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After Xiaomi released the smart electric car SU7 last Thursday (March 28th), 64-year-old retiree Qing Chang placed an order at the first time and ordered a Pro version of 245,900 yuan (RMB, the same below, S $46,690) for his son who works in Zhuhai, Guangdong.

Xiaomi automobile conference

Qing Yun told Lianhe Zaobao that he has been a Xiaomi mobile phone user for many years, and there are also many Xiaomi household appliances at home. "I went for a test drive two days ago and felt that the appearance was beautiful and the performance was worthy of this price. Although Xiaomi is building a car for the first time, I have confidence in their quality control. "

In the past week, among the more than 100,000 consumers who booked Xiaomi Automobile, there were not only senior "rice noodles" like Qing Chang, but also many people who booked and retired. Xiaomi, who broke into the new energy vehicle market with unprecedented heat, faced doubts and disputes while detonating traffic.

The first question Xiaomi received after its listing was its real sales. According to official data, after the SU7 was opened for booking, the order (the order for paying the deposit) exceeded 10,000 in four minutes, reached 50,000 in 27 minutes, and exceeded 88,898 units in 24 hours, exceeding market expectations.

Xiaomi automobile set 88898 sets for 24 hours.

However, unlike the "big" deposit in general car orders, the 5,000 yuan deposit of Xiaomi Auto can be refunded unconditionally within seven days, and the order will be automatically locked after the deadline, and no refund is supported. In other words, the number of lock orders can better reflect the real sales volume of Xiaomi Automobile.

The special operation of refundable deposit has caused many people to follow suit and place orders, and later they can’t refund the deposit because they mistakenly touched the "lock the order in advance". On the second day after the release of SU7, the topic of "Xiaomi Auto can’t refund the deposit" was posted on Weibo Hot Search, and some users set up rights protection groups for this purpose.

Car blogger Sun Shaojun Tuesday (April 2)
It is estimated that 72 hours after Xiaomi Automobile went on the market, the average store accumulated 1800 to 2000 orders, the lock rate was between 35% and 40%, and the unsubscribe rate was as high as 40%.

Xiaomi official did not confirm the authenticity of the above data. Xiaomi founder Lei Jun disclosed on Wednesday (3rd) on the delivery day of the first batch of SU7 that SU7 had received more than 100,000 orders, and the number of orders locked had exceeded 40,000. The lock rate was in line with the forecast.

Shanghai hardware engineer Gao Weize (26 years old) also placed an order on the day of the release of SU7. However, he later learned that the original version he had booked would be delivered in a week, and he had not obtained the qualification of Shanghai new energy vehicle license required to pick up the car, so he could not keep the order at that time. At this time, if you change to other versions, you have to wait for nearly half a year to pick up the car.

After several trade-offs, Gao Weize cancelled the Xiaomi order and changed to another China electric vehicle brand. When interviewed, he said that the price of krypton is the same as that of SU7, but it can be delivered within two months, just in time for him to apply for a license.

The production capacity of Xiaomi Automobile is another focus of the market. Goldman Sachs, an investment bank, predicted in its research report this week that the average delivery cycle of SU7 has been extended from five to eight weeks to 18 to 21 weeks. According to another data, the delivery cycle of the Max version with the longest waiting time has come to 29 to 32 weeks. In other words, car owners who book the Max version now will not be able to pick up the car until the end of this year.

From Tesla to Huawei, sales of new energy vehicles have declined because the production capacity of new energy vehicles can’t keep up with the growth of orders. Market participants believe that whether Xiaomi can cross the "productivity hell" in the next few months determines how long its hot sales can last.

Tesla automobile

With the addition of Xiaomi, the new energy vehicle market has set off a new round of price war. Huawei, Krypton, Weilai, Tucki and other models with prices ranging from 200,000 yuan to 300,000 yuan have reduced their prices in a week. But this "catfish" that stirs up the market also has to bear the initial losses.

Lei Jun said frankly after last week’s press conference that "every car sold by Xiaomi is a loss". He took Tesla Model 3 as the pricing reference, and set the price of SU7 at 215,900 yuan, which is 30,000 yuan cheaper than Model 3, which means that the pricing of Xiaomi car should not only make consumers feel sincere, but also be able to bear the losses.

　　This article contributes to the author, which is the author’s personal opinion, and the opinion does not represent the position of poisonous eyes.

　　Wen | Pu Juan

　　In recent months, the wave of goods carried by the whole people has risen.

　　First, Luo Yonghao settled in Tik Tok with high profile, and held several live broadcasts to sell goods and pay off debts. Later, Liu Shishi, Yang Yang, Victoria Song and other stars appeared in the live broadcast room to recommend products to fans together with well-known online celebrity such as Li Jiaqi. Later, even CCTV celebrities Zhu Guangquan and Ouyang Xiadan and Gree Chairman Dong Mingzhu also joined the wave.

　　In the last month or two, the fire of live broadcast with goods has finally "burned" into the film and television circle, and screenwriters have joined the ranks, but the goods they bring are not lipsticks and food, but scripts.

　　In April, the Writers’ Gang held three online "live selling scripts" activities, and organized 15 writers to bring goods online, including Yu Geng, the original author of the recent hot film "I am Yu Huanshui", and Run Nian Dong, the screenwriter of "My heart is blooming" and "Crazy Alien". People who usually bury themselves in writing suddenly turned into anchors with goods, which attracted the attention of many people in the industry and people who eat melons. The number of views of the third phase of the event accumulated about 13,000 times.

　　As of May 2, four "live screenplay selling" activities have been held.

　　(Screenshot from the screenwriter to help Weibo)

　　Selling scripts live is essentially an online venture capital meeting. Each screenwriter first conducts a 10-minute roadshow to explain his creative experience and script outline to the audience. Then there is a 5-minute interactive question-and-answer session, in which the audience directly asks questions and the screenwriter personally answers them. Although it is somewhat different from the common live broadcast, the audience can also reward the screenwriter or brush comments according to their own preferences, and the producer can also contact the screenwriter to learn more about the script by rewarding 168 yuan.

　　The writers’ gang publicized the first phase of the event as "The World’s First Live Screenplay Selling Conference", which also attracted well-known screenwriter Song Fangjin and others to open the platform in Weibo. However, from the feedback of the third phase of the event, it seems that writers, producers and other people in the industry did not fully buy it, and the comment area was polarized.

　　Song Fangjin sells scripts for live broadcast in Weibo.

