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In 2017, Country Garden’s sales reached a record 550.01 billion yuan, ranking first in the industry.

In recent years, Country Garden is undoubtedly the fastest black horse in the industry.

32.9 billion yuan in 2010

43.2 billion yuan in 2011

47.6 billion yuan in 2012

106 billion yuan in 2013

128.8 billion yuan in 2014

140.2 billion yuan in 2015

308.84 billion yuan in 2016

550.01 billion yuan in 2017

What are the secrets of its human resource strategy and human resource management system behind this rapid development?Let’s find out today.

01

"High-speed Motor" with Multiple Mechanisms

As the saying goes, "No rules, no Fiona Fang", for enterprises, a good operating mechanism can fully mobilize the enthusiasm of employees, enhance decision-making execution and employee responsibility. Country Garden’s development speed that peers can’t catch up with is mainly due to its unique mechanism, which makes it a high-speed motor under multi-gear joint operation;

Figure: Schematic diagram of the internal mechanism of Country Garden

Figure: industry consolidation and Standardization

Country Garden started from real estate construction and has a mature and independent real estate development chain, covering almost every link of development: from design, construction to decoration and property management, it can be undertaken and implemented by the company itself. This standardized and integrated operation mode based on industrial chain can effectively control the comprehensive development cost, and at the same time put some work ahead, realize the rapid turnover of the project and increase the competitive barriers of enterprises.

At the same time, Country Garden actively improves the informatization construction, "pocketing Country Garden", monitoring the project operation in real time and ensuring high execution: Country Garden has over 1,000 projects and over 100,000 employees. In order to better manage enterprises, Country Garden has carried out informatization construction. Country Garden managers can know all the data generated in the previous day in real time, such as investment, house sales, collection and so on, which is convenient for macro-decision. Local project general managers and even vertical line personnel can know the gap between themselves and assessment indicators according to real-time data. At the same time, the system designs the warning time of traffic lights for the progress of each business, strengthens node management and ensures the high execution of enterprises.

02

Partner-follow-up mechanism

Schematic diagram of Country Garden partner mechanism

Country Garden partner mechanism unifies the interests of employees and the interests of the company, fully mobilizes the initiative of internal employees, and promotes the project to reduce costs and increase efficiency.On the one hand, the introduction of concentric sharing mechanism in Country Garden will help the project to control operating costs more actively and improve the profit rate and return on investment of the group; on the other hand, it will allow employees to jointly invest, manage, share benefits and share risks with Country Garden according to their shareholding ratio, so that employees and the company can grow and develop together and effectively avoid "driver risk".

From the actual effect, the quality of project operation has been significantly improved, and excellent employees have made rich profits. Country Garden’s annual report for the first half of 2017 revealed that 733 concentric sharing projects have been declared, with accumulated contracted sales reaching about RMB 472.7 billion.Since the implementation of the follow-up investment mechanism, Country Garden has achieved remarkable results in the average opening time, net profit rate and annualized rate of return on its own funds.Since the implementation of the concentric sharing mechanism in 2014, the annual income of two regional general managers exceeded 100 million yuan in 2015, and by 2016, six people received year-end dividends of 100 million yuan, and the annualized rate of return of the company’s own funds was nearly 70%, which greatly inspired the morale of employees.

This partner mechanism was first inspired by Yang Guoqiang, the founder of Country Garden, from Wal-Mart’s shared partner system. It can not only make employees feel that they stand with the company at all times, but also effectively deal with the "driver risk" in the property market.

In the real estate industry,"Driver risk" refers to the risk relationship between the talents of the local responsible persons and the local sales performance. An incompetent person in charge, like a pilot with unbalanced flight, will bring a disaster to the company.What Yang Guoqiang needs to do is to fundamentally ensure that every "driver" everywhere is conscientious.

The talent incentive mechanism of "achievement sharing" and "concentric sharing" in Country Garden was born.

They were officially unveiled in 2012 and 2014 respectively. The latter is an upgraded version of the former, which is to let Country Garden employees participate in the project, benefit from the investment, and pay dividends through excess profits, so that everyone can pay more attention to creating value for the enterprise.

This partnership system was initiated by Yang Guoqiang,They all aim to make every "driver" devote more enthusiasm to work, and connect with the project more closely in the form of partners, so as to obtain greater returns.This is the benefit rope used by Yang Guoqiang to bind excellent external professional managers with Country Garden.

In 2012, Country Garden’s sales amounted to 47.6 billion yuan. This year began to implement the "achievement sharing" system, but in the first year of implementation, everyone will be skeptical. By the end of the year, someone found that he had earned 80 million yuan, so he asked Yang Guoqiang if he had given himself an extra zero. Yang told him that it was based on his performance and dividends. This incident stimulated many people in the company, and everyone found that the original incentive was not just empty promises.

"So by 2013, everyone was desperate."Liu Senfeng, president of Country Garden Jiangsu Region, said. At the end of 2013, Country Garden’s sales soared to 106 billion yuan, more than tripled, and since then it has crossed the threshold of 100 billion yuan.

The surge in sales of enterprises is related to the external factors of good market years, but people’s initiative has been mobilized, which has also made Country Garden show more wolf. This is finally reflected in the personnel income.

By the end of 2016, under the incentive system, the annual income of the general manager of Country Garden Project has exceeded 10 million, and the annual income of regional presidents has exceeded 100 million. It is Liu Senfeng who has earned more than 100 million yuan, and his Jiangsu regional project has invested 150 million yuan.

03

Vigorously introduce high-end talents

Country Garden always believes that outstanding talents are the source of sustainable development of enterprises, and regards talents as the first wealth. Since 2013, Country Garden has recruited doctors from famous universities all over the world through the "Future Leaders" program, and its strength and breadth are rare in China real estate industry. Through the extraordinary manpower construction, Country Garden has established a "Young Guards" far beyond its peers. Country Garden revealed in the first half of 2017 that a total of 588 doctors were included in the complete training plan.Country Garden has become a real estate developer with the largest number of doctors.

For example, Liu Senfeng, the general manager of Country Garden Jiangsu, was an old subordinate of Mo Bin when he was in China Construction Fifth Bureau, and later joined Country Garden. In 2016, the Jiangsu area under Liu Senfeng’s responsibility only relied on four cities to complete sales of 36.7 billion yuan, ranking first in more than 60 regions of Country Garden for four consecutive years.

1. The emphasis on high-end talents stems from a dialogue between big bosses.

One afternoon in the spring of 2013, there was a brief conversation between Yang Guoqiang, Chairman of Country Garden Board of Directors, and Ma Mingzhe, Chairman of China Ping An Insurance Group. At that time, no one could predict how this dialogue would change the fate of Country Garden.

The two exchanged ideas during a golf game, when Yang Guoqiang, 58, asked Ma Mingzhe, his age, a management question.

yang guoqiang

What’s your secret to managing Ping An’s trillion assets?

Ma Mingzhe

What secret can I have? It is to use excellent people. I have a lot of people with an annual salary of 10 million.

After returning, Yang Guoqiang said to Peng Zhibin, then general manager of Country Garden Human Resources:"I’ll give you 3 billion yuan, and you can find me 300 people."

Before this conversation happened—

example

In 2010, Mo Bin, general manager of China Construction Fifth Bureau, joined Country Garden as president. In 2015, his annual salary jumped to 6.054 million yuan, slightly higher than that of Yang Huiyan, vice chairman of Country Garden Board of Directors.

In 2013, Zhu Rongbin, director of China Shipping Group, joined Country Garden as executive director and co-president. Two years later, he got an annual salary of 5.536 million yuan.

In 2014, Wu Jianbin, also from China Shipping and China Construction, became the chief financial officer of Country Garden, with an annual salary of 6.195 million yuan in 2015.

By the end of 2016, Liu Senfeng from China Construction became the first regional president of Country Garden with an annual income of over 100 million yuan.

Looking back at the big talk, outsiders don’t know what kind of shock Yang Guoqiang has experienced. The market is changeable, and peers are constantly shuffling cards.The leap in the scale of Country Garden is closely related to a series of changes such as talent building, incentive system, architecture system and management thinking.

2. "What we want is’ wonderful flowers’"

The change of Country Garden started in 2010. That year, Yang Guoqiang increased its efforts to attract external professional managers.

At that time, Country Garden had just come from the financial crisis, and its headquarters was more than 200 people. It was located in a third-tier town like Shunde, and its corporate image, team building and external attraction were shaken several times.

Yang Guoqiang’s thirst for talents has reached the peak of impatience. He told Peng Zhibin, then general manager of human resources.: "Can you help me get a box, put a person in it, and then press the button and come out to know if the pedestrian is still not good, is it 60 points or 70 points?"However, there is no such box in the world. Excellent talents may not be successful in the new environment, but it takes more process to integrate into the organization.

General Electric Company (GE) launched the global talent recruitment plan in 1990, and its one-in-a-million selection method initially inspired Peng Zhibin and his human resource management team.

In 2013, they planned aThe new recruitment plan of "30% Master’s degree and 70% Doctor’s degree in the world".This plan has deeply influenced Yang Guoqiang, prompting him to make a new decision-to start the "Future Leaders Plan" and recruit doctors from famous universities all over the world. Country Garden promises these talents with high salaries and high career prospects, which is rare in the real estate industry in China.

▲ Country Garden "Future Leaders" Publicity Page

By the end of 2016, more than 400 doctors had joined Country Garden.

But Yang Guoqiang, who only has a high school education, is still not satisfied. He issued a latest mobilization order to the inside:

In 2017, Country Garden will recruit 300 new doctors, of which at least 200 doctors are recruited and opened overseas.

This is a heavy recruitment job, which means that in 2017, according to the selection rate of 10%, Peng Zhibin and the human resources management team need to interview about 3,000 people, with an average of at least 30 people every day, not including interviewing other management personnel.

In the past three years, he has interviewed more than 10,000 doctoral students, which has become one of the most important daily work of the human resources department of Country Garden.

In Peng Zhibin’s view,What these doctors have in common is that their EQ and IQ are both high and their interpersonal interaction ability is strong.Less willing to invest in scientific research, and hope to realize the value of life quickly. They belong to an alternative group of academic doctors, which is exactly the criteria for doctor selection in Country Garden. "What we want is wonderful flowers," Peng Zhibin said.

This group of "double-business" schoolmasters have different growth paths in Country Garden. They have a halo and have greater opportunities for training and promotion."Future leaders" all have corporate executives as mentors, and some will be chosen to be secretaries around Yang Guoqiang. After rotation training, they will go to the first-line training belt project, and those who perform well will be promoted in a short time.

In the last two years, doctoral students began to enter the team of regional presidents of Country Garden.

For example, Hu Guotao, president of Country Garden Australia, is a doctor who graduated from Imperial College, and has been in Country Garden for less than 3 years. Dr. Yu Runze, the chief strategy officer of forest city who once worked in the World Bank, has only joined Country Garden for more than two years.

The internal goal of Country Garden is to train more than 100 doctors to become project general managers, regional managers or higher by 2017.

