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The appearance and configuration of Xiaomi car are exposed, and the OEM or Beiqi off-road vehicle has not yet been listed.

On November 15th, in the 377th batch of Announcement on Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology, two Xiaomi brand cars appeared impressively. The product names of both cars are pure electric cars, one model is BJ7000MBEVR2, and the other model is BJ7000MBEVA1. Nandu reporter asked the relevant person in charge of Xiaomi whether the time to market of Xiaomi automobile has been determined, and got a negative answer.

According to the information, the enterprise names of the two cars are all Beijing Automotive Group Off-road Vehicle Co., Ltd., however, the registered address of the enterprise is No.1 Tongxin Road, Zhaofeng Industrial Base, Zhaoquanying Town, Shunyi District, Beijing, and the production address is No.21 Courtyard, Huanjing Road, Beijing Economic and Technological Development Zone. According to public information, the former is the company address of Beijing Automotive Group Co., Ltd., and the latter is the site of Xiaomi Automobile Factory in Beijing Economic Development Zone, which was previously reported publicly. From this point of view, Xiaomi may look for Beiqi off-road in terms of production qualification, but the specific production is still carried out in Xiaomi’s factory.

Specific to the vehicle information, the product model BJ7000MBEVR2 is equipped with the lithium battery of Xiangyang Fudi Battery Co., Ltd., the anti-lock braking system (ABS) of Bosch Auto Parts (Suzhou) Co., Ltd. and the engine of United Automotive Electronics Co., Ltd. The model BJ7000MBEVA1 is equipped with ternary lithium-ion battery from Contemporary Amperex Technology Co., Limited, anti-lock braking system (ABS) from Bosch Automotive Parts (Suzhou) Co., Ltd. and engine from Suzhou Huichuan United Power System Co., Ltd./Suzhou Huichuan United Power System Co., Ltd..

In terms of appearance, the product model BJ7000MBEVA1 is 4997mm long, 1963mm wide and 1440mm; high; The model BJ7000MBEVR2 is 4997mm long, 1963mm wide and 1455mm high.

Shape and configuration of BJ7000MBEVA1.

Shape and configuration of BJ7000MBEVR2.

In the car-making business, according to the timetable given by Xiaomi, Xiaomi Automobile will be mass-produced in the first half of 2024, and Lei Jun, the chairman of Xiaomi, even set a goal for Xiaomi Automobile to enter the top five in the world. In terms of investment, the financial report shows that Xiaomi’s investment in innovative business such as smart electric vehicles in 2022 is RMB 3.1 billion. By the end of 2022, the size of the R&D team of automobile business was about 2,300 people.

On November 8, it was reported that a closed meeting was held in Xiaomi Science Park. Some participants revealed that this closed-door meeting only invited core customers, and participants were not allowed to bring any electronic equipment such as mobile phones, computers and tablets into the venue. At the same time, it was also forbidden to spread and disclose any information related to the meeting. The meeting mainly involved Xiaomi mobile phones and automobile-related supply chain enterprises.

With the gradual timetable, the outside world has been worried that Xiaomi’s qualification in the car-making business seems to have been solved. According to the relevant policies, the application for the qualification of new energy automobile industry has basically stopped after 2018, which has led many new power brands to obtain relevant qualifications through OEM or mergers and acquisitions. Xiaomi may have found Beijing Automotive Group Off-road Vehicle Co., Ltd. as a foundry for automobile production.

In addition, according to Tianyancha’s intellectual property information, Xiaomi Automobile Technology Co., Ltd., established in 2021, has applied for thousands of automobile-related patents, of which nearly 600 patents have been authorized, involving motor, vehicle control, battery, automobile structure, autonomous driving and other automobile software and hardware-related fields. According to the information in the annual report, the number of participants in the company in 2022 was 420. In addition, Xiaomi Technology Co., Ltd. has applied to register a number of "Xiaomi Automobile" trademarks, and the current trademark status is mostly registered.

Written by Southern Reporter Lin Wenqi

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What is the experience of learning drift in AMG "Driving School"?

Text |AutoR Zhijia zhangxin

On the first day of the "A Performance Course", it just rained all day and the road was slippery.

A group of our students are driving different A models on the slippery road, raising bursts of rain and smoke.

It is a rare experience to learn and experience the driving skills on slippery roads.

"A Driving Academy" is a driving training platform specially built for high-performance car enthusiasts. This station is the fourth of the five sub-stations of "2016 A Driving Academy". 

In the course of A Driving College Station, students can experience three traditional courses-A performance course, A advanced course and A professional course.

In order to run a driving school well, a driving school can be said to have tried its best.

Many home-made models are provided for the students, including four-wheel drive models such as A A 45 A, A CLA 45, A GLE 63 and A GLE 63, as well as A C 63 sedan, A C 63 and other rear-wheel drive vehicles.

Participants in the course can experience the different characteristics of different vehicles, so as to further learn how to control them.

"A Performance Course" is a primary training, which includes straight-line racing and pile winding, emergency and lane change, Auto X track challenge, and track following.

The purpose of these courses is to let students experience the routine training of racing drivers.

Although it is only elementary training, these courses are challenging and interesting for students because there are many differences between track driving and daily driving.

These training courses are not just for the sake of a track dream. In fact, many skills will be used at any time in future daily driving, which is of great benefit to driving safety.

For example, in the emergency training course, students can practice to master the resolute and gravity emergency way in actual driving control. In case of emergency in the future, you can respond quickly and correctly, and use the most professional method to control it, so as to ensure safety to the maximum extent.

In the "A Advanced Course", professional coaches will explain the basic driving theory knowledge to the students and teach them practical driving skills such as cornering, ideal route and point selection.

Compared with the primary "A performance course", the "A advanced course" has improved its professionalism and the learning content has also been concentrated on the track.

After completing this course, the students have basically mastered the driving skills of the track, which is a step closer to realizing the dream of racing. "A Professional Course" is an advanced training course of A Driving College. Students can fully exert their previously learned driving skills on the professional track and further improve their driving skills through data recording and analysis.

At this stage, students will have the opportunity to practice free driving on the whole track. This means that students can enjoy themselves with professional racing driving methods and truly experience the driving passion of racing drivers.

Starting from this year, all students who successfully pass the three traditional courses of performance, advanced and professional courses of Driving School A and complete the theoretical course of racing license will be awarded the racing license by the China Motorcycle Sports Federation, and officially won the title of "professional racing driver".

In addition, A Driving School has also set up an "A course" for C 63 cars, and taught students skills through high-performance rear-drive vehicles.

Owners who purchase a specific A model can also attend the "Power & Passion Course" for free, and also receive professional driving skills training. These diversified and professional course combinations not only show the fans of high-performance cars the charm of the models, but also teach professional driving skills, which is a measure to kill two birds with one stone.

Regarding the holding of "2016 A Driving Academy", Mercedes-Sales & Service Co., Ltd. A and Ms. smart, the executive deputy of sales and operation, said: "It is a high-performance racing car with a glorious racing history, which perfectly combines the surging passion of the track with outstanding daily practicality. In order to let customers further experience the charm of model A, we have created a series of experience activities closer to customers. Among them,A driving school has become the best platform for high-performance enthusiasts to exchange racing experiences, improve their driving skills, enjoy A driving pleasure and experience racing culture.”。

 

Since entering China in 2007, brand A has been in China market for nine years. Nowadays, China has become the most important market for brand A, with 16 high-performance models sold in China.

In the domestic high-performance market segment, brand A has the widest product line in the same level market, covering compact cars, medium-sized cars, large cars, cars, cars, cars and many other market segments.

With a rich selection of products, it is necessary to set up the course of "A Driving School" and provide targeted professional driving training for consumers.

On its significance, it not only provides an additional service in addition to selling products, but also is of great benefit to brand A to broaden its influence and further enhance its sales volume in the future.

Today, the enthusiasm of consumers in China is not only a means of transportation, but also its entertainment and competitiveness are attracting the enthusiasm of a new generation.

However, there is a lack of professional guidance on driving skills in China market, and the emergence of "A Driving Academy" can be said to be in demand.

When high-quality products are combined with professional training, the effect of "1+1 > 2" will be obtained, which will not only benefit manufacturers and consumers, but also play a positive role in the accumulation and development of China culture.

 Scientific and technological perspective, geek spirit

AutoR Smart Driving is born for the new!

Add wechat: ZhiNengQiChe

Concerned about the smart driving network in the era of smart driving (//www.autor.com.cn)

Cooperation or news clues provided, contact email: editor@autor.com.cn

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"Temporary Robbery" is finalized. 1.19 Aaron Kwok Richie Jen organized a group to "rob"


1905 movie network news In 2024, the first film in the opening year was shocked! The producer, directed by Albert Kai-kwong Mak, and starring,,, and, announced the file for the absurd crime comedy film officer on January 19th, 2024. On the exposed poster, Aaron Kwok, Lin Jiadong and Richie Jen were huddled in a narrow elevator to plot a robbery, while Lin Jiadong and Richie Jen looked in a panic, while Aaron Kwok dressed up as a gangster and was full of domineering. Guided by "A Quick Guide for Professional Bandits", the simultaneous release of the preview shows the famous scene of Mei Lantian, a gangster played by Aaron Kwok, who taught people to rob with his hands, making people laugh. At the same time, it also explained the origin of the robbery of the three groups by mistake. The three major film emperors were on the same stage, and the teaching of bandits was absurd. The movie "Temporary Robbery" focuses on a serial robbery with an oolong, which will be released nationwide on January 19th, 2024.


The three major film emperors unexpectedly formed a "money-making partner". Aaron Kwok’s buck teeth model subverted the image and premiered the gangster.