　　In the author’s opinion, the reason why the live broadcast of scripts will encounter unsatisfactory feedback is that on the one hand, it has just begun to try, and all aspects still need to be improved and improved; On the other hand, it has something to do with China’s "awkward" position in the industry.

　　Why is there a live broadcast selling scripts?

　　On the surface, the appearance of selling scripts live is because many aspects of the film and television industry have come to a standstill under the epidemic, so film and television people take this opportunity to launch a self-help. But in fact, apart from self-help, the writer’s weak right to speak in China and the lack of appropriate channels for safeguarding rights and assistance are very important internal causes.

　　The film and television industry is a huge social system engineering, which is not only a long industrial chain, but also a "cosmic planet"-like existence, radiating and blending with many related industries. From the perspective of modern enterprise operation, production, distribution and projection in the film and television industry chain correspond to the production, promotion and sales of goods respectively.

　　Nowadays, the United States, South Korea, Japan and other major film and television countries have formed a mature industrial value chain of "upstream development, midstream expansion and downstream extension". The production, distribution, marketing and screening of film and television works are closely linked, while the film and television industry chain in China is still in the process of gradual improvement.

　　The script development link is a relatively immature one. Script is the starting point and the core soul of a film and television work. As the creator of this soul, the importance of screenwriter is beyond doubt. But compared with other countries, China’s screenwriters are marginalized.

　　According to "Hollywood 2017 Salary Report", the top film writers in the United States can earn $3 million to $5 million, while gold-medal TV writers often have the opportunity to enjoy the same treatment as executive producers. Ordinary film writers can also get about $500,000, and TV writers can earn $5,000 to $10,000 for a single episode. At the same time, there is also a Writers Guild ofAmerica in the United States, which has the right to speak in the industry, helping writers to protect their rights and providing notarization of their works and some legal basis.

　　In South Korea, top screenwriters can get 100 million won for a single episode, and ordinary signed screenwriters are worth 20 million won, which is basically the same as that of big-name stars. Excellent screenwriters are not only well paid, but also have a high status. Directors can’t modify their scripts without authorization. It is also disrespectful for actors to modify their lines. Even TV stations will make decisions according to their status as screenwriters.

　　In contrast, China screenwriters seem to have "long lost their names" in the industry.

　　According to an industry insider, there are generally about one million top film writers, and it is not bad for newcomers to reach 150,000. The number of online screenwriters is about 100,000-100,000, and the number of TV dramas is 10,000-30,000. Only the top big coffee can reach 6 digits, and the number of online drama writers will be lower. In theory, scriptwriting is the freest, but in fact, I write scripts almost all the time, and I feel guilty even when I go out for dinner.

　　Wang Hailin, a well-known screenwriter, once mentioned: "Basically, children from the planning department come to you, and then put out a bunch of data to tell you that the market needs this and that, and even teach you which are popular writing methods." He also pointed out that the excessive voice of capital and stars makes the screenwriter’s control over the script weaker and weaker.

　　In addition, screenwriters also face difficulties such as weakening the right of signature, being paid in arrears, the script being stolen, and the difficulty in safeguarding rights. The Report on the Ecological Investigation of Young Screenwriters in China Film and Television Industry from 2019 to 2020 shows that 75% of the interviewed screenwriters have been cheated. However, due to the overlord clause, weak power and other reasons, even with the protection of relevant laws and associations, screenwriters can not safeguard the most basic rights of works.

　　Source "2019-2020 Ecological Investigation Report on Young Screenwriters in China Film and Television Industry"

　　In the already weak situation, this year’s epidemic situation can be described as making the screenwriter industry worse. At this stage, the film and television industry is in a state of suspension, and many companies have closed down or laid off a large number of employees. Although screenwriters are relatively safe jobs, many people have said that their income will be greatly reduced this year due to the collateral effect. For screenwriters, especially newcomers with meager income, it will undoubtedly bring many uncertainties to their future development.

　　Being in trouble and encountering a black swan, the live broadcast of the script seems to be an attempt by the screenwriter to save himself. Du Hongjun, the founder of the writers’ guild and deputy secretary-general of the China Film Literature Society, said that he hoped to help writers build a good stage for script trading in the form of live broadcast, and then he would help outstanding writers to promote projects and provide legal aid for writers’ rights and interests.

　　High opening and low walking, live broadcast with goods unacceptable?

　　Since entering Tik Tok to live broadcast and bring goods, Luo Yonghao has not only satisfied the curiosity of all spectators, but also made all brand sellers addicted to the focus of the crowd. Let’s not comment on the rate of goods, but people really brushed up a wave of popularity. It is understood that after seeing Luo Yonghao’s debut show with goods, the screenwriter Run Nian Dong felt in the circle of friends that he also wanted to sell the script live, which was recognized by many well-known screenwriters.

　　In April, the live broadcast of the script really came. In the film and television industry, stars, producers, directors and so on often do roadshows to publicize the films that have been completed in the later stage, and never involve the original script. The venture capital clubs specially for screenwriters are generally offline salons or small forums, and there are few online activities.

　　Under the epidemic, many new formats have been born, and selling scripts live is one of them.

　　Many screenwriters, producers and people in the industry are curious about the "World’s First Live Screenplay Selling Conference", and some of them are melon-eating people attracted by the "live screenplay with goods". Therefore, on April 3, the first activity of the screenwriter gang won more than 7,000 views. Du Hongjun revealed that most of the audience are insiders, many well-known screenwriters and production companies are among them, and some people also participated in the discussion.

　　Screenshot from CCTV6 program China movie report

　　During the live broadcast, the writers "do as the Romans do", like online celebrity, came to the screen, used different narrative methods, roadshowed their scripts in turn, and answered questions from the audience. It can be seen that these "literary veterans" are still novices when they become online celebrity. The face is simple, there is no filter, and the speech is still one-sided. However, it is this contrast that has aroused the curiosity of the outside world, and the comment area is very lively.

　　These screenwriters have different backgrounds and different working years. They come from professional classes, have changed careers, and have won film festival awards. The types of works they create are also different, involving suspense, science fiction, war and other themes. For such diversity, some producers affirmed: "If there is a lack of projects or screenwriters, I will come here to dig well, and it should be no problem for good screenwriters to reach cooperation."

　　However, with the live broadcast, the doubts from the producers became more and more obvious.

　　The first is the way to bring goods. Many people I have come into contact with don’t quite buy it: "The script is a matter that requires many parties to participate and communicate many times. It is very difficult to make a deal immediately after watching the live broadcast."

