion of Chunxi Road business circle, it became less prominent. In the past, Ito Yokado was synonymous with "high-end" and was also taken away by luxury shopping centers such as Taikooli and IFS.

As a result, the influence of Ito Yanghuatang, which is located in the mid-range department store, is gradually weakening in Chengdu. In the performance of major commercial projects in Chengdu in 2020, Ito Shuangnan Store ranked 15th with sales of 1.2 billion yuan, and most of the top shopping centers are Taikooli, IFS and Vientiane City.

Source: Network

The annual report of Ito’s parent company Qiheyi Holding Group shows that Chengdu Ito Yanghuatang’s performance has declined for the first time since 2016 (of course, the epidemic situation is a major influencing factor).

Source: Qiheyi Holdings Financial Report

As can be seen from the above, Ito Yokado opened stores in China while closing stores, and the number was always relatively stable. After the failure of Beijing business, Ito’s opening speed also dropped.

The Japanese have polished the details to a "perverted" level. When Sanzhi Fu Bo was preparing for the second Ito in Chengdu, it once recorded a form with more than 3,000 entries, and required 70% of these projects to reach the level above the industry before they were allowed to start business.

This way of operation enables them to achieve the ultimate in every store, but it is difficult to expand on a large scale.

In June, 2020, China Chain Store & Franchise Association released a list of the Top 100 Supermarkets in China in 2019, and Ito Yokado won the first place in single store sales with an average sales of 670 million yuan. At that time, the number of Ito Yokado in China was only 9 (currently 10).

Meanwhile, Wal-Mart and Carrefour (now acquired by Suning), AEON and other enterprises have set up 429, 228 and 67 stores in China. Under the same group, 711 convenience stores that entered China in 2004 have opened 3,412 stores nationwide. In contrast, Ito’s opening speed is really as slow as a snail.

Is there a market for Japanese services like Ito? It seems that it is a bit "old-fashioned" to do the best in every detail. After all, providing free umbrella rental, free buses, and even changing paper cups from sharp to round will not be reflected in the company’s financial report.

On the other hand, the efficient operation mode of Internet companies has also been applied to the new retail format headed by Box Horse. By March 2021, Box Horse had 257 self-operated stores in China, and at the same time, various formats such as Box Horse mini, Box Horse Cross-border Go, Box Horse Baking, Box Horse X Member Store (warehouse supermarket) were derived according to the market.

This kind of market reaction speed is beyond the reach of multinational Japanese companies like Ito Yokado.

Sanzhi Fu Bo once said that enterprises must keep up with the changes of the times, but at the same time he also holds a conservative attitude towards the new retail. He believes that technology can empower new retail, but it is not forced to implant or even invade personal space. Retail is just one of the ways to embrace change, and the most important thing is to study consumers.

In my opinion, China has encountered national conditions similar to those of Japan: aging population, declining birthrate, single economy, etc., and Japanese enterprises have experienced such a population cycle, which makes them more conservative in their business. Of course, this is not unrelated to the slow digitalization process of Japanese local retail industry.

Ito is not ignorant of change. In 2018, Ito first appeared in Chengdu Greenland 468 in the form of a shopping center. Since then, most of Ito’s projects in China have focused on shopping malls with 30,000 ~ 50,000 square meters, that is, from selling goods in the past to selling services and lifestyles.

In 2017, Ito also launched e-commerce channels such as Haitao, and in July this year, it connected JD.COM’s home service in Chengdu.

However, the revenue growth of Chengdu Ito Yanghuatang has slowed down due to the impact of the epidemic. The snake will die if it doesn’t shed its skin. In front of Sanzhi Fu Bo, a conservative entrepreneur, it is the ever-changing retail environment in China, and it may not be the shopping center that beats it in the future.

The horn of new retail has sounded. When young people don’t go to shopping centers, is the "service" emphasized by old-school entrepreneurs like Sanzhi Fu Bo the self-satisfaction of traditional retail industry, or is it really to solve problems for customers?

Reference source:

1. "Three branches of Fu Bo Lijin’s business mentality"

2. Chuanguan News-Ito Yokado’s global sales crown: Chengdu Shuangnan Store "snapped up" 1.6 billion yuan a year.

3. Annual financial reports of Qiheyi Holdings

4. China Chain Store & Franchise Association-"Top 100 Supermarkets in China in 2019"

5. China Department Store Association-Report on the Development of Department Store Retail Industry in China from 2019 to 2020.

　 　 Special feature of 1905 film network 　117 waterways witnessed the city’s antiquity, and 118 islands remembered the city’s rise and fall. The future water world in Venice’s real life, the dream town that everyone yearns for, and the Venice Film Festival has become a legend in this city. It coincides with the 74th Film Festival. Let’s become the protagonists in the lens, and walk into the oldest film festival and Venice together.

Save ~ "Travel with the Movie"

The first stop in Venice — Experience the deepest film festival.