"Remember, we are bandits, not killers". In the preview of the movie Temporary Robbery released today, with the introduction of "A Quick Guide for Professional Bandits", in an absurd and humorous style, it tells the scene of how the bandits Mei Lantian (Aaron Kwok) taught A Xun (Lin Jiadong) and Murong Hui (Richie Jen) how to rob: "Don’t hurt innocent people, don’t suffer brothers, and be civilized. Auntie and Murong Hui, who were robbers for the first time, were clumsy in buying guns and throwing bombs. They bluntly said, "Let’s practice first, and then step on the spot", which was in sharp contrast with Mei Lantian, who was comfortable. The poster intercepted the famous scene of three people preparing to rob "a big job" in the elevator covered with advertisements. Unlike the panic of Lin Jiadong and Richie Jen, Aaron Kwok wearing sunglasses was fully equipped and looked very calm.


In the movie "Temporary Robbery", Aaron Kwok broke through the previous image and premiered as a gangster. He appeared in a mix of buck teeth and a Western-assembled T-shirt, which was full of rustic personality. "Whoever is recruited will get a shot", "Thank you" and "Sorry" & hellip; … In a few words, the image of a humorous and reckless but principled gangster jumped to the page. The taxi driver played by Lin Jiadong is timid and timid, and his bangs are lifted, and honesty and cleverness coexist; Murong Hui, played by Richie Jen, was tempered by the heavy pressure of life, and his hair was gray. He had a wicked heart but no thief’s guts. The three bandits had different personalities and were full of tension. Lin Jiadong has cooperated with Aaron Kwok and Richie Jen before, and there are many classic works, but Aaron Kwok and Richie Jen have known each other for more than 20 years, but this is the first time to cooperate. What kind of chemical reaction will the three film emperors collide with each other? Let’s wait and see.


Absurd crime comedy breaks the impression of traditional Hong Kong films. In 2024, the first headstrong film "Go All Out to Be Rich" was launched.


The movie "Temporary Robbery" tells the story of the robbery of a gangster Mei Lantian, a taxi driver A Mo, and a social worker Murong Hui in a nursing home. Three decadent middle-aged people are involved in a storm in order to track down a robbed huge sum, and at the same time, a policewoman detective Jiang Jie (Maggie Cheung) also locks them in. You rob me, I rob you, and at that time, the gangsters have their own ulterior motives, and a bag of money actually caused a shocking robbery … Who robbed who? Different from the traditional Hong Kong films, which emphasize exciting action scenes and black-and-white confrontation between good and evil, the film Temporary Robbery focuses on the concept of "Mang Film" in a different way. On the basis of the classic elements of crime, it incorporates the style of absurd comedy, unfolds the story around the whereabouts of a bag of money, and deconstructs a serial robbery caused by the butterfly effect with a relaxed and humorous style. From the title of Temporary Robbery, we can see that the film is "unconventional" and full of absurd banter.


In recent years, Tung shing Yee, who has supported many potential new directors, is the producer, returning to the familiar crime theme and escorting the film Temporary Robbery. Hong Kong director Mai Qiguang has served as the deputy director of Du Qifeng films for many times, with rich experience and ease of use. This time, he wrote and directed the absurd comedy style on the basis of traditional crime Hong Kong films, which is full of new ideas. In addition to Aaron Kwok, Lin Jiadong and Richie Jen, there are many familiar faces such as Maggie Cheung,, Paw Hee-ching and Wang Minde in the starring lineup. What’s more, Jiang Zhuowen and his son starred in the same stage of drag racing. In recent years, the singer Zeng Bite, who was loved by the public for his variety of Hong Kong music, was even more surprised by the cross-border electric shock screen, and the eye-catching lineup instantly ignited expectations. As the first Hong Kong film to be finalized in 2024, the film Temporary Robbery, with the title of "The First Mang Film in the Opening Year", gathers the strength lineup of the three generations of the old, middle-aged and young, and will present an absurd robbery with all its strength to be "rich" and unique for the audience.


The film "Temporary Robbery" was produced by Tung shing Yee, directed by Albert Kai-kwong Mak, starring Aaron Kwok, Lin Jiadong, Richie Jen and Maggie Cheung, starring Lin Xue, Lu Haipeng, Liang Zhongheng, Bao Qijing, Wang Minde, Sun Jiajun, Zeng Bite, Fu Jiajun, Zhang Songzhi, Jiang Zhuowen, Chen Yizhen and Wang Songyin, starring Jiang David in friendship and Hu Dingxin in special.


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Evolution from Distributed to Centralized: Counting 10 Star Enterprises of Intelligent Driving Chip

Full set of video processing and image recognition IP for advanced sensing and recognition.

R-Car V4H, the central processor for ADAS and AD solutions released by Renesas in 2022, adopts 7-nanometer technology, with a deep learning performance of 34TOPS, and can recognize and process the surrounding objects at high speed through cameras, radars and lidar. The device is scheduled to start mass production in the second quarter of 2024. With the careful combination of first-class IP and professional hardware optimization, R-Car V4H has achieved an industry-leading performance-to-power ratio, which is suitable for mass production of L2+ and L3 autopilot applications.

Thanks to its high degree of integration, R-Car V4H helps customers to develop a cost-competitive single-chip ADAS electronic control unit (ECU) to support L2+ and L3 driving systems, including complete NCAP 2025 functions. R-Car V4H also supports the function of looking around and automatic parking, and has excellent 3D visual rendering effect.

Concluding remarks

The development of automobile intelligence is expected to bring trillions of market opportunities. From the current situation, L3 and above autopilot is accelerating penetration, and the demand for high-power autopilot chips is also increasing. In addition to the major enterprises mentioned above, many domestic enterprises such as CAMBRIAN, Zero Run, and Naineng have actively invested in the field of chips.

However, the research and development of autonomous driving chips is a process with huge initial investment and long payback period. Therefore, if there is no loading capacity of 1 million vehicles, it is impossible to make a profit by developing an autopilot chip with the power of a main engine factory and using it by itself.

On the whole, the smart driving chip market is still in a rapid iteration period, and China manufacturers are expected to break through, but they also have to face many uncertainties. Only by firmly grasping the certainty and market rhythm, accelerating the iteration of technology, products and tool chains, and taking the lead in forming a closed-loop business, can we further compete with the global automotive chip giants after squeezing into the table.

There are two identical NPUs in each FSD chip, which have strong computing power and are physically integrated adjacent to each other. In each calculation cycle, NPU will read 256 bytes of activation data from the built-in 32MB SRAM and combine them with another 128 bytes of weight data to enter the multiply-accumulate (MAC), and each NPU has a 96×96MAC array. After completing the MAC multiplication and accumulation operation, the data will be transferred to the Activations and Pooling parts, waiting to write the summary results in the buffer.

Tesla has also made great efforts to optimize the power consumption and cost of NNA (Neural Network Acceleration Unit) in order to make the data flow in the chip as much as possible without frequently reading and writing with memory or other modules. In the design of NNA, software is used to simplify the hardware to reduce the chip cost.

Tesla chips cover everything from autonomous driving, intelligent cockpit, domain control architecture, three electric systems, and even vehicle manufacturing and assembly. From the point of view of autonomous driving, Tesla is the only company that has realized the full-stack self-research of software and hardware at present, taking a technical route that is difficult to replicate. Tesla’s FSD chips are basically for personal use and are not for sale.

Qualcomm

Qualcomm is a mobile phone chip giant, and its entry point in the automotive field is communication and cockpit chips, with its 820A, 8155 and 8295 occupying a major share in the mid-to-high-end smart cockpit market. Previous Snapdragon Ride autopilot computing platforms, including the 5-nanometer Snapdragon 8540 and the 7-nanometer Snapdragon 9000, with a single-chip computing power of 360TOPS, have been put on the bus one after another.

At the beginning of 2023, Qualcomm introduced Snapdragon Ride Flex SoC supporting central computing architecture, which supports digital cockpit, ADAS and autopilot functions at the same time with a single SoC, providing more than 700TOPS of computing power. The first Ride Flex SoC has been sampled and is expected to be mass-produced in 2024.

At present, Qualcomm has reached cooperation with Great Wall, General Motors, BMW, Volkswagen and other manufacturers in the field of autonomous driving. In the future, the Snapdragon Ride platform will be applied to some models of the above-mentioned car factories.

In April this year, Qualcomm also completed the acquisition of Weininger, which supplemented the algorithm capability of autopilot software. Its application fields include radar, perception system, autopilot algorithm, functional safety/expected functional safety, etc.

NVIDIA

NVIDIA is a representative of the big computing chip, and has entered the field of smart cars with the evolution of GPU architecture. In NVIDIA’s NVIDIADrive series, DRIVECX faces the cockpit, and DRIVEPX faces autonomous driving; Since then, the automatic driving platforms of DRIVEPX, DRIVEPX2, DrivePXXavier, DRIVEPXPegasus and DRIVEAGX Orin have been introduced iteratively.

DRIVE Orin is a system on a chip released by NVIDIA, and it is the central computer of intelligent vehicles, which can provide 254TOPS per second, meeting the safety standards such as ISO 26262 ASIL-D. In March 2022, NVIDIA’s DRIVEAGX Orin platform began mass production and sales. The platform consists of two Orin SoC and two Ampere-based GPUs, with a maximum computing power of 2000TOPS and a power consumption of 800W W.

Orin SoC adopts 7 nm technology, which is composed of Ampere-based GPU, ARMHerculesCPU, second-generation deep learning accelerator DLA, second-generation vision accelerator PVA, video codec, and ISP with wide dynamic range. At the same time, it introduces the design of SafetyIsland. The hardware of the chip can be connected with 14 cameras, 1 laser radar, 5 millimeter-wave radars and 12 ultrasonic radars, and the sensor data is calculated 254 trillion times per second by Orin to realize high-level automatic driving function.