3, the rules of the game of airborne troops

At the same time, senior professional managers continue to be reused. In recent seven years, the scale of Country Garden has leapt forward, and a large part of it comes from the contribution of senior professional managers.Yang Guoqiang’s team of professional managers has grown from Mo Bin, the airborne president in 2010.By the end of 2016, there were more than 1,400 foreign professional managers in Country Garden, and most of them found a sense of professional existence in Country Garden.

Different from peers, most of them are used to internal training and promotion of regional managers.The internal cultivation speed of Country Garden can’t keep up with the development speed.Therefore, many regional presidents are airborne from outside. These professional managers often have excellent performance history, and once they are endowed with the rights and responsibilities of government officials, they can often open up a new world in a regional market with dull performance.

In 2016, in the internal ranking of Country Garden’s regional performance, Shandong region performed generally. The whole Shandong market is about 640 billion yuan, while Country Garden accounts for less than 0.7%. Zhuang Qingfeng, the assistant president of the group, immediately parachuted into Shandong and served as the regional general manager. He was a star professional manager from China Shipping. He once earned nearly 17 billion yuan for China Shipping in five years with only one real estate project.

The presidents of Country Garden Jiangxi, Shanxi and other regions are all headed by new outsiders in 2016.Under the guidance of performance, personnel replacement occurs at any time. Regions are also beginning to split, and some regions with poor performance will be merged into the surrounding regions with good performance.

In Country Garden, there are as many stories about the resignation of the regional president as the reward of merit, and the rules of the game in Country Garden are to make waves and wash sand.. "We have a lot of old players who have left. If the performance is not good, they will be eliminated, and you only have one year."A human resources person in Country Garden said.

04

Adjust the management structure according to the development scale

In July 2010, after Mo Bin came to Country Garden as the president, the first thing he set out to do wasLaunch a comprehensive management structure reform.To improve the operational efficiency of enterprises.

Previously, Country Garden’s management mode was strong control by the group, and directly connected with local projects. The regional configuration is relatively simple, usually a regional president plus an office director, plus a driver. The region does not have much real power and visibility in the whole group.

By 2010, Country Garden’s national projects showed increasing momentum, and Yang Guoqiang began to have more expectations for the growth of performance scale.In order to match the expanding development speed in the future, Yang Guoqiang instructed Mo Bin to change his mind and build Country Garden into the usual management framework of a large real estate enterprise.

In the future, Yang Guoqiang hopes to continue to enlarge the region and eventually merge and cut it into 10 regions. Make 10 "small country gardens", which are mutual interests. The authority of financial management is still in the hands of the group to avoid a real "captaincy".

In the gradual decentralization of the group, in the past six years, each region began to become a small kingdom under Country Garden, and it became a self-contained. Regional presidents become little kings, and their achievements are judged by regional sales performance. The scale of each region eventually merged to form the "Big Mac" of Country Garden with hundreds of billions.

At the headquarters executive meeting held once a month in Country Garden, the regional "kings" will sit in the front row according to their performance, and their performance will be impressive.

Market competition is cruel, performance is king, survival of the fittest. The ups and downs of the vice president of the group can best explain this point. If the total performance of the region is outstanding, it will be promoted to vice president of the group, but if the performance falls behind one year later, the position of vice president of the group will be lost.

05

Be Huawei in the real estate industry

Similar to Vanke, Country Garden also hopes to become Huawei in the real estate industry. Within Country Garden, Huawei is the benchmark. In the past six years, some shadows of imitating Huawei can be seen in a series of changes in Country Garden.

Huawei is an international company, which has a bright spot in the design, architecture, process and even information system at the top of the strategy.The corporate culture is wolf-like, with high execution, while the interpersonal relationship within the enterprise is relatively simple, and its talent strategy leads the world.As early as 2003, Huawei recruited more masters than the number of college students who graduated from Seoul, South Korea. This was once considered by the industry to be the reason why Huawei can surpass Samsung. Ren Zhengfei’s talent motivation is stronger than Yang Guoqiang’s, and he says that he wants to train professional managers with an annual salary of hundreds of millions. In terms of business innovation, Huawei also planned to enter the "no man’s land" and explore the blue ocean market.

All this is what Country Garden is doing.The difference is that the transformation of family business has a long way to go. Although many professional managers have been introduced, at least five seats in Country Garden’s executive list are related to Yang Guoqiang.

06

Incubation and Training System of Management Talents

Country Garden Group’s "Leadership Development Project" is a "Whampoa Military Academy" to build professional managers and provide high-end talents for the company’s national strategic expansion.Aiming at the four different stages of talent development in Country Garden, namely, reserve management cadres, middle managers, middle and senior managers and senior managers, the Leadership Development Project has formulated personalized sub-brand planning projects-"Xinyu" plan, "Spreading Wings" plan, "Leading Xiang" plan and "Nirvana" plan.Innovative enterprise talent training mode, forming a symbolic enterprise training project brand.

The four plans cover different levels of enterprise management, radiate different stages of talent training and development, incubate and cultivate management talents in the whole process and for a long time, and create an integrated management talent training model for enterprises.

Let’s focus on the Nirvana Plan-training future regional presidents.

In order to further promote the construction of the leadership echelon of the Group, Country Garden has implemented the Nirvana Plan to focus on training regional core managers, with a view to exporting important personnel of enterprise executives with the help of professional training plans.

A. Overview of Nirvana Plan:

As early as 2010, Country Garden implemented the Nirvana Plan. After five years of mature development, it has delivered more than 70% of senior management talents for enterprises. Qualified potential talents are selected in the form of global selection, and they are professionally evaluated. Professional evaluation is carried out through online evaluation of FLA, and six centers jointly issue questions to train future regional presidents in many links.

B. Selection criteria

As a leader in the real estate industry, Country Garden will pay more attention to the operational ability and team management ability of talents in the selection process. In order to better control these abilities, Country Garden will be evaluated by the vice president of operations, the vice president of engineering and the vice president of human resources.

After reporting in the evaluation process, the selected talents will enter the enterprise talent pool, which actually ensures the state of strict entry and strict exit, as well as the result of selecting the best among the best. In the follow-up work, HR will continue to follow up and arrange corresponding work every month.

C. Training planning

Country Garden will regularly carry out intensive training according to the overall training and learning plan, mainly focusing on the training of talents’ organizational ability, leadership and professionalism. The semester lasts for two years, because Country Garden firmly believes that only long-term persistence will get the due return.

D. Curriculum design

Curriculum design is mainly around students’ organizational ability, and it is integrated into leadership courses, and all-round training is carried out through employees’ thinking, ability and governance model.

E. Curriculum design-professional competence

Before all professional courses are studied, professional tests should be carried out, and professional curriculum design should be carried out through investment, financial funds and costs, marketing, operation and engineering.

F. Evaluation method of talent pool outbound

At present, Nirvana Plan has successfully delivered a number of regional presidents for enterprises.

According to the person in charge of Country Garden Project, the success of Nirvana Plan firstly benefits from the attention and personal participation of enterprise executives, otherwise it will be difficult to land, or even will not be recognized internally. Secondly, the professional strength of human resources plays a great role in the growth and evaluation of talents, and finally lies in the execution of enterprises, which has greatly helped the success of the project.

Overview of Lu Country Garden’s Human Resource Management System

(Note: Although the data is from 2013, we can still get a glimpse of the leopard.)

Recent course recommendation

(7.16-17 Shanghai | Strategic Talent Planning, scan 2D or click to read the original text to view the course outline)

• This course is based on Mr. He Xin’s experience as the general manager of functional departments and the president of corporate universities in many Fortune 500 companies, such as Country Garden, Ping An, Wanda, China Resources and Carrefour. He participated in and led the implementation and consultation of talent planning, training and exhibition in many first-line enterprises, and made a comprehensive and in-depth study. All viewpoints and cases in the course are centered around the practice of the world’s top 500 enterprises, covering central enterprises, private enterprises and foreign enterprises. Case teaching is combined with tool summary, integrating theory with practice and applying it flexibly.

• Fully understand the key implementation elements of talent strategy, and master the training and development tools for key positions;

• Guided by the case of benchmarking enterprises (challenges and solutions), we should think about the design, implementation and landing of our own enterprise talent strategy.

Wonderful recommendation in the past

Three tables to establish a strategic-oriented performance index system

Shen Yue’s Talk on Localization of Foreign Enterprises and HR’s New Strategic Thought

Kang Lan, Chief Talent Officer of Fosun Group: International Talent Strategy of China Enterprises

From strategy to implementation, establish a human resource management system to promote business growth.

Organizational transformation, HR are you ready?

　　　　The rapid development of intelligent products is inseparable from the help of intelligent assistants. Pushing forward from the timeline, we have seen: Cortana, Alexa of Amazon, Siri of Apple, etc., but the bottleneck encountered at present is that voice assistants can only do some simple operations: "Help me open the map" and "Help me play a certain song", which is single and boring in experience and also a big source of losing interest for consumers.

　　　　On February 21, 2019, the series of mobile phones came out. Like the previous generation, the machine also set up an independent voice assistant-Bixby wake-up button. Different from other voice assistants, the new generation Bixby can not only serve you like a "housekeeper", but also help you with some complicated operations. Let me show you below.

　 　 Samsung Galaxy S10+ purchase link

　　　　Bixby on Samsung Galaxy S10 series mobile phones can be awakened in two ways.First, press and hold the Bixby button below the volume button, and then release the button after the voice is finished.This kind of "press and release" instant recognition is faster and more accurate than the mainstream system to judge whether the user’s sentence is over or not. Bixby key short press to enter Bixby home page, long press to enter voice mode, which is very convenient.

Long press the Bixby key below the volume key.

"Push-and-release" recognition

Voice call Bixby

　　　　The other is to shout "Bixby" to the Samsung Galaxy S10 series, and wait for Bixby to wake up before giving an order to it. Through my practice, I found that it can be used normally in both crowded and noisy environments and low power consumption. And does not occupy memory, and the power consumption is also very low.

　　　　Different from other voice platforms, Bixby’s tone is natural and smooth, and there is no "mechanical sound" of mainstream assistants at all, which is in obvious contrast with Siri. Not only that, Bixby also supports the choice of vocal objects. You can choose male voice or female voice, and the dubbing personnel are Cong Wang, the voice master, and Zhang Zhe, the excellent voice.

　　　　Ordinary voice assistants use "mechanical sounds", and the output logic is also very simple. The syllables of each word are recorded in advance, and the machine first perceives the words he wants to output, and then uses the recorded syllables to piece together a sentence. Bixby’s output logic is more profound, and it involves human acoustics, tuning technology and timbre integration. After diversified integration and adjustment, it is softly colluded and then output, thus obtaining a tone that is almost human. The company responsible for developing Bixby is famous, and Apple Siri startup: Viv Labs, which shows that its technical background can not be underestimated.

　　　　　Samsung introduced Bixby on its official website like this:

　　　　"Bixby has opened a new mode of human-computer interaction. Like your personal assistant, it can not only understand your language and writing, but also provide relevant information according to the image content. For example, taking a landmark with a camera will tell you interesting information nearby. While assisting you with routine tasks, it will constantly understand your application habits and make yourself more competent and better. "

Bixby intelligent assistant (picture quoted from Samsung official website)

　　　　Official website learned that Bixby is not only very intelligent in phonetics, but also excellent in four dimensions: dialogue, watching, recommending and reminding. There is no need to explain the dialogue. Compared with Siri, we have seen how "talking and doing" Bixby is. The aspect of "seeing" is like the eyes installed by Samsung for Bixby, which makes Bixby have excellent ability in intelligent recognition.

