标签归档 新上海sh419

He is a successful private entrepreneur, and his carefully managed enterprise has the national first-class property management qualification. The projects cover residential property, commercial property, tourism real estate, office building, industrial parks, hospitals, institutions and institutions, and many other fields.

He, a demobilized soldier, has always followed the style of the army, with strict discipline and excellent style of soldiers, and interpreted the advanced nature of Communist party member with practical actions of stressing party spirit, emphasizing character and setting an example.

He is a respected entrepreneur who interprets charity from his own field and leads enterprises to interpret charity with his own actions; He believes that charity is a kind of morality and a sublimation of the spirit of responsibility.

He is Chen Yizhong, the 49-year-old chairman and general manager of Chongqing Eternal Property Management Co., Ltd.. Since its establishment in 2003, this low-key property company, under his leadership, has won wide acclaim from customers with accumulated promotion for more than ten years, and its industry reputation has penetrated into thousands of households.

Because of concentration, so professional; Because of professionalism, it is excellent; Trust because of Excellence. After 14 years of hard work, with the development of Eternal Property, honors are flying like snowflakes. The company has been awarded the titles of member unit of Chongqing Property Management Association, vice-president unit of Jiangbei District Property Management Association, vice-president unit of Banan District Property Management Association, member unit of Yubei District Property Management Association and vice-president unit of Chongqing Charity Federation Volunteer Corps, and has won the honors of "Top Ten Enterprises", "Advanced Unit", "Excellent Grassroots Party Organization" and "Advanced Branch" for many years. Chen Yizhong has also been awarded the honor of "outstanding individual learning from Lei Feng" and outstanding party work and outstanding president of Jiangbei Housing Management Bureau Party Committee and Jiangbei Property Association.　

However, among the many titles of Chen Yizhong and his company, the most appropriate, warm, simple and sincere ones are "contemporary living Lei Feng" and "grassroots philanthropist" in the minds of employees. He interprets responsibility, lights up life with great love, and casts eternity with charity. To this end, our reporter recently interviewed Chen Yizhong and Eternal Man with great reverence, which made us deeply feel the eternal and strong humanistic spirit and charitable feelings.

Quality service lays the foundation for success.

When it comes to property, many people may still be impressed by the customer service downstairs, smiling and showing eight teeth, and the security guard standing straight. In fact, property plays a very important role in our daily life.

"We are an ordinary service industry, dealing with the trivial things of ordinary people all day. We are also an extraordinary industry, closely linked with thousands of households. We use a fiery heart to help the Chinese dream, labor beauty, modern international metropolis and civilized community, which is the value created by property owners. " Chen Yizhong said so affectionately.

As a large-scale service enterprise with national first-class property management qualification and independent legal person qualification engaged in professional property services, Eternal Property passed the ISO 9001: 2008 quality certification in May 2011, adhered to the enterprise development goal of "building Eternal Property Management brand and creating excellent property management industry", practiced the entrepreneurial spirit of "thinking with your head, feeling with your heart and putting it into action quickly" with practical actions, and sublimated and summarized the advanced corporate culture concept that adapts to your own development.

According to reports, the projects managed by Eternal Property currently cover residential properties, commercial properties, tourism real estate, office buildings, industrial parks, hospitals, institutions and institutions, with a management area of 3 million square meters. In terms of property services, all communities have achieved good results, and have been praised by the competent authorities for many times, and have been widely praised by community owners. It is particularly worth mentioning that he was awarded the title of "Excellent Building" by Jiangbei District Housing Management Bureau during his management of the office building of Chongqing Forestry Bureau and Morin Garden (the family area of Forestry Bureau).

In order to further lay the foundation stone of service, Eternal Property has continuously strengthened enterprise management, diversified channels and improved the service management system. Chen Yizhong said that the most direct way for owners to express satisfaction with a property company is the charging rate, while the charging rate of residential areas managed by Eternal Property Company is above 95%. Among them, the management of Chongqing Garrison Military Administrative Zone and cadre residential quarters, the property fee rate reached 98%, and the satisfaction of the owners was 95%.

