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　　Still photos of Love, Death and Robots.

　　Netflix’s new animated series "Love, Death and Robots" (hereinafter referred to as "Love Crashes") contains sci-fi, fantasy, horror and comedy, which combines the animation forms of 2D and CG short films. The story is short but often unexpected, and the whole series is full of cult temperament, which has quickly gained a large number of adult animation fans. The production team of "Love Crash" has film and television producers and teams from Hollywood, and there are many independent producers. The whimsy of different styles collide with novel sparks in the same drama, which is hard to imagine in mainstream film and television dominated by big studios. Naifei, the publisher of this drama, is an internet media company that has developed rapidly in recent years, and it is reconstructing the future digital entertainment map in its own way.

　　Netflix, once a film and television rental company, has made great strides in the field of film and television production and distribution in recent years, and produced and distributed a series of influential works exclusively, including masterpieces such as House of Cards and Oscar-winning film Rome, which greatly challenged and even shook the foundation of the mainstream film and television industry. Behind this expansion momentum, the first is Netflix’s high investment. The company’s latest financial report shows that in 2018, the content expenditure exceeded the $10 billion mark for the first time, reaching an astonishing $12 billion. Netflix not only dares to buy drama series, but also provides advance payment for upstream film and television producers, covering all the film and television projects. Nowadays, Internet film and television is a competitive market, and a new Internet film and television giant like Amazon threatens Netflix at any time. Therefore, it has become Netflix’s strategy to acquire film and television resources and market share on a large scale through high investment.

　　Still photos of Love, Death and Robots.

　　Secondly, compared with traditional studios, Netflix respects professionalism and encourages creative freedom, and does not directly interfere with content production, thus giving filmmakers and partner companies more free expression space. Netflix has increasingly become a platform-based company that directly connects film producers and audiences, so much so that kevinspacey fowler, who starred in House of Cards, once lamented that Netflix wanted to "go directly from script to DVD". Netflix also tends to cooperate with independent filmmakers, fully explore Hollywood resources, and make high-quality products with more easily available resources. The most unique feature of Netflix lies in its big data operation mode, which analyzes big data through the user data of the streaming media platform, such as what content is the most popular, and then takes it as the decision-making basis for production and accurate sales. The result of this content production method is that the user’s taste determines the final product. There is every reason to believe that Netflix will test the audience popularity of various artistic expressions in Love Crash, or that the setting of 15 minutes per episode is also the best result obtained by Netflix through big data? If you ask who will know the audience’s taste best in the future, it may be a digital distribution platform like Netflix, which can master the detailed portraits of the audience. It is these characteristics of Netflix that make the content style diverse, and the novel "Love Crash" became possible.

　　Still photos of Love, Death and Robots.

　　From the content to the form, we can see that "Love Crashes" tries to show the face of a new digital entertainment industry, and it is Netflix’s ambition to build the industrial chain of this new entertainment industry. In terms of content, the title of the whole work "Love, Death and Robots" has already told us about the most fundamental problems of human beings and Cyberpunk. The core of most dramas is inseparable from sexual pornography, death violence and subversion of robots. This way of catching fans’ eyes is in the same strain as the entertainment industry in the past, and its style inspiration comes directly from the magazine Heavy Metal and its adaptation of the same name, which is also a collection of animated films full of sex and violence. Similar to "Heavy Metal", the drama presents the classic fantasy novel text and different visual forms to the audience, so that the audience will not get bored in the pleasure of watching movies. Some critics say that the core of the play is covered up by sensory stimulation, especially in the current situation that the American literary and art circle is left-sided, the materialized content of women in the play will inevitably lead to controversy. However, the producer’s cleverness lies in that it accurately grasps the audience’s entertainment "highlights", at the same time, it compresses the huge original text information into a short space adapted to the Internet era, presents the essence of the classic text, and allows the audience to enjoy the fun of self-exploration of the text content.

　　Formally, we can see that what Netflix is trying to create is a new film and television experience that allows the audience to participate.

　　Symbols of the title of Love, Death and Robots.