Scanning can be realized without taking pictures.

　　　　Just click the Bixby icon in the camera to point at the landmark, or call Bixby and tell it to "help me identify this thing" and so on, and it will present you with relevant information about eating, drinking and having fun.

　　　　"Navigation to Haidian Huang Zhuang", Bixby can also accurately recognize the command. In addition, socially, text messages can also be sent accurately through Bixby. Even support message recall function.

　　　　Say "open the recording", Bixby can automatically start the recording function for you. It can be said that the whole operation can be performed by Samsung Galaxy S10 as long as you say it with your mouth.

　 　 Speaking of Bixby’s highlights, it’s really complicated but not complicated. Among them, having a strong learning function is also one of the highlights of Bixby. When you speak for Bixby, there are often two options in the dialog box below Bixby-"Teach me" and "Great". "Great" naturally means that Bixby has done a good job and I am satisfied with it, while "Teach me" means that the user tells Bixby what to do correctly.

　　　　And users can use this to make some fun things: for example, you will "Who is the most handsome man in the world?" The answer to the question is set to "of course it’s you, master". When you ask this question, Bixby will say the answer you wrote in a close voice.

　　　　Another attribute of smart learning is the growth of the system itself. Through the user’s usage habits and the frequency of opening some apps, special solutions are formulated for the owners.

　　　　In the past, we saw Samsung with a mature product line. Today, we see a more intelligent and practical voice assistant on Samsung Galaxy S10. Its appearance can improve our quality of life and make you have an extraordinary life experience. For this reason, most people choose Samsung when buying mobile phones.

　 　 Samsung Galaxy S10+ purchase link

　　The main information comes from the daily news of the National Federation of Riders.

　　Website of National Passenger Car Market Information Association: http://www.cpca1.org/index.asp

　　One,Overview of this week’s auto market:

　　1.nineRetail sales in the monthly auto market were slightly better than expected.

　　

　　This year’snineRetail sales in the first half of last month should have a good growth foundation, compared with last year’s.9.3The low sales base brought by War of Resistance against Japanese Aggression Victory Day, this year’snineThe increase in sales at the beginning of the month was submitted well, which formed a strong promotion. Year-on-year growth rate of retail sales in the first week52%It’s super low base, second week’s.24%The growth rate is also a good performance, reflecting the super vitality of consumption. The year-on-year growth rate in the third week reached.29%This is also a strong growth rate, slightly better than expected. This is also the result of increased consumer confidence brought by the booming real estate and economic recovery, and it is also the embodiment of consumption ahead of schedule before the National Day. The strength of the market seems to have slightly exceeded expectations. In the last week, the retail strength was particularly obvious, and the automobile market strengthened under a high base and performed well.

　　2.nineMonthly factory wholesale is also a strong trend.

　　

　　nineThe wholesale trend in June continued to be strong,1-3Zhou’s wholesale arrival5.9Wantai/The average daily sales volume has a strong performance, and the wholesale performance in the fourth week is still very strong.reachnineWantai/Day. but1-9The wholesale performance of the day started strongly, which is why dealers know that the inventory is insufficient, and destocking is not good for consumers. Without inventory, there will be no promotion, so dealers are also accelerating the replenishment of inventory to ensure sales in the peak season. Year-on-year growth rate of wholesale in the first week47%And the second week is short, the growth rate should be low, but it still reaches.6.2ten thousand/The super-strong level of Japan reflects the strong demand for inventory. In the third week, the Ministry of Communications and the Ministry of Public Security have started the inspection and management of large trucks for commercial cars. Some transportation enterprises have a headache, and dealers need to better cooperate with manufacturers and develop together. The strength of retail brings a great test to the transportation capacity of commercial vehicles in winter, and hopes that the logistics will be stable. There was more wholesale in the last week, and it was also for the transportation of long holidays to make use of all the time that can be transported.

　　3.Beijing-Shanghai’s new network car policy is strong.

　　Recently, it has been reported that vehicles engaged in online car rental business in Shanghai should meet the stricter restrictions such as Shanghai registration, fuel vehicle wheelbase of more than 2,700 mm, new energy vehicle wheelbase of more than 2,650 mm, and drivers of Shanghai registration. Beijing is similar.

　　These conditions seem very unreasonable, and they are actually normal results, because local interests must be balanced when making their own policies, and decentralization is also a matter of decentralization.

　　I feel that car sharing is actually difficult to be low-cost. When I run at night, I can always see many cars parked on the side of the road. Many drivers smoke while playing with their mobile phones, waiting for the ticket, which is very hard. Such hard work must also have a cost. After the subsidy is cancelled, the advantages of online car rental will be reduced, and consumers will still drive by themselves.

　　4.There are fewer opportunities for joint ventures to build new factories.

　　The executive meeting of the State Council decided to further streamline the investment projects approved by the government; Decided to simplify the examination and approval management of foreign-funded enterprises and create a better environment for opening up; At the same time, it is clear that in principle, new traditional fuel vehicle production enterprises will no longer be approved. It reconfirmed and strengthened the policy thinking that "China will strictly control the automobile production capacity, no longer approve the establishment of traditional fuel automobile production enterprises, and restrict foreign investment from entering the field of automobile manufacturing". Personally, I think that with the trend of low-carbon, intelligent and interconnected automobiles, the automobile manufacturing industry has become the core leading industry in the manufacturing industry, carrying new technologies and upgrading the industrial chain, and it is a real outlet industry with great development potential.

　　This policy once again confirms that the regulations on foreign investment in the field of vehicle manufacturing are still rock-solid, and makes it clear that the automobile industry will still adhere to the bottom line of 50% share ratio and "one woman marries two husbands", so that international automobile companies can abandon the illusion of independent development. In the future, for multinational auto companies to enter the auto industry in China, because the country clearly has no new possibility of approval, international auto companies will have no chance to establish new joint ventures in China, and the foreign parties in the joint venture will cherish their relationship with the Chinese joint venture more.

　　5.The joint venture 1.2T model embodies the characteristics of acclimatization.

　　The 1.2T model of joint venture brand has been launched recently, and its fuel consumption saving effect is general, while the independent 1.5T has achieved the low fuel consumption effect of A-class SUV and B-class car. At present, the independent energy saving, emission reduction and tax incentives are more prominent. At present, the phenomenon of gnawing at hard bones of 1.2T is also worthy of attention. Its price is close to that of 1.6L, and its market potential is not small. If it can obtain higher sales volume, the comprehensive problems such as cost will be solved. Although it is not in line with the policy, the line is still correct, and its stumbling unconventional thinking is also a special way to cope with changes in the external environment. Although it is difficult to seize opportunities, it has strong anti-risk ability, which is also a development model worthy of attention in China.

　　Second,New cars will be launched this week.

　　1.sell10.78-16.08Ten thousand yuan new corolla officially listed.

　　Recently, the new Corolla of FAW Toyota Motor Co., Ltd. was officially launched and will launch a brand new one.1.2TVehicle type, cancellation part1.6L、1.8LDisplacement model. Corolla1.2TThe model has added many configurations and pearl white paint. In terms of configuration,1.2TThe model will be equipped with body stability system, traction control system, automatic start and stop, ramp assist and pearl paint color matching. Besides,1.6LThe model will retain the entry-level1.6LmanualGLand1.6LCVTGLModels, in order to reduce the entry threshold of cars, to meet the needs of different consumers.

　　In terms of power, this new Corolla1.2TThe model will be equipped with8NR-FTStype1.2LTurbocharged engine, its maximum output power is85kW, peak torque185NmCompared with1.6LThe engine power is reduced.4kW, and the torque is increased.31Nm. In terms of transmission, exceptCVTIn addition to the gearbox, the new car will also provide a6MTGearbox. In addition, the official announcement1.2TThe comprehensive fuel consumption per 100 kilometers of the vehicle type is5.4L/100km.

　　At this point, the Corolla product line has1.2T、1.6L、1.8LNaturally aspirated engines and1.8LDual-engine hybrid products, consumers’ choices will be more abundant. meanwhile1.2TModels can enjoy the preferential policy of halving the national purchase tax, which undoubtedly reduces the cost of car purchase and is more cost-effective.

　　Analysis:stillone point sixL’s benefits, though1.2TDegao2000Yuan, but not as good asone point sixI am practical. This Toyota investment1.2TGreat efforts, I don’t know how effective, after all, Toyota’s ideas are out of touch with the market.

　　2.sell15.98ten thousand-22.38Ten thousand yuan Mitsubishi Outlander listed.

　　ninemoon24On, Mitsubishi Outlander went public and new cars were launched.four, the price range is15.98ten thousand-22.38Ten thousand yuan.

　　In terms of interior, the new car is brand new.eightInch central control display, with two-color matching, and high-profile models are equipped with leather seats.

　　In terms of configuration, the new car is equipped with electric tailgate, cruise control, rain sensor wiper, front seat heating and main driving.eightElectric adjustment, etc.

　　In terms of power, new cars are equipped.2.0Land2.4LEngine, matchingCVTGearbox.

　　Analysis:. The price is very affordable, and the products are super popular, but the localization is too late.

　　3.sell19.98ten thousand-22.58Ten thousand yuan Tiguan Silk Road version goes on the market.

　　ninemoon29On, Tiguan Silk Road version was launched, and new cars were launched.2, the price range is19.98ten thousand-22.58Ten thousand yuan.

　　In terms of appearance, the new car is basically the same as the old one.

　　In terms of configuration, the new car is equipped with xenon headlights, front center handrails, rear reversing radar, panoramic sunroof and dual-temperature air conditioning.

　　In terms of power, new cars are equipped.1.4TEngine, matching6DSGGearbox.

　　Analysis:. Meet the off-road style.

　　4.sell23.98ten thousand-27.98Ten thousand yuan Honda Accord hybrid version listed

　　ninemoon28On, the hybrid version of Honda Accord was launched, and new cars were launched.three, the price range is23.98ten thousand-27.98Ten thousand yuan.In terms of configuration, the new car is equipped with an air purifier, a front seat ventilation function, and a rear sunshade.

　　In terms of power, new cars are equipped.2.0LHybrid system composed of engine and motor, matchingE-CVTGearbox.

　　Analysis:. The price is on the high side, compared with Camry’s2.5The price of hybrid models is similar, so it is estimated that there is not much market if there is unreasonable promotion.

　　5.sell4.48ten thousand-6.08Ten thousand yuan new KairuiK50be listed

　　ninemoon28Day, the new KairuiK50Listed, new cars were launched.five, the price range is4.48ten thousand-6.08Ten thousand yuan.

　　In terms of appearance, the new car turn signal is integrated into the exterior rearview mirror, and the blue element is integrated into the headlights.

　　In terms of interior, the new car adopts black color matching, and the armrest box, steering wheel and seat wrapped in leather are added.