"Dedicated service is the foundation of property enterprises. For property owners, choosing this industry is doomed to be down-to-earth and hard-working. " Chen Yizhong hit the nail on the head about the secret of Eternal Property’s impressive performance. In Chen Yizhong’s view, the key reason is that they have done a good job in service and constantly improved their service management system. He told reporters that the business philosophy of Eternal Property Company is "to create value for the owners from the details, talents are the company’s most precious wealth, and standardization, institutionalization and specialization are the company’s foundation", adhering to the service concept of "taking honesty as the foundation, taking quality as the foundation, and taking Dexing as the company", adhering to the work style of "enthusiasm, thoughtfulness, patience and meticulousness", and constantly promoting the cyclic improvement and effective improvement of enterprise service quality, towards building services.

During the conversation, Chen Yizhong has always stressed the need to "build a boutique in the property management industry", to achieve the best level within his ability, and to present the most professional side and truly be an industry model. His words are sincere and passionate, from which we feel his hope and love for the property industry, and let us believe that the future of the property industry is infinite, and the eternal future will surely sail far and wide under his leadership.

Corporate culture casts the soul of development

"A well-educated enterprise is a competitive enterprise". Zhou Junwen, secretary of the Party branch of Eternal Property Company, told reporters that in every step of the development process of Eternal, the cultivation and construction of corporate culture have never been forgotten. "Strong quality inside, plastic image outside" is not a slogan for eternity. Whether it is staff training, cultural life, emotional communication … it is the cornerstone of eternal and steady development.

Although Eternal Property is a purely private enterprise, its organizational structure is very standardized. In 2006, the company formally established a trade union organization, adhered to the corporate purpose of "people-oriented, service creates value, and cooperation breeds brilliance", listened to the opinions of employees extensively, earnestly did practical things for employees, did good deeds, solved their worries, established employees’ status as masters of the company, mobilized employees’ enthusiasm, enhanced enterprise cohesion, and promoted the harmonious development of enterprises.

According to Wei Shiying, the chairman of the company’s trade union, the company’s party Committee has integrated the party building work with corporate culture, constantly improved the relevant systems for corporate culture construction, and formed a good situation in which the party, government, industry and youth league work together. Improve and expand the scientific human resource management mechanism and long-term training mechanism, conduct special training on corporate culture for middle-level and above cadres and outstanding employee representatives, and do a good job in corporate culture publicity and pre-job training for new employees; Concerned about the physical and mental health of grassroots employees, organize and carry out high-temperature cooling condolences every year; Buy condolences for every female employee and send them to every female employee on March 8 every year; Adhere to cultural momentum, cultural education, and organize colorful cultural and sports activities such as employee fun games and employee birthday parties around major festivals and company events, cultivate and practice the core values of the enterprise, unite people’s hearts and build an external image.

In addition, in order to let employees feel the warmth of the eternal trade union, the company also vigorously carried out send warm activities, doing practical things for employees by all means, visiting sick employees, expressing condolences to employees or their immediate family members for their death, and celebrating their marriage. By the end of 2016, the company had expressed condolences to the sick hospitalized employees for 47 times, the employees’ immediate family members died for 27 times, and the employees themselves and their immediate family members got married for 16 times.

While strengthening the construction of corporate culture, Eternal Property has also tried its best to create community culture and promote harmonious community condominium and co-construction, which has significantly improved the living environment of the residents and greatly improved the property service level and industry satisfaction. Although Eternal Property is a private enterprise, they do not forget their social responsibilities. Based on the characteristics of the project and the actual situation, various property management offices carry out various community cultural activities with rich contents, such as cultural performances, warm greetings and convenience services, etc., build a platform for community cultural exchange, enhance the communication between the property and the owners, and promote the cultivation of the owners’ living values, environmental awareness and public morality awareness, so as to subtly influence the overall quality of the owners and create a harmonious, civilized and healthy home atmosphere.