NVIDIA’s automobile business has formed a strong open ecology including Tier1, sensors and software manufacturers. At present, NVIDIA has dominated the high-end passenger car market of over 300,000. In the next six years, NVIDIA’s orders in hand will exceed $11 billion. According to incomplete statistics, more than 25 OEMs around the world have reached Orin cooperation with NVIDIA, including Weilai, Tucki, Ideality, Weimar, SAIC Zhiji, R Auto, Faraday Future, Lucid Group, Human Horizons Vinfast, Chinese Express and other new car-making forces; And BYD, Mercedes-Benz, Jaguar Land Rover, Volvo, Hyundai, Audi, Lotus and other traditional OEMs. In addition, Desai Siwei, Baidu Apollo, General Cruise and Google Waymo will also develop ADAS solutions based on Orin.

Mobileye

Mobileye is the earliest self-driving overlord. The "visual algorithm+chip" solution occupies about 70% market share in the L0-L2 market and was acquired by Intel in 2017.

EyeQ series chips are the core of Mobileye. Three years after mass production of EyeQ4, Mobileye launched the 7 nm FinFET process EyeQ5 in 2021. It includes multi-threaded 8-core CPU and 18-core vision processor, and its computing power is increased to 24TOPS, and its power consumption is only 10W, which can meet the driving demand of L4.

In 2022, Mobileye laid out high-level autopilot, and issued three chips in succession, including EyeQUltra for L4 autopilot, and EyeQ6L and EyeQ6H for L2 autopilot.

Compared with the previous products, the performance of the three chips has been greatly improved under the premise of controlling energy consumption. In particular, EyeQUltra, which is specially designed for autonomous driving, has 64 core processors and 12 RISC-VCPU, each with 24 threads, which can achieve high-efficiency and accurate calculation with less than 100W power consumption. It does not need the computing power and cost of integrating multiple systems, and solves the major challenges faced by the industry. EyeQUltra is expected to be fully put into production in 2025. This chip is benchmarked against Xavier of NVIDIA, but its computing power seems to be slightly lower than that of NVIDIA.

In the early days, mainstream OEMs chose EyeQ3 and EyeQ4 series in succession, which enabled Mobileye to successfully occupy the pre-assembly market. However, its black box model has shown signs of acclimatization and the market growth rate has slowed down. Previously, Mobileye EyeQ6, EyeQ6L and EyeQ6H had reached in-depth cooperation with Volkswagen Group and Ford Motor Company, and also reached an agreement with Geely. EyeQUltra is expected to provide samples in 2023 and mass-produce cars in 2024.

Heizhima intelligent

Black Sesame Intelligence is the advocator of single-chip SoC scheme. The A1000L and A1000 single-chip SoC schemes support the integration of navigation and parking without time-sharing and avoid increasing the security risks of the whole scheme.

Since 2019, the series of chips launched by Black Sesame include Huashan No.1 A500, Huashan No.2 A1000, A1000L, A1000Pro and A2000. Among them, A500 focusing on autonomous driving has a computing power of 5-10TOPS, Huashan No.2 A1000 with 16 nm technology has a computing power of 40-70TOPS, the low version A1000L has a computing power of 16TOPS, and the high version A1000Pro has a single chip computing power of 196TOPS, which supports high-level autonomous driving and can realize seamless connection from parking, urban interior to high-speed scenes. A2000 is the first 250T large computing chip in China, which adopts the core IP of domestic independent intellectual property rights in 7 nm process and meets the ASIL B level security certification standard.

In April, 2023, Black Sesame Intelligent released Wudang series cross-domain computing platform for smart cars and its first chip C1200, covering the needs of different domains of smart cars such as cockpit and smart car with higher cost performance, and realizing multi-domain integration capability. Based on 7 nm process, C1200 provides powerful general-purpose computing and general-purpose rendering computing power by using A78AE and G78AE, which support lock step. The self-developed DynamAI NN low-power neural network acceleration engine supports NOA scenarios; Built-in mature and high-performance Audio DSP module and a new generation of self-developed NeuralIQ ISP module that processes 1.5G pixels per second online. It can provide the industry’s highest MCU computing power of 32KDIPMS, handle the input of more than 12 HD cameras at the same time, and support high-speed MIPI.

Up to now, Black Sesame Intelligence has cooperated with OEMs such as Jiangqi, Dongfeng, Geely, FAW, SAIC, Hechuang Automobile and SAIC-GM-Wuling, as well as enterprises such as Bosch, Zhongke Chuangda, Soto Ruian and Baolong Group for L2 and L3 ADAS and autonomous driving perception system solutions, including Baidu Apollo’s partners.

Xinchi technology

Xinchi Technology is the world’s first "full-scene, platform-based" chip product and technical solution provider. Its products cover intelligent cockpit, intelligent driving, central gateway and MCU, covering the core chip category of the future automotive electronic and electrical architecture, aiming to achieve "four cores in one".

From 2019 to 2020, Xinchi Technology released V9L/F and V9T autopilot chips, which support ADAS and domain controller respectively. In 2022, Xinchi Technology released an autopilot chip V9P/U with a computing power of 10-200T, which has higher computing power and can support L3-level autopilot. V9 series processor is a car code chip specially designed for a new generation of intelligent driver assistance system, which integrates high-performance CPU, GPU and CV engine, and can meet the increasing demand for computing power.

In 2023, Xinchi Technology will launch a V9S autopilot chip with higher computing power, which is developed for the central computing platform architecture, with a computing power of 500-1000T, and can support L4/L5 autopilot Robotaxi.

At the 2023 Shanghai Auto Show, Xinchi Technology released a new generation of vehicle regulation processor V9P, which is specially designed for the ADAS domain controller with integrated traveling and parking. The CPU performance is 70KDMIPS, the GPU is 200GFLOPS, and the overall AI performance is as high as 20TOPS. All functions of mainstream L2+ADAS such as AEB, ACC and LKA, auxiliary parking and memory parking functions can be realized on a single chip, and the driving recorder and high-definition 360-degree viewing can be integrated.

horizon

As a large-scale pre-assembly mass production enterprise of domestic car-gauge AI chips, Horizon has successively launched China’s first car-gauge AI chip Journey 2, a new generation of AIoT intelligent application acceleration engine Sunrise 2, a high-performance car-gauge AI chip Journey 3 and a new generation of AIoT edge AI chip platform Sunrise 3.

Horizon’s third-generation car-level product Journey 5 has a single-chip computing power of up to 128TOPS, which has both large computing power and high performance, and supports the needs of 16-channel camera perception computing and multi-sensor fusion, prediction and planning control required for autonomous driving. Its core IP is 100% self-developed BPU Bayesian architecture, which can support the latest convolutional neural network and Transformer architecture and meet more than 170 different operators required for various autonomous driving scenarios. Using deep learning to accelerate ultra-large-scale parallel computing, reduce the whole computing delay and improve efficiency, and its image rate has increased from 1283 frames per second in 2021 to 1531 frames per second in 2022. With the launch of Journey 5, the horizon covers the whole vehicle smart chip scheme from L2 to L4.

At present, Horizon has reached cooperation with many OEMs and Tier 1, including Changan, FAW, SAIC, GAC, Chery, Dongfeng Motor, Zhiji, Jianghuai, Ideality, BYD, Great Wall, etc., as well as mainland China, Asia Pacific, Sagitar (parameter | inquiry) Juchuang, Winch Technology, Neusoft Ruichi, ADAYO Huayang, Desai Xiwei, etc.

Huawei

As a giant in the ICT field, Huawei’s smart car business can be traced back to 2012. In 2018, it launched the smart driving computing platform, and launched the MDC600 supporting L3 and the MDC300 supporting L4. In 2019, Huawei formally established the Smart Car Solutions Division, and in 2020, it released the MDC610 computing platform, using the Ascent 610 chip, with a single chip computing power of 200TOPS.

Huawei Shengteng 910 is an AI processor with super computing power, and its maximum power consumption is 310W W. The Leonardo da Vinci architecture developed by Huawei greatly improves its energy efficiency ratio. Its 8-bit integer precision (INT8) performance reaches 640TOPS, and its 16-bit floating-point number (FP16) performance reaches 320 TFLOPS.

The Ascension series includes training and reasoning chips. The Ascension 910 used for training has a semi-precision (FP16) computing power of 256TFLOPS, which is twice that of the industry. For reasoning, the computing power of Ascension 310 and INT8 is 16TOPS, and the power consumption is only 8W.

Aiming at the demand of automatic driving for computing platform, the MDC solution introduced by Huawei integrates the self-developed Host CPU chip, AI chip, ISP chip and SSD control chip. So far, Huawei has successively launched four series products with different computing power-MDC300, MDC210, MDC610 and MDC810, covering the L2-L5 autonomous driving ecological chain.

At present, auto-driving R&D companies such as Heduo Technology, Xidi Intelligent Driving, Neolithic, Yuanrong Qixing, Tage Zhixing, Huituo, Nezha Automobile, etc. all adopt Huawei’s MDC computing platform.

Dezhou instrument

Texas Instruments (TI) is a traditional automobile chip manufacturer with rich experience in product landing and strong supply chain management ability, and its customers are all over the automobile industry. In terms of processors, TI has launched the seventh generation, and each generation uses its own IP and patents. Twenty years’ experience in digital processors has also continuously optimized this heterogeneous processor.