　　It is reported that during the live broadcast, if the producer wants to know more about the script, he can be rewarded with 168 yuan, and the screenwriter will help to match and communicate with the screenwriter. If the two sides reach an agreement, the script can be traded. The writers’ gang should set up such delivery rules to shorten the length of the script supply chain and eliminate the risk of second-hand dealers. However, judging from the producer’s attitude, the writer’s road to realizing the goods may still have a long way to go.

　　Users can further communicate by rewarding and unlocking (source "Screenwriters")

　　The scriptwriter’s explanation is also the hardest hit by the producers. Some screenwriters only talk about the content of the script, so it is difficult for producers to raise interest and judge the quality. Some people jokingly call it "trying to sell but hiding". Some screenwriters have no primary and secondary explanations, which makes people unable to find bright spots. Other screenwriters are immature, perhaps out of self-protection, but basically no one wants to know more about them.

　　Producers are more worried about too much creative disclosure. "Now people are too smart to read the whole script at all, just one core idea is enough." A senior person said that a good core idea has been borrowed, and after the film and television company buys this script, there may be risks in copyright and it will also affect the film release.

　　Feedback from fellow screenwriters is also mixed. Some people are eager to try and comment on social platforms after watching the live broadcast, saying that this has opened a channel for mutual communication and is also a resource channel. Some people think that the platform needs to establish better processes and copyright protection mechanisms, and continue to wait and see. Some people are not optimistic about this model, and think that public shouting is beneath the dignity of cultural people.

　　"Li Jiaqi sells lipsticks and Viya sells rockets, all of which are in kind, just like painters sell paintings and sculptors sell sculptures. Commodities are traceable, and it stimulates your desire for consumption. However, the script is a creative work, which will involve the way of copyright purchase and whether it will be revised subsequently, which is different from a one-time transaction of buying lipstick. " Screenwriter Chen Lu said more directly, "it is better to sell scripts live than to sell screenwriters live."

　　In the hot discussion of the main trading objects, the popularity of selling live scripts declined. On the 14th, the second activity was only watched more than 2,000 times, and on the 25th, the third activity was only watched more than 4,000 times. The total cargo volume of the third phase of the event is still unclear, but after the second phase of the event, Du Hongjun mentioned that there are about 10 producers who want to know more about it.

　　From much attention to the decline in heat, is it unacceptable for live broadcasts to go so high and low in the screenwriter circle? Not necessarily.

　　A painted skin without drawing bones may turn into a paper tiger.

　　The screenwriter brings the goods with him. The audience can enjoy 6.66 yuan if they like it, 2.22 yuan if they don’t like it, and 168 yuan if they want to place an order. On the surface, this is the standard of live broadcast, but strictly speaking, selling scripts live is not a real live broadcast.

　　The definition of live broadcast with goods is to sell goods by live broadcast, activate and transform users. Under the catalysis of capital, Taobao, Aauto Quicker and Tik Tok have already developed rapidly, forming a "three-legged" pattern in the field of live broadcast. Each platform has a huge user base, a large number of online celebrity anchors, all kinds of commodities, and a perfect supply chain.

　　At present, in the mature industrial chain of live broadcast, these factors are indispensable: platform, seller, MCN and user. In the live broadcast of selling scripts, the writers’ gang is the platform, the writers play the dual roles of sellers and online celebrity, and the users are the producers.

　　The screenwriter helped the founder Du Hongjun respond to the transaction of the first live broadcast.

　　First, from the platform point of view, compared with Taobao, Aauto Quicker, Tik Tok and other pan-entertainment live broadcast platforms, the writers’ gang is more vertical, focusing only on script products. The quality of users of the platform is high, but the volume can’t compete with the big platform at all, and there is no perfect drainage mechanism, so the live broadcast viewing volume is generally low.

　　Let’s look at the screenwriter who integrates the seller and online celebrity. The screenwriter is a creative seller, and his written skills outweigh his oral skills, but he may not be able to sell, which is still difficult for some people to accept. "It is a kind of sorrow that the products of wisdom are going to be sold intelligently. The onlookers are just curious, which makes the sales more tragic."

　　In this regard, a Buddhist screenwriter said: "The quality of the script is the most important thing. Now I am only worried about whether my writing is good or not, and I don’t care about anything else." However, some screenwriters want to try to sell their own scripts. Although they have not signed up for the event, they have already started to discuss the speech lines with their friends.

　　Finally, watching the audience, the screenwriter has been in a weak position in the industrial chain for a long time, with less publicity, weak fan base and poor appeal for bringing goods. At the same time, the marketing skills are not as good as those of online celebrity who came out of the professional system. The live broadcast process is easy to make people bored and can’t afford to buy. As the leader of the upstream link of the industrial chain, producers can decide which screenwriter will write the script, how the screenwriter will write the script, and which director and star will shoot and star in the script, but the overall number is small. The users of the general live broadcast platform are the general public with a large base.

　　Display in the live broadcast of selling scripts (new Jingwei in the source)

　　Therefore, the live broadcast of scripts is a kind of deformation of live broadcast with goods. Du Hongjun proved this point in the opening remarks of the event: "I hope this attempt can give some inspiration to the industry, rather than simply live broadcast e-commerce replication."

　　Based on the above reasons, it is reasonable that the popularity of "live selling scripts" is low, the transaction rate is low, and the scope of influence is limited. Du Hongjun also realized the shortcomings of the activities and accepted everyone’s opinions with an open mind. He said that in the future, the form will be improved, and roles such as "venture capital tutor" or "special observer" will be added to the live broadcast, so as to guide the screenwriter to write and tell good stories and be more capable of improving stories.

　　Live broadcast with goods, a possible perfect self-help

　　The emergence of venture capital tutors, special observers, screenwriters and script brokers has indeed filled the gap in the "MCN plate" of live broadcast selling scripts, shared the sales tasks before scriptwriting, and made live broadcast selling scripts closer to the mature live broadcast delivery mode. If these people are big coffee in the industry, they naturally have weight in the users, that is, the producers, but now most of the film and television industry advocates "capital success", and it is still a question mark whether they can successfully bring goods in the end; And if these people are stars, the platform may have to be prepared to spend money for a long time.

　　A screenwriter mentioned that similar platforms have done similar things before, but it basically didn’t work, and finally it can only be abandoned. It can be seen that increasing the number of venture capital tutors and special observers may not necessarily solve the problem of selling scripts live.

　　The writers in trouble seem to have reached a dead end again, so is selling scripts live the right solution for writers to save themselves?