　　The logo of "Love, Death and Robot" is made into a visual symbol logo similar to a gambling machine, which has a high degree of symbol recognition. If you look closely at the title of each episode, you can see that the symbol of the title of "Love, Death and Robots" will also change with the content of each episode. For example, the first episode is the heart and fork representing "love and death" plus a snake totem representing the protagonist’s team. In the second episode, it becomes two robots plus a hamburger representing robot cognition. In the third episode, the symbol is a snake biting its tail, a prostitute’s head wearing a gel coat and an eye implying a witness. These symbols not only echo the plot, but also give the audience the illusion of free and random choice. In theory, the audience can really enter the world of Love Crash from any episode.

　　Netflix obviously thinks that the viewing order will also affect the audience’s experience, so he provides four different playing orders for the audience, saying that it is only for A/B detection, and does not involve user big data and machine learning prediction. Lucas Thomes, the founder of Out in Tech, an LGBT organization, is worried that this kind of broadcast form will play stories involving homosexual content first for the same-sex audience and heterosexual content first for the opposite-sex audience, in order to obtain higher user satisfaction and subscriptions. Once this form is combined with technical means such as machine learning, it is conceivable that the identity of the audience will solidify its viewing experience, and the so-called free experience will exist in name only.

　　Still photos of Love, Death and Robots.

　　In another drama series "Black Mirror: Pandasnaki" produced by Netflix, the audience can choose the protagonist in the film, thus affecting the development of the plot and even interacting with the characters in the play. Just like the random freedom of Love Crash, the audience can enter from any plot, and different choices will bring different endings. However, all the plots can happen cyclically, so that the audience can experience their own personalized world in their own choices. Coincidentally, an entertainment giant like Sony also launched a interactive movie game like Detroit: Transformers, where players can explore the plot by choosing characters on their own console platform. If interactive movie is essentially an upgraded version of interactive games in the past, what Netflix should do is to be an interactive game platform provider in the Internet era, and bring interactive entertainment into the digital era with the help of its movie copyright and big data technology. Maybe in the near future, we will see a sequel to Love Crash that can choose the plot.

　　With the development of digital Internet, it is expected that the movie and television entertainment industry will further develop rapidly in terms of big data customization in content and free choice in watching movies, which will also lead to profound changes and reconstruction in the entire entertainment industry. Love Crash represents such a trend, that is, the arrival of the era of entertainment customization. With the increasingly accurate operation of big data, the audience will be directly connected with the mainstream film and television industry, and everyone can get a customized version of film and television entertainment. At the same time, the digital platform will also gather freelancers to make the collective creation of film and television works more efficient and convenient. More importantly, the improvement of the audience’s choice in the works also liberates the expressive ability of film and television works. Different interpretations brought by different plots will make the works more open and generate more audience feedback, so as to further improve the works.

　　Still photos of Love, Death and Robots.

　　There are also some worrying social problems in this emerging entertainment mode. In addition to the privacy and even identity discrimination that big data operation may bring, more importantly, it is likely to aggravate the tribalization tendency of today’s society. Social media such as Facebook has brought about the "tribalization" of users’ personal socialization, which has led many users to only see the opinions of people in their own groups, thus strengthening the division of American society. Customized entertainment products and big data marketing will naturally aggravate this situation in the cultural industry, and the audience’s own sense of identity and belonging will continue to be strengthened and even completely solidified, making the threat of cultural war go deep into the literary and art circles. These problems need to be corrected and avoided by the entertainment industry, but examples like Facebook tell us that it is often just wishful thinking to expect Internet giants to come from me.

Jerry Lee, the host with his own clothing brand.

1905 movie network news The discussion of celebrity private servers has always been an out-of-date topic in the entertainment circle. In people’s eyes, the host of the entertainment circle is an active atmosphere and drives the rhythm of the audience. In order to match the effect of the program, the clothes of the hosts may be very different from their own dressing styles. So in daily life, what styles of clothes do hosts prefer? Today, I present the "host’s private service" inventory.

Shen Mengchen

Shen Mengchen, who brings her own black physique, now enjoys a double harvest in her love career. Although Xiaobian really dare not compliment her boyfriend Du Haitao’s fashion sense, Shen Mengchen’s private service collocation is often charming and cute, and fashionable online. Regardless of the cold winter or hot day, slender legs are standard for her private service, which adds a sense of youth and vitality.