TI’s mainstream intelligent driving products include TDA4 VL, TDA4 VM and TDA4 VH, with computing power of 4TOPS, 8TOPS and 32TOPS respectively. Among them, the TDA4 VM of 8TOPS has been mass-produced, which is the mainstream choice for the light-weight traveling and parking integrated domain control track.

TDA4VM series processors for ADAS and self-driving cars are based on Evolutionary Jacinto 7 architecture, which combines high-performance computing, deep learning engine and special accelerator for signal and image processing in a unique way in a target architecture with safe and compatible functions, so it is very suitable for robotics, machine vision, radar and other applications.

These devices are highly integrated, which makes the advanced automobile platform supporting centralized ECU or multiple sensor modes scalable and low-cost. The key cores include the next generation DSP with scalar and vector cores, dedicated deep learning and traditional algorithm accelerators. These devices also include the latest Arm and GPU processors for general computing, integrated next generation imaging subsystem (ISP), video codec, Ethernet hub and isolated MCU island. All these are protected by automotive safety hardware accelerators.

Renesas

Renesas is a traditional automobile chip giant, and its automobile products are mainly MCU and SoC Renesas. The early product is R-CAR V3H, which is heavily used in the intelligent forward-looking integrated machine with the help of Tier1 such as Bosch and Denso. R-CAR V3H SoC supports the safety index of ASIL C level in real-time domain, which can reduce the need to use external safety microcontroller to manage sensor fusion and final decision execution. R-Car V3H has rich and verified IP, supports perception stack, ISP with radar and/or lidar sensor fusion and up to 8 megapixel cameras, and also has a full set of video processing and image recognition IP for advanced sensing and recognition.

R-Car V4H, the central processor for ADAS and AD solutions released by Renesas in 2022, adopts 7-nanometer technology, with a deep learning performance of 34TOPS, and can recognize and process the surrounding objects at high speed through cameras, radars and lidar. The device is scheduled to start mass production in the second quarter of 2024. With the careful combination of first-class IP and professional hardware optimization, R-Car V4H has achieved an industry-leading performance-to-power ratio, which is suitable for mass production of L2+ and L3 autopilot applications.

Thanks to its high degree of integration, R-Car V4H helps customers to develop a cost-competitive single-chip ADAS electronic control unit (ECU) to support L2+ and L3 driving systems, including complete NCAP 2025 functions. R-Car V4H also supports the function of looking around and automatic parking, and has excellent 3D visual rendering effect.

Concluding remarks

The development of automobile intelligence is expected to bring trillions of market opportunities. From the current situation, L3 and above autopilot is accelerating penetration, and the demand for high-power autopilot chips is also increasing. In addition to the major enterprises mentioned above, many domestic enterprises such as CAMBRIAN, Zero Run, and Naineng have actively invested in the field of chips.

However, the research and development of autonomous driving chips is a process with huge initial investment and long payback period. Therefore, if there is no loading capacity of 1 million vehicles, it is impossible to make a profit by developing an autopilot chip with the power of a main engine factory and using it by itself.

On the whole, the smart driving chip market is still in a rapid iteration period, and China manufacturers are expected to break through, but they also have to face many uncertainties. Only by firmly grasping the certainty and market rhythm, accelerating the iteration of technology, products and tool chains, and taking the lead in forming a closed-loop business, can we further compete with the global automotive chip giants after squeezing into the table.

通过admin

Funbox | Can the super women’s group makeup of plmm in the creation camp be done for tens of dollars?

  Author: Sina original fashion

  From the beginning of the year to the summer, the draft style of the women’s team is getting hotter and hotter. Soon after the end of Youth with You 2, everyone started the mode of crazy pursuit of Creation Camp 2020 (hereinafter referred to as "Chuang 3"), and so many plmm are too feast for the eyes.

  Recently, the second ranking of Chuang3 has also been released. Xilina Yigao, Zheng Naixin and Chen Zhuoxuan are in the top three, followed by Akira, Zhang Yifan, Sally Liu and Wang Yijin. Come to Kangkang. Do you have your sister pick?

  The editor found that Chuang 3′ s sisters not only lost their beauty, but also had a better sense of sweetness. They may be impressed by their beautiful creation of the castle, and always feel that they are all small public works.

The legendary Chuang 3 Castle

  For example, the powerful and lovely Xilina Yigao inherits the advantages of Xinjiang’s mother in her dancing skills and face value. She is not a female group face in the public sense, but she is very beautiful and cool and sweet.

Curley Gao

  Beautiful girl hair bands are always so beautiful!

Xi Lin na yi Gao hair band

  Nene Zheng Naixin, a Thai Britney Spears, also left a deep impression on everyone. Her Chinese, which is not fluent but she is trying to express, is so sweet.

NeNe

  Nene on the stage is also full of vigor and vitality. My sister’s makeup is also a sweet girlish style, jelly makeup with butterfly hair accessories, a proper little cute one, the kind that I can’t bear to vote for her!

NeNe

  Akira is also an all-around player with both strength and face value, mainly because her short hair is cool and rustling, so charming!

Akira

  Xu Yiyang, a fresh fairy, looks delicate, has a sweet makeup, and her temperament is the standard of the women’s team.

Xu Yiyang

  There is also Wang Yijin, who combines beauty, temperament and field control strength. The private photos are also so beautiful.

Wang Yijin's private photo of Weibo

  After ripping off so many pictures of my third sister, the editor found that the three essential makeup methods for girls’ group makeup are: blingbling’s mermaid eye shadow, pink blush and misty lip makeup. In fact, the makeup of women’s group style is not only suitable for the stage, but also suitable for transforming into daily girl makeup. The bright and fresh makeup is very suitable for summer, so don’t follow it quickly!

Wang Yijin

  Get Chuang 3 sister’s sweet makeup must first enrich her cosmetic bag, but it is the shopping season in 618. What should I do if I want to buy too many things and lose my wallet? Don’t worry, I recommend to you some super easy-to-use and affordable make-up good things, less than 100 yuan to get 3 women’s groups with the same paragraph.

  Never mermaid sequined eye shadow-

  If you want to shine beautifully on the stage, you must create a blingbling mermaid eye makeup. Looking closely at Chuang San’s sister’s stage makeup, I found that they often use shiny elements around their eyes to make their eyes more shiny and charming. For example, Sun ZhenNi’s makeup, pearlescent eye shadow around the eyes and diamond sequins, shines under the stage lights, which is beautiful and moving.

Sun ZhenNi

  There is also Chen Zhuoxuan’s gold foil eye makeup, which is decorated with gold foil-like silver bright powder at the bottom of the eyes and turns into a mermaid princess in minutes.

Chen Zhuoxuan Chen Qing made Thailand meet.

  In daily life, plmm people also like to use slightly shiny eye shadow to brighten their colors. For example, Hillina’s high star eye shadow is smudged with pink and earth tone eye shadow first, and then embellished with big flash eye shadow, so that the eyes are like stars, and the crystal clear makeup feeling is good.

Xi Lin na yi

  In addition to glitter and sequins around the eyes, the shiny pearlescent lying silkworm is also a favorite of my sisters. The main tone of eye shadow is matte and soft, and only some pearlescent eye shadow is used to brighten the lying silkworm, creating a delicate makeup feeling and super charming.

Akira
NeNe

  Editor’s recommendation:

  3CE Sanxi Yuchuchu Stars Bright Pearl #DOUBLE NOTE

3CE Sanxi Yuchuchu Stars Bright Pearl #DOUBLE NOTE

  RMB105/4.5g (online shopping price)

  Get the same women’s group flash, the elastic soft brush head is applied accurately, the makeup is moisturized, and the eyes are gently cared.

  Orange seven-color fun combination plate #11 starlight coral plate

Orange seven-color fun combination plate #11 starlight coral plate

  RMB69.8/8.5g (online shopping price)

  A plate of eye shadow, blush, highlight, repair capacity, versatile and friendly colors, easy to create charming makeup.

  Kazilan soft fantasy star yarn ten-color eye shadow tray #06 other shore sweet cherry (limited color)

Kazilan soft fantasy star yarn ten-color eye shadow tray #06 other shore sweet cherry (limited color)

  RMB79 (online shopping price)

  Bright star purple, reflecting the tenderness of cherry blossoms, four textures, mineral powder, smooth and smudged.

  Sweet peach powder blush-

  The second biggest makeup method for girls’ group is the explosive pink blush, which doesn’t need to be too thick. As long as it is lightly smudged on the cheeks or at the moment, the sweetness can be greatly improved, and it is also a must for stage makeup!

Xu Yiyang

  You can choose a pink blush that is similar to the skin color, and hit it in a large area from the cheekbone to the edge of the cheek to create a natural sense of shyness when you laugh. It is very sweet with the lip makeup of the same color.

NeNe

  The orange blush is more suitable for younger sister whose skin is slightly darker than Huang Lue’s, and has more temperament on the basis of sweetness. However, nene’s orange blush in the picture below is really heavier, so it is ok to go on stage, and it is a daily necessity.

NeNe

  What is more popular now is actually this kind of blush at the moment by Hilina Yigao. The blushing position is between the eyes and the cheekbones. If you want to make the makeup feel natural, you can use the eye shadow of the same color to create a pink eye makeup, and then extend it to the present position and gently smudge the blush. In this way, the focus of makeup will move upward, and risorius’s position will look youthful and energetic, his eyes will be more agile, and his face will be small.

Curley Gao

  Editor’s recommendation:

  HEDONE Inner Play Two-color Blush #Rosy Latte Small Heartbreak

HEDONE Inner Play Two-color Blush #Rosy Latte Small Heartbreak

  RMB89 (online shopping price)

  Small emotions on the cheeks, inner drama that can’t be hidden, Q-bomb powder ball that fingers can bully, transparent and zero powder feeling, super-lasting obedience, and two-color powder ball.

