Smart rice cookers, large-capacity commercial rice cookers, multifunctional electric cookers … In the online exhibition area of Canton Fair of Guangdong Huaqiang Electric Appliance Group Co., Ltd., a dazzling array of small household appliances attracted many buyers to stay in the exhibition area. "In the past few days, the company has reached cooperation with 12 customers, and the order amount is about 650,000 US dollars." Lu Runhua, general manager of the company, said with satisfaction.
From April 15th to 24th, China Import and Export Fair (Canton Fair) was held for the fourth time. The cumulative number of visitors in official website is 10.09 million, with 33.9 million visits; 536,000 overseas buyers from 228 countries and regions registered to watch the exhibition, which was 41.8% higher than the 130th session … The enthusiasm for participating in the exhibition was high and online transactions were busy. The "cloud" Canton Fair set up a unique economic and trade bridge for Chinese and foreign exhibitors and buyers.
Stable scale, more new products.
Canton Fair is regarded as a "barometer" and "weather vane" of foreign trade. The overall scale of the Canton Fair has remained stable, and the quality of exhibitors has steadily improved. According to Xu Bing, spokesman of Canton Fair, there are about 25,500 exhibitors at home and abroad, and 50 exhibition areas are set up according to 16 categories of goods. Domestic and foreign exhibitors uploaded a total of 3,052,100 exhibits, including 951,500 new products, all of which reached record highs.
Held continuously for more than 60 years, the Canton Fair has accumulated a large number of "fans". Although affected by the epidemic situation in COVID-19, exhibitors and buyers are enthusiastic and full of gains with the help of various new technologies and forms, such as pictures, texts, videos, 3D and VR.
"Six consecutive broadcasts a day!" Wang Dingying, deputy general manager of Ningbo Yongtaiping Import and Export Co., Ltd. said excitedly. The company’s products cover 14 exhibition areas of the Canton Fair, covering hardware, clothing, home accessories, shoes and bags, office appliances, consumer electronics, home appliances and many other categories. Wang Dingying introduced that the live broadcast of household appliances is the most popular, and new small household appliances such as coffee machines and wall-breaking machines were welcomed by buyers in India, the Philippines and other countries as soon as they appeared. "As long as customers need it, we are not afraid of being tired."
High-tech content and many new products are the highlights of this year’s Canton Fair.
On April 17th, at the launch event of new products in Canton Fair, a VR game device named "Lexiang Go-kart" attracted much attention. This product of Guangzhou Zhuo Yuan Virtual Reality Technology Co., Ltd. adopts the patent of crank technology, and brings people a realistic driving experience through the steering wheel, throttle, brake and blowing special effects. "With the guidance of’ fist products’, we have reached an intentional transaction amount of 360,000 US dollars at this Canton Fair." The person in charge of the company said.
Compared with previous years, more exhibitors launched their own research and development, independent brand exhibits, and made new achievements. Following the international fashion trend, the "high-value" aluminum cookware and the stainless steel cookware with thumb groove on bakelite handle … A large number of new products of Shanghai Longtou Import & Export Co., Ltd., a subsidiary of Dongfang International Group, have attracted many overseas buyers for their novel design, excellent materials and close market demand.
Practicing the concept of "creating green", green and low-carbon products have become a hot topic in this Canton Fair.
"Bamboo will not cause soil erosion when it is cut down, and its growth cycle is faster. It can replace trees as raw materials for production and play a role in protecting the environment and saving resources." Feng Limei, general manager of Foshan Meijia Green Environmental Protection Materials Co., Ltd. introduced that the company brought many new environmentally-friendly bamboo products at the Canton Fair, including degradable PLA cups and environmentally-friendly lunch boxes. "The epidemic has affected consumers’ living and eating habits, which has greatly increased the demand for disposable tableware, and our degradable tableware has gained a lot of negotiation intentions."
"Buy the world, sell the world" on the cloud.
"Cloud" exhibition, how to make the supply and mining better docking?
This year’s Canton Fair held 50 "Bridge of Trade" cloud promotion activities around the world, providing accurate docking services for multinational head enterprises and domestic key industrial clusters and brand enterprises, and enhancing the effectiveness of trade matching. The mascots of the Canton Fair "BEE" and "HONEY" became online recommenders, and eight trade promotion and matching activities of "Haobao and Haoni exploring and making friends" led millions of overseas fans to experience the Canton Fair in an immersive way. At the same time, the online platform was further optimized. For the first time, enterprise and product characteristic signs such as specialization, novelty, high-tech, green and low-carbon, and intelligent products were added, and the function of authorizing buyers’ information was added to make the platform more fluent and responsive.
In order to fit the characteristics of "cloud", exhibitors have adjusted their strategies to improve the "sense of presence" of product display through virtual reality and augmented reality technology. Ningbo Zhongji Huitong Group Co., Ltd. built a 3D online exhibition hall to provide buyers with a "360-degree no dead angle" exhibition experience. Ying Xiuzhen, vice president of the company, said: "Our exhibition hall has realized the dream linkage between virtual and reality. After wearing VR equipment, foreign businessmen can experience products more intuitively."
The Canton Fair moved to the "cloud", and exhibitors overcame the obstacles of time difference and distance to attract customers and open up markets.