"When I arrived in Venice, I found that my dream had become my address."— — Memories of lost time

　 　 Venice, a pearl scattered in the Adriatic Gulf, is a grand event of film art every year in late summer and early autumn. The sunshine on Lido Island is as brilliant as it was 86 years ago. The history of the film festival originated from here, and many masters were born here, and many newcomers stepped out of the horizon from here.

Venice

　 　 　As the first international film festival in the world, the Venice Film Festival, founded in 1932, is known as the "father of international film festivals". The location of the film festival in Venice, a resort, is obviously due to economic considerations. Later Cannes Film Festival (France), Locarno Film Festival (Switzerland) and Karlovy Farley Film Festival (Czech Republic) continued this principle until the establishment of the Berlin Film Festival in 1951. Because of its strong political purpose, it was located in the center of state power and became the first important film festival far from the resort in history.

A brochure of Lido Island in the 1920s, when Lido Island was already a famous holiday resort in Italy.

　 　 Venice Film Festival, an old man in the film festival, has gone through a tortuous period of confrontation between politics and art. At the beginning of its birth, it was used as an ideological propaganda tool of Mussolini’s fascist government. At that time, the highest prize was not the Golden Lion, but the Mussolini Cup.

Poster of the First Venice Film Festival in 1932

　 　 After World War II, Venice Film Festival bid farewell to ideological control, gradually revealed extraordinary artistic temperament, and established the purpose of "movies serve serious art". In 1949, it formally established the Golden Lion Award for the best film, which continues to this day.

Golden Lion

　 　 In today’s international film festival blooming everywhere, the Venice Film Festival has been badly sung by many media. Under the attack of Cannes and Toronto, the selection range of the Venice Film Festival is limited. However, it is undeniable that in the eyes of film practitioners, it is still one of the three major international film festivals, and it is different from the political nature of Berlin and the commercial nature of Cannes. Venice, as always, adheres to the artistic criteria, and the weight of the Golden Lion cannot be underestimated.

Poster of the 74th Venice Film Festival

　 　 Every year, the film festival will be held in Lido Island in Venice. Lido Island is located in the southeast of the main island of Venice. It is the largest outer island in Venice and the favorite resort of Venetians. It is called "Hawaii in Europe" ~

　 　 Nobel Prize in Literature winner thomas mann’s "Death of Venice" is based here. The melodious bells and the sea breeze on your face make you forget everything and enjoy the peace that this still smaller brings you — —

　 　 The film festival is held every year in the Del Film Palace in Lido Island. Because the film palace is not open to the outside world when the film festival is not held, it looks rather deserted — —

　 　 But when it comes to the film festival, the whole movie palace is gorgeous ~ all the stars and big coffee in the industry make this quiet island suddenly noisy — —

　 　 The golden lion, the mascot of the film festival, also began to line up and wait to be taken away — —

　 　 When film festivals are not held, Lido Island is a holiday resort, and even the buildings on the island have only three forms: hotels, villas and holiday apartments. Different styles of villas, there are retro old buildings, but also simple new ones after renovation. At the same time, Lido Island is also the only island in Venice where cars can be driven. Many parents who live on the island of Venice will come to this island if they want to bring their children to know about cars — —

　 　 If you think it’s too comfortable to watch the sunset blowing the sea breeze, you can also choose to gamble on Lido Island. Palazzo del Casino, a casino on Lido Island, is a public casino in Venice. Its luxurious interior is also a well-known casino. The only drawback is that it is only open in summer ~

　 　 You need to pay a ticket of 5 euros to enter and leave this casino, and there are certain requirements for clothing. You need to wear formal clothes to enter. If you don’t have formal clothes, it doesn’t matter. The casino itself will provide costume rental service ~

　 　 But Lido Island is most worth visiting because of its golden beach. Because of geographical reasons, the beach adjacent to the sea has a gentle slope, and even the youngest children can swim safely at the seaside ~

　 　 Many stars also like to relax on this beach in their spare time, such as Audrey Hepburn and Ms. Chanel, who are frequent visitors to Lido Island — —

Audrey Hepburn

Chanel and friends

　 　 This year’s 74th Venice Film Festival opened yesterday. In the main competition unit, not only East and West movie master, such as alexander payne, darren aronofsky and Hirokazu Koreeda, but also new directors from small Israeli and Lebanese film countries appeared, which, as always, demonstrated the mission spirit of Venice Film Festival to discover new people and promote the development of world films.

Selected films of this Venice Film Festival

　 　 Everyone feels that the film list is too long to know which one to watch. Here are four films that are the most interesting in this Venice Film Festival.

— — Alexander payne’s ambition goes beyond the opening ceremony.

