Interface journalist | Yang Shihan
Interface News Editor | Chen Xiaotong
In the last month of 2023, the automobile industry set off a new round of price war.
According to the incomplete statistics of interface news, more than 15 automobile brands have recently introduced various preferential policies in an attempt to make an impulse at the end of the year. Among them, many new power brands have dropped by 10,000 to 30,000 yuan, and even include a number of new models that have been on the market for only one month. Traditional automobile companies also offer deposit deduction, purchase tax subsidy and replacement subsidy to attract consumers.
In the era of fuel vehicles, the price of new cars will usually be adjusted six months to one year after their release, but this law has been broken at the moment when new energy sources are on the rise. On the evening of November 30th, the first model of Extreme Vietnam, Extreme Vietnam 01, dropped by 30,000 yuan, only one month before the launch of this model.
Compared with most competing products, the initial price of Extreme Yue 01 is higher. After the price reduction, the entry price of Extreme Yue 01 was in the same range as that of main competitors such as Zhiji LS6 and Tucki G6, and the market segment competition became fierce at the end of the year.
Soon after the listing, the price adjustment was quickly carried out by Deep Blue Automobile, a new energy brand of Changan. The pure electric version of Deep Blue S7 520Pro, which was listed in early November, has now dropped by 10,000 yuan. At the same time, other models of Changan Automobile, such as CS75 PLUS and Auchan Z6 Zhidian iDD, also dropped by 15,000 to 30,000 yuan.
Changan automobile, which has followed the trend of price reduction, has ushered in a rapid growth in new energy business this year. The data shows that Changan Automobile’s sales of its own brand new energy in the first 11 months have exceeded 400,000 units, an increase of 80% year-on-year. In the same period, Changan accelerated the introduction of three major brands, namely Deep Blue and Aouita, to Southeast Asia to expand the market. Recently, the news of clearly investing in Huawei’s new smart car company also attracted much attention from the outside world.
Compared with the rapid price changes that may lead to the dissatisfaction of old car owners, some brands choose to lower the price at the time of listing. The functional configuration of the new Nezha S-long battery life pure electric version, which was launched on December 2nd, is the same as before, but the guide price is reduced by 30,000 yuan, which is the first time that Nezha Automobile has lowered the entry price of 715km battery life models to the range of 200,000 yuan.
Other brands that did not give a direct price drop showed a number of preferential policies for equity reduction. LI announced that it will launch an annual rate of 2.5% in December (the approximate annualized interest rate is 4.58% to 4.76%), and the down payment for ideal L7 and ideal L8 will be around 50,000.
A number of sales staff of Beijing Ideal Store told the interface news that at present, the relevant models can receive a subsidy of up to 36,000 yuan, and consumers will also receive an oil card worth 2,000 yuan. During the "Double Twelve" period, LI will also give designated gifts.
Although LI has achieved the annual sales target of 300,000 vehicles ahead of schedule, it also wants to hit the monthly target of 50,000 vehicles in the last month of this year. At present, the ideal monthly sales volume is 41,000 vehicles in November.
Since mid-October, the price adjustment has been started until the end of the year, with a maximum discount of 37,000 yuan for the extremely Krypton 001 model. However, before, some consumers found it impossible to superimpose all the rights and interests such as cash relief and free home filling, and questioned that its preferential strength was not completely consistent with publicity.
Roewe, Changan Qiyuan, BYD and Haval Automobile have given different degrees of deduction policies, among which Roewe D7 has launched a discount of 2,000 yuan to deduct 15,000 yuan, making it the most powerful one. BYD, which tried to challenge the annual sales record of 3 million vehicles, continued the previous preferential margin, and many popular models under Wangchao.com and Haiyang.com participated in the event.
It is worth noting that according to the current policy, new energy vehicles will be exempted from purchase tax this year and the tax exemption will not be limited. From January 1 next year to December 31, 2025, new energy vehicles with a purchase price of more than 339,000 yuan will be subject to partial purchase tax.
Some joint venture car companies have introduced corresponding preferential policies. FAW-Volkswagen can enjoy 50% purchase tax subsidies and commercial auto insurance exemption for some models, and FAW-Toyota also provides purchase tax subsidies. In addition, the purchase of some models of Shenlong automobile can get replacement subsidies, and some popular models of SAIC Volkswagen are equipped with 0 interest rate policy for 2 to 5 years.
(Note: The statistical information in this article is as of the time of publication)
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