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Fans pick on the thorns for the drama version of "Hua Qiangu": "Abstinence from immortality" becomes a warm man

The immortal drama "Hua Qiangu" that thousands of original fans have been waiting for has finally gone LIVE the night before! This eighteen-episode "fancy sadomasochistic" story of "Pretty Apprentice of the Arrogant Master" has been very popular on the Internet, and the first night of the drama "Go LIVE" has brushed out an amazing discussion peak of 1.40 billion people on Weibo. Huo Jianhua’s "abstinence" Xianbaizi painting, Zhao Liying’s "act cute" girl Hua Qiangu, Marco’s "narcissistic" devil killing Qianmo, and the producer’s self-proclaimed cute pet "Sugar Treasure" made with "definitely not fifty-cent special effects"… have all become hot topics.

  That night, Rao Jun, the screenwriter of "Hua Qiangu", also watched the audience’s comments with the media reporters. Rao Jun jokingly said, "What would you do if I said that I killed my sister (the Great Demon King killed Qianmo) and fell in love with (abstinence from immortality) Baizi painting?" God! The original fans, if the story really turned out like this, would you want to immediately pick up the guy and talk to the screenwriter about life?

  A popular science

  What is the story of "Hua Qiangu"?

  "Hua Qiangu" is considered to be a sadistic and upgraded version of Yang Guo and the little dragon girl’s "forbidden teacher-student love": the goddess of god-level Mary Sue (little apprentice) and the immortal master of the abstinence system disobeyed heaven and started a "master-apprentice love", which caused a series of disasters in the world… The whole story goes through the little apprentice’s secret love and the immortal master’s abstinence; the little apprentice does not give up, and the immortal master resolutely abstinents from sex; the little apprentice gets into a big disaster, and the immortal master gives up the immortal bone to be punished for the little apprentice; the little apprentice goes out to save the master with blood, and the immortal master refuses to welcome it; the little apprentice finally gives up, and the immortal master regrets it; after the little apprentice becomes a demon god, he asks the immortal master to sleep with him so as not to wash the world with blood. The immortal master agrees in order to save the world… In Finale.

  Just such a sadomasochistic story of "Immortal Master abused me thousands of times, and I treated Immortal Master like my first love" caused a frenzy of popularity after being serialized on the Internet. After the physical book was published in 2009, it was even printed in three editions in mainland China. It also launched a traditional Chinese version of Taiwan, as well as a Vietnamese version and a Thai version. Therefore, since the TV series "Hua Qiangu" announced the start of filming last year, its popularity on social networking sites has remained high, and it finally ushered in a climax when it went LIVE the night before yesterday.

  B Focus

  How suitable is Huo Jianhua for portraying white paintings?

  For fans of the original novel, the first priority when watching the adaptation is to check whether the male and female protagonists have destroyed the original novel. As it turns out, fans of the original novel are quite satisfied with the performance of Huo Jianhua and Zhao Liying, especially Huo Jianhua’s portrayal of Bai Zi Hua. During the premiere, social media was flooded with similar comments: "Shangxian’s perfect sideways face is really… let me watch it quietly for a while." "His Majesty is really handsome!" "The female disciple next to you, don’t be so obvious, okay, that should be my play…"

  Abstinence handsome guy

  The perfect side face cut by knives and axes, the clear eyes like grapes, and the long eyelashes that are gentle enough to make people tremble… These are all the capital of Huo Jianhua to harvest the girl’s heart. In fact, Bai Zi Hua is not the first time Huo Jianhua has played a male god of abstinence. In "Legend of Immortals and Swords and Heroes 3", he plays Xu Changqing, the eldest disciple of Shushan Mountain, who is a cold male god who does not eat human fireworks, but he will occasionally be cute. And Bai Zi Hua is high without any impurities! Cold! A handsome face is full of words "This world has a relationship with me", and his every move seems to be free of dust.

  In real life, Huo Jianhua is also single-minded about his work, so he can even give up his relationship. In 2003, Huo Jianhua and Chen Qiaoen fell in love because of their collaboration on "100%", but Huo Jianhua later confessed in an interview that Chen Qiaoen wanted a lot, but he only wanted a career. The two have different perceptions. After the filming, the relationship will come to an end… Is this exactly the same as the feelings of Bai Zihua and Xia Zixun in the play?! In an interview with a reporter from Yangcheng Evening News, Huo Jianhua also said that he enjoyed the happiness brought by the rise of his career more than his feelings. Not long ago, there were a few photos of Huo Jianhua on the set circulating on the Internet – in order to stay awake, he actually stabbed his body with an awl, a real awl!

  sadomasochistic professional household

  Do you still remember Xu Changqing, who was reincarnated three times in "Immortal 3" and still decided to forget Zixuan Fairy in the rivers and lakes? Do you still remember Liu Liancheng, who sacrificed his life for Ma Fuya in "Concubine of Fallen Times"? That’s right, Huo Jianhua is a "sadomasochistic professional". This time, he used Baizi paintings to abuse everyone again. In the play, the misunderstanding between him and his little apprentice Hua Qiangu can be called a thousand twists and turns, until the gods, demons and ghosts can’t stand it anymore, and he still refuses to say "In fact, I have you in my heart".

  Huo Jianhua’s own love history is also very bumpy. According to netizens, Huo Jianhua dated his first girlfriend, Yoyo, when he was 20 years old. At that time, he thought that he would naturally enter the marriage hall. As a result, Yoyo cheated on someone else at the most unsatisfactory time in his life. When he got to his second girlfriend, he actually went out with Huo Jianhua without telling his boyfriend. It was not until his real boyfriend came to the door that Huo Jianhua knew that he was "mistress". According to rumors circulating outside the world, Huo Jianhua’s girlfriend also has Tang Yan, Ye Xuan, and Lin Xinru, but his attitude has always been non-responsive. Including when Li Chen "tore" his ex-girlfriend Zhang Xinyu not long ago, the incident revealed that Huo Jianhua was the object of Zhang Xinyu’s cheating, and he just said: "Don’t talk so much, just focus on filming."