  ETUDE HOUSE Edie House Sweet Cookie Rouge #OR202 Sweet Coral Sugar Color

ETUDE HOUSE Edie House Sweet Cookie Rouge #OR202 Sweet Coral Sugar Color

  RMB68 (online shopping price)

  The delicate powder cake is soft and tender, not easy to float makeup, and the color holding effect is excellent. Pop, puff and pat two or three times, and the sweet girlish makeup full of fresh vitality can be completed.

  CANMAKE flowery rouge #04 strawberry hibiscus color

CANMAKE flowery rouge #04 strawberry hibiscus color

  RMB98 (online shopping price)

  The powder is smooth and durable, creating a natural and shining moving blush.

  Girlcult Emotional Blush Series # Spoil-Dry Rose

Girlcult Emotional Blush Series # Spoil Dry Rose

  RMB59 (online shopping price)

  Soft waxy silky, hemp potato texture, containing fine gold flash, fine luster primordial muscles. Add avocado, calendula and nut seed oil to relieve dry skin.

  Soft and foggy cherry lips-

  Finally, let’s take a look at the lip makeup of the younger sister of the women’s group: misty lips. Compared with the watery glass lips, foggy lips are rich, full, light and silky, and look more advanced and retro. They can not only hold the strong light of the stage, but also add texture to daily makeup, which is sweet and sexy, and very unique.

Sun ZhenNi

  If you want to talk about foggy lips, you still prefer positive red, retro and atmospheric, showing white and showing advanced.

Curley Gao

  This summer’s popular cherry juice color is also very suitable for creating a velvet-textured matte lip, which is white and bright. Even if the makeup of other parts is weakened, it will look good, and light makeup is a must.

Sally Liu

  Editor’s recommendation:

  PERFECT DIARY Perfect Diary to Perfect Soft Color Velvet Lip Glaze Mini Set 4 Pack Velvet Lip Glaze

PERFECT DIARY Perfect Diary to Perfect Soft Color Velvet Lip Glaze Mini Set 4 Pack Velvet Lip Glaze

  RMB99.9/1.5g*4 (online shopping price)

  4 sets of best-selling color numbers, high-definition velvet and foggy lips, rich color, smooth texture, and unyielding obedience, as gorgeous and comfortable as velvet dresses.

  Innisfree Yue Shi Feng Yin Hua Kiss Velvet Ink Print Lip Glaze #13 Crimson Sunset Rose

Innisfree Yue Shi Feng Yin Hua Kiss Velvet Ink Print Lip Glaze #13 Crimson Sunset Rose

  4g/RMB85 (online shopping price)

  Charming matte makeup, rich and moist when applied, presents matte texture after application, which keeps the lips full of color when just applied for a long time and is not easy to faint makeup.

  Hua Xi zi Hua Wu fan dish lipstick

Hua Xi zi Hua Wu fan dish lipstick

  RMB89 (online shopping price)

  The lip color is rich, the lip feeling is light and thin, the upper lip is silky, the lips are nourished by flowers, and the matte and silky feelings are taken into account, which is not only elegant in temperament, but also comfortable in lip feeling.

  After learning about dry goods and good things, let’s get the same summer girl makeup for the women’s group!

通过admin

Can selling scripts live become a "life-saving straw" for screenwriters?

  This article contributes to the author, which is the author’s personal opinion, and the opinion does not represent the position of poisonous eyes.

  Wen | Pu Juan

  In recent months, the wave of goods carried by the whole people has risen.

  First, Luo Yonghao settled in Tik Tok with high profile, and held several live broadcasts to sell goods and pay off debts. Later, Liu Shishi, Yang Yang, Victoria Song and other stars appeared in the live broadcast room to recommend products to fans together with well-known online celebrity such as Li Jiaqi. Later, even CCTV celebrities Zhu Guangquan and Ouyang Xiadan and Gree Chairman Dong Mingzhu also joined the wave.

  In the last month or two, the fire of live broadcast with goods has finally "burned" into the film and television circle, and screenwriters have joined the ranks, but the goods they bring are not lipsticks and food, but scripts.

  In April, the Writers’ Gang held three online "live selling scripts" activities, and organized 15 writers to bring goods online, including Yu Geng, the original author of the recent hot film "I am Yu Huanshui", and Run Nian Dong, the screenwriter of "My heart is blooming" and "Crazy Alien". People who usually bury themselves in writing suddenly turned into anchors with goods, which attracted the attention of many people in the industry and people who eat melons. The number of views of the third phase of the event accumulated about 13,000 times.

  As of May 2, four "live screenplay selling" activities have been held.

  (Screenshot from the screenwriter to help Weibo)

  Selling scripts live is essentially an online venture capital meeting. Each screenwriter first conducts a 10-minute roadshow to explain his creative experience and script outline to the audience. Then there is a 5-minute interactive question-and-answer session, in which the audience directly asks questions and the screenwriter personally answers them. Although it is somewhat different from the common live broadcast, the audience can also reward the screenwriter or brush comments according to their own preferences, and the producer can also contact the screenwriter to learn more about the script by rewarding 168 yuan.

  The writers’ gang publicized the first phase of the event as "The World’s First Live Screenplay Selling Conference", which also attracted well-known screenwriter Song Fangjin and others to open the platform in Weibo. However, from the feedback of the third phase of the event, it seems that writers, producers and other people in the industry did not fully buy it, and the comment area was polarized.

  Song Fangjin sells scripts for live broadcast in Weibo.

  In the author’s opinion, the reason why the live broadcast of scripts will encounter unsatisfactory feedback is that on the one hand, it has just begun to try, and all aspects still need to be improved and improved; On the other hand, it has something to do with China’s "awkward" position in the industry.

  Why is there a live broadcast selling scripts?

  On the surface, the appearance of selling scripts live is because many aspects of the film and television industry have come to a standstill under the epidemic, so film and television people take this opportunity to launch a self-help. But in fact, apart from self-help, the writer’s weak right to speak in China and the lack of appropriate channels for safeguarding rights and assistance are very important internal causes.

  The film and television industry is a huge social system engineering, which is not only a long industrial chain, but also a "cosmic planet"-like existence, radiating and blending with many related industries. From the perspective of modern enterprise operation, production, distribution and projection in the film and television industry chain correspond to the production, promotion and sales of goods respectively.

  Nowadays, the United States, South Korea, Japan and other major film and television countries have formed a mature industrial value chain of "upstream development, midstream expansion and downstream extension". The production, distribution, marketing and screening of film and television works are closely linked, while the film and television industry chain in China is still in the process of gradual improvement.

  The script development link is a relatively immature one. Script is the starting point and the core soul of a film and television work. As the creator of this soul, the importance of screenwriter is beyond doubt. But compared with other countries, China’s screenwriters are marginalized.

  According to "Hollywood 2017 Salary Report", the top film writers in the United States can earn $3 million to $5 million, while gold-medal TV writers often have the opportunity to enjoy the same treatment as executive producers. Ordinary film writers can also get about $500,000, and TV writers can earn $5,000 to $10,000 for a single episode. At the same time, there is also a Writers Guild ofAmerica in the United States, which has the right to speak in the industry, helping writers to protect their rights and providing notarization of their works and some legal basis.

  In South Korea, top screenwriters can get 100 million won for a single episode, and ordinary signed screenwriters are worth 20 million won, which is basically the same as that of big-name stars. Excellent screenwriters are not only well paid, but also have a high status. Directors can’t modify their scripts without authorization. It is also disrespectful for actors to modify their lines. Even TV stations will make decisions according to their status as screenwriters.

  In contrast, China screenwriters seem to have "long lost their names" in the industry.

  According to an industry insider, there are generally about one million top film writers, and it is not bad for newcomers to reach 150,000. The number of online screenwriters is about 100,000-100,000, and the number of TV dramas is 10,000-30,000. Only the top big coffee can reach 6 digits, and the number of online drama writers will be lower. In theory, scriptwriting is the freest, but in fact, I write scripts almost all the time, and I feel guilty even when I go out for dinner.

  Wang Hailin, a well-known screenwriter, once mentioned: "Basically, children from the planning department come to you, and then put out a bunch of data to tell you that the market needs this and that, and even teach you which are popular writing methods." He also pointed out that the excessive voice of capital and stars makes the screenwriter’s control over the script weaker and weaker.

  In addition, screenwriters also face difficulties such as weakening the right of signature, being paid in arrears, the script being stolen, and the difficulty in safeguarding rights. The Report on the Ecological Investigation of Young Screenwriters in China Film and Television Industry from 2019 to 2020 shows that 75% of the interviewed screenwriters have been cheated. However, due to the overlord clause, weak power and other reasons, even with the protection of relevant laws and associations, screenwriters can not safeguard the most basic rights of works.

  Source "2019-2020 Ecological Investigation Report on Young Screenwriters in China Film and Television Industry"

  In the already weak situation, this year’s epidemic situation can be described as making the screenwriter industry worse. At this stage, the film and television industry is in a state of suspension, and many companies have closed down or laid off a large number of employees. Although screenwriters are relatively safe jobs, many people have said that their income will be greatly reduced this year due to the collateral effect. For screenwriters, especially newcomers with meager income, it will undoubtedly bring many uncertainties to their future development.

  Being in trouble and encountering a black swan, the live broadcast of the script seems to be an attempt by the screenwriter to save himself. Du Hongjun, the founder of the writers’ guild and deputy secretary-general of the China Film Literature Society, said that he hoped to help writers build a good stage for script trading in the form of live broadcast, and then he would help outstanding writers to promote projects and provide legal aid for writers’ rights and interests.