Eternity is a big family, and I hope all employees can feel the harmony and warmth at home. Chen Yizhong said this and did the same. In his eyes, every employee in the company is his new brother and sister. No matter how busy he is, he will put down his work and communicate face to face with employees to understand their state of mind and solve their life problems. When an employee is sick or has difficulties, he will personally call to greet or visit, help the employees with difficulties to solve the practical difficulties in their families and let them work with peace of mind; I personally send a greeting card to my employees’ birthdays, and send my sincere wishes … For more than ten years, Chen Yizhong has always cared for and cared for every member of the company, turning the warm current that employees have risen from the bottom of my heart into great enthusiasm for work, and helping them to move forward forever!

Set a spiritual benchmark with great love

When love and responsibility become a habit, the moral power derived from it will be set up as a spiritual benchmark to inspire society. When the warmth of the enterprise radiates to everyone who needs help, the spirit of the enterprise must be extremely warm.

The real risk of an enterprise lies not in its benefits, but in its honesty and social responsibility. In Chen Yizhong’s view, the biggest social responsibility of entrepreneurs is to manage their own enterprises first. Eternity can stimulate the enthusiasm of the team, make employees develop, and improve their living standards and welfare on the basis of ensuring their employment. This is the greatest charity of entrepreneurs.

According to Zhou Junwen, in those days, although Chen Yizhong had a good unit after returning from the army, he didn’t forget his oath, and he still helped his colleagues and neighbors in his behavior. When he saw the peak of migrant workers going to work in cities, in order to help the government solve problems, he took the initiative to assume social responsibilities and applied to the unit to set up a permanent property company under the permission of policy conditions.

For a company that has just started, he takes the lead in making continuous efforts to create a fair and good competition model in the industry market, uses the enterprise platform to actively attract college students, migrant workers and laid-off workers to re-employment, and actively participates in and drives people around him to contribute to the front line of social welfare undertakings. He personally guided employees to establish the glory of labor, encouraged employees to serve well, and put forward the corporate slogan of "Honesty casts brands and service creates value". In order to standardize the company’s operation and management, the enterprise policy of "people first, build a paradise together" and the standard of "four satisfaction" for owners, employees, developers and competent departments have won the trust of the majority of owners, thus establishing a good reputation in the industry. Nowadays, the company has built a standardized, responsible and excellent enterprise trusted by the owners from one project to the property management of more than 20 projects.

In the 14-year development of Eternal Property, Chen Yizhong is not only a successful leader of private enterprises, but also a "filial son" in the eyes of his parents, and a philanthropist who loves life, is enthusiastic about public welfare and contributes to society.

Looking back at the development process of his enterprise, you can even describe him as "puzzled". In his idea, it seems that the purpose of making the enterprise bigger and stronger is to better serve and contribute to society. At home, he is a "good son" of his parents. Every year on the Double Ninth Festival, he washes his parents’ faces and feet, which has deeply infected his brothers and sisters at home for decades. In the company, he is everyone’s "elder brother". He not only cares about the hardships of employees in all aspects of life, but also makes profits from Weibo for charity and public welfare. Individuals have donated more than 300,000 yuan to the community, and at the same time, he has repeatedly called for leading employees to donate money to left-behind children and empty nesters. Donate warm quilts, cooking oil and rice to Yinhai Scenic Area, Jin Lan Road, Huixing Street, Yubei District; On the "National Day for Helping the Disabled", make personal donations to disabled children; The Double Ninth Festival led the philanthropists of the Volunteer Corps of Chongqing Charity Federation to express their condolences to the elderly in nursing homes. Donated more than 500,000 yuan for earthquake-stricken areas and poor mountainous areas; Carry out targeted poverty alleviation in Youyang County, and carry out activities of donating money to help students ….. Therefore, since 2015, Chen Yizhong has been awarded the honorary title of "National Outstanding Individual Learning from Lei Feng".