　　Anxiety of young screenwriters, source of "2019-2020 Ecological Investigation Report of Young Screenwriters in China Film and Television Industry"

　　The author believes that the landing of live e-commerce in the film and television industry can break the boundaries of interpersonal relationships, so that new screenwriters can also be exposed to the same resources as mature screenwriters and get more opportunities. Therefore, even if the current experiment is more meaningful, selling scripts live can also be a self-help for writers. If possible, it is still a perfect self-help.

　　With regard to improving the live broadcast of scripts, the author tries to find the answer from the live broadcast industry chain, not that this proven business system is a panacea, but that he wants to get some suitable and effective solutions from it.

　　After analysis, the author thinks that there may be traces in the following four aspects-

　　First, expand the influence of the platform.

　　Under normal circumstances, producers will independently develop scripts, but sometimes they will "cast a wide net, collect more fish, and choose the best ones", such as searching for good projects at major film festivals, salvaging IP online to adapt them, holding some solicitation competitions, and obtaining scripts from similar platforms such as writers’ gangs.

　　At present, there are some platforms in the industry that are similar to writers’ gangs, such as script supermarket and Yunlaiwu. Expanding the influence of the platform itself and establishing the credibility of the industry are the best ways to attract the attention of producers.

　　In addition to providing high-quality script content, reasonable trading mechanism and good after-sales service, the platform can cooperate with authoritative people to discuss and effectively solve some industry problems. At the same time, follow the example of the live broadcast platform, establish a perfect drainage mechanism by using communities and new media, attract more film and television companies to pay attention, create an active communication atmosphere, and thus enhance the influence of the platform.

　　Second, improve the strength of screenwriters.

　　Live broadcast with goods can’t turn bad stories into good stories, so the strength of screenwriters is very important.

　　For mature screenwriters, the platform can provide an attractive cooperation model, and the two sides will benefit each other for a long time; For potential screenwriters, the platform can provide systematic and comprehensive training courses, such as screenwriter colleges launched by some platforms, to help screenwriters grow and improve, and then feed back the platform. Like live delivery, a good content production relationship is the key for the platform to build a high-quality supply chain.

　　Tuyuan vision china

　　Third, improve the marketing level.

　　Song Fangjin commented that selling scripts live is a new creative form in the new era: "scriptwriters are players and their values are visualized. Stories are luxury goods, and the highest price wins them. This is different from Luo Yonghao, Viya and Li Jiaqi. "

　　As said, the script is a special creative product, which is different from the main categories of live broadcast goods such as cosmetics and clothing, so the marketing methods will be different. If the screenwriter’s self-marketing ability is insufficient, the platform can be recommended by the script or screenwriter agent, star, industry expert, well-known director and screenwriter.

　　In Hollywood, screenwriters basically sell scripts through brokers. "It is difficult to cultivate excellent script brokers in the domestic environment." The writers’ gang once said. But it is hard not to mean impossible, and practice is the best proof.

　　Stars bring their own popularity. If they can stand for the works of screenwriters, it should be more likely for producers to consider bringing goods. Well-known directors, screenwriters and big coffees in the industry recommend scripts, which may also increase trading opportunities.

　　In addition, the platform can also assist scriptwriters to display scripts through technical means and creative methods, such as script advertisements, real-life interpretation of scripts, VR/AR, applets and so on. 5G is the biggest variable of live broadcast, and it is also a live broadcast to sell scripts. The improvement of video clarity will create a better story experience.

　　Fourth, expand the types of users.

　　Producers tend to be market-oriented when they control the content of the script. Jing Wong, a well-known Hong Kong director, has publicly stated that the standard of his film is that the audience likes it. Although this statement may not be accurate, it can really inspire the platform.

　　At present, "selling scripts by live broadcast" is mainly aimed at producers, but the scope of communication and influence is limited, far less than that of live broadcast platform. The platform can expand the targeted user types to the general public, and in turn change the minds of a few people by influencing the minds of most people. Because the producers know the public’s preferences, they may trade, then make a film and reshape the audience’s preferences.

　　Of course, we can’t ignore the scriptwriting. At the beginning of the event, the platform required that the script must be a complete script with copyright, and the TV series should have at least 5 episodes. Although in theory, scriptwriters occupy the advantages of time and public opinion, there are many people who exploit the loopholes, and the legal team of the platform still needs to make emergency plans for the protection of scriptwriters’ rights and interests.

　　As screenwriter Yu Fei said, it is a blessing for the industry if the live broadcast of scripts can form a new industrial model and make the best scriptwriters and scripts go to the market from here, but it is very difficult. But even if it is difficult, it is worth trying.

On the morning of March 17th, the 2023 Zhongshan Spring Auto Show sponsored by Zhongshan Daily and Zhongshan Automobile Distribution Association was held in Zhongshan Expo Center under the guidance of Zhongshan Municipal Bureau of Commerce. As the first large-scale indoor auto show subsidized by Zhongshan Municipal Bureau of Commerce in the first quarter, this auto show covers an area of about 10,000 square meters and lasts for three days (March 17-19), attracting nearly 80 auto dealers and over 30 auto brands from all over the city.

On March 17th, 2023 Zhongshan Spring Auto Show opened in Zhongshan Expo Center. Reporter Miao Xiaojian photo

Nearly 80 automobile dealers and over 30 automobile brands participated in the exhibition.

At 10 o’clock in the morning, people came to Zhongshan Expo Center to watch the exhibition in an endless stream. The car brands participating in the exhibition basically cover the mainstream hot-selling new energy and fuel vehicles on the market, and the new models with beautiful colors and smooth lines are very eye-catching.

Various new models are very eye-catching. Reporter Miao Xiaojian photo

It is understood that,Nearly 80 automobile dealers and over 30 automobile brands came to the exhibition.Among them, there are mainstream models of Japanese and European joint venture brands, and many first-line brands in China, such as Changan and Geely, as well as new energy vehicle brands (such as Nezha, Zero Run, etc.), which can meet the needs of different customers in an all-round way.

At the auto show, many exhibitors offered discounts such as limited time reduction, trade-in, and gift packages. In order to attract consumers’ attention, some exhibitors also made lemon tea, distributed small gifts and launched promotional activities such as smashing golden eggs.

Citizens get on the bus and experience it for themselves. Reporter Miao Xiaojian photo

With the help of the government, we will continue to promote consumption activities.