　　In terms of configuration, the new car is equipped with a standard seat belt without a prompt.ISOFIXChild seat interface, roof rack, driving computer display screen, headlight height adjustable, etc.

　　In terms of power, new cars are equipped.1.5LEngine, matching5MTGearbox.

　　Analysis:.

　　6.sell40.04ten thousand-52.53Ten thousand yuan new AudiQ5be listed

　　ninemoon28Day, the new AudiQ5Listed, new cars were launched.five, the price range is40.04ten thousand-52.53Ten thousand yuan.

　　In terms of configuration, some models of new cars are added.19Inch rim, front seat heating, rear airbag, lateral auxiliary system, multi-function steering wheel, automatic anti-glare interior rearview mirror, compass, light and rain sensor, etc.

　　In terms of power, new cars are equipped.2.0TEngine, matching8TIPGearbox.

　　Analysis:. High-end models have great efforts to reduce prices and have certain incremental potential.

　　7.sell41.88-74.60ten thousand yuan2017AudiA6Lbe listed

　　A few days ago, FAW–Volkswagen Audi officially announced that2017AudiA6LOfficially listed, the new car is still launched.eightModel, but for the configuration and color of a small upgrade, the price has a small adjustment, the price range is41.88-74.60Ten thousand yuan,

　　In terms of configuration,eightAll models are equipped with an Audi smartphone interface.

　　Analysis: The price rose slightly and the market pressure was great.

　　8.sell6.98ten thousand-11.38Ten thousand yuan FAW Toyota new VIOS listed.

　　ninemoon28On, the new VIOS of FAW Toyota went on the market, and new cars were launched.eight, the price range is6.98ten thousand-11.38Ten thousand yuan.In terms of appearance, the new car adopts Toyota’s brand-new family style.keenlookStyle andVType upper grille.

　　In terms of configuration, the new car comes standard with the driver’s seat.sixTo the manual adjustment function,ABS+EBD, brake assist system, front airbag,EPSElectronic power steering system, etc.

　　In terms of power, new cars are equipped.1.3Land1.5LEngine, matching5MTandCVTGearbox.

　　Analysis:. Not much change.

　　9.sell8.59-9.39Wan BYD yuan1.5LAutomatic transmission listing

　　Time to market: Sales price before:8.59-9.39ten thousand yuan

　　Engine:1.5LTransmission:sixSpeed double clutch

　　Body size:4360/1785/1650mm

　　Analysis:. improve1.5Sheng high-end product line

　　10.sell9.97-15.97Ten thousand yuan new generation Dongfeng Peugeot308be listed

　　Recently, a new generation of Dongfeng Peugeot308Officially listed in Xi ‘an. new generation308pick up1.2T/1.6L/1.6TThree engines, the new car price range is9.97-15.97Ten thousand yuan. Compared with the previous work, this is a completely new upgrade: exquisite design, more space and outstanding power.

　　In terms of size, a new generation of Dongfeng Peugeot308Length, width and height are4,590/1,820/1,488mm, the wheelbase is2,675mm, and cash308In contrast, the length of the bus has increased.15mmThe height is reduced.37mm(This is also an important reason for the more beautiful side), the wheelbase has increased.63mmCompared with competitors at the same level, it is also above average.

　　With Peugeot308SConsistent, new generation308optional1.6L、1.2Tor1.6TThree power versions, the maximum power is respectively86kW/6,000rpm、100kw/5,500rpmand123kW/6,000rpm; The corresponding peak torques are as follows150Nm、230Nmand245Nm. Transmission part,1.6Land1.2TOptional.5MTor6ATTransmission, the flagship version1.6TOptional only6ATTransmission. Official data shows that a new generation of Dongfeng Peugeot308The comprehensive fuel consumption per 100 kilometers is5.1L-6.1L.

　　Analysis:The price is relatively high, and there are not many models.1.2TThe price is high.

　　11.sell9.98-14.78Ten thousand yuan brand-new PentiumX80official listing

　　A few days ago, the new PentiumX80Officially listed in Yinchuan, a total of1.8Tand2.0LTwo displacements in totalsevenModel, the price range is9.98-14.78Ten thousand yuan. Besides,twelvemoon31Consumers who bought a car a few days ago can enjoy5000Yuan purchase tax subsidy. Brand new PentiumX80have provided2.0Land1.8TTwo power options,2.0LMaximum power of naturally aspirated engine108kW, peak torque184Nm.1.8TMaximum power of turbocharged engine137kW, peak torque235Nm. Transmission system matchingsixFast manual transmission andsixFast automatic manual transmission.

　　Analysis: The entry-level model has dropped to a reasonable level, and the speed of change is not fast.

　　III. Macroeconomics and Policies

　　1.10moononeThe collection data of vehicle purchase tax will be distinguished from.threeKind of situation

　　this year10moononeAs of, the relevant information on the collection and management of vehicle purchase tax (hereinafter referred to as "vehicle purchase tax") has been adjusted, including the data distinction of tax-free vehicles re-declaring vehicle purchase tax.threeThis situation provides; Students studying abroad who have returned to China for service do not need to provide the "certificate of domestic residence issued by the public security department" when they purchase domestic cars for their own use for tax exemption.

　　The collection and management information required for vehicles that have been re-declared duty-free and the collection and management information required for vehicles that have been reissued with tax payment certificates have also been revised; For overseas students who have returned to China for service, it is not necessary to provide the "certificate of domestic residence issued by the public security department" if they purchase domestic cars for their own use and go through the tax exemption procedures.

　　Analysis:

　　2.nineYuecai new manufacturing industryPMI50.1

　　ninemoon30Rixi, ChinanineYuecai new manufacturing industryPMI50.1, expect50.1, the previous value50.0. compareeightThe month rebounded slightly and returned to the line above the dry glory.

　　Analysis:

　　3.PPPThe landing rate of demonstration projects reached48.4%Has signed a trillion yuan.

　　ninemoon30On the day, I am currently landing.PPPThe project has reachedoneOne trillion yuan, the unfinished project is near10Trillion yuan, the whole societyPPPTotal investment of the project gundam13.5One trillion yuan.PPPThe landing rate of demonstration projects has reached as high as48.4%Landing rate of warehousing items23.80%.

　　Analysis:There is a strong demand for trucks.

　　4.Car loan practitioners welcome standardized examination

　　24On the afternoon of March, an exam aimed at the working level of the car loan industry was held in all parts of the country.11The examination rooms are conducted simultaneously. This exam, named "Automobile Loan Qualification Certification", is called "the first exam in automobile loan industry".

　　"Before you take the exam, you have to go through it.13The training of this course, such as face-to-face examination training, will learn how to distinguish the authenticity of the ID card, how to get the background of the customer’s assets and liabilities, how to judge the customer’s loan purpose and repayment willingness, etc. "Ms. He, director of the training department of Renren Jucai, introduced that the examination is a part of the qualification certification system of Renren Jucai automobile loan, and it is the first time in the domestic automobile loan industry to hold such a large-scale examination aimed at the professional norms and standards. Everyone hopes to pass the exam to examine the customer service ability, risk control audit ability and compliance ability of the managers and employees of car loan stores, so as to reduce risks and improve operational efficiency.

　　Analysis:

　　5.Ministry of Industry and Information Technology: It is planned to establish an integral reward and punishment mechanism for the average fuel consumption of passenger car enterprises.

　　ninemoon26Recently, the Ministry of Industry and Information Technology, together with relevant departments, studied and drafted the Interim Measures for Parallel Management of Average Fuel Consumption of Enterprises and New Energy Vehicle Points (Draft for Comment).

　　It is planned to establish a reward and punishment mechanism in the form of points for the average fuel consumption of passenger car enterprises, and suspend some vehicle announcements for enterprises with negative points. The document proposes to manage the average fuel consumption of independent corporate passenger car enterprises and separately registered import dealers in the announcement. Enterprises that meet the average fuel consumption standards will generate positive fuel consumption points, while those that fail to meet the standards will generate negative points.

　　Analysis:

　　6.Guangzhou: Launching "E Smart Charging Platform"

　　ninemoon30It is learned that Guangzhou is accelerating the construction of smart grid, promoting the popularization, application and development of new energy vehicles and electric vehicles, and has built various charging facilities.6,500Multiple, under construction1,000A number of charging facilities service networks have taken shape and are in a leading position in the country.

　　The Guangzhou charging facility intelligent management platform "Yangcheng Charging" launched this time is an "e-intelligent charging platform" supported by Internet technology, which mainly includes three parts: management platform, operation platform and charging service APP, and shows the distribution of charging facilities in a map panoramic way. Currently connected.300Multiple charging stations,3,200Multiple charging piles. According to the location and operators, the pricing of charging piles is different.

　　Analysis:

　　7.Guangzhou will build a permanent automobile aftermarket industrial park

　　Under the tide of "Internet",Where will Guangzhou go as a post-market distribution center??recent days,Guangzhou, China(international)The conference on innovation and development of automobile aftermarket and the global investment promotion meeting of Shengdi International Automobile Industry Trade Port were held in Guangzhou.,It was discussed at the meeting that a mature business circle must form a complete chain.,It should include complex functions such as finance, logistics, warehousing, office, maintenance and modification, product development and testing.,The property should provide a stable business environment and complete supporting services for the owners. As the highlight of this conference,,Shengdi International Automobile Industry Trade Port Global Investment Promotion Conference is a major attraction.,it is reported,This project is the first automobile city project approved by the government in Guangzhou.,At present, the only one in Guangzhou has70Professional market of automobile industry for land use right in,Awarded by the authority of Guangzhou Municipal Commission of Commerce as "Guangzhou Automobile Aftermarket Upgrading and Transformation Demonstration Park".

　　Analysis:

　　8.Ministry of communications: speed upETCPopularization and exploration are widely used in urban parking and other fields.

　　ninemoon29On the day of learning, the Ministry of Communications held a press conference, and Xu Chengguang, a spokesperson for the Ministry of Communications, said that the Ministry of Communications will speed up the next step.ETCThe promotion and application of, and constantly strengthen.ETCSystem security, propulsionETCKey localization upgrade, exploration and implementationETCThe system is widely used in traffic areas such as highway service areas and urban parking.ETCUsers provide more convenience and so on.

　　Next, the Ministry of Communications will speed up from three aspects.ETCThe promotion and application of: first, continue to increase the development of users; The second is to continuously strengthen.ETCSystem security; The third is to accelerate the promotion.ETCExpand and popularize the application.

　　Analysis:

　　9.Ministry of Communications: The details of the network car are planned to be released in the near future

　　ninemoon30It has been learned that the "Specification for Operating Services of Online Booking Taxi" will be issued and implemented in the near future, and supporting operation rules will be studied and formulated on related matters such as online capacity identification, whole-process supervision, taxi timing equipment, vehicle registration and driver background review.

　　Xu Chengguang, spokesperson of the Ministry of Transport, said recently that the "Specification for Online Booking Taxi Operation Service" will be released and implemented in the near future, and related matters such as online capacity identification, whole process supervision, taxi timing equipment, vehicle registration and driver background review will be studied and formulated, and it is planned to be released in the near future. In addition, he also pointed out that local transportation departments are stepping up and improving related work according to the relevant timetable.