"I am a drop of water in the sea, an eternal brick! I sincerely thank Eternity for providing us with a beautiful platform, so that we can have clothes to wear, food to eat and money to use … "This is the most affectionate confession of a cleaning staff in Yanlongshan Shuicheng Community managed by Eternity Property Company to Yanze. On October 18th, 2017, Xiang Yanze stepped on bus No.303 with passion, and arrived at the conference room of Eternal Property Company at nine o’clock on time to attend the "Live Report of the 19th National Congress" organized by the Party branch of the company. On the same day, Xiang Yanze was as excited as more than 20 party member cadres who attended the meeting. He expressed everyone’s voice in simple language. "Eternal Company has developed so rapidly. If we don’t have the correct ideas to lead this enterprise, how can we have such a huge team today? We must believe that our company is called Eternal and will always be in an invincible position!"

A private enterprise can have a bright future of sustainable development, which is closely related to the broad and loving heart of the enterprise legal person. Good is like water, and everything in water conservancy is indisputable. From the hardships of starting a business to today’s glory, from an entrepreneur to a "philanthropist", Chen Yizhong has gone through 14 years of tempering, spreading love all the way, and good fruits are full of branches. His value lies in that charity has been integrated into the system of his enterprise and has become the spiritual benchmark in the daily behavior and industry of all eternal people. Therefore, we have reason to believe that in the new era, with such a force and great love to push enterprises forward, eternal people will surely write a more brilliant new property industry (the power of the example of charity magazine)

Chapter! (Huang Shuying)

On December 19, Tianjin, several citizens walked into a community group buying self-pickup points.

A citizen walks past a community group buying poster in Tianjin on December 9.

On December 19, Tianjin, a citizen with a mobile phone walked past the poster of the community group buying in front of the supermarket.

On December 9, Tianjin, a citizen in Heping District reads a poster of community group buying.

　　The battle between Internet companies and the food market continues. When Internet Tech Giants began to enter community group buying, ads in community WeChat groups and coupons in mobile apps replaced the familiar shouting and bargaining sounds in the food market. People simply pre-order on their mobile phones, and the goods will arrive at the pick-up point selected by the customer the next day.

　　In the first month that some Internet companies started doing community group buying, the number of openings reached 120. At the end of November, an Internet Tech Giants announced that its community group buying has covered 200 cities, and the most one day, it opened stores in 36 cities.

　　Here, some people found that the original price of a few dozen yuan barbecue grill can be bought for only two yuan, and some people have bought a penny a catty of hawthorn, a fifty-cent egg, a catty of citrus.

　　After the rise of community group buying, some customers have reduced the frequency of going to vegetable markets and supermarkets. However, the low-priced products on the community group buying platform have also aroused the alarm of many people. Weilong, Xiang Piao Piao, Radar Battery and other brands have issued notices prohibiting distributors from supplying to the community group buying platform. Some wholesalers are worried about losing traditional supermarket users and are reluctant to supply hot-selling products to the community group buying platform. Some netizens are also worried that the Internet will attract customers with low-priced products and take away the livelihood of vegetable sellers.

　　On December 22, the State Administration for Market Regulation and the Ministry of Commerce held an administrative guidance meeting to standardize the order of community group buying. This meeting, attended by six Internet platform companies including Alibaba, Tencent, JD.com, Meituan, Pinduoduo and Didi, requires Internet platform companies to strictly abide by the "nine must not". Including, Internet platforms shall not dump at low prices, abuse their independent pricing power, predatory pricing without justifiable reasons, and shall not use data advantages to "kill", and shall not sell counterfeit and shoddy goods.

　　1

　　The battle for the entrance to the vegetable market began in the second half of 2020.

　　A full-time "head" (community group buying initiator) in Chengdu, who is involved in at least six community group buying platforms, has observed that every time a new platform enters, it always distributes large subsidies, and some even send free fruit, salt, napkins, etc. He studies the coupons issued by various platforms on a regular basis and recommends the most cost-effective platform to customers every day. His highest sales record is more than 500 people placing orders a day.

　　After the customer places an order, the Internet platform delivers the goods to his pick-up point. He notifies the customer to pick up the goods in time. The head of the team gets a 10% commission on each order. On the day of the most sales, the full-time head of the team received a commission of 1,500 yuan.

