Our reporter Yang Li Gao Qian
Yesterday, the 2022 Beijing Cultural Forum held a sub-forum on the integration of culture and technology. Guests from all walks of life talked about the integration of culture and technology, especially the new opportunities brought by digital technology to cultural innovation and shared development.
Ultimate creativity needs technological empowerment
"At the opening ceremony of the 2008 Olympic Games, we adopted the sea of people tactics, and more than 17,000 actors were uniform, showing our splendid civilization of more than 5,000 years. Thousands of people are like a person performing. At that time, we were eager to show the world what we have and who we really are. " After 14 years, Sha Xiaolan, the chairman and general manager of Beijing Fengshang Century Culture Media Co., Ltd., who was the director of the closing ceremony of the Winter Olympics, deeply felt that with the continuous development of China’s comprehensive national strength and the continuous improvement of its international status, "by the opening ceremony of the Winter Olympics in 2022, we don’t have to say who we are, but we become more confident. We can get more reputation than the opening ceremony of the 2008 Olympic Games with only 3,000 actors. The most important thing for China artists to tell about contemporary culture and aesthetics with such confidence is to rely on technology to empower them. " Sha Xiaolan said.
Among the technology enterprises that serve artists’ creativity in the opening and closing ceremonies of the 2022 Beijing Winter Olympics and Paralympic Winter Games, there is BOE Technology Group Co., Ltd. BOE helped to build the main torch and part of the ground screen performance system with ultra-high-definition LED and Internet of Things technology, and realized the ultimate creativity of the main creative team "a diamond-like snowflake" and "a crystal romantic and beautiful ice", presenting a brand-new audio-visual feast with a sense of science and technology, three-dimensional, dynamic, aesthetic and experience for the whole world. Chen Yanshun, chairman of BOE Technology Group Co., Ltd. believes that digitalization is the foundation of cultural industry reform, and the whole chain of cultural supply system, media system and demand system and the digitalization of all factors are the premise and foundation of cultural industry reform. Interaction is the characteristic of cultural industry scenes. The interaction between large screen and small screen, inside and outside the screen, and between people and content is replacing the traditional one-way content presentation and becoming an important feature of digital scenes of thousands of cultures. Immersion is the direction of cultural industry integration. People are pushing to build an immersive Internet of Things integration experience with seamless connection between the physical world and the digital world through technologies such as 5G+8K, XR, AI and IoT.
Cultural sharing is inseparable from data sharing.
"Cultural big data is not only a technological revolution, but also an economic change, and it is also an innovation in national governance." Qi Shuyu, a professor at the Central Party School (National School of Administration), proposed that the construction of cultural big data should adhere to the concept of data openness and sharing. The State Council released the "14th Five-Year Plan for Digital Economy Development" at the beginning of this year, which mentioned that data elements are the core engine of digital economy. In the era of digital economy, big data has become a core factor of production. "According to the calculation of International Data Corporation, by 2025, the total amount of data owned by China will account for 27.8% of the world, much higher than the 17.5% of the United States, which means that the conditions for building the world’s leading big data factor market are already in place." Qi Shuyu said, therefore, as long as we have an open mind, innovative courage and solid work, we will certainly be able to realize the transformation from a data power to a data power. Qi Shuyu pointed out that open data is to let the public share data better and maximize data efficiency. At the same time, it is necessary to further improve the convenience of data use and reduce costs.
The construction of cultural big data system is a long-term and systematic project, and it is also a project that benefits the people. Wan Jie, chairman of Yachang Culture Group, who is taking part in this vast project with practical actions, said that the foundation and premise of cultural big data construction is to complete digital collection. "This is not simply to move all kinds of cultural content and services from offline to online. In order to penetrate the data centers of various cultural institutions and establish a unified national public cultural digital management system, an important prerequisite is to achieve standardization. We must study and formulate corresponding standards in data collection and processing, transaction distribution, transmission and storage, and data governance." Wan Jie said that with the foundation of digital collection, a more convenient way of artistic communication can be formed. "The premise of enhancing cultural self-confidence is to understand the national culture, which requires excavating the digital knowledge content and systematically drawing the digital knowledge map of public culture through deconstruction, reconstruction, labeling and correlation." Wan Jie said that this requires many efforts. For example, Qi Baishi’s research project created by Yachang and Beijing Painting Academy has established a comprehensive and professional artist literature system by systematically sorting out the artist’s life, memorabilia, work transactions, exhibitions and publications. Through the way of knowledge map, the accurate retrieval, comprehensive summary and visual presentation of knowledge content are realized.
Integrated development needs compound talents
In the round-table dialogue, Wu Tian, vice president of Baidu Group and deputy director of the National Engineering Research Center for Deep Learning Technology and Application, said that the cross-border integration of culture and technology urgently needs compound talents to play a bridge role. "Science and technology workers and cultural workers are two different ways of thinking, and there are no small differences in thinking habits and language systems. We need to understand each other more deeply, find the key and solve problems together." Wu Tian believes that this will be a relatively long-term process. "We need to cultivate cross-border compound talents, not only to understand the key issues of the industry, but also to understand and introduce new technologies. At the same time, scientific and technological workers should also strengthen the study of relevant cultural knowledge and the construction of thinking mode, which is conducive to cross-border integration. "
The virtual film and television production platform provided by Beijing Xingguang Tuocheng Cultural Industry Group deeply feels that compound talents can maximize the efficiency of integrating culture and technology in actual operation. Chen Yang, the chairman of the group, said that in the process of promoting the construction of a national cultural center in Beijing, attention must be paid to the production of fine literary and artistic content, but the form of film and television recording that required a lot of venues and a lot of construction in the past was no longer in line with the development orientation of the capital. Virtual digital scene shooting will be widely used, which requires practitioners to have a more unconstrained imagination and a deeper grasp of the laws of technology and literary creation.
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