　　Analysis:

　　10.Ministry of Communications: The regulations on the management of toll roads are being revised.

　　ninemoon26On, I learned from the Ministry of Transport that the Regulations on the Management of Toll Roads has been submitted to the State Council, and the local legislative affairs office has also been consulted. According to the requirements of the State Council, the Ministry of Transport will actively cooperate with relevant departments to accelerate the revision of the Regulations on the Administration of Toll Roads.

　　The threshold for setting toll roads will be raised, the structural adjustment of toll roads will be promoted, and the mileage scale of toll roads other than expressways will be strictly controlled. Enhance the adaptability and flexibility to the needs of road users, improve the supply quality of highway infrastructure, expand effective supply, improve logistics efficiency, reduce logistics costs, and promote sustained and healthy economic and social development.

　　Analysis:

　　11.The draft local rules for the Shanghai network car may flow out of the driver or need a household registration in this city.

　　Yesterday, a draft document on the regulations on the management of online car service in Shanghai began to spread on the Internet. The document shows that vehicles engaged in online car service should be registered in Shanghai and the wheelbase of fuel vehicles is2700More than mm, the wheelbase of new energy vehicles is in2650At the same time, drivers should have stricter restrictions such as Shanghai nationality.

　　The new policy of the network car mainly recognizes the legal status of the network car, such as not requiring the platform to own its own vehicles to adapt to its light asset operation characteristics. In the licensing procedure, "two-level work and one-level licensing" is implemented, and the online service ability is recognized by the relevant provincial departments at the place of registration, which is valid nationwide. The New Deal also specifically stipulates that the network car platform company shall not disrupt the normal market order by operating at a price below cost "in order to crowd out competitors or monopolize the market", and the network car price needs to compete with the taxi price, and stipulates that it is not allowed to disrupt the market. Price subsidies.

　　However, on the basis of the New Deal, local versions of the network car rules have to be issued in various places. Previously, Lanzhou has announced the local version of the rules. The most controversial thing is that the number of online cars is clear.3000About a car, the price needs to be higher than that of a taxi.

　　Analysis:The network car is also a serious problem of congestion, and reasonable control is a good thing.

　　12.Bureau of Statistics:eightThe electricity consumption of the whole society increased year-on-year in September.8.3%

　　ninemoon26I learned that the data released by the National Bureau of Statistics showed that,eightIn September, the electricity consumption of the whole society increased year on year.8.3%, growth ratiosevenSpeed up the month0.1Percentage points;1-8In September, the electricity consumption of the whole society increased year on year.4.2%, growth ratio1-7Speed up the month0.6Percentage points.

　　Analysis:

　　13.Network car driver10moononeWill be included in the unified management of the taxi industry from the date of.

　　10moononeThe revised "Regulations on the Management of Taxi Drivers’ Qualification", which came into effect on July 21, clearly states that network taxi drivers will be included in the category management of taxi drivers, and the qualification has been standardized since then. According to the new regulations, the driver of the online car must pass the taxi driver qualification examination, and the application for the qualification examination must meet the conditions of no traffic accident crime, dangerous driving crime record, no drug abuse record, no driving record after drinking, and no violent crime record. Those who pass the test will get the "Network Appointment Taxi Driver’s License" issued by the municipal taxi administrative department.

　　Analysis:

　　14.new rules/regulations+Heating Demand It is imperative that the natural gas freight rate will rise in the coming months.

　　ninemoon21On, the Regulations on the Administration of Overloaded Transport Vehicles Driving on Highways came into effect. Affected by this, most vehicles in the entire logistics industry are temporarily suspended for use.LNGThe digestion capacity is obviously reduced, which makes it difficult for most upstream liquid plants in the north to ship.LNGThe price has dropped sharply. At the same time, in order to restore the circulation of transport vehicles, most logistics companies plan to increase freight rates to improve the enthusiasm of drivers.

　　Before the implementation of the new "Regulations", the entire transportation industry (includingLNGThe overload phenomenon of transportation is more common, mainly because the remuneration of transport drivers in the industry is directly proportional to the weight of the goods they carry, and it can help trading companies reduce transportation costs in a certain period. After the implementation of the new "Regulations", on the one hand, the rewards that drivers can get will be reduced, and the high fines will also damage the interests of drivers, and heavy truck drivers in many areas will go on strike. Possible rain and snow weather may lead to limited road transportation, thus prolonging the transportation cycle and supporting the upward adjustment of freight rates.

　　Analysis:

　　Five,Enterprise information tracking

　　1.Faw-Volkswagen product plan exposure

　　A few days ago, some models of FAW-Volkswagen were redesigned./The production plan of replacement cars and brand-new models, including new Jetta, new sagitar and brand-newSUVAnd so on, mainly the models of FAW-Volkswagen Chengdu factory.

　　The current Jetta will be in2017Production was officially stopped in 2008. At present, spy photos of the new Jetta have been exposed many times, and this car will continue to be produced until.2020In 2008, FAW-Volkswagen will launch a new generation of Jetta.

　　Cash sagitar (mid-term change) will continue to be produced until2019In 2008, and then will stop production in Chengdu factory. In the same year, FAW-Volkswagen will replace it, and the new car may be produced in FAW-Volkswagen Foshan factory instead.exist2019In, FAW-Volkswagen Chengdu plant will put into production a brand-new compact model.SUV(code nameBCASUVNWB），2020This compact model in 2008SUVLong wheelbase version of (code nameBCASUVLWB) will also be put into production, and it is also possible to launch a car built on the same platform (BCNB）。

　　Analysis:

　　2.FAW Haima Renewal Car Strategy

　　ninemoon29According to the Japanese news, Lu Guogang, general manager of FAW Haima Automobile Co., Ltd. said that Haima will adjust Familia from the original product brand to the car brand, and will launch a variety of products under this framework.

　　Analysis:

　　3.BAIC will promote unmanned commercialization around the world.

　　ninemoon29According to Japanese news, Rong Hui, vice president of the New Technology Research Institute of BAIC Group, said that in the next step, BAIC will promote unmanned commercialization around the world.

　　Analysis:

　　4.Guangzhou Automobile’s "Great Autonomy" Advancing into the Yangtze River Delta

　　The Guangzhou Automobile Hangzhou Reconstruction Project is the reorganization of the original gac gonow and the establishment of Guangzhou Automobile Passenger Car (Hangzhou) Co., Ltd.. Guangzhou Automobile Hangzhou Reconstruction PlantwentyTen thousand vehicles/In, the first phase realized production capacity.10Ten thousand vehicles/In, new investment.37.5100 million yuan, planned for2017year10When it is completed and put into production in June, it will introduce a brand-new car independently developed by GAC.SUVandMPVSuch as strategic models. .

　　Analysis:In recent years, the technical strength of independent brands has gradually increased, occupying an increasing market share and even becoming a leader in some market segments.

　　5.The production capacity of Bo Yue, the off-line of Geely Baoji Base, has been greatly improved.

　　A few days ago, Geely Automobile held the Bo Yue off-line ceremony at Baoji Factory. The factory should undertake the Bo Yue model.90%The production capacity, its early capacity planning isone point sixTen thousand vehicles/Monthly and later planned production capacity reaches.2Ten thousand vehicles/Month, in addition10%The production capacity will continue to be borne by Ningbo Chunxiao Factory. It is reported that Bo YuezithreeSince its listing in June, the total orders in various places have exceeded.11Wan.

　　Geely Baoji base in2014Construction started in, Baoji factory project investment.117One hundred million yuan, will be completed as planned.SUV, car and engine production line, designed with an annual output.twentyTen thousand vehicles,36Ten thousand engines were built by Geely Group all over the world.15One of the production bases with the most advanced technology level has adopted the world-advanced servo press and intermediate coating-free technology, and invested in it.128A welding robot. In addition, it is reported that the engine project of Baoji Factory is planned to be2017It was completed and put into production in, mainly producing the products jointly developed with Volvo.1.5TDTurbocharged engine.

　　Analysis:

　　6.Dongfeng Peugeot will push2Brand newSUV

　　new generation308It has been officially listed in recent days, and it also kicked off the launch of Dongfeng Peugeot intensive products. Li Haigang, general manager of Dongfeng Peugeot, revealed: "We will have two more models in the second half of next year.SUV, atSUVAfter increasing to four, I hope it can be done.twentyTen thousand sales, the same is true for car products. According to Dongfeng Peugeot Peugeot planning, after improving the product line,2017The year will hit.40Ten thousand sales.

　　It will be Dongfeng Peugeot from the end of this year to next year.SUVIn the first year, when talking about product planning, Li Haigang said: "Dongfeng Peugeot will be in the second half of next year.SUVThe product line will increase tofourThe product price range is innineten thousand-30Ten thousand, fully meet the different needs of consumers for products. "brand new3008Already insevenmoontwelveIt was officially listed in Chongqing on June 20, and new cars were launched.sixModel, the official guide price is15.27-21.97Ten thousand yuan. In addition, Peugeot4008It will also be listed at the end of this year. The remaining two paragraphsSUV, is expected to be brand new.2008And brand-new medium-sizedsevenseatSUV(New generation5008.

　　Analysis:. CitroenSUVSeries is also a huge opportunity.

　　7.ToyotaC-HRsmall-sizedSUVAdopt a hybrid power system

　　According to foreign media reports, Toyota announced its compact model to the Japanese market.C-HRDescription of the model. Toyota plans to be smallSUVLong time ago, as early as two years ago.C-HRThe photo of the concept car came out, and then I saw the figure of the concept car in several auto shows, Toyota.C-HRThe production version was exhibited at this year’s Geneva Motor Show.

　　From concept car to production version, ToyotaC-HRsmall-sizedSUVIts appearance has not changed much, so the hybrid version should not change much (at least in Japan).C-HRThere will be two power options. The basic model is equipped with a small,1.2LTurbocharged engine. Hybrid power uses1.8LFour-cylinder engine, probably the same as the engine carried by Toyota Prius.

　　Analysis:

　　9.Gree Electric said that Zhuhai Yinlong had not received a formal notice about "fraudulent compensation"

　　ninemoon30Gree Electric responded that Zhuhai Yinlong has not received any official notice about its cheating, and the acquisition of Zhuhai Yinlong is progressing normally and orderly.

　　Analysis:

　　10.Guangben hopes that the new Accord will sell more than 10,000 mid-to-high-end cars a month, and the dispute over hybrid cars will be fully launched.

　　At present, the dispute over the hybrid of mid-to high-end cars has been fully launched. It can be seen that in today’s hybrid field, Toyota is no longer a one-man show. While American manufacturers are making efforts, traditional Japanese manufacturers are constantly consolidating their advantages by selling new products. It is worth mentioning that Honda’s new Accord is sharp and mixed. "Guangqi Honda’s sales have exceeded4010,000 vehicles, plus the listing of Accord Sharp and Hybrid, and the upcoming10The crown road listed in January helps, and it sprints all year round.62Ten thousand cars are basically no problem. The hybrid market is the focus of Guangqi Honda’s efforts. In the future, hybrid technology will be used in other models including Acura.

　　Analysis:The "melee" curtain of domestic mid-to high-end cars has been opened.