　　Since the sharing of bicycles, takeout, and online car-hailing, community group buying has become the battlefield of a new round of "price war". In addition to price, the head of the team who is good at managing interpersonal relationships is the "weapon" that Internet companies must compete for.

　　In a residential building in Jinan City, Shandong Province, 10 heads of delegation appeared, and the owner joked that "they can all make group buying according to the floor distinction." In Hongxiajiao Road, Shantou City, Guangdong Province, when customers opened a community group buying app on December 14, they were automatically matched with a self-pickup point. Four days later, 28 self-pickup points appeared on the 1.2-kilometer-long road.

　　A local supermarket owner in Baotou, Inner Mongolia province, said he had been greeting four or five rounds of salespeople from different platforms every day to persuade him to become the head of the department. He joined three of the internet platforms only when two rival local supermarkets became pickup points – he was worried that customers would flow to the other two.

　　The rural market has also become a battleground for Internet companies. As of December 21, the business coverage of the community group buying platform includes 15 provinces, 175 prefecture-level cities, more than 1,400 county-level cities, more than 5,100 townships and 42,000 villages.

　　A villager who has opened a grocery store in Longzhou Community, Miluo City, Yueyang City, Hunan Province for more than 20 years told China Youth Daily that before 2018, she went out every morning at 6 or 7 o’clock, went to the vegetable market to buy food, and brought it back to the grocery store for sale. The vegetable market in the town is a 26-minute walk from Longzhou Community. She recalled that the elderly people in the village who cook at home can’t travel long distances and can’t ride motorcycles. They have to ask relatives and friends to go to the vegetable market once a week to buy food and store it in the refrigerator.

　　After her son-in-law taught her to use the community group buying platform, she became the head of the group. During the epidemic, she was able to receive more than 200 orders a day. Now, an elderly person living alone asks her to place an order for fresh fruits and vegetables every day, and she helps the elderly deliver them to their door. She also bought a certain northern fruit on the platform, which has never appeared in the vegetable market in Miluo City.

　　An old couple in Shantou City didn’t even know the commission of the head of the group. Meituan’s preferred advertisement was already posted on the door of the grocery store they ran. The son took the initiative to help them apply to become the head of the group. Since then, this "never-doing" grocery store has welcomed more customers.

　　2

　　When the internet comes, business comes. Traffic blockages in Mayang Miao Autonomous County, Huaihua City, Hunan Province, which is rich in rock candy oranges and yellow peaches, once caused fruit sales to be slow. The head of a local agricultural product sales company said that after the community group buying platform purchased goods from his company, the company’s sales of rock candy oranges tripled. It became a hit on the platform.

　　But it’s not just traffic that the internet brings. Changsha, a city in Hunan province, is an important city in the community group buying war. This community group buying city has been developing for a long time and has a high penetration rate. It has attracted multiple Internet platforms to enter and grab customers. At Jinshang Fresh Market in Yuelu District, Changsha City, a vegetable vendor told a reporter from China Youth Daily China Youth Network that the "price war" of multiple Internet platforms has obviously affected her business. In the past month, her daily turnover has been reduced from 2,000 yuan to 300 yuan.

　　Previously, there were few community group buying platforms in Changsha, and the platform pricing was high, which had little impact on her business. But now, some customers tell her that they have bought 0.9 yuan a catty of potatoes and 0.68 yuan a catty of carrots on the Internet. But the wholesale price she bought back from the wholesale market was 1.6 yuan per potato and 1.3 yuan per carrot. Due to the decrease in traffic counting, her stall closing time was extended from 5 pm to 9 pm, but sales still did not improve.

　　The vendor runs a 6-square-meter stall in the market and has long supplied restaurants with vegetables. Once, a restaurant owner complained that the epidemic had hit the restaurant business. He wanted to cut costs and buy ingredients from the Internet platform. "Wait until you are about the same price as the platform, and I will buy your goods." Previously, she supplied more than a dozen restaurants. After the "price war" of the group buying platform began, only six restaurants continued to cooperate with her.