Director: alexander payne

　 　 　 　Screenwriter: alexander payne/jim taylor
　 　 　 　Starring: Matt Damon/Hong Chau/Christoph Waltz　
　 　 　 　Genre: drama/comedy/science fiction
　 　 　 　 　 　 　 　Producer country/region: USA
　 　 　 　Language: English

　 　 Alexander payne has always stressed that this film is just a simple comedy, and it seems that there is no ambition in this film festival, so as not to miss this film festival.

　 　 As we all know, alexander payne won the Oscar for Best Adapted Screenplay twice for "A Life with a Glass of Wine", and even nominated the best director at the Oscars and Cannes.

　 　 The film "Shrinking" will not disappoint the audience in the script, and there should be infinite alexander payne-style irony and thinking behind the comedy. Hidden under the cloak of comedy is alexander payne’s longing for the Golden Lion Award.

Recommended reason: the world’s top screenwriter brings fables of the human micro-world.

— — Darren aronofsky lifts cult frenzy again.

Director: darren aronofsky
　Screenwriter: darren aronofsky
　 　 　 　Starring: jennifer lawrence/javier bardem/ed harris/michelle pfeiffer/domhnall glesson　
　 　 　 　Type: Plot/Suspense/Thriller
　 　 　　 Producer country/region: USA
　 　 　 　Language: English

　 　 Almost all-star cast, together with darren aronofsky’s script, ignited the enthusiasm of darren aronofsky film believers all over the world before it was released.

　 　 Fans want to witness the classic reappearance again, but they are not interested in this film "Mother! I don’t expect a black swan, because fans expect this cult master to surpass myself again.

　 　 I predicted this "Mother! The sword refers to the major film festivals. If this film becomes a live broadcast, you will be blown up by such a barrage: "The script is invincible!" "The lens has never been seen before!" "People set me up!" . If it were me, I would say, "Everybody sit down and applaud. You don’t have to shout 666 for the basic operation."

Highlight: π darren aronofsky only needs one movie to capture you.

— — Abdel kechiche returned to the starting point and set off again.　 　　

Director: abdel kechiche
　 　 　 　Screenwriter: Franç ois Begotto
　 　 　 　Starring: salim kechiouche/hafsia herzi/Shain Boumedine/Ophé lie Baufle/Lou Luttiau/　
　 　 　 　Type: Plot/Love
　 　 　 　Producer country/region: France/Italy
　 　 　 　Language: French

　 　 In 2007, a film "Millet and Mullet" made abdel kechiche a famous water city. Make him a movie master in the world.

　 　 This year, the director came to Shuicheng again, because of the lack of funds in the later period, which made the director auction all the Palme d ‘Or trophy and his own oil paintings for the birth of this film. It is conceivable that the film must have some feelings and philosophical views that the director must express. All this has nothing to do with money, just for the film and only for art.

　 　 Life itself is as incredible as a movie. abdel kechiche has returned to the place where his dream began. He is already a master without being crowned.

Highlight: abdel kechiche’s obsession with movies is worth appreciating.

　Guillermo del toro Gothic Fairy Tales Return Again

Director: guillermo del toro
　 　 　 　Screenwriter: guillermo del toro/vanessa taylor
　 　 　 　Starring: sally hawkins/octavia spencer/michael shannon/michael stuhlbarg　
　 　 　 　Type: Drama/Fantasy/Adventure
　 　 　 　 　 　　 Producer country/region: USA
　 　 Language: English

　 　 The failure of "Hellboy 3" and the infinite extension prove that guillermo del toro will never become a commercial tycoon in the producer’s mind, but all commercial directors can’t become guillermo del toro.

　 　 Guillermo del toro’s trilogy of Gothic Fairy Tales has finally been completed. Without the commercial burden, Water Story will once again take the audience to enjoy the bizarre dark world.

　 　 There is a clear shadow of harmony in Water Story. Whether guillermo del toro can prove his uniqueness again is a must for the battle of Shuicheng.

Highlight: Only in the parallel world of guillermo del toro can you see the real side of the world.

　 　 Appreciating the master’s works at the film festival for the first time is definitely the highest viewing experience. It is precisely because of Venice’s uniqueness that it attracts so many movie master and uses the lens to re-portray its beauty. Lido Island makes us linger, but it is only the first stop for us to look for the "thrilling" thing that happened in Venice. With the story of light and shadow, we will experience the charm of this city together.

CCTV News:The combination therapy of COVID-19 monoclonal neutralizing antibody "Anbavir monoclonal antibody/Romisvir monoclonal antibody" developed by Tsinghua University was approved by China Drug Administration on December 8, which is the first anti-Covid-19 drug independently developed in China and proved to be effective through strict randomized, double-blind and placebo-controlled research. At present, this domestic new drug has been approved for more than 10 days. What is its safety and effectiveness? Let’s look at the introduction of Professor Zhang Linqi who leads the R&D team.

Professor Zhang Linqi of Tsinghua University Medical College:The clinical trial was carried out in 111 clinical trial bases in six countries on four continents, so it is a multi-national and multi-center clinical trial at home and abroad, which has shown very good safety and effectiveness in the whole process and can reduce the hospitalization rate and mortality rate by more than 80%.