　　11.Guangzhou Automobile Chuanqi will launcheightfundSUV

　　TrumpchiSUVThe product line will cover large, medium and small markets in the next few years.SUVProducts will increase toeightAll-round competition for Haval’s products. Chuanqi will go to this year30Ten thousand targets launched a sprint. According to the plan of GAC Chuanqi, to2017Chuanqi will be realized in 2008.50Ten thousand production capacity, to2020Year realization100The production capacity of 10,000 vehicles provides support for millions of years of sales.

　　Analysis:

　　12.Haima Zhengzhou will no longer develop new cars to invest inSUV

　　ninemoon26Japanese news, Haima Zhengzhou will fully focus on it.SUVR&D resources for car models, especially car models, are fully invested.SUVNo new cars will be developed. Haima Zhengzhou will launch brand-new ones in the next two years.SUVcar make and modelS3、S8andS5New energy version models, while car models will gradually withdraw from the market.

　　Analysis:

　　13.Valin star horse and Wanjiang Leasing signed a strategic cooperation agreement.

　　ninemoon30Valin star horse Group and Wanjiang Financial Leasing Co., Ltd. held a signing ceremony of strategic cooperation agreement in the first meeting room of valin star horse Group office building. The two sides will continue to expand the scope of cooperation in strategic implementation, capital operation, project promotion, industry consolidation, direct financing, indirect financing, commercial credit financing, sales and service network sharing, saving operating costs, improving operational efficiency and other fields, and comprehensively improve the level of cooperation.

　　Analysis:

　　14.Geely starts Taizhou engine project.

　　Taizhou engine project has been officially signed recently, and it will be used for production.1.5TEngine. According to previous news, Geely has both Zhangjiakou and Baoji.1.5TProject layout, Taizhou1.5TThe signing of the project, while expanding production capacity, means that the new engine will be popularized in the future.

　　Previously, Song Jun, deputy general manager of Geely Automobile Sales Company, said: "We are currently except1.3T、1.8TIn addition, there are1.0T、1.4T、1.5TPower reserve. "1.5TThe engine is developed by Geely European R&D Center (CETV) development, using technologies such as turbocharging, high-pressure direct injection and variable valve timing, the comprehensive fuel consumption per 100 kilometers will reach.5LBelow. And around1.5TThe plug-in hybrid power system developed will also be widely used in the future.

　　Analysis:

　　15.JAC Kang Ling released the high-end brand strategy, and the whole department went public in five countries.

　　ninemoon29According to the Japanese news, JAC Kang Ling released the high-end brand strategy, officially announcing JAC Kang Ling’s all-round entry into the high-end market. At the same time, Wan Feng, deputy general manager of Jianghuai Automobile Kang Ling Marketing Company, made a speech for Kang Ling’s national five products, and announced that Kang Ling’s national five products were officially listed.

　　Analysis:

　　16.Liu Liang became the chief operating officer of Qoros.

　　ninemoon26Japanese news, the new car of Guanzhi.COO(Chief Operating Officer) Liu Liang, has been inninemoon19He took office on the day of, responsible for the operation and management of Qoros Auto, and reported to the chairman and agent.CEOChen Anning reports directly.

　　Analysis:

　　17.MG stopped producing in the UK and eventually moved to China.

　　According to foreign media reports, SAIC decided to put MG.MG3Final assembly from England Long Bridge (Longbridge) transferred to China. At this point, MG will no longer produce vehicles in the UK.

　　Mg said that the decision was made for the sake of production efficiency and centralized distribution, and denied that the decision was related to Britain’s departure from the European Union. In the statement, MG said that it would stop producing in Britain, make it competitive in the global market and support long-term investment in new product lines. The company expects25Jobs will be removed. At longbridge in EnglandLongbridgeOur factory is only responsible for the final assembly, before80%The process is completed in China. Once the British stop producing MG, it is necessary to pay for the whole vehicle to enter the UK from China.10%Import duties, in the UK assembly is only needed.5%Tax. SAIC can save it.105An acre of rent, which is spent every year.one hundred and eighty Ten thousand pounds.

　　Analysis:

　　18.Skoda globalCEO: The China market will surpass this year.30Ten thousand vehicles

　　Skoda brand newsevenseatSUV——KODIAQIt has been officially released. According to the enterprise plan,KODIAQWill be this year11The Guangzhou Auto Show held in May was first launched in China, and it was held in2017Made in China in. At the beginning of April this year, Skoda signed a new memorandum with Chinese partners, planning to2020Investment years agotwentyBillion euros for the construction of new cars and facilities. And it also officially became a shareholder in SAIC Volkswagen, operating the Skoda brand more deeply and independently.

　　Analysis:

　　19.throw1.2Billion dollars to build a scale, Qingling introduced the national six emission standard engine.

　　Isuzu, the main shareholder of Qingling Motors, is in26A cooperation agreement was signed on March 20 for Qingling Group to introduce Isuzu new generation diesel engine. The first phase of the new generation diesel engine is based on annual output.fiveScale construction of 10,000 engines and forecast the total investment.1.2In the future, depending on the market sales situation, additional investment will be discussed to expand production capacity.

　　In addition, the cooperation agreement also includes the rapid realization of Qingling Isuzu.(Chongqing)Engine co., ltd and isuzu Qingling.(Chongqing)Merger of auto parts co., ltd. The merged company will become a holding subsidiary of Isuzu.(The specific equity ratio shall be negotiated separately.)Isuzu will continue to invest new engines and related technologies in the new company to strengthen its development, manufacturing and marketing functions.

　　Analysis:

　　22.Changan Commercial launches "Changan Auchan"LOGO

　　ninemoon29It is reported that Changan Commercial Company has used "Changan Auchan".LOGO. However, judging from the model libraries of major websites, the corporate name of Changan Commercial has not changed. Chang ‘an Commercial Renaming is still in the initial stage and has not been fully rolled out.

　　Analysis:

　　23.Zhidao light truck exposure! In the future, Sichuan Hyundai will have a big wave of new products lined up for listing.

　　Sichuan Hyundai has three major brands, namely Hyundai brand, Sichuan Hyundai independent brand-Zhidao brand and Nanjun brand. In the second half of the year, Sichuan Hyundai’s own brand-Zhidao’s800WHeavy truck ande-COUNTYListing.The car adopts the chassis supported by Hyundai Institute of Korea, which has great advantages in handling and comfort. In addition, the car can be equipped with a variety of engines and chassis configurations to meet the needs of different users and achieve the goal of economic, energy-saving and maximum benefits.

　　Analysis:

　　Six,Industry information tracking

　　24.Ceng Qinghong will be the chairman of Guangqi.

　　ninemoon29It is reported that Zhang Fangyou, the current chairman of Guangzhou Automobile Industry Group, is about to step down, and his position will be taken over by Ceng Qinghong, the current vice chairman and general manager of Guangzhou Automobile Group. In this regard, the official of Guangzhou Automobile Group said that the Group will soon issue a formal appointment statement.

　　Analysis:

　　1.20162008 will be the year of awakening and strength of pickup trucks in China.

　　Use low-speed trucks and have a total mass of4500kgThe following trucks engaged in general freight business do not need to apply for a road transport business license. Users who have bought pickup trucks know that in the process of getting a license, whether it is a private car or a company or unit car, whether it is operating or non-operating, you must first get a road traffic operation license, then you need to have a company to call, and then you need to apply for the same high auto insurance as a truck, affix a reflective sticker, spray a limited tonnage and limited number of passengers, etc., before you can get a license. A procedure is indispensable. In the process of using pickup trucks, it is necessary to carry out annual inspection twice a year and four-dimensional maintenance at the maintenance station designated by the vehicle management office.

　　Analysis:

　　2.ABBHuawei and other technology companies.5GAutomobile alliance improves equipment interconnection

　　According to Reuters, German car companies Audi, BMW and Daimler.ninemoon27On March 21, it announced the alliance with mobile telecommunication network equipment companies Ericsson, Huawei, Intel, Nokia and Qualcomm.5GAutomobile alliance, accelerate the development of interconnected equipment needed for self-driving cars.

　　becauseUberAnd Google actively promote the development of autonomous driving technology. German luxury car brands Audi, BMW and Mercedes-Benz cooperate with technology companies to develop related technologies, compete with Google and others, and seize market opportunities.

　　ABBThe alliances with Ericsson, Huawei, Intel, Nokia and Qualcomm are5GThe automobile alliance will "develop, test and promote communication solutions, support standardization, accelerate commercialization and global market penetration."

　　5GOne of the goals of automobile alliance is to reach the technical standard of the next generation faster and more reliable mobile telecommunication network, so that different devices can be connected and operated with each other through the Internet of Things.

　　Network equipment suppliers Ericsson and Nokia said that they are currently in the research and development stage.5GTechnology can be used as early as2017It was put into use in 2008, but upgrading to a popular mobile network requires2020Years later.

　　5GA spokesman for the automobile alliance said that the alliance also contacted other network operators to pull the latter to join, but the spokesperson did not disclose his name.

　　Analysis:

　　3.ABBJointly established "5GAutomotive Communication Technology Alliance "

　　With the increase of in-vehicle interconnection function, the current network communication technology obviously can’t meet the future consumers’ demand for smart connected cars. as4GLTEThe next generation of products after that,5GWireless communication technology is currently in the experimental stage. rightOEMFor OEMs, paying for the research and development of this technology can further accelerate.5GCommercialization of communication technology, which is why.ABBThe reasons why these three German luxury brand car companies are willing to cooperate.

　　Recently, Audi, BMW and Daimler joined forces with five telecommunications companies-Ericsson, Huawei, Intel, Nokia and Qualcomm to set up the ".5GAutomotive Communication Technology Alliance (5GAutomotiveAssociation）。 The alliance aims to develop and promote the interior of the next generation of smart connected cars.5GApplication of communication technology.

　　The alliance hopes to support a single communication standard, which is conducive to the unified integration of in-vehicle entertainment information, autonomous driving systems and smart city infrastructure. The alliance will also jointly carry out research and development of related projects to promote5GCommercialization process of communication technology.

　　Analysis:

　　4.BBAMobile Internet data sharing will be realized.

　　Recently, the German automobile industry troika Audi, BMW and Mercedes.–Mercedes-Benz has signed a cooperation agreement to set up a joint venture mobile internet car research and development company.Here(Formerly Nokia)HereMap service), the real-time sensor data collected by the cars of the three brands is expected to be shared, so that the in-vehicle interconnection system can better understand the environment around the vehicle.

　　Because from BMWthreeDepartment of information collected with BMWfiveThe information collected by the department may be different, especially the data sharing between BMW, Audi and Mercedes-Benz. Therefore, the three mobile internet companies are still facing many challenges. The collected shared data needs to be processed by a lot of cloud computing before it is possible to screen out whether there are actual dangers or traffic hidden dangers in a certain location. If more car companies join in and integrate the existing data into a global cloud database, then it may be possible to create the Internet of Things in the automobile industry (InternetofThings）。

　　Analysis:

　　ninemoon30Audi ag (China) President and Director.CEOJochem Heizmann revealed in an interview with Sina Auto at the Paris Motor Show, "A brand new electric vehicle platform.MEBstrive for2020-2021Introduced to China in, and introduced FAW and SAIC at the same time.