In order to vigorously carry out automobile consumption promotion activities and fully promote the expansion of automobile consumption in Zhongshan, the subsidies provided by Zhongshan Municipal Bureau of Commerce for the 2023 Zhongshan Spring Auto Show includeParticipating car dealers (subsidizing participation fees and sales incentives) and car buyers (consuming red envelopes), of which a total of investment was made.Spend 10 million yuan on red envelopes.In addition, customers who successfully bought cars during the auto show can also participate in the lucky draw provided by the organizer on the spot, and the winner can get the highest prize.1000 yuan fuel card.

It is reported that consumers can enjoy the most when buying a car during this auto show."Car dealer discount+consumption red envelope+on-site lottery"Triple discount,The maximum amount can reach tens of thousands of yuan..

The Municipal Bureau of Commerce subsidized the "2023 Auto Show Consumption Red Packet" for this auto show.

It is understood that Zhongshan Municipal Bureau of CommerceThis year, we will continue to support at least two large-scale auto shows held throughout the city.In addition, the "Zhongshan Tesco" series of consumer promotion activities will continue to be carried out, making car purchase concessions more "intimate" and "effective".

[Exhibition Guide]

Exhibition location:Zhongshan Expo Center

Exhibition time:March 17-19, 9: 00-17: 30.

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Editor: Li Erqing

　　In the Spring Festival of 2021, a group of Miss Tang Gong who danced from famous paintings and national treasures made the dance program "Tang Gong Night Banquet" popular all over the country, and also helped the Spring Festival Evening of the Year of the Ox in Henan to be successful.

　　Traditional culture+modern science and technology, heavy history+literary tour+variety, creative arrangement, technical empowerment, embedding cultural symbols into lively and interesting artistic interpretation, this wave of operation of Henan Radio and Television Station has successfully opened a breakthrough in the presentation of excellent traditional cultural creativity. The subsequent "Fantastic Night of the Lantern Festival" and "Fantastic Tour of Qingming Festival" have broken the inherent expression form of traditional parties, empowered traditional culture with innovative forms, made it glow with new vitality, and produced a circle-breaking effect with the cultural core.

　　The innovation of expression has awakened the great charm of traditional culture. The integration of tradition and modernity is not only the trend, but also the value recognition brought by classic culture. It is better to say that it is an excellent traditional culture than a party.

　　Henan, a big cultural province, is at the right time to "break the circle"

　　Chinese culture has a long history and is profound. Ancient festivals are important carriers of traditional culture, and their formation contains profound and rich cultural connotations.

　　Previously, when Henan Radio and Television Station held the "China Festival" series of special programs to create and enjoy the Summit "in Zhengzhou, it was said that under the overall goal of promoting traditional culture and telling the story of the Yellow River, the" China Festival "should be taken as the starting point, relying on the traditional festivals in China all year round, integrating Internet thinking and national tide elements, using technology empowerment, increasing the record inheritance and fashion expression of excellent traditional culture, and strengthening the text and video recording of traditional festivals in China.

　　Wang Chunyang, a radio and television station in Henan Province, said that Henan, as an important birthplace of Chinese civilization and a demonstration area of Chinese cultural inheritance and innovation, has a vast array of contents available for a party. This year, Henan Radio and Television Station will take "Fantastic Night" as the main line of the annual program, take Chinese civilization, Yellow River culture and brilliant Henan as the core strategy, and rely on traditional festivals (such as Qingming Festival, Dragon Boat Festival and Mid-Autumn Festival) to continue to tell the story of the Yellow River, promote the construction of a strong cultural province, and dedicate the most dazzling elements of Henan’s history and culture to everyone again in innovative ways.

　　The traditional culture of the wonderful Dragon Boat Festival tour contains it.

　　Dragon Boat Festival, Spring Festival, Tomb-Sweeping Day and Mid-Autumn Festival are also called the four traditional festivals in China. This "Wonderful Tour of Dragon Boat Festival" is comparable to the mobile Dragon Boat Festival Culture Lecture Hall. While watching the party, I feel the profound Dragon Boat Festival culture, which is entertaining and entertaining.

　　Su Shi, a famous poet in the Song Dynasty, wrote in "Huanxisha Dragon Boat Festival" that "the colored thread is lightly wrapped around the red jade arm, and the small symbol hangs obliquely on the Lv Yun. Beautiful women meet for a thousand years. "

　　The underwater dance program "Qi" of "Wonderful Tour of Dragon Boat Festival" perfectly reproduces this scene. Dancers dance underwater as if flying: the water dances with them, and their clothes flutter; Dance with the kiss xiu and swing the skirt; Water-milk fusion, lingering … … According to reports, the dance "Prayer" is to show the custom of tying five-color silk thread to pray for blessings during the Dragon Boat Festival.

　　And this is just one of the programs. It is understood that the "Wonderful Tour of the Dragon Boat Festival" party is full of innovative comments on the Dragon Boat Festival culture. Dragon Boat Festival, Legend of the Medical Sage and One Side of Zongzi all show the customs of picking dragon boats, dragon festival, picking herbs, hanging wormwood and calamus, tying five-color silk thread, smoking Atractylodes lancea and wearing sachets during the Dragon Boat Festival from different angles.

　　"The five-color new silk is wrapped around the corner, and the calamus wine is beautiful and respectful."

　　"The roller is wrapped around the arm, and the festival is the Dragon Boat Festival. Aipu is green in front of the door, and the sky is light and the kite dances. "

　　When the scene in the poem comes to life, colorful silk threads are wrapped around the wrist, the sweetness of zongzi is between the teeth, wormwood and calamus are hung in front of the door, and the drums of dragon boats are deafening … … In this regard, Professor Mao Defu, director of the Literature and History Committee of the Henan Provincial Political Consultative Conference, said: "Rooted in the 5,000-year history and culture of the Chinese nation, there are cultural genes that will resonate with everyone in China. Tradition is the most fashionable, which is the cultural confidence that we should have for 5 thousand years. "

　　A history of Henan, half a history of China, cultural advantage is the biggest advantage of Henan. From the Banquet at the Tang Palace to the Lotus Pond, from "The Stars Move" to "Lantern Festival", from "Fantastic Night of the Lantern Festival" to "Fantastic Tour of the Qingming Festival" to "Fantastic Tour of the Dragon Boat Festival", the programs full of cultural attractions complement each other with the real-life shooting of cultural landmarks, bringing new vitality to generate, the ancient capital of the Central Plains.

　　With traditional culture, this is the proper "top flow of the times". What kind of cultural feast will the mysterious Dragon Boat Festival Tour bring us?