  High opening and low walking, live broadcast with goods unacceptable?

  Since entering Tik Tok to live broadcast and bring goods, Luo Yonghao has not only satisfied the curiosity of all spectators, but also made all brand sellers addicted to the focus of the crowd. Let’s not comment on the rate of goods, but people really brushed up a wave of popularity. It is understood that after seeing Luo Yonghao’s debut show with goods, the screenwriter Run Nian Dong felt in the circle of friends that he also wanted to sell the script live, which was recognized by many well-known screenwriters.

  In April, the live broadcast of the script really came. In the film and television industry, stars, producers, directors and so on often do roadshows to publicize the films that have been completed in the later stage, and never involve the original script. The venture capital clubs specially for screenwriters are generally offline salons or small forums, and there are few online activities.

  Under the epidemic, many new formats have been born, and selling scripts live is one of them.

  Many screenwriters, producers and people in the industry are curious about the "World’s First Live Screenplay Selling Conference", and some of them are melon-eating people attracted by the "live screenplay with goods". Therefore, on April 3, the first activity of the screenwriter gang won more than 7,000 views. Du Hongjun revealed that most of the audience are insiders, many well-known screenwriters and production companies are among them, and some people also participated in the discussion.

  Screenshot from CCTV6 program China movie report

  During the live broadcast, the writers "do as the Romans do", like online celebrity, came to the screen, used different narrative methods, roadshowed their scripts in turn, and answered questions from the audience. It can be seen that these "literary veterans" are still novices when they become online celebrity. The face is simple, there is no filter, and the speech is still one-sided. However, it is this contrast that has aroused the curiosity of the outside world, and the comment area is very lively.

  These screenwriters have different backgrounds and different working years. They come from professional classes, have changed careers, and have won film festival awards. The types of works they create are also different, involving suspense, science fiction, war and other themes. For such diversity, some producers affirmed: "If there is a lack of projects or screenwriters, I will come here to dig well, and it should be no problem for good screenwriters to reach cooperation."

  However, with the live broadcast, the doubts from the producers became more and more obvious.

  The first is the way to bring goods. Many people I have come into contact with don’t quite buy it: "The script is a matter that requires many parties to participate and communicate many times. It is very difficult to make a deal immediately after watching the live broadcast."

  It is reported that during the live broadcast, if the producer wants to know more about the script, he can be rewarded with 168 yuan, and the screenwriter will help to match and communicate with the screenwriter. If the two sides reach an agreement, the script can be traded. The writers’ gang should set up such delivery rules to shorten the length of the script supply chain and eliminate the risk of second-hand dealers. However, judging from the producer’s attitude, the writer’s road to realizing the goods may still have a long way to go.

  Users can further communicate by rewarding and unlocking (source "Screenwriters")

  The scriptwriter’s explanation is also the hardest hit by the producers. Some screenwriters only talk about the content of the script, so it is difficult for producers to raise interest and judge the quality. Some people jokingly call it "trying to sell but hiding". Some screenwriters have no primary and secondary explanations, which makes people unable to find bright spots. Other screenwriters are immature, perhaps out of self-protection, but basically no one wants to know more about them.

  Producers are more worried about too much creative disclosure. "Now people are too smart to read the whole script at all, just one core idea is enough." A senior person said that a good core idea has been borrowed, and after the film and television company buys this script, there may be risks in copyright and it will also affect the film release.

  Feedback from fellow screenwriters is also mixed. Some people are eager to try and comment on social platforms after watching the live broadcast, saying that this has opened a channel for mutual communication and is also a resource channel. Some people think that the platform needs to establish better processes and copyright protection mechanisms, and continue to wait and see. Some people are not optimistic about this model, and think that public shouting is beneath the dignity of cultural people.

  "Li Jiaqi sells lipsticks and Viya sells rockets, all of which are in kind, just like painters sell paintings and sculptors sell sculptures. Commodities are traceable, and it stimulates your desire for consumption. However, the script is a creative work, which will involve the way of copyright purchase and whether it will be revised subsequently, which is different from a one-time transaction of buying lipstick. " Screenwriter Chen Lu said more directly, "it is better to sell scripts live than to sell screenwriters live."

  In the hot discussion of the main trading objects, the popularity of selling live scripts declined. On the 14th, the second activity was only watched more than 2,000 times, and on the 25th, the third activity was only watched more than 4,000 times. The total cargo volume of the third phase of the event is still unclear, but after the second phase of the event, Du Hongjun mentioned that there are about 10 producers who want to know more about it.

  From much attention to the decline in heat, is it unacceptable for live broadcasts to go so high and low in the screenwriter circle? Not necessarily.

  A painted skin without drawing bones may turn into a paper tiger.

  The screenwriter brings the goods with him. The audience can enjoy 6.66 yuan if they like it, 2.22 yuan if they don’t like it, and 168 yuan if they want to place an order. On the surface, this is the standard of live broadcast, but strictly speaking, selling scripts live is not a real live broadcast.

  The definition of live broadcast with goods is to sell goods by live broadcast, activate and transform users. Under the catalysis of capital, Taobao, Aauto Quicker and Tik Tok have already developed rapidly, forming a "three-legged" pattern in the field of live broadcast. Each platform has a huge user base, a large number of online celebrity anchors, all kinds of commodities, and a perfect supply chain.

  At present, in the mature industrial chain of live broadcast, these factors are indispensable: platform, seller, MCN and user. In the live broadcast of selling scripts, the writers’ gang is the platform, the writers play the dual roles of sellers and online celebrity, and the users are the producers.

  The screenwriter helped the founder Du Hongjun respond to the transaction of the first live broadcast.

  First, from the platform point of view, compared with Taobao, Aauto Quicker, Tik Tok and other pan-entertainment live broadcast platforms, the writers’ gang is more vertical, focusing only on script products. The quality of users of the platform is high, but the volume can’t compete with the big platform at all, and there is no perfect drainage mechanism, so the live broadcast viewing volume is generally low.

  Let’s look at the screenwriter who integrates the seller and online celebrity. The screenwriter is a creative seller, and his written skills outweigh his oral skills, but he may not be able to sell, which is still difficult for some people to accept. "It is a kind of sorrow that the products of wisdom are going to be sold intelligently. The onlookers are just curious, which makes the sales more tragic."

  In this regard, a Buddhist screenwriter said: "The quality of the script is the most important thing. Now I am only worried about whether my writing is good or not, and I don’t care about anything else." However, some screenwriters want to try to sell their own scripts. Although they have not signed up for the event, they have already started to discuss the speech lines with their friends.

  Finally, watching the audience, the screenwriter has been in a weak position in the industrial chain for a long time, with less publicity, weak fan base and poor appeal for bringing goods. At the same time, the marketing skills are not as good as those of online celebrity who came out of the professional system. The live broadcast process is easy to make people bored and can’t afford to buy. As the leader of the upstream link of the industrial chain, producers can decide which screenwriter will write the script, how the screenwriter will write the script, and which director and star will shoot and star in the script, but the overall number is small. The users of the general live broadcast platform are the general public with a large base.

  Display in the live broadcast of selling scripts (new Jingwei in the source)

  Therefore, the live broadcast of scripts is a kind of deformation of live broadcast with goods. Du Hongjun proved this point in the opening remarks of the event: "I hope this attempt can give some inspiration to the industry, rather than simply live broadcast e-commerce replication."

  Based on the above reasons, it is reasonable that the popularity of "live selling scripts" is low, the transaction rate is low, and the scope of influence is limited. Du Hongjun also realized the shortcomings of the activities and accepted everyone’s opinions with an open mind. He said that in the future, the form will be improved, and roles such as "venture capital tutor" or "special observer" will be added to the live broadcast, so as to guide the screenwriter to write and tell good stories and be more capable of improving stories.

  Live broadcast with goods, a possible perfect self-help

  The emergence of venture capital tutors, special observers, screenwriters and script brokers has indeed filled the gap in the "MCN plate" of live broadcast selling scripts, shared the sales tasks before scriptwriting, and made live broadcast selling scripts closer to the mature live broadcast delivery mode. If these people are big coffee in the industry, they naturally have weight in the users, that is, the producers, but now most of the film and television industry advocates "capital success", and it is still a question mark whether they can successfully bring goods in the end; And if these people are stars, the platform may have to be prepared to spend money for a long time.

  A screenwriter mentioned that similar platforms have done similar things before, but it basically didn’t work, and finally it can only be abandoned. It can be seen that increasing the number of venture capital tutors and special observers may not necessarily solve the problem of selling scripts live.

  The writers in trouble seem to have reached a dead end again, so is selling scripts live the right solution for writers to save themselves?

  Anxiety of young screenwriters, source of "2019-2020 Ecological Investigation Report of Young Screenwriters in China Film and Television Industry"

  The author believes that the landing of live e-commerce in the film and television industry can break the boundaries of interpersonal relationships, so that new screenwriters can also be exposed to the same resources as mature screenwriters and get more opportunities. Therefore, even if the current experiment is more meaningful, selling scripts live can also be a self-help for writers. If possible, it is still a perfect self-help.

  With regard to improving the live broadcast of scripts, the author tries to find the answer from the live broadcast industry chain, not that this proven business system is a panacea, but that he wants to get some suitable and effective solutions from it.

  After analysis, the author thinks that there may be traces in the following four aspects-

  First, expand the influence of the platform.

  Under normal circumstances, producers will independently develop scripts, but sometimes they will "cast a wide net, collect more fish, and choose the best ones", such as searching for good projects at major film festivals, salvaging IP online to adapt them, holding some solicitation competitions, and obtaining scripts from similar platforms such as writers’ gangs.

