"How much can this TV set be subsidized?" "Buy two more, can subsidies be superimposed?" … … The Mid-Autumn Festival coincides with the market day. At 8 o’clock in the morning, Xingjing Town, Xixia District, Yinchuan City, Ningxia is already busy. A store at the street corner has a small storefront, but complete home appliances and an endless stream of customers. According to the relevant policy of home appliances going to the countryside this year, villagers can enjoy the subsidy of "returning 500 yuan after 5000 yuan".
Since the beginning of this year, the Ministry of Commerce, the National Development and Reform Commission and other departments have successively issued documents, proposing "solidly promoting green smart home appliances to the countryside" and "continuously promoting home appliances to the countryside". Recently, the reporter followed the delivery truck to the village to listen to the new trend of home appliances going to the countryside and the new changes in rural consumption in the mouth of dealers, deliverymen and consumers.
Dealer Li Yiha:
"The subsidy method has changed, and the consumption momentum has not diminished"
When you go to Xingjing Town for the fair, you must go to Lao Li’s house to buy household appliances. "This store has been open for almost 15 years, and it is recognized by all the eight townships." Li Yiha, the operator, is 55 years old and is busy arranging loading and delivery.
In the early years, Li Yiha once set up a stall in the market to sell radios and jukeboxes. At the end of 2008, the policy of home appliances going to the countryside was promoted nationwide. He borrowed more than 20 thousand yuan to open a store, paid off the loan in the first year, and saved more than 60 thousand yuan. "At that time, I bought a second-hand pickup truck, which kept the store during the day and delivered it at night." At the peak in memory, more than 20 large household appliances can be sold in one day, and a moonlight sales subsidy is more than 100,000 yuan.
At that time, it was "buy first and then make up": villagers bought at subsidized prices with household registration books and ID cards, and Li Yiha went to the town finance office once a month to receive subsidies for the sold household appliances.
"Now, customers can just click on their mobile phones." Li Yiha took out his mobile phone to demonstrate: "Open ‘ My Ningxia ’ APP, click ‘ Over 5000 to 500’ Consumer vouchers directly deduct the price of electrical appliances. " He is optimistic about the rural household appliances market. In recent years, he opened another branch, rented a 500-square-meter warehouse and bought a new truck.
The home appliance business in the store has been booming. "The subsidy method has changed and the consumption momentum has not diminished." Li Yiha told reporters that in recent years, villagers have been pursuing high quality and convenience when buying electrical appliances. The business in the shop grew, and he hired a delivery man. Not only can it be delivered to your door, but it can also be installed for free. Lao Li’s reputation is even louder, and villagers from other places often come to buy it.
Ma Mei, a staff member of the Xixia District Bureau of Commerce, told the reporter that since the work of home appliances going to the countryside was carried out, the penetration rate of white goods such as color TVs and refrigerators in rural areas in Xixia District has increased from about 20% to over 90%; Local subsidies to promote consumption and benefit people’s livelihood are introduced from time to time, and holidays such as Spring Festival and Mid-Autumn Festival usually set off a boom in rural household appliances consumption. During the Mid-Autumn National Day holiday this year, Xixia District issued coupons for Huimin, and carried out full subsidy reduction activities including smart home appliances and gas cookers.
Deliveryman Ma Zhixiao:
"The more household appliances are sold, the easier the delivery is."
After counting the goods, fixing the loading, confirming the delivery address, and making a little calculation on the route, Ma Zhi Xiao jumped on the truck and prepared to leave. "Come back before 11 pm to deliver the car!" He rolled down his window and shouted at Li Yiha at the gate of the warehouse.
"It’s already afternoon. Can this big car be delivered today?" In the cab, watching the pony holding the steering wheel easily, the reporter was a little incredulous — — The big truck has a load of 6 tons, and there are a dozen household appliances in the carriage. Some of them have to be sent to the countryside next door, delivered to the door and installed. I am afraid that time is not enough.
"Rest assured, the rural roads are much smoother now, and the time for dinner is ample." Ma Zhixiao stepped on the gas pedal lightly to accelerate, and the truck went out of the town and sped on the wide intercity expressway.
Ma Zhixiao, a 33-year-old, has been a deliveryman in Liyihamen for 8 years. He has traveled all over the villages and knows the roads in this area by heart. In the early years, poor road conditions were his biggest headache: "Before, let alone village roads, even the roads out of town were sandy roads. At that time, it was good to deliver a truck at 5 am and finish it before 12 pm."