Orfila

Orfila, a lovely girl in Kuaiben, has recently seen a sharp rise in attention due to a star love show, and her taste in private servers has also improved. She has been criticized for her dress style, but now she has also begun to enter the fashion stage. I wonder if she is too close to Pan Shuai in the show, and her recent private servers have a little black fear style.

Wayne Zhang

To talk about male artists with good popularity in the entertainment circle, Xiao Bian must mention Zhang greatly whose birthday is blessed by half of the entertainment circle. To Xiao Bian’s surprise, unlike Zhang greatly’s grandiose impression, his private service is simple and casual, and perhaps it is this unpretentious character that makes him popular with everyone.

Nana

Nana, the goddess of the sun in front of the screen, is full of vitality every day, but she also has her own unique fashion concept. Because she is pregnant, she rarely sees her recent private service. Looking back on the past two years, although her private service is still a variety of worrying colors, it seems that there will be no more "homesickness" when she wears it.

Jerry Lee

From a young host with a star aura above his head to a "NPC boss" in the mouth of today’s employees. On the road of fashion brand entrepreneurship, Jerry Lee has successfully transformed from a young host with a star halo above her head to what employees call "the boss of NPC brand" today. Therefore, his private server is a collection of NPCs, which doesn’t surprise Xiaobian.

Ruixi

I believe that friends who like listening to the radio are familiar with the name Ricci. This Dalian girl, born in 1993, founded a personal radio station "Listen to Alone" (now renamed Radio Ricci) when she was still a college student. In just two years, it has become the national goddess of audio from the media. This young lady usually likes to travel and take photos, and come back to share with the audience. I didn’t expect to be a star-wearing person, changing clothes and easily controlling various styles!

In 2017, Ricci wrote his own story into a book and published "May you get lost by my side", completing a perfect cross-border from sound to text.

Lizzie

Lizzie has long legs and unique temperament. As the darling of the fashion world, she has nothing to say about her clothes, and she can control everything in small dresses and pajamas. Lizzie, who made unremitting efforts, became a well-known host, and her clothes were constantly improving.

Julius

Although Liu Wei usually contracts the audience’s jokes in variety shows, he is actually quiet and handsome online, and what is more worth saying than Yan value is his clothes. Liu Wei always claims to be very happy, and Xiao Bian hopes that this fashionable little prince flag can last for a long time.

Iola

Xiao Bian, who has been fed dog food by Iola Jason Wu recently, is very envious that Iola can marry love. Although she is already the mother of a child, it does not affect Iola’s handsome and capable private service style at all.

Li Chuan

Mention Li Chuan, a fresh meat born in the 1990s, and you may think of a love affair that has just been exploded, but Xiaobian wants you to pay attention to the model figure and handsome face that he can control any style of clothing. No matter what he wears, Xiao Bian wants to say "I think so".

Yangyang

Yangyang is the host of MTV. He is also a singer, illustrator and actor. It is better to say that he is a literary youth with many ideas in his bones, which can also be reflected in his private service, which has always been warm and literary.

　　CCTV News:On April 30, the world’s largest compressed air energy storage project was connected to the grid in Shandong, which is a milestone in the application of new energy storage technology in China and will improve the absorption capacity of new energy in China. How does this compressed air energy storage project work?

　　The demonstration project started construction in February 2023, and will enter the trial operation stage after grid-connected power generation. When power consumption is low, air at normal temperature and pressure is compressed and stored, and power generation at peak power consumption is like a super "charging treasure".

　　A major feature of the demonstration project is to use local salt cave resources to store compressed air in nearby underground salt caves, which can be used at any time.

　　When the project generates electricity, compressed air will enter the core power generation equipment such as turbo-expander from the salt cave through the gas pipeline.

　　Underground salt caves are transformed into artificial chambers for gas storage resources to expand new space.

　　The compressed air energy storage project in Feicheng, Shandong Province uses local salt cave resources to store gas. According to statistics, China’s underground salt mine reserves exceed one trillion tons, and there are abundant salt cave resources. How to make good use of these resources, and what new technologies will be used for compressed air energy storage?