　　The wholesale market she frequented, which used to be stuck in traffic jams, is now smooth. Wholesalers are more enthusiastic than ever when they see her come to stock up, and hope she buys more. But to reduce inventory losses, she starts to choose storage-resistant vegetables such as potatoes and radishes. On her vegetable stand, there used to be nearly 100 items for customers to choose from, but now there are only more than 30.

　　While waiting for customers to come to the door, she sat with the vendor next to her and sighed. She did not tell her college-aged son or parents living in her hometown about these situations. In order to continue to support the family of old and young, the woman with a junior high school degree decided that after the Spring Festival next year, her husband will go to deliver food, and she will go to the restaurant to work as a cleaner.

　　It is difficult to count how many people’s livelihoods will be affected by Internet companies in this battle. In some areas where community group buying has just developed, there are vendors selling fresh pork who see that the platform only offers frozen pork, and only pork belly and pork belly are available. They think that community group buying will take a long time to develop before it will affect their livelihood. Others insist that customers who buy fruit in their own stores know better quality and do not overlap with Internet users.

　　In contrast, supermarket owners are more sensitive to community group buying than vegetable vendors. A community supermarket owner in Baotou believes that the quality, variety and origin of fresh food affect the final price, while the prices of goods sold in supermarkets are more transparent and uniform, and they are more disadvantaged in "price wars".

　　The supermarket owner told the China Youth Daily China Youth Network reporter to take a carton of milk from a certain brand as an example. The supermarket’s purchase price is 51 yuan, the supermarket’s lowest promotional price is 53 yuan, but the community group buying platform’s group buying price is 44 yuan. Six months ago, the supermarket could sell almost 10 cartons of this milk a day. Now, it only sells four or five cartons a week.

　　Potato chips have a similar experience. A certain brand of potato chips, priced at 5 yuan a barrel, ended up selling for 8 yuan a barrel, and the dealer and the supermarket each earned 1.5 yuan. But on the community group buying platform, this potato chip sells for only 3 yuan. The supermarket owner explained, "If the snack expires, the dealer needs to transfer the goods and recycle the snack from the supermarket, and the group buying platform directly connects with consumers, so there is no need to worry about the risk of expiration."

　　This mom-and-pop community supermarket has had six consecutive months of customer growth, new customer growth, and declining operating income. The boss chose to remove non-staple food and fruit from the shelves.

　　3

　　More and more people are realizing that unusually low prices can bring new problems.

　　A manufacturer of seasonings forbids distributors from supplying to community group buying platforms. The person in charge told China Youth Daily and China Youth Network that in the past six months, the factory has received complaints from partners all over the country, saying that the price of seasonings sold by community group buying platforms is too low, which disrupts the original market and leads to confusion in supply.

　　A snack wholesaler in Baotou City, when meeting his peers, the topic of community group buying is always unavoidable. He believes that every wholesaler who supplies to the platform can make money, but this way of making money is not sustainable. After the platform grows, it will directly bypass the wholesaler and pick up the goods from the production factory.

　　He supplies six small supermarkets near a school in Baotou. These six small supermarkets are going to boycott the community group buying platform and refuse to be the head of the group. The reason is that although the head of the group can get a 10% commission on sales, it affects the normal sales of the supermarket. If customers buy goods in the supermarket, the supermarket can earn 15%, which is more than the head of the group. Wholesalers persuade supermarkets to follow the crowd. He worries that if the stationery store and washing shop near the supermarket become self-pickup points, it will divide the flow of people in the supermarket.

　　Due to the different development of community group buying in different places, the quality of low-priced goods on the platform varies. In rural Hunan, users can buy fresh fish in vacuum packaging, while in Baotou, where community group buying is developing slowly, some users have purchased fruits and vegetables that are not heavy enough.

　　A customer in Baotou once spent 5.68 yuan to buy three Xinjiang Aksu rock candy apples that were claimed to be "sweeter than first love" and crispy, sweet and juicy. But the apples he actually got were only the size of ordinary lemons, and the user asked for a refund. The head of the group felt that it was a pity to throw it away. After eating a few bites, he found that it was not the rock candy heart apple advertised by the platform.