　　Analysis:

　　6.Aftermarket,P2PCan car loans have development prospects?

　　Give priority to with small dispersion.P2PThe car loan business has also ushered in a new development opportunity. The introduction of the "quota order" of the online loan supervision rules may lead to the centralized transformation of the large-scale platform at this stage, and the micro-business that is highly compatible with the quota regulations has naturally become the most concerned business area in this round of transformation boom. On the other hand, investors are the most concerned.P2PFor groups with compliant development, the introduction of the "quota order" will inevitably affect the actual investment behavior of some investors. Therefore, during the business adjustment of the big standard platform, there will inevitably be a loss of users, and this part of users who leave the big standard platform are most likely to flow to small business platforms that meet the quota requirements.

　　Secondly, the auto finance market itself has huge imagination space. According to the annual development report of internet auto finance in China2016"Show,2012In, the scale of domestic auto finance market reached.3920100 million yuan, the annual growth rate exceedsthirty percent.2014In, the scale of auto finance market officially broke through.7000100 million yuan, the compound annual growth rate exceeds33.6%. with regard toP2PFor the car loan platform, the scale and sustainable development of the platform will never be realized only by a single vehicle mortgage financing business. The financial layout around the new car, used car and automobile aftermarket will inevitably become a new development trend of auto finance.

　　Analysis:

　　7.The prices of coal, grain and steel are rising, while the fluctuations of fruits and vegetables and express delivery are small.

　　The price fluctuation of logistics will inevitably trigger the butterfly effect in the economy and society. For example, the coal market, sincenineSince the beginning of the month, end customers have been stimulated to prepare goods in advance because of the "prescribed" transmission, and even serious traffic jams have occurred in some sections of Henan, Shanxi and Shaanxi provinces. At this stage, only by further optimizing the radius of raw material procurement and choosing train transportation can we offset the increase in transportation costs. Affected by the new transportation regulations, the steel freight rate has risen in an all-round way and it is hard to find a car, which leads to a strong wait-and-see attitude in the market and a shrinking transaction.

　　Analysis:

　　8.The final sprint of the national carbon market is expected to start next month.

　　The national unified carbon market has entered the "preparation sprint period" before the launch. The allocation of carbon emission quotas is expected to be10It will be launched in June and completed in the first half of next year. exist2020After the end of the initial operation stage before 2008, the threshold will be lowered and the carbon tax will be levied. At present, the relevant departments are studying the preparatory work for starting the carbon tax.

　　2013In, with the approval of the National Development and Reform Commission, seven provinces and cities, including Beijing, Shanghai, Tianjin, Chongqing, Hubei, Guangdong and Shenzhen, launched pilot carbon trading. "The construction of the entire Guangdong carbon emission trading market platform is excellent, but the current transaction volume is shrinking, and the price is also from per ton.60Yuan fell totwentyYuan or so, paid auction is not so active. The problem behind it is that the carbon verification is too loose and the supply exceeds the demand. At the same time, the trading platform is directly linked to the control enterprises, and there is no buffer link in the middle. Besides, there is too much government intervention. .

　　Analysis:

　　Seven,Multinational groups and international markets

　　1.BMW3tie2017First, the "natural speech recognition system" is loaded.

　　BMW Group is ahead of other luxury car manufacturers in Shanghai.CESThe Asian Consumer Electronics Show launched the first intelligent system with natural speech recognition function, which has been first loaded on the national market.2017fundBMW3Tie it. Based on natural language, it no longer needs drivers to recite fixed instruction language, nor does it need progressive command logic. Through daily language, users can control telephone, navigation, entertainment, SMS and other related functions, and realize the simplest, direct and effective interaction between people and vehicles.

　　The biggest highlight of the system is the one-stop navigation destination in voice search. If the traditional voice command is used, the user needs to speak the address information in order and hierarchy, but when using this new system, using voice can solve the problem. In the aspect of short message dictation, users can directly state instructions, and all kinds of convenient daily expressions can make people communicate smoothly..

　　Analysis:.

　　2.SmartCreate a lineup of dual power systems2017An electric car is coming.

　　Recently, Mercedes-Benz said that itsSmartAll models of the brand will launch two power system lineups: diesel locomotive and pure electric vehicle.2017fundSmartForTwoCoupeElectric cars andSmartFortwoCabrioOpen-top electric car will make its debut in the world.nineParis Motor Show at the end of the month.

　　Analysis:.

　　3.Volkswagen will build economical electric vehicles.

　　ninemoon30According to the Japanese news, Mullen said: "We are negotiating with Jianghuai Automobile about the establishment of a joint venture company. In the future, the joint venture company will develop and produce economical electric vehicles. In the field of electric vehicles, we plan to2025Developed and mass-produced more than years ago.30An electric car. "

　　Analysis:.

　　4.Volkswagen truck IPO postponed to

　　Volkswagen’s truck business is2019There was no public listing plan before.

　　Analysts speculate that in order to occupy an important position in the truck market, Volkswagen may sell its truck operation business or issue related bonds to raise funds.

　　this yearsevenIn June, the head of Volkswagen Commercial Vehicle Ren Xerox.(AndreasRenschler)It has been revealed to Reuters that the truck and bus business in the group is not the primary task, but he refused to provide detailed information. The public also refused to comment on the report.

　　However, a Volkswagen spokeswoman pointed out that it is urgent to strengthen the integration between commercial vehicle brands such as Scania and Mann, and strive to become a global truck giant.

　　Analysis:.

　　5.Volkswagen wants to push long-range electric vehicles.

　　ninemoon30Japanese news, Volkswagen said at the Paris Motor Show that it will be2020The electric compact model was launched in 2008, and the longest range is expected to be reached.four hundredtill/extremely600Kilometers (approx.250till/extremely370Miles). Volkswagen groupCEOIt shows that automobile manufacturers are working hard to develop a fast battery charging system.

　　Analysis:.

　　6.Volkswagen suspends cooperation with some Indian suppliers.

　　ninemoon30According to Japanese news, Volkswagen said it would stop buying mica from some Indian suppliers. The reason is that the investigation found that the mica mine in India illegally used child labor and some child workers died unfortunately. Volkswagen and secondary suppliers are discussing the creation of an "industry and multi-shareholder platform" to solve such problems.

　　Analysis:.

　　7.Daimler wants to launch super-run expansionAMGlineup

　　ninemoon30According to Japanese news, Daimler is working hard to develop a new super-run and plans to expand its high performance.AMGMercedes-Benz, at least increase10A model. The new supercar is scheduled to be put into production in two and a half years, equipped with the current Mercedes-Benz.F1Power system.

　　Analysis:.

　　8.Ford plans to2020Niantui13Electric vehicle

　　It is reported that Ford will come up with45Billion dollars to invest in the development of pure electric vehicles, this plan mentioned that in the next four years, the total development.13An electric car. arrived2020In 2008, Ford hoped that its models would be10-25%Will become an electric vehicle, and relates to the field of hybrid power, plug-in hybrid power and battery electric vehicles. Compared with the emerging Tesla and the experienced Chevrolet, Ford started in the field of electric vehicles a little late.

　　ChevroletBoltEVThe cruising range reached380km, the legendary TeslaModel3Also has350kmThe cruising range is a great challenge for Fox, which changes its fuel to pure electricity. At this stage, Fox only has cruising range.125km. According to another feasibility report, Ford has upgraded the electrical system of the electric version of Focus, and the cruising range has been improved to160kmAt the same time, the car will also have a faster charging speed, just need30It can be charged in minutes.80%This is more economical than the previous version of Fox.1.5h. On the other hand, it is not only reflected in the improvement of its cruising range and charging time, but also lower than the two competing models mentioned above.5000-7000Dollars.

　　Analysis:.

　　11.Renault–Nissan acquires software development company and lays out intelligent network.

　　Recently, Renault–Nissan Alliance announced the acquisition of French software development company.SylpheoTo accelerate the development of the alliance in the field of intelligent network connection and vehicle mobile services. arrive2020Reno–Nissan alliance will release more than10A car equipped with autonomous driving technology.

　　Analysis:.

　　12.McLaren denied the rumor and said that he would not discuss cooperation with Apple.

　　Recently, some media reported that Apple and BritainF-1Mclaren, one of the racing teams and a super racing manufacturer, made a contact. There are rumors that Apple is discussing the acquisition with McLaren, but McLaren denied this rumor.

　　Analysis:.

　　13.Using automatic driving technology to launch automatic queuing seats every day.

　　Recently, Nissan announced that it has introduced a seat that can move automatically with the help of artificial intelligence technology.ProPILOT, can follow the team to move automatically, its purpose is to use artificial intelligence to solve the inconvenience of people queuing.

　　Analysis:.

　　admire

　　Appreciate

    The new round of "trade-in" has not only brought new opportunities in the home appliance market and new vitality in home appliance consumption, but also laid a solid foundation for building a green, circular and sustainable consumption system. Insiders pointed out that in this process, the e-commerce platform with a huge user base, efficient logistics and distribution capabilities and data management processes began to play an important role.

    "Trade-in" brings new incremental space

    Not long ago, the State Council issued the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods (hereinafter referred to as the Action Plan), proposing four major actions, such as trade-in of consumer goods and recycling, supporting household appliance sales enterprises to jointly carry out trade-in promotion activities with production enterprises and recycling enterprises, opening online and offline trade-in zones for household appliances, and giving preferential treatment to consumers who exchange old appliances for energy-saving household appliances.

    The reporter noted that in response to the new round of "trade-in", home appliance enterprises have begun to take action.

    Haier said that home appliance enterprises should not only provide users with smarter and greener new products through technological innovation and intelligent manufacturing, but also actively explore new service models, from "replacing new home appliances" to "replacing new home scenes". It is reported that Haier will continue to carry out green, energy-saving and intelligent original technology research and development, provide home improvement consumer goods replacement services, and at the same time exert its strength in the "recycling and reuse" of home appliances by building a big data platform for recycling home appliances.

    Midea has launched a series of home appliance trade-in activities in various places, and set up trade-in convenience service points in some communities, communities and administrative villages to provide residents with on-site old machine evaluation, old machine recycling and simple home appliance cleaning services.

    The reason why the home appliance industry attaches great importance to trade-in is related to the great demand growth pressure faced by the current home appliance market.

    According to the data of the Ministry of Commerce, since the implementation of the old-for-new household appliances policy from June 2009 to December 2011, 92.98 million new household appliances in five categories have been sold nationwide, which has boosted direct consumption by 344.2 billion yuan, effectively guiding the release of consumption power of urban residents.

    At the same time, the household appliances purchased by urban and rural consumers will soon or have entered the elimination period. If these household appliances are used beyond the time limit, it is likely to cause a series of problems.

    Gree said that from the perspective of industry, China’s home appliance market has entered the peak period of upgrading. Trade-in will further enhance users’ enthusiasm for purchasing home appliances, stimulate the consumer market, and help enrich the application scenarios of new technologies. Haier also believes that the new round of "trade-in" can not only effectively stimulate market consumption, accelerate future industrial development, but also effectively promote industrial technology upgrading.