It is understood that the average age of the R&D team, which is the main force behind the scenes, is less than 30 years old, and it consists of 4 teachers and 11 doctors and postdoctoral students. Under the leadership of Professor Zhang Linqi, they fought for more than 600 days and nights, from the initial isolation and screening of neutralizing antibodies to the international phase III clinical trial, and finally obtained the listing approval of China.

Professor Zhang Linqi of Tsinghua University Medical College, team member Zhang Qi:I think the laboratory can make such great achievements in this project because it has accumulated many technologies and methods in the field of fighting against emerging infectious diseases for a long time. For example, we did MERS Middle East Respiratory Syndrome, SARS virus, Zika virus and Ebola virus before, and we directly applied these technologies and methods to the research against Covid-19 when we were in COVID-19 this time.

Domestic new drugs block the cell surface.

According to reports, Covid-19’s invasion into the human body needs to enter the cell through spike protein to complete the infection. It is in this link that COVID-19 monoclonal neutralizing antibody, which was approved for emergency marketing in China more than 10 days ago, blocks the virus.

Professor Zhang Linqi of Tsinghua University Medical College:What I’m holding in my hand is actually a protein on the surface of a virus. The function of the protein is to open the lock on the cell. Because the virus must go into the cell to replicate itself and produce generations. How the antibody works is basically to block things on the surface, and there is a way of fighting in groups. In this case, its key can’t contact the lock at all.

Domestic new drugs are effective against Omicron mutant.

The emergence of Covid-19 Omicron mutant is really a big test for all the listed "anti-COVID-19 weapons". The COVID-19 monoclonal neutralizing antibody Ambavavir monoclonal antibody Romisevir, which was approved for marketing more than 10 days ago in China, is also facing the same problem, because the Omicron mutant in Covid-19 only appeared after the research and development of this combination therapy drug was completed. So, is this combination therapy effective for Covid-19 Omicron mutant?

Professor Zhang Linqi introduced that mutation is actually a strategy for the survival of coronavirus. Studies have shown that Covid-19 mutates almost once a week, and they have experienced dominant strains such as Alpha, Beta, Gamma and Delta in the process of developing this drug. Therefore, the team must fully consider the possibility of Covid-19 mutating again when designing the drug.

Professor Zhang Linqi of Tsinghua University Medical College:Because the mutation of the virus does not occur at every point, only some of them are prone to mutation, so we will try our best to select virus targets in the whole analysis of virus changes and antibody recognition sites, and those that do not change a lot can maintain the effectiveness of our weapons.

Zhang Linqi said that drug research and development is like a competition with Covid-19’s mutation. Although the effectiveness and broad spectrum of the drug were fully considered in the development process, every time a new mutant appeared, they would break out in a cold sweat and reconfirm whether their selected antibody would be affected.

Professor Zhang Linqi of Tsinghua University Medical College:Fortunately, because we considered the possibility of mutation in the whole selection and evaluation process, especially the improvement of the interaction and joint efforts of two antibodies, we still maintained our ability in effectiveness and broad spectrum. For Omicron, the initial results showed that our antibody combination still maintained its binding ability and neutralizing ability to Omicron, and it was effective, so I was very pleased.

With domestic new drugs, we still need to vaccinate, and the two complement each other.

So, with this new domestic drug, do you still need to get Covid-19 vaccine?

According to experts, vaccines and drugs are complementary and cannot replace each other. Vaccine is the first line of defense, and antibodies provided by drugs are the key protection. The two cannot be equated.

"I never thought that there would be such a day when I could enjoy the miracle in my life with you." On December 23rd, the romantic movie Will You Still Love Me Tomorrow, directed by Zhou Nan and directed by Liu Kailuo as the chief producer, released a special short film of "Aurora Wish", a brand-new aurora theme poster and a brand-new stills. In the short film, Angelababy and Hong Chi Lee tell the narrator personally, telling the story of their meeting and love in the past recorded in time, and exposing the surprise reaction and sweet moment of Angelababy and Hong Chi Lee when they saw the aurora, and truly sharing the happy mood at present. At the same time, in the brand-new stills exposed by the film, the dating scenes of Angelababy and Hong Chi Lee are full of romance, choosing your favorite CD, celebrating your birthday, and gazing at your face affectionately. The sweet atmosphere of the film has caused countless netizens to want to go to the cinema to punch in the aurora and make a New Year’s love wish on the online platform. I believe that the release of the film at that time will cause a movie-watching craze at the end of the year.

The movie "Do I Still Love You Tomorrow" will be released nationwide on December 24th. At present, the pre-sale of the movie is sweet. As the only love movie with the most Christmas atmosphere in the Christmas schedule, it is the first choice for lovers and audiences who yearn for love at the end of this year. Meet the last love movie in 2020 with your favorite ta, go to the cinema to see the most gorgeous aurora, and feel the romantic and beautiful sense of ceremony in love!

