The Central Committee of the Communist Youth League launched the theme live broadcast of the May 4th Youth Day, attracting young netizens to praise it for more than 15 million times.

　　On the occasion of Youth Day on May 4th, which coincided with the centenary of the founding of the Communist Youth League, the Central Committee of the Communist Youth League joined forces with 20 Communist Youth League committees at all levels to present a wonderful webcast on the WeChat video number with the theme of "New Era of Youth’s Heart Making Contributions to the Party".

　　The live broadcast officially started at 16: 00 on May 4th, and consisted of three parts: the exhibition of excellent online cultural products of the Communist Youth League, the May 4th youth talk drama of "One Hundred Years of Youth Should Burn Me" and the special program of "Struggling Youth" on May 4th Youth Day in 2022, which together formed a hymn for young people.

　　Wu Dajing, Liu Xinyu, Zhang Aoyue and other youth representatives also appeared in the live broadcast room of the video number at the right time to interact with the young audience through the program. In the 6-hour uninterrupted live broadcast, the cumulative number of viewers reached 1,924,641, and the number of likes exceeded 15.75 million.

　　"Do they really believe that the fire of truth can burn all over China? Do they really believe that the torch of the Long March can ignite the dawn in China? Do they really believe that they will burn their own lives for the success of a great cause? Yes, they really believe it! "

　　In the immersive speech session, young representatives such as Xiu Hongwei, Tian Yifan, Wu Dajing, Liu Xinyu and Zhang Aoyue appeared successively. Among them, there are young soldiers who guard the boundary markers with their lives, those who fight against the "post-95" and "post-00" retrogression in the epidemic, young scientists behind the "the Goddess Chang’e flying to the moon" and "Exploring the Sea with Dragon", and young athletes who struggled hard at the Beijing Winter Olympics.

　　In the live broadcast room of the video number, they appeared one after another, representing the brand-new look of China youth and pushing this hymn dedicated to youth to a climax.

　　The Central Committee of the Communist Youth League has always attached importance to integrating into youth groups through the Internet and leading youth thoughts. On the May 4th Youth Day, the Central Committee of the Communist Youth League opened the century-old youth in a way that young people love, and presented a live video to the young people in China who lived up to the trust of the times from generation to generation.

　　In the exhibition and broadcasting of cultural works, the Central Committee of the Communist Youth League made use of the product capability of video number, and cooperated with more than 30 provinces (autonomous regions and municipalities), the Communist Youth League of colleges and universities, the Communist Youth League of enterprises, the People’s Daily New Media and China Youth Newspaper to show and broadcast 52 original works.

　　These works, which refused boring preaching and used stories and details to get through to young people, also received positive responses from young people.

　　After rapid iteration in 2021, the WeChat video number has initially established a mature product structure, and the extensive presence of authoritative media and mainstream government agencies has made the video number grow into a brand-new expression channel for mainstream voices in the mobile Internet era.

　　In March of this year, Tencent announced the annual report for 2021. The data shows that the per capita usage time of video numbers and the total video playback volume have more than doubled year-on-year.

　　As one of the mainstream government agencies that deeply cultivated the WeChat ecology earlier, the video number has long been an important tool for the Central Committee of the Communist Youth League to shape the temperament of youth and lead the youth’s ideological public opinion.

　　New media products that broadcast live, shoot promotional videos and send theme songs, which are suitable for young people, emerge in an endless stream. The Central Committee of the Communist Youth League always has a keen insight into young people’s preferences, turns insight into practice in time, and leads the growth of young people with high-quality video content.

　　Deeply cultivating the WeChat ecology for many years, the Central Committee of the Communist Youth League is also good at inciting the ecological energy of WeChat and releasing the positive energy of youth.

　　Taking the May 4th live broadcast as an example, WeChat official account, the Central Committee of the Communist Youth League, warmed up one day in advance and inserted a video number link in the text. During the live broadcast, the contents of WeChat official account of the Central Committee of the Communist Youth League will pop up in time to help users understand the live broadcast content and grasp the live broadcast process in time. Moreover, through the thematic aggregation of live broadcast, you can directly reach the live broadcast room of all related topics on that day with one click.

　　In the end, the Central Committee of the Communist Youth League attracted 2 million viewers to join the live broadcast room through the close linkage of WeChat community, WeChat official account, video number, search and take a look, so that these young netizens could celebrate the centenary of the Communist Youth League in an immersive and multi-angle way.

　　In fact, a number of mainstream government agencies, represented by the Central Committee of the Communist Youth League, have shown a new look of "content surname politics, expression surname network" on the video number. Including National Health Commission’s "Healthy China" revealing male nurses’ "embarrassing and hilarious daily life" with the popular "face-killing", the anti-fraud mini-drama of the National Anti-fraud Center, the fancy show of the police in "Safe Beijing", and the popular science video of the Tea City Forest Police to protect animals.

　　The contrast between the seamless switching of these government agencies and the innovative attitude of not being afraid to be a "online celebrity" have been constantly broken in the praise of users of video numbers, which also confirms that new government media have begun to master the "traffic password" of video numbers.

　　These expressions of "net talk" allow government agencies to keep up with the pace of netizens while adhering to the positioning of "government affairs", and use the ecological advantages of WeChat video number to increase the information reach rate and effectively fill the gap in the new media matrix released by government affairs.

　　In addition to being a WeChat official account and building a community, government agencies may make use of the video number to further revitalize the ecological resources of WeChat. For those government agencies that have been widely deposited in the WeChat ecology, the video number that has highlighted the user’s stickiness and ecological advantages is a powerful direction for the video transformation of government agencies. (Photo/Chen Dong)