　　Almost all participants are aware that the subsidy war for community group buying will not last for a long time. In mid-December, several heads of state in Chengdu received a price adjustment notice issued by Didi’s community group buying platform, Chengxin Preferred, saying that commodity prices would be adjusted to ensure the healthy development of the community group buying industry.

　　Nearly 70 Chengdu heads of state analyze the latest policies and trends of each Internet platform in the WeChat group. The heads of state are most concerned about "de-delegation". Some heads of state analyze that if the community group buying platform starts arranging riders to deliver goods in the future, or opens brick and mortar stores, the usefulness of the heads of state will become less and less.

　　He has a deep sense of urgency: "We don’t have the initiative, everything is in the hands of the platform." The way out of his plan is to retrieve high-quality fresh food from major platforms and put it on the shelves of the group buying platform he formed.

　　However, community group buying has not slowed down due to doubts and criticism. On the contrary, more companies are interested in testing the waters in this track. A senior head of Chengdu said that two new Internet Tech Giants are ready to start community group buying business, and their salespeople recently invited him to join the platform.

　　Community group buying first appeared in 2015. In 2019, many community group buying platforms encountered an operational crisis. Some platforms withdrew their stations and laid off staff in many places, and some platforms chose to merge. The consensus in the industry is that the epidemic has boosted the development of community group buying. According to media reports, during the epidemic, Xingsheng’s orders in Wuhan increased dozens of times; some platforms covered thousands of communities in Wuhan, with more than 350,000 active users. To this end, the Wuhan Municipal Bureau of Commerce also coordinated buses and postal vehicles for transporting goods from community group buying.

　　A company that is developing community group buying said that the epidemic in 2020 prompted the company to make up its mind to develop community e-commerce. The company found the potential of community group buying model from multiple dimensions: unsalable agricultural products, farmers can’t buy cheap good things; some urban residents’ unmet shopping needs; it is difficult to travel in extreme weather, and the vegetable market is far from the residential area.

　　In the summer of 2020, multiple Internet platforms entered the community group buying. In June, the Orange Heart Preferred Mini Program was officially launched. In July, Meituan launched Meituan Preferred, focusing on the lower-tier market. In August, Pinduoduo’s Duoduo Shopping Mini Program was put into trial operation.

　　Predictably, this silent wet market will continue to hustle and bustle. With the encouragement of salespeople, groups of stay-at-home mothers have joined the ranks of the leaders. New users are experimenting with placing orders on the Internet. New cities appear on the map of community group buying.

　　At the same time, the relevant rules are also being introduced one after another. On the 22nd, the community group buying "nine must not" new regulations were introduced. Before that, on November 10th, the State Regulation for Market Regulation announced the "Anti-Monopoly Guidelines on the Platform Economy (exposure draft) ", which mentioned that platform operators through subsidies, discounts, discounts, discounts, traffic resource support and other incentive methods may have a certain positive effect on the interests of platform operators, consumers and the overall welfare of society. However, if there is a significant exclusion and restriction of market competition, it may be determined to constitute a restricted transaction behavior.

　　According to media reports, on December 9, the Nanjing Municipal Market Supervision and Administration Bureau took the lead in the country to issue the "E-commerce" vegetable community group buying "compliance management notice", requiring the head of the vegetable community group buying to handle the corresponding market subject registration as appropriate, and platform operators shall not implement low-price dumping at a price lower than cost, crowding out competitors to monopolize the market and disrupting the normal business order.

　　In an interview with China Youth Daily, a staff member of the community group buying platform also believes that the development of community group buying should be gradual, which will not seriously affect the livelihood of small traders and hawkers, but also create many jobs at the same time. The ongoing price war has disrupted the balance of the ecological chain. He cannot predict when the price war will end, "the short term is half a year, the medium term is one year, and the long term may be three years".

　　(The pictures in this article are all provided by Visual China, China Youth Daily · China Youth Network trainee reporter, Wei Xi)