Guangzhou Gao En Machinery Technology Co., Ltd. adjusts the online activity arrangement according to the time difference of customers, and informs new and old customers in advance. "The first online display after the opening ceremony lasted only 1 hour and 44 minutes, and the total number of likes reached 420,000. In the afternoon, the company arranged two online exhibitions, and soon received purchasing intentions from overseas buyers such as Mexico, Chile, India, Russia, Colombia, Spain and Germany. " Huo Liyi, general manager of the company, said.
According to the time difference of different customer groups, Haida Gate Control Co., Ltd. has set up a six-time online display. "In recent days, we have received dozens of customer inquiries, and the total amount of intentional orders has reached 148,000 US dollars." Liu Chunlin, the company’s foreign trade manager, said.
After watching the online exhibition of Oulusha Co., Ltd., Bangladeshi buyer Idis became interested in the bathroom cabinets and smart toilets produced by Oulusha, and finally reached the first intentional order of 300,000 US dollars. "Oulusha’s products are novel and full of design sense. We have learned about the whole company in detail in the online display, and we are also looking forward to visiting the factory in China after the epidemic." Idis said.
Overseas exhibitors are also full of gains. Spanish soap, Chilean red wine, Turkish coffee pot, Korean mask, German bearing … In the online import exhibition area of Canton Fair, 402 overseas enterprises from 32 countries and regions around the world exhibited many delicious, fun, good-looking and easy-to-use goods. Afghan exhibitor Ali brought a variety of high-quality products such as handmade blankets and pine nuts. He lamented: "China consumers have strong demand and purchasing power for high-quality specialty products."
According to statistics, during the current Canton Fair, the total number of visitors to the cloud exhibition hall of exhibitors was 6,223,100, and exhibitors held a total of 85,300 online exhibitions.
Unicom’s domestic and international double circulation
Recently, domestic epidemics have occurred frequently, and the production and business activities of some foreign trade enterprises have been limited, and logistics and transportation have been blocked. In this context, the significance of "Unicom’s domestic and international double cycle" in this Canton Fair has become increasingly prominent.
Expand the "circle of friends" to build a high-quality platform for foreign trade enterprises and create more business opportunities.
There are 170 global partners in this Canton Fair, including 50 partners from countries along the Belt and Road and more than 40 partners from RCEP member countries, achieving full coverage of RCEP member countries. "The Canton Fair is the golden signboard of China’s foreign trade development, and it has accumulated a huge credit advantage for more than 60 years. With the platform of the Canton Fair, we have established long-term cooperative relations with many domestic and foreign customers. " Lin Xiaofeng, vice president of overseas marketing of Shenzhen Tuori New Energy Technology Co., Ltd. said.
Improve the support ability and facilitate enterprises to "go out to sea".
In order to alleviate the difficulties of foreign trade enterprises in "finding ships" and "finding cabinets", this year’s Canton Fair has set up a trade service section, which is divided into four categories: testing and certification, cross-border e-commerce, logistics and transportation, and comprehensive services, covering 26 logistics and transportation enterprises, 7 cross-border e-commerce enterprises and 4 comprehensive service enterprises, and set up a cross-border e-commerce area to escort the order fulfillment of participating foreign trade enterprises.
Promote the integration of domestic and foreign trade, and help foreign trade enterprises to "walk on two legs" in export and domestic sales.
Shanghai Guanhua Stainless Steel Products Co., Ltd., a veteran foreign trade enterprise, was hit by the epidemic, and some orders were cancelled or delayed, resulting in a backlog of inventory. Through the Canton Fair, enterprises can get to know more domestic buyers, build their own brands and explore the domestic market. At present, the company’s domestic products account for 20% of the total sales.
Behind the strong popularity of the Canton Fair is the China market with unlimited business opportunities and the resilient China economy.
For seven consecutive quarters, the year-on-year growth was positive. In the first quarter, the total import and export value of goods trade was 9.42 trillion yuan, up 10.7% year-on-year … The outstanding performance of China’s foreign trade has conveyed confidence and strength to Chinese and foreign exhibitors in this Canton Fair. Becca Meka Belize, president of the Georgian Chamber of Commerce and Industry in Guangdong Province, believes that the "cloud" Canton Fair has provided solid support for ensuring the stability of the global industrial chain supply chain and injected strong impetus into the global economic recovery. "The creative Cloud Canton Fair fully embodies the wisdom of China, which has opened up new trade channels for me. The market in China is very broad, and I have sufficient confidence to dig deep in this layout. " Becca said.
In the long run, how to build a "Digital Canton Fair" with high standards and high quality? Wang Shouwen, Vice Minister of Commerce, said that China will open wider to the outside world, and the Canton Fair will also play a more important role in this process. In the future, the online exhibition of the Canton Fair will innovate mechanisms, enrich formats and expand functions, and realize the integrated development of online and offline. "The Canton Fair will continue to improve the service level for exhibitors and strive to provide more display channels and service content; Continue to increase the invitation of professional buyers, and strive to achieve the increase of buyers’ participation enthusiasm, stable quantity, optimized structure and improved quality; Continue to create a safe, reliable and mutual trust exhibition environment, and strive to make the platform more stable, more functional and more effective. " Wang Shouwen said. (Reporter Wang Wenzheng)
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