  At present, there are some platforms in the industry that are similar to writers’ gangs, such as script supermarket and Yunlaiwu. Expanding the influence of the platform itself and establishing the credibility of the industry are the best ways to attract the attention of producers.

  In addition to providing high-quality script content, reasonable trading mechanism and good after-sales service, the platform can cooperate with authoritative people to discuss and effectively solve some industry problems. At the same time, follow the example of the live broadcast platform, establish a perfect drainage mechanism by using communities and new media, attract more film and television companies to pay attention, create an active communication atmosphere, and thus enhance the influence of the platform.

  Second, improve the strength of screenwriters.

  Live broadcast with goods can’t turn bad stories into good stories, so the strength of screenwriters is very important.

  For mature screenwriters, the platform can provide an attractive cooperation model, and the two sides will benefit each other for a long time; For potential screenwriters, the platform can provide systematic and comprehensive training courses, such as screenwriter colleges launched by some platforms, to help screenwriters grow and improve, and then feed back the platform. Like live delivery, a good content production relationship is the key for the platform to build a high-quality supply chain.

  Tuyuan vision china

  Third, improve the marketing level.

  Song Fangjin commented that selling scripts live is a new creative form in the new era: "scriptwriters are players and their values are visualized. Stories are luxury goods, and the highest price wins them. This is different from Luo Yonghao, Viya and Li Jiaqi. "

  As said, the script is a special creative product, which is different from the main categories of live broadcast goods such as cosmetics and clothing, so the marketing methods will be different. If the screenwriter’s self-marketing ability is insufficient, the platform can be recommended by the script or screenwriter agent, star, industry expert, well-known director and screenwriter.

  In Hollywood, screenwriters basically sell scripts through brokers. "It is difficult to cultivate excellent script brokers in the domestic environment." The writers’ gang once said. But it is hard not to mean impossible, and practice is the best proof.

  Stars bring their own popularity. If they can stand for the works of screenwriters, it should be more likely for producers to consider bringing goods. Well-known directors, screenwriters and big coffees in the industry recommend scripts, which may also increase trading opportunities.

  In addition, the platform can also assist scriptwriters to display scripts through technical means and creative methods, such as script advertisements, real-life interpretation of scripts, VR/AR, applets and so on. 5G is the biggest variable of live broadcast, and it is also a live broadcast to sell scripts. The improvement of video clarity will create a better story experience.

  Fourth, expand the types of users.

  Producers tend to be market-oriented when they control the content of the script. Jing Wong, a well-known Hong Kong director, has publicly stated that the standard of his film is that the audience likes it. Although this statement may not be accurate, it can really inspire the platform.

  At present, "selling scripts by live broadcast" is mainly aimed at producers, but the scope of communication and influence is limited, far less than that of live broadcast platform. The platform can expand the targeted user types to the general public, and in turn change the minds of a few people by influencing the minds of most people. Because the producers know the public’s preferences, they may trade, then make a film and reshape the audience’s preferences.

  Of course, we can’t ignore the scriptwriting. At the beginning of the event, the platform required that the script must be a complete script with copyright, and the TV series should have at least 5 episodes. Although in theory, scriptwriters occupy the advantages of time and public opinion, there are many people who exploit the loopholes, and the legal team of the platform still needs to make emergency plans for the protection of scriptwriters’ rights and interests.

  As screenwriter Yu Fei said, it is a blessing for the industry if the live broadcast of scripts can form a new industrial model and make the best scriptwriters and scripts go to the market from here, but it is very difficult. But even if it is difficult, it is worth trying.

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LOL, where is the live broadcast in Xiao Zhi? What’s the room number? The reason for leaving Betta was revealed. The real income of e-sports online celebrity (Photos)

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  Recently, LOL Xiao Zhi announced in Weibo that it will be broadcast live on the national tv. Although frequent changes in the live broadcast platform have caused many netizens who like him to remain unchanged, his popularity remains unchanged. The following small series brings you the address of LOL Xiao Zhi National tv Live Room. Come and watch.

  Xiao Zhi’s personal data:


Lol Xiao Zhi

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  National tv Xiao Zhi Live Address: http://www.quanmin.tv/star/2333

  Xiao Zhi’s personal data:

  Chenghai Xiao Zhi, formerly known as Yang Fengzhi. Huludao, Liaoning, League of Legends commentary, former betta TV anchor, and later signed Panda TV. Now it’s live on national tv.

  This person is a famous grassroots commentator of Chenghai 3C. The videos of Chenghai explained by him all have their own unique styles and are accepted by the majority of netizens. He is one of the most popular originators in the online video industry in China in 2007-08, a celebrity in Chenghai, and a wretched young man who has been entrenched in the top three rankings of Tudou for many years. His spoof videos are all the rage and quite well-known among young people. He is a member of the "last" team of the 3C team in Chenghai. It is as famous as Internet celebrities such as Xuanye. There are more than 650 videos posted on Tudou, and the number of viewers has exceeded 10 million, most of which are Chenghai commentary. Recently, there are a few Chenghai first-person video commentary and a very small number of spoof videos.

  Xiao Zhi left Betta tv.

  On September 18th, 2015, Xiao Zhi became a shareholder of Panda TV, a new live broadcast platform in Wang Sicong, and then the live broadcast room in Xiao Zhi was closed, and the platform of Betta TV completely blocked Xiao Zhi. As long as there was a live broadcast of Xiao Zhi in the live broadcast room, it was immediately closed.

  Xiao Zhi not only has to pay liquidated damages, but also publicly apologizes for fighting fish for 15 days! Today, it is reported that a Weibo with a compensation of "150 million yuan" was issued in Weibo, Xiao Zhi, and it was subsequently deleted, because no pictures could not be confirmed, and this huge sum of money was not designed in the court’s judgment.

  Wang Sicong scolded Xiao Zhi.

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  Wang Sicong cursed Xiao Zhi.

  Earlier, Wang Sicong Weibo announced that it would broadcast live on the dual platforms of National TV and Panda TV, and then Wang Sicong came forward to respond to this matter, but judging from his reply, even if Xiao Zhi could be accused of not understanding the spirit of the contract, there was nothing he could do. At the beginning of the establishment of Panda TV, Xiao Zhi reportedly joined as a shareholder, and part of the popularity of Panda TV also depended on Xiao Zhi.

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  In this comment by Weibo, Xiao Zhi said that he was appointed by Panda TV to broadcast live on dual platforms, and said in the early morning of December 26th that there was no extra income from live broadcast on dual platforms.


Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  Image source network

  In February, 2016, LOL Xiao Zhi made new progress in the double-platform live broadcast of Panda tv and National tv! After the behavior of Xiao Zhi, a well-known LOL anchor, was uploaded on the Internet, the executives of Panda TV said that Xiao Zhi’s behavior was indeed a breach of contract, and the liquidated damages amounted to tens of millions of RMB.

  The following is the interview content:

  What’s the specific situation of the recent dual-platform live broadcast event in Xiao Zhi? Has Panda TV reached such an agreement with other Pinghe?

  Panda TV has never signed a dual-platform live broadcast contract with any platform. The live broadcast contract between Xiao Zhi and Panda TV is an exclusive live broadcast contract. According to the provisions of the contract, from October 25, 2015 to October 25, 2016, it is within the validity period agreed in the contract. If neither Party A nor Party B requests to renew the contract in writing before the entrustment expires, the entrustment period will be automatically extended for one year.

  Editor in Charge: Cong Wang

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Where Will online celebrity Catering Go? From superficial efforts to core values

  Recently, the first "Funeral Tea" tea shop in China opened in Shanghai. Like "online celebrity Restaurant" such as "Happy Tea" and "Master Bao", the customers of "Funeral Tea" kept coming in an endless stream, which even led to the phenomenon that scalpers bought "online celebrity Food" at a higher price. At the same time, many well-known "online celebrity restaurants" have closed down one after another, and even some veteran stores have become "chicken feathers in one place". "online celebrity catering" is a world of ice and fire. What is the reason behind this?

  Queue for 7 hours just for a cup of tea

  "Food is the most important thing for the people". In the Internet age, when Internet celebrities are highly sought after, "online celebrity Catering" has also set off an iterative and updated "queuing economy". It is reported that the queuing time for buying "Hi Tea", "Master Bao" and "Cheese of Light", which are known as the "Three Giants of People’s Square" in Shanghai, can reach 7 hours, which leads to scalpers’ purchasing and queuing for payment, which makes the premium of "Hi Tea" for a cup of 20 to 30 yuan as high as 100 yuan, and merchants even introduce the regulation of real-name purchase of ID cards, causing widespread controversy.

  Not only Shanghai, but also Hongkong’s "Jenny cookies" are sold daily in limited quantities, and Beijing’s "Taoyuan Village" is called "Hermes" in the field of soybean milk fritters, and the explosive market of "online celebrity Catering" can be seen.

  Take "Xicha" as an example. In May 2012, the first store opened in Jiuzhong Street, Jiangmen City, Guangdong Province. At present, there are about 50 branches in Guangzhou, Shenzhen and Foshan. Only stores in Guangzhou and Shenzhen have an average monthly turnover of more than 1 million yuan, among which the most popular coastal city store in Shenzhen has an area of about 90 square meters and a monthly turnover of more than 1.5 million yuan.

  With the subtle influence of Internet development on the market, the catering industry in online celebrity has also experienced different stages of change. During the period of 1.0, the cognition of the traditional catering industry was subverted from the consumer level. People found that apart from "eating", there were different experiences such as personalized service and style environment.

  In the period of 2.0, which focused on the combination of marketing and products, topical packaging gave food unprecedented communication power and greatly shortened the brand’s cognitive cycle; In the period of 3.0, personalized labels such as "fashion brand", "luxury" and "ingenuity" attached importance to the overall creation of "online celebrity catering", but it was followed by increasingly severe customer loyalty.