　　Salt cave is a cave in the underground salt layer, which is formed by controlling the dissolution of rock salt by water injection. According to technical conditions, the volume can reach hundreds of thousands of cubic meters, and according to different depths, a large amount of gas can be stored at a pressure of up to 20 MPa. Salt cave resources in China are mainly distributed in Shandong, Jiangsu, Anhui, Hubei, Shaanxi and other places.

　　In addition to salt caves, in order to expand underground gas storage resources, pilot demonstration projects of new energy storage with artificial chambers as gas storage are under construction in Jiuquan, Gansu, Zhongning, Ningxia, Xinyang, Henan and other places. The biggest feature of the project is to build gas storage by manual excavation.

　　Experts said that the utilization of domestic idle salt cave resources and the popularization of artificial cavern technology will accelerate the landing of compressed air energy storage projects.

　　The strong growth of compressed air energy storage projects will drive the 100 billion industrial chain.

　　Domestic compressed air energy storage projects show a strong growth momentum. What is its global development and what upstream and downstream industries will it drive?

　　In Yingcheng, Hubei Province, the total investment of a 300 MW compressed air energy storage project reached 1.95 billion yuan, which drove the upstream and downstream industrial chains close to those of thermal power, power equipment, underground engineering and other industries, and the core equipment was basically localized.

　　Compressed air energy storage technology has developed rapidly in the world, and technologies such as liquid air energy storage, constant pressure compressed air energy storage and isothermal compressed air energy storage have been demonstrated and applied. Britain, the United States, Canada and other countries have built new compressed air energy storage power stations, and Australia, Switzerland, Spain, Chile and other countries are also promoting industrialization.

　　Experts said that compressed air energy storage is still in the early stage of industrialization, with a long industrial chain and wide coverage, and it is expected that the scale of upstream and downstream industries will reach 100 billion in the future.

Editor’s Note: The Mid-Autumn Festival National Day is approaching. Under the prohibition of unhealthy trends such as public money and gifts in CPC Central Commission for Discipline Inspection, the sales of moon cakes nationwide are "cooling down" compared with previous years, and gifts such as "sky-high moon cakes" have reduced their stature, with less over-packaging, and fair price gifts have gradually become the mainstream. People’s Daily launched a special report on "Focus on Two Festivals". The reporter interviewed large shopping malls and supermarkets in Beijing to observe the new changes in festivals under the central government’s policy of curbing corruption.

People’s Daily Online, Beijing, September 16 (Reporter Jia Yue) The annual Mid-Autumn Festival is coming. A few days ago, the reporter learned from several large supermarkets, pastry shops and online shopping malls in Beijing that this year, due to the reduction of group purchases by government, foreign companies and state-owned enterprises, the sales volume of moon cakes generally declined, and the overall price of moon cake gift boxes tended to be in the middle price range, but the phenomenon of over-packaging exceeding national standards still existed.

The experts interviewed believe that the living space of "sky-high-priced moon cakes" is not large under the background that the central government has continuously issued notices prohibiting public funds from giving gifts, but reducing the potential demand for over-packaging requires the supervision and efforts of the whole society.

The overall sales of moon cakes fell by 30%, and the anti-corruption policy was powerful.

In early September, the reporter came to a large shopping mall in Chaoyang District, Beijing, and saw that a special moon cake sales area had been opened next to the underground supermarket, and well-known moon cake brands such as Dasanyuan, Gongyifu and Quanjude Fangshan gathered together. The reporter walked around and observed that the prices of mooncake gift boxes are mostly below 200 yuan, and most of them are doing activities, some buy one for free, and some directly get a 30% discount.

But even so, there are still not many customers who patronize the mooncake gift box area. Some brand promoters told reporters that the sales of mooncake gift boxes this year are not optimistic. In contrast, the bulk mooncake counters not far away are crowded, and all kinds of mooncakes less than one in 10 yuan are popular.

In the online shopping channel, the price of mooncake gift boxes also tends to be stable. Reporters in the "No.1 shop" search found that most of the top 50 sales prices are within 100 yuan. In Tmall Mall, the best seller is the Daoxiang Village mooncake gift box with a price of 69.9 yuan and 9 Cantonese mooncakes, with a total of 95,000 boxes sold that month.