Gorgeous aurora is presented in a limited time! AngelababyHong Chi Lee meets Aurora and gains true love.

"I never hoped for such love. I never dared to expect miracles before, until I met you, and I began to believe." In the special short film "Aurora Wishing", the splendid aurora in Finland not only witnessed the limited love between Angelababy and Hong Chi Lee in Finland, but also made countless netizens feel the unique sense of ceremony of the last love movie in 2020. In the film, Angelababy and Hong Chi Lee tell the story of Zhao Ximan and strenuous love, and record every moment of their love. Angelababy and Hong Chi Lee talked about the most impressive thing in the shooting process, that is, witnessing the splendor and beauty of the aurora with their own eyes. The baby who saw the aurora for the first time recorded this moment with his mobile phone, and it was even more amazing to exclaim "Wow"! Hong Chi Lee was too excited to "forget the words" when he saw such beautiful scenery. In addition to the surprise brought by the aurora, the short film also shows the romantic actions of the two people full of ritual. At night in Xueyuan, they ride a sleigh, sit on a merry-go-round symbolizing happiness, sit on a train and snuggle on their shoulders and sleep peacefully. The full sense of romantic ritual makes love sweet again.

Newly exposed posters and stills also let countless netizens see their dating pictures, which also reminds people of the romance in their love. In the Santa Claus Village in Finland, two people have a Christmas dinner together, Zhao Ximan celebrates her birthday with great effort, and tries hard to find her favorite CD for Zhao Ximan, and Zhao Ximan enjoys the aurora on the plane and waits for a hard turn in the crowd. In the crowded street, I know that in the next moment, you will turn around and rush to hug me and melt my heart warmly.

Buy tickets now and start the aurora tour! Witness the limited aurora love with ta.

It is often said that seeing the aurora will bring happiness for a lifetime! The film "Do You Still Love Me Tomorrow" was shot in Santa Claus Village, Finland. The film not only has a real Santa Claus, but also records a rare aurora scene. Angelababy, who saw the aurora for the first time, also excitedly picked up her mobile phone to record this moment. In the interview at the end of the filming, she also deeply recalled: "What impressed me the most was that one day, the dog pulled the sled, and then the aurora appeared directly above our heads. I think that life was very dreamy, just like the movie story, very dreamy. I never thought that the aurora would change colors and shapes like a dragon, just appearing above our heads. Therefore, I am very grateful to this film for giving me the opportunity to see such a beautiful natural scene and leaving me with incomparable romantic memories. "The baby who saw the aurora also wished to bless the audience, and went to see" Do you still love me tomorrow "with the people you like, and appreciated the beauty of the aurora in the film and harvested your own romantic love.

The film "Do You Still Love Me Tomorrow" was shot in Northern Europe and Finland. Snow, aurora and Santa Claus Village are vividly presented one by one. The film truly restores the story of "what love should be like". At the same time, as the only love movie with the most Christmas atmosphere in the Christmas schedule, countless netizens remembered their love experiences after seeing the sweet interaction between Angelababy and Hong Chi Lee. This film full of sweet atmosphere is the best choice for all the audience at Christmas. With the increasingly rich Christmas atmosphere, countless netizens used the film to show the most special person on the Internet, and went to the cinema to feel the temperature of love and the beauty of the aurora on Christmas Day, and made their own love wishes. At present, the pre-sale of the film is sweet. I believe that under the romantic presentation of the movie "Do you still love me tomorrow", Christmas will definitely bring you different feelings and warmth, and open up infinite possibilities for love under the witness of aurora.

The film "Do you still love me tomorrow" was produced by Chinese film and Gravitational Film and Television under CMC Inc Chinese Culture Group Corporation and Ningbo Hele Film and Culture Communication Co., Ltd., and jointly produced by Hehe Film and Television (Shenzhen) Co., Ltd., Haihan Film and Television Entertainment Co., Ltd. (Hong Kong) and Shanghai Xuanyi Film and Television Culture Media Co., Ltd. The film will be officially released on December 24th, 2020. It is reported that "Do you still love me tomorrow" is distributed globally by the Chinese film industry. At present, the pre-sale has been started, and the film will land on the big screen in the United States, Canada, Australia, New Zealand, Britain and other countries from December 24, so please look forward to more regions.

　　In recent years, some models with more space and more seats have become more and more popular among home users. Cars like MPVs, which were more used in business scenarios in the past, are gradually becoming popular in households. So which MPV home model is recommended? Among the more popular MPVs today, the sales performance of SAIC MAXUS G70 and Trumpchi E8 is difficult to compare. Which of these two cars is more suitable for home use? Let’s compare them today.