  The consumption power of "light food" has increased by 14% annually.

  In 2016, the national catering revenue was 3,577.9 billion yuan, a year-on-year increase of 10.8%, while the GDP increased by 6.7%.

  According to international data experience, the overall growth rate of the catering industry can maintain steady and rapid development when the per capita disposable income of the country is between 5,000 and 10,000 US dollars. According to the data released by the National Bureau of Statistics, the per capita disposable income of urban residents in China in 2016 was 33,616 yuan, which is in good agreement with this data interval.

  Under the background of the booming industry, "online celebrity Restaurant" is unique in its store location, style design and service details. A simple cup of milk tea can be selected with different flavors. When it is sold, the temperature and method suitable for drinking will be indicated on the teacup, and even the image of the store attendant is required as "online celebrity".

  At the same time, "online celebrity Catering" has grasped the consumption characteristics of young people’s purchasing power in pursuit of fashion hotspots, covering people between the ages of 14 and 35. The consumption power of this kind of "light food" main consumer group is increasing at an average annual rate of 14%. The younger generation subconsciously hopes to seek a sense of collective identity and reach a certain consensus by queuing or eating the same bowl of noodles.

  In addition, emotional rendering, star effect and other highlights prompted consumers to spontaneously share recommendations on social networks. According to the analysis of people in the catering industry, compared with traditional restaurants, their marketing methods are more changeable, not only through word-of-mouth communication by diners, but also through cross-border cooperation with many brands to jointly create topics, which is worth thinking about by catering people.

  From superficial efforts to core values

  However, "parallel" restaurants, which once set a record of 52 stores in eight months, have been closed in Beijing, Fuzhou, Ningbo and other places. The pancake fruit shop "Huang Taiji", with the highest valuation of 1.2 billion yuan, has also admitted that it has closed half of its doors, and the performance of the creative dish "Carved sirloin" has dropped by nearly 80% compared with the peak period.

  The "online celebrity Restaurant" has gone wave after wave in a short-lived vortex. According to the data, in 2016, the monthly closing rate of the catering industry in China was as high as 10%, and the annual compound closing rate exceeded 100%.

  Low consumer loyalty is one of the potential risks of "online celebrity catering". Under the fast pace of life, consumer groups with distinctive personalities have the characteristics of pursuing fresh enthusiasm and easy to lose. The disconnection between marketing and products makes merchants ignore the essence of catering industry. "Fun" is only the added value of food and cannot be the core of restaurants.

  Some enterprises win the attention through gimmick marketing and charge the joining fee, which is prone to problems. The unified distribution of ingredients, the unified management of chefs, and the inspection and supervision of storefronts are all very important, and the difficulty lies in management. Some enterprises join quickly, but the depth and intensity of management and control of franchise stores are not enough.

  Experts said that "online celebrity Catering" will inevitably get lost in the noisy market in the later period, and only rely on the big waves of the market to urge some catering enterprises to awaken themselves and turn from superficial efforts to building brand core values.

通过admin

How to choose a notebook computer [the most comprehensive guide]

  In the information age, people are increasingly inseparable from computers, which are needed for work, life, entertainment and so on. Desktop computers are bulky and not easy to carry, and they may also be needed for business trips and travel, so it is very important to buy a notebook computer. Walking around the computer city, you can see nearly a thousand computers, each of which claims to have various advantages, which makes consumers very headache and doesn’t know which laptop to choose. Xiaobian made a notebook computer purchase guide, you can learn about it.

  The most comprehensive laptop shopping strategy to share.

  1. Multipurpose: If you buy a laptop to watch videos, play games, handle work, etc., and you don’t concentrate on it, it’s best to touch everything, then a low-end 15-inch computer or a 13-inch door-level model is the best choice, and the price is between 2,500 and 5,000 yuan.

  2. Business: If you are a business person, you can buy a notebook computer to process documents and various forms, then you can buy a business computer. They are durable, feel good, light and easy to carry, and have a high screen pixel. The price is 4,000-7,000 yuan.

  3. Games: If you are a young man and buy a laptop mainly to play high-end games, then the performance of the computer is required to be very good, regardless of the processor, graphics card and screen resolution. The price of this kind of products is relatively high, generally starting from 7000 yuan.

  4. Media workers: People engaged in media work need creativity, and they often have to open various softwares to edit videos and photos. Therefore, computer processors are required to be relatively powerful, and independent graphics cards can support the operation of various large-scale image processing software. The price of such computers starts from 4,000 yuan.

  5. Brand is very important. At present, many brands produce notebook computers, so choosing a well-known brand will definitely be better than an unknown brand, because the after-sales service of well-known brands is relatively perfect, and problems with notebook computers can be properly handled. For example, Sony, Acer, Apple, Hewlett-Packard, Samsung, Lenovo, Asus and other brands are relatively well-known brands in notebook computers at present.

  6. Type. At present, there are many kinds of notebook computers on the market, including tablet/notebook in one, which can meet people’s daily needs. There are also multi-mode laptops, which can also bring different experiences to people.

  After reading the notebook computer selection guide, do you know something about purchasing a notebook computer? In fact, it is not difficult to choose the right notebook for yourself. The key is to start from your own standpoint and take personal needs and economic strength as the main factors in purchasing. When buying a laptop, you should never follow the shopping guide and blindly sell it, so you can’t buy your own laptop.

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The white paper "Green Development in China in the New Era" was released today to explain the core concept of green development in China.

Today (19th), the State Council held a press conference to introduce the white paper "Green Development in China in the New Era".

According to reports, the white paper "Green Development in China in the New Era" systematically summarizes the measures and achievements of China’s green development in the past ten years, and expounds the core ideas and practical experience of China’s green development. It is rich in content and focused. The main contents of the white paper include:

First, the core concept of green development in China in the new era.

First, adhere to the people-centered development thinking. Regard a good ecological environment as the most inclusive welfare of people’s livelihood, vigorously promote green production and lifestyle, continuously improve the quality of ecological environment, and let people have more sense of gain, happiness and security.

The second is to focus on the sustainable development of the Chinese nation. Firmly establish the concept of Lucid waters and lush mountains are invaluable assets, unswervingly follow the path of ecological priority, green and low-carbon development, and achieve simultaneous improvement of economic, ecological and social benefits.

The third is to adhere to the system concept and make overall plans. Pay attention to deal with a series of relations such as development and protection, overall and local, current and long-term, coordinate industrial structure adjustment, pollution control, ecological protection, respond to climate change, and jointly promote carbon reduction, pollution reduction, greening and growth.

The fourth is to seek common global sustainable development. Adhering to the concept of community of human destiny, we will always be an important participant, contributor and leader in global ecological civilization construction, and contribute China wisdom and China’s strength to global sustainable development.

Second, the practice and effect of green development in China in the new era.

First, the quality of the ecological environment continued to improve steadily. In the past ten years, China has completed 960 million mu of afforestation, 278 million mu of sand prevention and control, 600 million mu of grass improvement, and more than 12 million mu of wetlands have been added and repaired. The area of forests, grasslands, wetlands, rivers and lakes has been continuously increased, and the trend of land desertification has been effectively reversed. The environmental quality has improved significantly. In 2021, the average annual concentration of PM2.5 in cities at or above the prefecture level in China dropped from 46 μ g/m3 in 2015 to 30 μ g/m3, with the proportion of days with excellent air quality reaching 87.5% and the proportion of sections with excellent surface water quality reaching 84.9%.

Second, the gold content and green content of economic development have increased significantly. Strategic emerging industries have become an important engine of economic development. In 2021, high-tech manufacturing accounted for 15.1% of the added value of industrial enterprises above designated size, an increase of 5.7 percentage points over 2012. The green industry is booming, and the production scale of clean energy equipment ranks first in the world. In 2021, the output value of energy-saving and environmental protection industries will exceed 8 trillion yuan.

The third is to widely promote green production methods. The greening level of industry, agriculture and service industry has been improved in an all-round way, the energy structure has been continuously optimized, transportation has become greener and low-carbon, and resource utilization efficiency has been greatly improved. Since 2012, the proportion of clean energy consumption in China has increased from 14.5% to 25.5% in 2021, and the proportion of coal consumption has decreased from 68.5% to 56.0%, which has supported an average annual economic growth of 6.6% with an average annual energy consumption growth rate of 3%, and the energy consumption per unit GDP has decreased by 26.4%, making it one of the countries with the fastest energy consumption intensity reduction in the world.

Fourth, actively advocate a green lifestyle. Promote the whole people to raise their awareness of conservation, environmental protection and ecology, consciously practice a green and low-carbon lifestyle, and form a good social atmosphere for promoting green development.

Fifth, the system and mechanism have been further improved. By strengthening the rule of law, strengthening supervision and management, and improving the market-oriented mechanism, we will provide a solid guarantee for green development.

Most of the data in the white paper reflects the situation until the end of 2021, and the relevant data has made new progress in 2022.

Third, China will join hands with the world to build a beautiful earth home.

The earth is the only home for all mankind to live on, and building beautiful homeland is the common dream of mankind. China participated in the agenda of global climate negotiations with a positive and constructive attitude, and made a historic contribution to the conclusion and implementation of the Paris Agreement. Actively carry out South-South cooperation on climate change, promote the joint construction of the Green Belt and Road, and carry out extensive and pragmatic green international cooperation to jointly promote global sustainable development.

The relevant person in charge said that China will unswervingly follow the road of green development, build a harmonious and symbiotic modernization between man and nature, and unite and cooperate with all countries in the world to jointly build a cleaner and more beautiful world.