The reporter noticed that these popular cheap moon cake gift boxes are mostly simple and flexible packages. You can also find mooncake gift boxes with higher prices than those in 400 yuan in online shopping malls. Usually, you choose complicated packaging forms such as bamboo tubes and baskets. From the information provided by the website, there are few sales records in the past month.

"This year’s moon cake sales are mainly aimed at the expansion of the mass consumer market." Feng Enyuan, vice president of China Cuisine Association, recently pointed out that the situation of purchasing moon cakes at public expense is decreasing, so some simple packaged moon cakes, including "naked" moon cakes, are now recognized by consumers.

According to the statistics of the baking professional members of Shanghai Food Association, the sales volume of boxed moon cakes in this city, which is mainly based on the sales of moon cake coupons, has dropped by about 30% as a whole, while individual enterprises have dropped by more than 40%.

According to the analysis of Guangzhou industry insiders, the high-end market of moon cakes has shrunk due to the influence of the big environment, and the consumption of group purchases has decreased. The peak sales of moon cakes have been shortened by more than half a month, and the sales have dropped by 30% to 50%. More manufacturers have revealed that the overall production of moon cakes has decreased by nearly 30% this year.

Wang Yukai, a professor at the National School of Administration, said that the central government’s policies to curb corruption are becoming more and more obvious, and the small moon cakes reflect the big problem of the government’s image. Now party and government cadres at all levels are treading on thin ice to deal with the problem of "giving gifts", which shows the great power of the central anti-corruption policy.

The price of moon cakes plus packaging doubles, and excessive packaging still exists.

Half a month before the Mid-Autumn Festival, the reporter saw in a local brand West Point chain store that all kinds of mooncake gift boxes had been placed in a prominent position above the counter. As soon as the reporter entered the door, the clerk sold one of the gift boxes for 158 yuan to the reporter.

According to the shop assistant, the mooncakes in the gift box are the same as those in bulk, but the difference is that there is an exquisite outer box more than that in bulk. According to the reporter’s calculation, there are 8 mooncakes in the gift box with the price of 10 yuan, which is equivalent to doubling the price of mooncakes with the box.

"We have also cooperated with enterprises to issue mooncake delivery vouchers to employees. Generally, enterprises also choose gift boxes, which may be because they feel that it is impossible to send mooncakes in bulk to employees." The clerk told the reporter.

In the wine sales area of a shopping mall in Dongcheng District, the reporter also saw a limited gift box for the Mid-Autumn Festival. A 488 yuan Remy Martin VSOP brandy at the counter became 598 yuan when it was put in a cardboard box. The shopping guide said that if you don’t buy gift boxes, you can only have general outer packaging, which is not beautiful enough and it is not decent to give people.

In fact, the price limit requirements for food packaging costs have been introduced as early as April 2010. The national standard "Restricting over-packaging of commodities requires food and cosmetics" stipulates that the sum of all packaging costs except initial packaging shall not exceed 20% of the selling price of commodities. Obviously, there are many brands on the market that have violated this clause or are playing the edge ball.

"The lack of laws and regulations makes it impossible to blame for excessive packaging." Dong Jinshi, executive vice president and secretary general of the International Food Packaging Association, pointed out that although national standards have been formulated, there is no clear punitive clause, which undoubtedly provides room for enterprises to over-package in violation of regulations.

Poor enforcement, over-packaging punitive clauses are difficult to work.

A frequently quoted data shows that the value of packaging waste thrown away in China is as high as 400 billion yuan every year, of which 80% of packaging waste is buried together with domestic garbage. These torn packaging materials have caused serious environmental pollution.

"Over-packaging is not unrelated to blind pursuit of GDP." Li Xingguo, a professor at the Department of Social and Cultural Education and Research of the National School of Administration, told this reporter that according to his investigation, many hotels rely on the Mid-Autumn Festival round of mooncake sales to improve their performance. In fact, they are all produced in the same food factory. The cost of mooncakes is similar, but the profit difference is reflected in the packaging, so merchants are generally eager for luxury mooncake gift boxes.