SAIC MAXUS G70

　　SAIC MAXUS G70 is more aggressive

　　The power configuration can be said to be the core of a car. From the perspective of the power performance of the G70 and Trumpchi E8, the "three major components" of the Trumpchi E8 are relatively old, and the 2.0T engine acceleration performance is not satisfactory. Basically, when it reaches 60km/h, it obviously feels heavy and weak. Many people pay attention to the hybrid technology of this car, but there are actually no big surprises.

　　Relatively speaking, the G70 with a 2.0T turbocharged engine performs even better. The maximum power of this car reaches 172kW and the peak torque reaches 360N · m, which brings more surging power. The acceleration performance is also remarkable. The transmission system is equipped with a 9AT gearbox, and the overall driving control is smooth and silky.

SAIC MAXUS G70

Trumpchi E8

　　The MAXUS G70 is more comfortable

　　MPV models have always been known for comfort, and the G70, which adopts the world’s first Quapact multi-link independent rear suspension frame, solves the limitation that traditional MPV models cannot have large space and high chassis comfort at the same time, making the driving experience better. In addition to providing ample riding space, it is also equipped with NAPPA leather seats and has a 2×2 matrix three-dimensional foam layer, which can bring comfortable support even if you are sedentary for a long time, and is more relaxed during long-distance travel. Not only that, but the G70 is also the only model in the same class of MPV equipped with three-zone independent heating and cooling air conditioning. The main, co-pilot and rear rows can automatically adjust the temperature of the air conditioner according to the actual situation, creating a VIP-like travel experience.

　　The configuration of the different versions of the Trumpchi E8 varies greatly. The configuration of the PRO version obviously has a larger gap than that of the MAX. There is no electric sliding door, the sunroof is relatively small, and the sound insulation design is relatively inferior. Even the MAX version has a certain gap in interior configuration with the SAIC MAXUS G70. The co-pilot has no heating and no ventilation. Although the second row is an electric seat, it is equipped with a variety of functions, but the multiple button-type design is cumbersome and complicated to adjust, which greatly reduces the riding experience. Moreover, the rear row is still a single-cooled air conditioner, and the somatosensory is not as good as that of the G70.

　　SAIC MAXUS G70 is safer

　　In addition to the above mentioned points, safety performance is often the decisive factor for various brands of cars in the market. The SAIC MAXUS G70 is based on the latest version of Euro NCAP and ANCAP crash test five-star safety standards. The body-in-white adopts a closed-loop frame structure and a high-strength steel ratio of over 80%, which can bring all-round safety protection. Not only that, the car is equipped with 4 airbags and 2 2.89m ultra-long side air curtains covering the front, middle and rear three rows, and the second and third rows are equipped with ISOFIX child safety seat interfaces, which help the whole family travel safely in multiple dimensions.

　　In terms of safety configuration, the Trumpchi E8 has impact resistance, and the configuration of side air curtains and airbags is also comparable to that of the SAIC MAXUS G70. However, the third row of seats of this car is designed to turn down, and the backrest position is relatively rearward, which not only reduces the riding space of the third row seats, but also poses a greater safety hazard to the third row passengers in the event of a rear-end accident.

SAIC MAXUS G70

　　Which MPV household model is recommended? From the current demand of household consumers, the purchase of MPV models, full power, large space, comfortable ride, and safe configuration are the primary considerations. To sum up, the comprehensive performance of SAIC MAXUS G70 will be more prominent, and the configuration in all aspects is more suitable for the needs of home users. The starting price is only 149,800 yuan, the starting threshold is lower, the price ratio is higher, and there are more good purchase gifts. Financial gifts: up to 4,000 yuan in interest, 24 periods of interest-free; Replacement gifts: up to 6,000 yuan in subsidies; Value-added gifts: value-added replacement insurance worth 10,000 yuan. If you are interested, you may wish to go to the local offline store for further understanding.

Why is it so popular?

Wulitou+Japanese tucao+heavy taste+parody+good story = super popularity

　 　　"100,000 Cold Jokes" was originally a cartoon drawn by cartoonist Han Wu. Since June, 2010, it has been serialized on a sinister website, and its popularity has exploded, with a total of 1.5 billion network hits and 73 million readings. In July 2012, the cartoon was turned into an animated series, which was serialized and played on the video website. It was clicked more than 10 million times in three days. By the end of the first season, the number of online clicks reached 1 billion, and the average number of single episodes was over 90 million times. Whether you have a concept or not, these figures mean that they are very popular. So, how does it do it?

Almost all the main characters in 100,000 Cold Jokes are taken from other classic works.

　 　　This is first attributed to its nonsense style. Every episode of "Ten Lengs" cartoon is a spoof of other classic film and television works or popular elements on the Internet. Its main chapters are Hulu, Nezha, Pinocchio and Journey to the West, etc. The stories are closely related to the classic works involved in the title, or directly taken from them. Like the first episode of the first season, it tells the story of Nezha’s birth in the list of gods: Li Jing’s wife was pregnant for three years and gave birth to Nezha. Unexpectedly, he was born with an adult figure and was ugly. The author’s brain is wide open, which makes Li Jing redesign Nezha’s appearance like playing a computer game, so the latter becomes a monster with a face and a voice like a little girl, but with a huge figure and a very uncoordinated head and body.