    According to industry analysis, after years of development, the home appliance industry has entered the stock market, and the overall consumption demand is mainly based on replacement. Trade-in can open up the consumption blocking point and provide a new incremental space with updated consumption as the main body, thus driving the whole home appliance industry to upgrade and expand.

    E-commerce platform will play an important role.

    After entering the digital age, the evolution of user demand has promoted the diversification of China’s home appliance retail channels, which also indicates that online platforms with various formats will play an important role in the new round of "trade-in" of home appliances.

    In the face of huge market space and consumers’ demand for new products, e-commerce platforms have begun to be laid out.

    On March 13th, Suning.cn announced that it would increase the subsidy of 10 billion yuan for trade-in, and jointly launch a long-term trade-in campaign with home appliance brands. JD.COM also said recently that it will invest 3 billion yuan in 2024 in conjunction with home appliance brands, and increase the subsidy for home appliance trade-in and upgrade the service experience.

    At the 2024 China Household Appliances and Consumer Electronics Expo held not long ago, JD.COM launched a number of "lightning new products" together with ten famous brands at home and abroad such as Haier, Samsung and Midea. The person in charge of the Home Life Division of JD.COM Retail Home Appliances said that in the "Lightning New Product Season" in JD.COM, the above-mentioned related "lightning new products" can enjoy a discount of 10% for the old ones.

    It is understood that as early as 2016, JD.COM launched a trade-in service for household appliances, and through a series of service upgrades, it helped consumers reduce the cost of buying new machines, while also providing a more convenient recycling and trade-in experience. Up to now, JD.COM has covered more than 200 sub-categories of household appliances. In 2023, JD.COM recovered more than 15 million household appliances through trade-in, and this figure is expected to reach 30 million in 2024.

    It is noteworthy that JD.COM has also used its own advantages in the supply chain to solve many pain points in the process of replacing old appliances with new ones.

    The person in charge of related business in JD.COM said that many consumers have no concept of "life" for household appliances, and think that even if there is a fault, they can continue to use it after being repaired. In addition, many consumers think that the old machine is worthless, the new machine is not cheap, and the replacement process is too cumbersome. It is precisely because of the fear of trouble that many users put up with old household appliances, use them when they can, or leave them unused for a long time.

    Therefore, in addition to providing trade-in subsidies with major brands, JD.COM has also actively exerted its efforts at the production end and recycling end, and cooperated with upstream and downstream partners to improve the recycling system of used household appliances from front-end old products to new products, to middle-end old products to new products, and then to back-end old products, thus optimizing the trade-in experience and forming a perfect closed loop of the whole industrial chain.

    According to industry insiders, in the face of a new round of "trade-in" of home appliances, the entire home appliance industry is gaining momentum. The mainstream home appliance channel headed by JD.COM, through the continuous optimization of the service system, accelerates the construction of a complete industrial chain cycle with upstream and downstream partners, laying a solid foundation for a new round of large-scale home appliance replacement.

    Guo Zhaofen, chief analyst of China International Electronic Commerce Center, said: "As a bridge between brand manufacturers and consumers, e-commerce platform is an important participant in the" trade-in "action based on its huge user base, efficient logistics and distribution capacity and digital management process." She pointed out that on the one hand, the e-commerce platform helps the "trade-in" activities to reach more consumers more quickly and effectively; On the other hand, the "one-stop trade-in" of the e-commerce platform not only enhances the service experience of consumers’ trade-in, but also stimulates consumers’ willingness to trade-in.

    Xu Dongsheng, vice chairman of China Household Electrical Appliances Association, also believes that the e-commerce platform has a large sales scale and strong digital management ability. Adopting the "internet plus Recycling" model can effectively implement management, make the whole process transparent and traceable, and help solve the problem of recycling order management.

    Promote the home appliance industry to be "green"

    As home appliances tend to be high-quality, intelligent and environmentally friendly, "the replacement of green smart home appliances" has become the protagonist of this large-scale home appliance market.

    It is understood that in the process of landing the Action Plan, "replacing the old" and "updating" are the key points. Therefore, to promote a new round of "trade-in" in the home appliance industry, it is necessary to coordinate production, supply and marketing, upstream and downstream, government and enterprises, online and offline, and comprehensive policies. Among them, the standardized recycling system will be the key.

    At present, the recycling system of waste household appliances is still in the process of standardized development. According to the relevant person in charge of JD.COM, in the past, most of the people engaged in the recycling of used household appliances were "roadside guerrillas". Now, through the recycling and decomposition of JD.COM and other formal channels, the environmental pollution of used household appliances has been effectively avoided, and the standardized dismantling industry of used household appliances has also developed vigorously. Next, more market players will take advantage of the policy dividend to jointly build a fast, convenient, controllable and efficient standardized recycling network.

    According to Zhou Yunjie, Chairman of the Board of Directors of Haier Group, the new round of "trade-in" will bring opportunities in three aspects: First, with the release and landing of policy details, the enthusiasm of users to purchase home appliances will be effectively enhanced, thus driving the whole industry to usher in new market opportunities; Secondly, under the background of rapid application of artificial intelligence and other technologies, users’ new demand for intelligent and green home appliances is accelerating the deepening of enterprises’ layout in the technical field, effectively promoting the technological upgrading of the industry; In addition, the trade-in of household appliances will accelerate the development of circular economy and provide a brand-new opportunity for the green transformation of the whole industry.

    The industry believes that household appliances are important bulk consumer goods, which not only plays an important role in improving the quality of life and improving life satisfaction, but also helps to stabilize the trend of consumption recovery, fully release the potential of domestic demand and promote economic development. As an important part of expanding domestic demand and promoting consumption, the new round of "trade-in" in home appliance industry will stimulate market vitality, improve the efficiency of trade-in, promote the consumption growth of green smart home appliances in China, and promote the transformation and upgrading of home appliance industry to green and low carbon. (Reporter Fu Yong)

　　With the country vigorously promoting the construction of charging and replacing infrastructure, and encouraging enterprises to develop models of replacing electricity, the mode of replacing electricity has stood on the forefront. At the end of October 2021, the Ministry of Industry and Information Technology issued the "Notice on Launching the Pilot Work of New Energy Vehicle Switching Mode Application", and a total of 11 cities were included in the pilot scope. The launch of the pilot project urgently requires the introduction of standards for power exchange facilities. In order to implement the Development Plan of New Energy Vehicle Industry (2021-2035), promote the application innovation of new energy vehicle power exchange mode and support the realization of the goal of "double carbon", the group standard of "Code for the Construction of Shared Power Exchange Station for Electric Passenger Cars" (hereinafter referred to as the "Standard") was officially released recently, with the specific objectives of strengthening the research and development of key technologies, accelerating the construction of power exchange infrastructure and promoting the application of power exchange mode vehicles, and accelerating the formation of new energy vehicles.

　　Since 2008, China has started to promote the electric exchange mode in the field of pure electric buses. However, due to the policy environment, technical level, cost factors and market scale at that time, the electric exchange mode has not been widely used. In recent years, with the progress of power exchange technology, the reduction of power exchange station construction cost and the continuous improvement of power exchange standards, enterprises represented by Beiqi New Energy, Weilai Automobile and Aodong New Energy have begun to increase the research and promotion of power exchange modes. However, due to the universality of cross-brand, multi-vehicle, power exchange platform and device technology, battery pack communication protocol, electrical connector technology, liquid-cooled connector technology, battery pack technology, power exchange mechanism technology, data safety management early warning analysis and other technologies, a power exchange station can only serve a single vehicle brand or even a single vehicle model, which leads to the contradiction between the increasing demand for station construction and the limited land and power resources.

　　With the development of the pilot application of power exchange mode, in order to meet the work deployment and requirements of the country to adhere to the market-oriented approach to promote the exploration of innovative power exchange business models, the Standard was issued at the right time, which can verify the technical feasibility of shared power exchange stations in the form of more flexible and inclusive group standards and lay a solid foundation for further innovation and large-scale application of business models. At present, the idea is to promote the sharing power exchange technology to the market in a "three-step" way.

　　In the first step, in addition to the shape and size of battery pack, interface structure, communication protocol, electrical connector and water-cooled pipeline interface, the shared power exchange station will realize the unlocking of mechanical locking mechanism, replacement of platform, handling equipment, safety protection facilities, vehicle identification system, battery pack storage shelf, power system, charger, infrastructure and other basic resources on the basis of sharing. Among them, it includes using the cloud platform to realize interconnection and intelligent identification.

　　In the second step, with the gradual expansion of the number of enterprises participating in the power exchange mode, the shared power exchange station will further realize the sharing of vehicle platforms on the basis of sharing communication protocols and electrical connectors.

　　In the third step, the shared power exchange station will eventually realize the sharing of battery pack platform and battery module.

　　It is hoped that by providing the industry with unified technical requirements for sharing the power exchange station, the power exchange mode will become the active choice in the energy supply market of electric vehicles. Of course, this is a huge and complicated market operation system, which requires the close cooperation of car companies, operators, power companies and land resources parties, and the industry needs to provide technical possibilities for this business model, so that all participants can jointly establish a sustainable business model.

　　From the content of the Standard, it includes 13 parts, including general rules, technical requirements for power exchange platform and device, communication protocol requirements for battery pack, vehicle identification system requirements, technical requirements for battery pack, technical requirements for vehicle power exchange mechanism, technical requirements for electrical connector, technical requirements for liquid-cooled connector, etc. It also defines the requirements for charging equipment, handling equipment and battery storage system of shared power exchange station for electric passenger cars, as well as technical requirements for data safety management and risk early warning analysis. In addition, it also puts forward requirements for safety protection and emergency measures, site selection and planning, and safe operation of the power station. It can be said that the "Standard" regulates the sharing of power stations for electric passenger cars from all levels, so that the construction and management of power stations can be followed.

　　For example, the Standard clearly points out that the steps of power replacement include seven steps: vehicle and station authentication and identification, vehicle positioning, battery pack unlocking, battery pack transfer, battery pack locking, vehicle self-inspection and order settlement. The key stages of the development of shared power exchange include five stages in the order from easy to difficult: resource sharing, power exchange equipment sharing, power exchange interface standardization, power exchange system and battery standardization, and vehicle chassis standardization.

　　It should be pointed out that sharing is not all-inclusive, but something should be done. In the process of compiling the Standard, all major participating enterprises made compromises for the common goal of the industry to a greater or lesser extent, and made efforts to improve the economy, convenience and ease of use of the shared power exchange station on the premise of ensuring the safety, reliability and stability of the use. Therefore, the Standard does not include all locking mechanisms, and there are only two types of locking mechanisms for replacing the integral battery pack of electric passenger cars-snap-in locking mechanisms and wedge-shaped (threaded) locking mechanisms. In addition, in order to establish a business model of shared power exchange, the types of battery packs should not be too many, otherwise the shared power exchange station needs to reserve many battery packs with different specifications, which reduces the economy.

　　(The author is the director of the Technology and Certification Department of China Electric Vehicle Charging Infrastructure Promotion Alliance, and the main drafter of the Code for the Construction of Electric Passenger Car Sharing and Switching Stations) Liu Kai’s China Auto News (2022-01-24 002 edition)