In order to effectively curb the common phenomenon of over-packaging, some regions have begun to formulate local laws and regulations with clear penalties. At the beginning of this year, the "Several Provisions on the Reduction of Commodity Packaging in Shanghai" was implemented, which made it clear that the sales enterprises were the main body of responsibility, and the illegal enterprises that refused to stop selling and the circumstances were serious would be fined from 20,000 yuan to 50,000 yuan.

In August, the "Administrative Measures for Restricting Overpackaging of Commodities in Guangzhou (Draft for Comment)" began to be demonstrated by experts. The opinion draft stipulates that the packaging of moon cakes is prohibited from using textiles, ceramics and precious metals except the initial packaging, and the number of packaging layers must be below three; The packaging of tea is more stringent, and the void ratio of packaging is not more than 25%. Violation of the regulations faces a maximum fine of 100,000 yuan.

Li Xingguo believes that the main reason for the repeated prohibition of over-packaging is poor enforcement. Although it seems that many departments are involved in management, it is not clear who will supervise, implement and punish. Because the provisions are unclear, the relevant powers are not given in place, so it seems that "everyone is in charge and no one is in charge".

"After the publication of punitive clauses, the key is to mobilize the whole society to participate in supervision. Sampling inspection and census are not binding on businesses, and they are motivated to take risks in the face of huge interests." Li Xingguo added, "At the same time, everyone should establish a new concept of environmental protection and simplicity, so as to reduce the potential demand for over-packaging."

Related reports:

Investigation on the rectification of the "two festivals": 40% of adults think that there will be fewer gift-giving parties.

"Corruption on the tip of the tongue" has converged, and two public funds have been severely punished throughout the country.

The sky-high moon cakes are hidden in five-star hotels, and the invoices can be printed into printers.

CPC Central Commission for Discipline Inspection announced the report phone number and website. Welcome to report the unhealthy trend of Mid-Autumn National Day.

CCTV News:In order to further release domestic demand, the Ministry of Commerce has positioned this year as a "consumption boosting year". Some time ago, the Beijing-Tianjin-Hebei consumption season started. For more than a month, based on their respective characteristics and advantages, Beijing-Tianjin-Hebei launched consumption policies according to local conditions, created consumption activities, and strived to meet the diversified needs of consumers.

March is the off-season of home appliance sales, but in Zhengding County, Hebei Province, no one expected that the 3 million yuan subsidy for home appliances just invested by the government was snapped up by consumers in just one and a half days.

The promotion season has such an effect, thanks to a series of preparations made by the local government and merchants before the event started.

Zhang Chaoyong, Deputy Director of Zhengding County Bureau of Commerce, Hebei Province:Let’s first call the person in charge of Shangchao to hold a forum to give up the maximum discount on the price of the goods. We have to do our work, and in order to gather popularity, we have communicated with shopping malls and manufacturers many times. At first, they refused to let the government pay, so it was very difficult for us. The government’s funds must be strictly controlled and the limited funds should be used to maximize consumption.

After many meetings, it was finally determined that the government and the merchants would pay half the subsidy fee. In March, Zhengding County took the lead in providing 3 million yuan of subsidy funds for household appliances consumption, which means that businesses should also make a profit of 3 million yuan, which is equivalent to the ordinary people getting a discount of 6 million yuan. How can this 6 million yuan benefit the people who really need it?

Song Chunhai, Manager of Zhengding Store of Northland Electric Appliances:The starting line of household appliances subsidy is generally 2000 yuan, which is the average customer unit price of refrigerators, color TVs, washing machines and air conditioners, which is basically more than 2000 yuan. This time, the Bureau of Commerce mentioned Pratt & Whitney, and finally we decided to go to 1000 yuan. Like TV, the elderly sometimes need 42 inches and 32 inches, both of which are more than 1000 yuan. In this way, many customers who just need sex have gained great benefits in this activity.

After lowering the starting line, in Zhengding, no matter local consumers or foreign consumers, they can enjoy 15% government subsidies for benefiting the people if they buy household appliances with a price of 1,000 to 5,000 yuan, and 10% subsidies for those with a price of more than 5,000 yuan. In order to ensure that the benefits the people get are practical and water-free, the local government also spent half a month making another preparatory work before the start of the consumption season.