　 　　Secondly, the success of "Ten Lengs" is also inseparable from its Japanese-style spit throughout the whole article. The main characters spit almost all the time. They complain about the illogical behavior of other characters and even the unreasonable plot design of the creator with exaggerated tone and extremely fast speech speed, which makes the lines become a kind of self-mockery of the creator, and self-mockery is a kind of advanced humor. Its source of nutrition is the Japanese cartoon "Funny Comics Day and Peace" which is popular on the Internet, and the latter draws on the talents known as Japanese cross talk. This form of comedy is usually performed by two people, one is responsible for playing the fool and the other is responsible for finding fault with anger. Although it is imitation, the content of Ten Lengs is original, and it is closely related to the growth experience and cultural background of young audiences in China, so it has regained its vitality.

　 　　Bad customs are also one of the reasons for the popularity of this series. Still taking the first episode of the first season as an example, after hearing the good news, Li Jing rushed into the delivery room and found that his wife had put a huge ball at the bedside, thinking it was a fetus. He was so angry that he was about to split the ball in half, but his wife stopped him, saying that it was just a nose excrement that she had been boring for more than three years. Another example is "Superman" in the first episode of the second season. The hero in the film is called "Shit Superman", and he can only become a superhero after shit. This evil custom is not limited to shit, but also the reproductive system: in the second episode of the second season, the protagonist must attack the weak position of dinosaurs to defeat them, and this weak position refers to the dinosaur’s "Little Tintin".

　 　　The film is also full of references, parody or ridicule to other media, including computer games, movies, TV dramas, advertisements, news programs and works of art … … Excavate is set to be 100% empty-handed, and every time he raises his sword and cuts people, he is always caught by others inexplicably. This refers to computer games. The stool superman can’t change because of constipation, so the creator immediately inserted an advertisement of "Jushuang brand" Kaisailu here; The key parts of the dinosaur are mosaiced, which is undoubtedly a "tribute" AV film. We might as well think that each episode of "100,000 Cold Jokes" is completed by quoting and piecing together, and there are not many purely original plots and characters in this work.

　 　　But this does not mean that "100,000 Cold Jokes" does not pay attention to stories. In fact, the reason why it can make people never tire of watching it depends on the story conflict hidden under the fancy packaging. Although an episode lasts only five minutes, it also follows the theory of Hollywood classic plays, putting the characters in a difficult position and letting them come out through their own efforts: Li Jing’s dilemma is that his wife gave birth to a monster; The dilemma of shit superman is that it can’t be pulled out. In the process of getting rid of the predicament, the protagonist will conflict with the external environment and other roles again and again. Conflict is the root of the story’s vitality and the key to shaping the characters.

Cold Dance, Li Shujie andHenry Lu

Who created 100,000 Cold Jokes?

Low-key original author+couple director+new company = high-profile works

　 　　At the movie premiere on December 28th, Han Wu, a cartoonist who has always kept a low profile and never appeared in public, quietly appeared and answered his long-puzzled fans’ gender questions. Judging only from his appearance and voice, this young man is tall and thin, and he is more shy than Lu Hengyu and Li Shujie, directors of dramas and movies. "100,000 Cold Jokes" was originally just his work, but the serialization of "Hulupian" stopped. Unexpectedly, after the serialization of "The End of the World" resumed, it gained a lot of popularity. There is an evil spirit and the idea of making it into a series cartoon.

　 　　Yaoqi is a comic sharing website launched in October 2009. Its full name is Yaoqi original comic DreamWorks, which belongs to Beijing April Star Network Technology Co., Ltd., which is a subsidiary of Shanda Network. Since its establishment, Yaoqi has always positioned itself as an Internet company. There is no comic book author in the company. It mainly obtains works through manuscripts and netizens’ contributions, and provides readers with all kinds of original comics such as fans, teenagers and girls. Cold Dance began to serialize comics in a sinister way by submitting a manuscript, and became the most popular star author of this website because of "100,000 Cold Jokes".

　 　　In 2012, Lu Hengyu and Li Shujie, whose animation works have been published, were found. Both directors were born in 1980s, and graduated from the Central Academy of Fine Arts and the Animation Department of Shaanxi University of Science and Technology respectively. In 2006, Lu Hengyu made his feature film debut "Days in the Clouds" and met Li Shujie. They have worked in Chengdu Zhongxuan Digital, Beijing Huazang Guangming and Chengdu Katu Animation. In 2009, they collaborated on a series of short films "The City of Ivory", with Li Shujie as the director and Lu Hengyu as the screenwriter and producer. In 2012, Lu Hengyu and Li Shujie Studio was formally established to undertake the production of the drama version of 100,000 Cold Jokes, one episode per month, with the two co-writers and directors.