　　On June 12th, Henan will give us the answer. See you at Dragon Boat Festival! Watch you, Henan! (Correspondent Xiaofeng Zhu Guangming Daily, all-media reporter Wang Shengxi)

　　　Nowadays, lithium batteries and nickel-metal hydride batteries are commonly used in mobile phone batteries. With the increase of service time, the life of batteries will gradually shorten. So how to check the remaining life of batteries, How to calculate the life of mobile phone battery? ? Here is an introduction for everyone.

How to calculate the life of mobile phone battery?

　　Many friends think that the more times a mobile phone is charged, the worse the battery will be, which makes sense. However, the most accurate definition of battery life is that the number of charging cycles determines battery life.

　　I’m sure many friends don’t know how to calculate the number of cycles. In fact, a cycle is a cumulative complete charge+a cumulative complete discharge. For example, if your mobile phone has a battery of 5000mAH, then every cumulative charge to 5000mAH is a complete charge process. If each charge is 500mAH, then it takes 10 times to complete this charge procedure, and the same is true for discharge. The actual situation is that you can only consider a cycle after multiple charge and discharge operations.

　　The average cell phone battery cycle is about 500 times, which is actually quite durable, but many friends are worried that after 500 times, my cell phone will be scrapped, and I don’t want to change it! In fact, the number of times the mobile phone runs out of cycles means that your battery is only 80% of its previous capacity, and the subsequent charging process will consume the battery capacity faster, but the battery is still operating normally. When the battery life is drastically reduced or turned off for no reason, you need to consider replacing the battery or the mobile phone.

　　That’s what I introduced How to calculate the life of mobile phone battery, I hope it helps you.

　　China Network August 25 th According to the official WeChat message of the Criminal Investigation Bureau of the Ministry of Public Security, the official WeChat of the Criminal Investigation Bureau of the Ministry of Public Security issued an urgent reminder. Be careful when receiving calls from these 170 and 171 numbers. Many people have been cheated!

　　Sections 170 and 171 were originally special sections for virtual operator, but they can be purchased without real-name registration because the regulatory measures are not in place, which has become a hotbed of fraudulent phone calls and text messages, which makes people turn pale.

　　Mention your name directly in the text message and try not to open it! The most serious consequence is that your mobile phone will be infected with Trojan virus, and valuable information in your mobile phone will be stolen.

　　The above is a scam message.

　　Real case 1: "You are suspected of money laundering"

　　On March 10, 2016, Ms. Zhu reported to the police that she received a phone call claiming to be a police officer of a city public security bureau that she was suspected of money laundering, and the police were about to freeze her bank account involved, and asked her to immediately transfer all the money in her account to the "safe account" provided by the police. After the investigation is clear, if there is no criminal suspicion, she will return the funds in full. Ms. Zhu transferred 7,000 yuan according to her request and found that she was cheated. The case is under further investigation.

　　Real Case 2: "Your credit card is overdrawn"

　　On April 24, 2016, Ms. Chen received a phone call claiming to be a courier, saying that Ms. Chen had a credit card in it, and this credit card had been overdrawn. Then the other party transferred the phone to a city public security bureau, and a man claiming to be a certain police officer claimed that this credit card was indeed Ms. Chen’s. If she didn’t pay back the money, she would be criminally liable and demanded to pay a deposit of 10,000 yuan. After doing so, Ms. Chen found that she had been cheated.

　　Coincidentally. On March 26th, Mr. Huang said that his mobile phone received a short message to increase the credit card limit that day. After he entered the link on the information (wap.zgpqe.com) and filled in the relevant information, he received a call to increase the credit card limit by 1718714XXXX, asking him to tell the other party the verification code. After Mr. Huang told the other party the verification code, he found that his credit card had been transferred by more than RMB 10,000.

　　Real case 3: "Your mobile phone number was stolen"

　　On June 12, 2016, Ms. Ke reported that she received a phone call on the same day. The other party said that a mobile phone number she handled in a business hall owed 4,000 yuan, and now she transferred the call to the Public Security Bureau. A man who claimed to be a policeman said that someone had impersonated her ID card information. Now the mobile phone number has been suspected of illegal fund-raising, otherwise he will be punished for half a year. Then the man claimed to investigate his bank account. Ms. Ke followed the other party’s operation and transferred more than 50,000 yuan to the so-called "safe account", and found that she was cheated.

　　Real case 4: "If there is something wrong with your online shopping, you can get a refund."

　　On January 1, 2016, Ms. Ye received a phone call at 1708133xxxx. The other party said that there was something wrong with what Ms. Ye bought online, and now she could get a refund, and sent her a short message with a link through this number. After Ms. Ye entered the bank card number and verification code on the website page where the link jumped, she found that her bank card had been transferred away by more than 5,000 yuan.

　　Since the beginning of this year, 17 telecom fraud "prologue"

　　The following is the "prologue" of the call fraud at the beginning of the number 17 this year. Please be vigilant.

　　1. This is Taobao customer service XX. Due to system problems, there is something wrong with what you just bought online (clothes/game prepaid cards). Now I can give you a refund … …

　　2. Hello, I am a staff member of a certain bank. In view of your recent good credit of XX Bank, I can help you to apply for increasing the credit card limit of this bank … …

　　3. I am the leader of your friend XX, and I need to borrow some money from you because of something urgent. Please remit the money to the bank account of XXXX, with the account name XX… …

　　4. Hello, I’m a staff member of the dating website you just registered. If you want to make friends on our website, you have to pay a deposit first, 1000 yuan, and the deposit can be paid to the company’s designated account XXXX. …

　　5. I am a staff member of the Finance Bureau. I now inform you that you will go to the ATM of your nearby bank this morning to receive the car purchase subsidy (newborn subsidy, second child subsidy, house purchase subsidy) according to the prompts, and the contact number is 170XXX… …

　　6. I am a teacher of a certain university. According to the application for tuition subsidy submitted by you, it has been studied by the school. Now I inform you to go to the cash machine of your nearby bank and follow the prompts to receive the relevant subsidy … …

　　7. I am your daughter’s teacher. Your daughter is doing very well in school. Now the school wants her to participate in the XX competition, but now she needs to pay a training fee of 9800 yuan, which can be transferred to the XX account. Contact: Teacher XX, tel: 170XXX… …

　　8. Hello, I am a staff member of an airport. The ticket you just bought was not issued successfully due to system problems. Now I can give you a refund. Please provide your bank account and call the staff at 170XXX… …

　　The police once again reminded that when you receive a phone call or text message with the number beginning with 170 and 171, please identify the authenticity of the content in detail, try not to click on the link, and please check with the relevant departments in time to avoid cheating.