HebeiZhang Chaoyong, Deputy Director of Zhengding County Bureau of Commerce: I am afraid that they will raise prices. When they say that the government has subsidies and raised prices, the people are equal to not getting benefits, and businesses are making money. Therefore, before this, it is necessary to put on record, and all commodity prices should be put on record in the price management department of the market supervision bureau, and then publicity should be carried out after the record is completed.

Zhengding, Hebei Province invested a total of more than 10 million yuan in promotional funds in March, focusing on the consumption of bulk commodities with obvious driving effects such as automobiles and household appliances. Up to now, directly boosting the consumption of automobile appliances by 200 million yuan has not only boosted the consumption enthusiasm of ordinary people, but also enhanced the business confidence of enterprises.

　　Recently, the inaugural meeting of "Henan Genetic and Prenatal Diagnosis Alliance" sponsored by Henan Maternal and Child Health Hospital (Zhengda Third Affiliated Hospital, Provincial Women and Children Hospital), Henan Birth Defects Prevention and Management Center, Henan Neonatal Disease Screening Center and Henan Prenatal Diagnosis Center was successfully held in Henan Maternal and Child Health Hospital. Luoyang Peony Maternity Hospital, as the first member of Henan Genetic and Prenatal Diagnosis Alliance, participated in this grand event.

　　The Alliance of Genetics and Prenatal Diagnosis in Henan Province aims to strengthen the cooperation of prenatal diagnosis institutions in the prevention and control of birth defects and prenatal diagnosis of genetic diseases, and improve the level of prevention and control of birth defects. This time, the hospital signed a contract to become an alliance unit, which will further strengthen communication with provincial maternal and child experts and improve the ability to prevent and control genetic diseases and birth defects.

　　Luoyang Peony Maternity Hospital has the qualification of prenatal screening, which mainly carries out prenatal consultation, pregnancy care, non-invasive DNA blood collection, prenatal ultrasound screening, prenatal serological screening and health education to prevent birth defects and hereditary diseases.

　　Enjoy free prenatal screening in Peony.

　　Luoyang Peony Maternity Hospital is a designated hospital for free prenatal screening and free neonatal screening in Henan Province. It can provide free prenatal screening for couples with at least one registered household in Henan Province or pregnant women without registered household in Henan Province, but the woman has lived in this province for more than 6 months and can provide proof of residence. The details are as follows:

　　NT examination: 11 -13 weeks pregnant +6 days.

　　By measuring the thickness of transparent layer of fetal neck by ultrasound, the risk of abnormal chromosome and organ structure in early fetus can be investigated.

　　Down’s screening:15-20 weeks pregnant +6 days

　　By extracting pregnant mother’s serum and combining with software analysis, the risk coefficient of Down’s syndrome in fetus was obtained.

　　Ultrasonic examination:Pregnancy 16-19 weeks +6 days

　　Pregnant women who miss NT screening at 11-13 weeks +6 days of pregnancy can have a free ultrasound screening at this time.

　　Non-invasive DNA blood collection service of peony

　　Non-invasive DNA detection is non-invasive prenatal detection of fetal chromosomes. By collecting maternal peripheral blood and detecting the free DNA of the fetus, the risk of fetal chromosomal aneuploidy diseases such as 21- trisomy syndrome, 18- trisomy syndrome and 13- trisomy syndrome can be obtained. The consultation, blood collection, examination and other links in Peony Maternity Hospital are completed in one stop, making it more convenient to see a doctor.

　　Peony prenatal ultrasound screening for maternal and infant care

　　Prenatal ultrasound is an important examination method for screening fetal malformation, which can effectively reduce the risk of delivery and the occurrence of neonatal birth defects. This is especially true in the era of second and third children. Experienced doctors in ultrasound department of Peony Maternity Hospital provide intimate ultrasonic diagnosis service for pregnant mothers through GE series ultrasonic equipment in the United States. From time to time, experts from the ultrasound field are invited to guide and exchange, so as to ensure the healthy growth of women, fetuses and children at all stages.