What is more difficult to walk is the gravel road and the muddy road. "Driving is like sailing. It’s easy to upset your ass, and it’s troublesome to upset the goods." One day in 2017, Ma Zhixiao went to the village to send a refrigerator. Because he was in a hurry, the speed was faster and the road was bumpy. After the delivery, the seal was opened, and the buyer was reaching for it with joy, only to hear a "crash". The tempered glass door of the refrigerator broke all over the floor, and the pony and the buyer looked at each other. Finally, we had to go through the after-sales process and get a new one.
While speaking, I arrived at Xingyuan Village, Liangtian Town, jinfeng district City, Yinchuan City. Entering the village along the four-lane asphalt road, autumn scenery is pleasant all the way. The ripe corn is higher than people, and the ears are standing on both sides of the road. The truck galloped forward, and soon turned into the cement-hardened road to the villagers’ door. "In the past, it took half an hour to enter the village, but today it takes less than 5 minutes." Ma Zhixiao said.
Take out the delivery note and compare it. It is a 560-liter double-door refrigerator. "This 6,000 yuan model has a large freezing space and can freeze half a sheep. It is very popular in rural areas. I sent more than 10 sets this month." Pony recalled that when he first worked as a deliveryman, the villagers often bought a small three-door refrigerator of 200 liters. Nowadays, the multi-door refrigerator has become the first choice.
"The days in the countryside are getting more and more beautiful. In the past, villagers bought electric fans in summer, but now they all buy air conditioners. The penetration rate of water purifiers and range hoods is not low. " Jumping into the truck, Ma Zhi Xiao said with emotion, "The more household appliances are sold, the easier the delivery is."
Consumer Yu Jianfa:
"Smart home appliances are connected to the Internet, which is very convenient."
At 9 o’clock in the evening, the delivery trip came to the last one. Just like the full moon with a silver plate hanging on the treetops, the truck stopped at the door of Yujianfa, a villager in Xigan Village, Xingjing Town.
"The TV set that was set in the town in the morning was delivered at night!" Yu Jianfa saw the reporter holding up his sleeves to help, and quickly stopped him. "Pony and I can carry it into the house! The refrigerator, washing machine and air conditioner bought at the beginning of the year were all delivered by him, and we carried things together. "
This 65-inch ultra-thin color TV is not heavy, and finally Ma Zhixiao carried it into the house alone. "The TV cabinet is really beautiful!" Pony’s admiration made the reporter notice that the TV cabinet in the living room occupied the whole wall, with exquisite wood carving and meticulous workmanship, which was pleasing to the eye.
"Raising cattle, planting crops and saving some money, decorating the room and living in a new house for the holidays." After the installation and debugging, Yu Jianfa turned on the new TV. "In 2019, fttp in the village can receive more than 100 sets and watch HDTV programs. This big-screen style is just right."
Early TV signal devices older than those used at home — — The tic-tac-toe antenna is still lying in the grocery room. "It was originally installed on the outdoor roof, and it had to be specially fixed when it was windy and rainy to barely get a signal." Later, the villagers also used the "Huhutong" signal receiver, which can receive more than 50 sets, but it also needs to be placed in the open air, which is also vulnerable to the weather.
The continuous improvement of hardware facilities has greatly improved the experience of using household appliances in rural areas. "At the beginning of 2015, the village had tap water. Before that, the washing machine needed to drill well water before pouring it in. " Yu Jianfa pointed to a closed wellhead in the courtyard and said that at that time, washing a cylinder of clothes required three buckets of water. "There is small sand in the well water, which can’t shake off the clothes after washing, and it is very embarrassing to wear."
"From the beginning of the fight against poverty, the village looks better every day!" Chen Hongxia, a village party secretary who is always at home, said that in recent years, hardened roads have been repaired, running water has been opened and wireless networks have been popularized. Everyone has lived a good life by growing vegetables, and more and more electrical appliances are smart.
Yu Jianfa’s washing machine has been replaced by a fully automatic drum, which can also be operated remotely by mobile phone. "Now every household is equipped with a wireless network, and it is very convenient for smart home appliances to be networked!" Old at opening all kinds of apps, he said while showing his operation records.
"Next time you choose to deliver goods at noon and have a light meal, by the way, let you see how the smart appliances in the kitchen listen to the command of the mobile phone!" When leaving, Yu Jianfa said.
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