　　On November 12th, the "Most Beautiful Books" in 2018 was announced. Twenty-five books from 20 publishing houses won the title of "Most Beautiful Books" this year, and they will represent China in the "Most Beautiful Books in the World" in 2019.

　　This year’s "China’s Most Beautiful Books" contest began in June this year, and a total of 541 volumes of 326 participating books were received. After two rounds of voting by all the judges, 25 "most beautiful books" of this year were produced on November 10th.

　　Founded in 2003, "The Most Beautiful Book" is an annual book design selection activity sponsored by Shanghai Press and Publication Bureau. For more than ten years, the "Most Beautiful Books" jury was entrusted by the German Book Art Foundation, the organizer of "The Most Beautiful Books in the World" in Leipzig, Germany, to invite top book designers at home and abroad to serve as judges, select and recommend the "Most Beautiful Books" from China in that year and send them to Leipzig, Germany to participate in the selection of "The Most Beautiful Books in the World" in the next year. Over the past decade, 15 batches of 321 kinds of "the most beautiful books" from China have appeared in Leipzig, Germany, and 19 kinds have won the award of "the most beautiful books in the world", including 2 gold medals.

　　For more than ten years, the evaluation of "The Most Beautiful Book" has always paid attention to the integrity of book design, the perfect combination of book content and form, the improvement of book function by book design, the harmony and unity of design style and suitable feel, and the application of technical means as an important element of design. After more than ten years of advocacy and accumulation, the concept of "the most beautiful book" has been increasingly accepted by the publishing and design circles in China.

　　Invited by the "Most Beautiful Books" jury, Japanese designer Mr. Song Tian Masamatsuda, German designer Ms. Konstanze Berner, China Beijing designers Mr. Liu Xiaoxiang and Mr. Zhang Zhiwei, China Guangdong designer Mr. Hong Wei and China Taiwan Province designer Mr. Huang Yongsong served as the invited judges of this year’s "Most Beautiful Books".

　　Attachment: Winners and comments of "The Most Beautiful Book" in 2018

　　Jiangsu Fenghuang Art Publishing House

　　Comments: The elegant gray tone of the book and the texture-rich paper used are very harmonious with the style of the ceramist’s works. The colorless and concave title needs readers to look carefully to form an introverted style. The concave-convex feeling of the seal reminds people of the production process of pottery, and also makes readers have expectations and reading desires for the content. The content of the book is mainly pictures, and the blank layout controls the rhythm of reading, and the priorities are clear, which sets off the author’s ceramic works.

　　The field of history

　　China Building Industry Press

　　Square books indicate many possibilities of space design on paper. Through the dialogue between architects and book designers in China, Japan and South Korea and the display of design works, the graphic designers in the space of paper reflect the control, understanding and design process of the "field" in architecture and paper, and the gap between the characters in typesetting is wide, or vertically or horizontally, suddenly large and small, and obliquely shooting at 45 degrees, which reflects different creative ideas, spatial awareness and layout logic of different styles. The paper material is soft, and the text content and architectural design concept are interlaced in the cube formed by thickness. The Chinese, English, Japanese and Korean characters have various typesetting forms.

　　Beijing Joint Publishing Company

　　This book uses a wooden box, which looks like an object. Open the box, the color matching of books is very unique, novel and pleasing to the eye. There are books and books, which is the popular way at present. The drawings in the book are beautifully designed, made of special paper, and of moderate size. It is commendable that the designer uses red for the annotations in the book, which is elegant with the main text.

　　Huichuang Youth: A Collection of Digital Media Art and Animation Works

　　Higher education press

　　The colors used in book design are very modern, and with abstract geometric figures, they have a strong visual impact and are full of youth. Every part of the book is combined with double contrasting colors, which is easy to identify at the incision of the book and convenient for readers to read and retrieve. Books are small and thick, with moderate feel and suitable for reading.

　　Shark

　　Literature and art development publishing house

　　Hand-made cover paper presents water ripples in line with the theme of the book, and the concave and convex texture increases the simplicity of the book. Concise text information is dotted on the spine of the book, which is convenient to find from the bookcase. The text uses simple gray-blue spot colors and the most restrained design elements to form an elegant and rhythmic layout. The calm and elegant overall style brings readers into the mysterious ocean world.

　　Spring blossoms facing the sea

　　Jiangsu Fenghuang literature and art publishing house

　　The uneven handwriting on the cover and the paper full of texture reflect the collision between tradition and modernity. The spine binding technique is simple and practical, and the plain cotton thread conforms to the tonality of this book. Text papers with different colors and textures distinguish the contents of books: Haizi’s poems are orange, representing the sun and the earth. Velco’s paintings are white, which represents pallor and depression. When two people meet, they sink into the soil (earth color). The incision is bound by riding nail which is cut first and then folded, which is unique.

　　Chongqing publishing house

　　Record the process of facial sketch comprehensively. The image adopts mirror image effect, and the subject is reflected from multiple angles by montage, which increases the reading pleasure. The package has visual coherence.

　　Xiangna Gallery

　　Shanghai People’s Fine Arts Publishing House

　　The overall shape of the book is slender. At first glance, it feels like a box with a sense of the future. The ratio of length to width is very comfortable, and the sense of weight of the book makes readers not surprised. The white cover is dotted with black numbers, which clearly conveys the history of the gallery. The soft paper in the text is different from the materials in the previous album, which increases the comfort of browsing. There is a huge amount of information, but the layout is orderly, the rhythm is moderate, and the overall design style is simple and quiet.

　　A brief history of the development of camellia bouquet in "micro-view"

　　China Building Industry Press

　　This book is a science and technology book. The cover is die-cut and the light pink tone is reminiscent of petals. The pink color that runs through the cover and text of the book is matched with the rhythmic layout design, and the two colored ribbons that are the finishing touch echo the two bright yellow pages in the middle of the inner page, embellishing the yellow of the camellia stamens. This design wins more with less, bringing readers into a world of camellia. The design of charts in the book not only extends the readability of information, but also enriches the formal language of design.

　　Commercial press

　　There are traces of birds everywhere. Two lines run through the text to represent the flight trajectory of birds and also represent the versions of the works of two translators. This design is quite poetic, light in material, and it fits the image of birds without showing emotion.