　 　 At present, the business of Lu Hengyu and Li Shujie Studios has been greatly expanded, no matter whether it is evil or not. There is a demon spirit that began to move to the mobile animation market, providing content to the animation bases of operators such as mobile and telecommunications, and launching APP applications. At the same time, it also made a further breakthrough in the adaptation of animation film and television drama, produced another animated drama series "Duannao", and plans to turn it into a movie. In addition, it also paid attention to the development of peripheral products, launched shirts, business cards, etc. around the brand of "100,000 jokes", and cooperated with the publishing house to publish comic books of "100,000 jokes". At the end of 2012, Lu Hengyu and Li Shujie cooperated with Tencent to launch the 50-episode animated film "Brother Dead" based on the comic book of the same name.

Big movie producers, second from right and third from right are crowdfunding project investors.

How are big movies made?

Crowdfunding+tripartite investment+advertising placement+resource replacement =0 cost

　 　 100,000 Cold Jokes is still directed by Lu Hengyu and Li Shujie, and it has been widely discussed since its preparation. This aspect is related to the large number of fans accumulated in comics and dramas, but it also benefits from its unique fund-raising method: crowdfunding. The so-called crowdfunding is to raise funds for the public. In March 2013, the crowdfunding project "100,000 Cold Jokes" was launched in roll call time, a professional crowdfunding website, becoming the first film crowdfunding project in China. By August of that year, the project had raised 1.37 million yuan from 5,533 people, and the production work started smoothly. Crowdfunding has also become a hot topic in the film industry that year.

　 　 However, more than 1 million yuan is far from enough to make a movie. Some media said that the production and publicity cost of this film was more than 30 million. Chen Hongwei, the producer of the film and Wanda Pictures, also revealed that crowdfunding is more like a marketing move for the film. Judging from the attention of its harvest, this marketing can be said to be successful. In fact, before the crowdfunding project was launched, Wanda Pictures, Yaoqi and Xuandong Communication had already raised funds. Through crowdfunding, they not only expanded the audience of the film, but also learned about the possible reaction of the market in advance. In addition, they also took the opportunity to convey such a message to the outside world: "Ten Lengs" is trendy, and even its financing methods are at the forefront of the times.

　 　 Advertising placement also brings a lot of money to the film. Suning.cn, Xiaomi Technology and China Merchants Bank all placed advertisements in the film. Compared with other films, the explicit degree of implanted advertisements in this film is staggering. In addition to showing the sponsoring brands in turn at the beginning of the film, the producer directly designed Xiaomi mobile phone and China Merchants Bank Card as the key props of the film, and the protagonist relied on them to save the world. In the course of the story, an advertisement for Suning Tesco was also unprecedented on the big screen. Like the drama version, the advertisement has become a funny stalk of this film. It is abrupt, but it makes sense, so it is easily accepted by the audience.

　 　 With the replacement of resources, "Ten Lengs" has also received publicity and ticketing support from Sina, Guevara, Blueport and other media platforms. Suning.cn also put advertisements in more than 50 office buildings in Beijing for this cooperation. Coupled with the high-priced new media copyright, the big movie "100,000 Cold Jokes" has already recovered its cost before it was released. With Wanda’s powerful distribution system, it is not a problem for the film to make a profit on New Year’s Day. The producer’s box office expectation is 100 million yuan, which is obviously a very pragmatic goal in this era when the box office is over 100 million yuan. However, for this small-budget production, it already means a rich profit return.

CCTV News:With the development of Internet technology, in addition to traditional words, videos, animations, etc., the live broadcast industry has developed rapidly in recent years. More and more netizens have begun to learn information through live broadcast, and many people have begun to set foot in the live broadcast industry and become anchors. Among these users and anchors, a considerable number are teenagers. When the police in a certain place in Guangdong arrested, they found that the suspect Wang was carrying three underage children for pornographic live broadcast.

After further investigation, the police found that this live broadcast platform is mainly based on obscene and pornographic live broadcasts. Many of the so-called anchors are minors and spread all over the country. The case is serious, and in combination with the special action of "protecting seedlings", the national office of "eliminating pornography and illegal publications" and the Ministry of Public Security jointly supervised the case. The police in many places across the country jointly attacked, and the pornographic live broadcast platform was destroyed. More than 100 suspects, including adult pornographic anchors and platform operators, were arrested. After the investigation, the police found that as many as 36 minors were organized and lured to participate in the pornographic live broadcast, mostly aged between 13 and 15.

The criminal suspect confessed that organizers like him often look for minors to add friends on social platforms, and then send small red envelopes to lure minors to participate in the live broadcast, and finally make profits through rewards, and these benefits are mostly in the hands of organizers.

A little red envelope can be a bait, and a live broadcast can only get tens of dollars, but these minors don’t really understand and understand the serious harm and even the lifelong impact.