　　Beiyue literature and art publishing house

　　This is a set of low-cost books suitable for reading. Designers strive to be simple and clear in the design and use of paper. The concave pattern on the cover presents different scenery and lines in the author’s hometown, reflecting visual symbols such as water, rice fields, houses and wheat waves. The black text on the cover is arranged up and down, and the design is unique. Looking through the contents of the book, the version is designed with a large margin. A line does not exceed 30 words, and the number of lines on a page is controlled within 24 lines, which is beneficial to reading. The judges appreciated the designer’s attempt at this low-cost book design.

　　Shandong friendship publishing house

　　This book helps the blind to perceive the characters smoothly and read their contents by touching the source and development changes of Chinese characters and connecting with the cultural connotation behind the words. The book cover is designed in yellow and black, which looks heavy but actually light. Braille fonts on the inner page have a strong sense of touch and reflect the evolution process of Braille fonts. At the same time, in order to be suitable for ordinary readers to read, the text is specially matched with Braille, and the text can also be touched. The overall design of this book is concise and clear, and the visual effect is outstanding.

　　Jiangsu Fenghuang Art Publishing House

　　Color structure and word processing seem to be on the cloud, and the cover incision is mixed and exquisite. It would be better if it were lighter.

　　Jiangsu Fenghuang Art Publishing House

　　The perfect unity of design and content is very rare for the more difficult chronicle design. This design skillfully outlines the word "Gao" with thread fitting, adding a literary color. The text takes time as the context, and the layout is rigorous, leaving blank and ethereal, and the image of China is consistent with the cause of Gao Ershi, the protagonist of this book. The choice of paper is exquisite and light, and the signature position of the protagonist on the letter sleeve is clever and quiet. Taking the protagonist’s calligraphy as the book coat, the design is just right.

　　Shaanxi normal university publishing head office

　　This book is divided into two volumes, the main volume introduces a wide range of businesses in the market; The design of the supplement is also remarkable. It shows people who are engaged in the industry in the form of cartoons, and the businesses that people are engaged in are represented by folding clothes. After folding, the front is a picture, and the back is a record of these people in the market and their languages, which is quite smoky of market life. China in the street is also the China of mankind.

　　Jiangsu phoenix education publishing house

　　The design shows the true feelings everywhere, and the rough paper wrapped in snacks in old shops is combined with rough edges, showing the fading folk old trades and professions, which has a hazy beauty. The ancient and folk binding method is adopted, and the page number is set strangely. The text in the text and the big picture are represented by different materials, which enriches the visual language. Black-and-white pictures printed on crude paper have an ancient mottled intention, which seems to show that all new industries originate from old businesses.

　　Excellent Works Collection of the 9th National Book Design Art Exhibition

　　Nanjing Publishing Media Group Nanjing Publishing House

　　The combination of book box stamping and cover blanching in this book design combines Chinese characters "book design" and English "book design". The Chinese characters are indented and English blanched, and the top of the head is black. The visual effect is novel, which reflects the innovation of China book designers in binding and controlling materials. The text design of the book is also very unique, and the text and pictures are appropriate and even. It reflects the contents of 338 outstanding works very well. Due to the vacancy of the grand prize in this exhibition, this book also makes a unique expression in design. The design and presentation of exhibits have the characteristics of great information and interest. The spaced but unevenly distributed burrs at the mouth of the book classify all kinds of award-winning works and bring the whole book to a delicate, elegant, peaceful and upright reading context. The text is made of different paper materials and beautifully printed.

　　Guangxi Normal University Press

　　This collection of images includes 66 photos of birds (similar to bird-shaped bird droppings), which are common in appearance. However, after opening it, you will find that the book is divided into three unique parts: the first part is "Images of Birds", in which all photos are black and white, true and hazy, and the designer consciously downplays the clarity of the photos and gives a detailed statement on the shooting information of the photos; The second part, "Atlas of Convenient Birds", is colored and described in words. Some pictures can be expanded on both sides with exquisite patterns. The third part is "Revealing the Secret of Convenient Birds". In order to prevent readers from feeling uncomfortable, a special seal is designed, which can only be opened to reveal the mystery and present various realistic bird droppings. The author’s mind is wide open, imagining the dirt everywhere in life as a bird, and using the evolution process of photos from black and white to color to reflect the structure of editing design in visual language is an important reason for the book to be recognized by the judges.

　　Shanghai literature and art publishing house

　　Interesting and humorous, the content and design are mixed, which vividly describes such an unbearable bad habit in daily life and shows the vitality and excellent intentions of young designers.

　　Chengdu Times Publishing House

　　The overall design not only has a strong folk flavor, but also conforms to the reading aesthetics of modern people. Authentic folk embroidery constitutes the chapters and pages of books, enriches the structure of books and brings surprises to readers. In contrast, the text layout is unpretentious and suitable for quiet reading. The cover is hand-cut fabric, which echoes the title of the book.

　　Commercial press

　　From the appearance, it is quite special, using magnet as the envelope of the book, and black as the main color. The spine of the three books is exactly the same, and the book mouth is divided into three styles: hairy, flat and uneven, which rotate between the book mouth, the head and the foot. This design feels comfortable, the photos in the book are also black, and the visual experience is relatively unified.

　　blossom press

　　The design is quite handcrafted, and the softness of the paper is perfectly matched with the rough edges without affectation, which is completely in line with the theme. The color of the paper fits the impression of Dunhuang. The spine of the book is not completely die-cut, and its shape is like a grotto hole. After it is torn off, the title of the book is revealed, which is a clever design.

　　China Youth Publishing House

　　The details have a sense of lens and substitution. The paper material and binding of the preface are all very strange, the color is like Tibetan prayer flags, and it is like the separation of the contents of the book, echoing the middle pages. Ending with a color photo, the vision is varied and not monotonous.

　　china pictorial publishing house

　　The interweaving of blue and purple constitutes the rhythm change of this two-volume sister book. The beauty of this book lies in the illustrations full of artistic sense and mystery, which strengthens the artistic conception of the poem. Comfortable small format is very suitable for this collection of poems, which makes readers relaxed and comfortable to read.

　　Shanghai People’s Fine Arts Publishing House

　　Based on the author’s 40 years’ experience in practice and research, this paper gives a new interpretation of book design concepts and a systematic statement of design methodology. This book focuses on teaching content, rich in knowledge and information, and incorporates various ideas and book-making methods designed by the East and the West. Designers devote their efforts and emotions to writing and design. Considering that this book is mainly used by ordinary students, its book design is concise and easy to understand, and there is not much craft. One aspect that deserves praise is that although the book is a simple paperback, its moderate width is suitable for students to read it in a flat way, which is very stretched. The color of this book is mainly red, supplemented by some blank space. It is very practical to have a printing typesetting series table.