  Cold noodle big warm man

  In the face of the cute and infatuated little apprentice Hua Qiangu, Bai Zihua seemed cold and indifferent, but his heart had already been deeply rooted in love. For Hua Qiangu, he was even willing to abandon his immortal bones and suffer from illness every day. "As long as you are always by my side, it is not a curse if you don’t hurt or die, but a divine grace." How many little girls’ tears were deceived by this disgusting sentence!

  In fact, the cold-faced and warm man is also Huo Jianhua’s true colors. Take his attitude towards fans, can you imagine it? He will say to fans very seriously: "We are not relatives, even if you don’t like me, it doesn’t matter." For fans who call themselves "brain-dead fans", Brother Hua is also very puzzled: "Why can’t you be a good fan if you want to be a’brain-dead fan ‘?" And the most famous thing is that in an interview show, when the host asked: "What would you think if Hua fans gave you luxury cars like other fans give idols?" Huo Jianhua actually replied: "Kill her!" He also added seriously: "How do you explain to your parents? What is this? Volcano’s filial son? So my fans can’t give me things, not within my scope! "Fans also reported that Huo Jianhua’s fans would never accept money, do not hold support clubs, or sell peripheral products, even if Huo Jianhua paid for the meeting himself. Therefore, on the surface, he was very strict with fans, but in fact he was very caring.

  C picky

  How can Shangxian be so handsome to complain?

  Due to the high degree of fit between Huo Jianhua and Baizi’s paintings, fans of the original novel couldn’t bear to criticize the "five-cent special effects" of "Hua Qiangu" and the large-scale adaptation of the original novel. What "Jade Lake First See" became "Hero Saves Beauty", what "Godzilla Vs Dragon", can’t match the handsome face painted by "Immortal" Baizi.

  Picky 1

  "First See in Yaochi" Become a Hero to Save Beauty

  In the original book, the first encounter between Bai Zi Hua and Hua Qiangu is full of Mary Su-style fantasies. The fourth time in the book, the first time Yaochi sees him, he is a high-ranking immortal, and she secretly turns into a bug and lies on the tree, but is blown by the wind and falls into his wine glass…

  In the TV series, the male and female protagonists met at 3:50 in the first episode, and it was an old-fashioned "hero saves beauty" scene. After 5 minutes and 50 seconds, she knew she had fallen in love with him. In addition, Hua Qiangu, who was 12 years old in the original book, was also changed to 16 years old. Fans of the original book generally expressed a little regret but understanding for these two changes. If it is completely according to the book, Shangxian will not come out until the fourth episode, how can fans wait?

  Picky 2

  "Abstinence from immortality" becomes a cold-faced warm man

  "Keep the Immortal for a Long Time" Baizi’s painting, in the original work, is the master who does not eat human fireworks at all, "Immortal is beautiful, cold and dusty, long hair is like a waterfall, eyes fall on stars, and his style is peerless. In this world, I am afraid that there is no painting that can hold his immortal posture, his appearance, his style, and his temperament…"

  In the TV series, Huo Jianhua fully interpreted the otherworldly, but at the same time it was a little more tender. For example, as soon as he appeared, he rode Sun Wukong’s somersault cloud to come to the hero to save the beauty, and also helped the female master of "Bad God" to repair the house, which is really down-to-earth! And seeing the part of Bai Zi painting accompanying Hua Qiangu to eat buns on her birthday, the original party simply burst into tears: The little dragon girl of the new "Divine Condor" eats buns every day, and now Hua Qiangu also eats buns. Is Xiaolongbao a stem that Mango Station can’t skip?

  Picky 3

  "The First Beauty of the Six Realms" becomes Venus

  Although the male and female protagonists escaped the complaints of the original fans, the corner of the Lord of the Demon World "Killing Qianmo" caused a lot of controversy. In the original book, this is a stunner who is indistinguishable from male and female. Because he is too narcissistic and handsome, he is also regarded as "sister" by Hua Qiangu.

  "Kill Qianmo" in the play is played by the new generation actor Marco, who was born in 1990. The young man has worked hard to grasp the imposing and enchanting manner of the Great Demon King, but because the side is too much like the "Poisonous Tongue Teacher" Jinxing, he let the audience play every minute. Some netizens shouted: "What about the first beauty in the Six Realms? Jinxing, go away and kill my sister!"

  Picky 4

  "Sugar Treasure" shape changed to "Kill Matt"

  At the screening of "Hua Qiangu" before, the filmmaker once patted his chest and said: "We are definitely not a special effect!" But it turned out that the scenes of "Godzilla vs. Dragon" in the domestic Xianxia novel were also drunk. And the long-term footage of Shangxian stepping on the somersault clouds into the sky and the earth, if paired with the music of "Journey to the West", there is no sense of incompatibility. And the caterpillar "Sugar Treasure", which captured the hearts of thousands of girls in the original book, turned out to be a "Killing Matt" look, wearing smoky makeup, and having short legs!

  However, "Hua Qiangu" is still worthy of praise in terms of set and picture. The play uses aerial photography mode, with the karst landforms in Guangxi as the background, to restore the fairyland in the original novel. In the first episode, the scene of Hua Qiangu leaning under the peach blossom tree on the edge of the cliff is very magnificent, and the scenes such as Changliu Mountain and the Immortal Pavilion also left a deep impression on the audience. Producer Tang Lijun said: "Unlike many domestic costume TV series," Hua Qiangu "uses the modern ink painting style for the first time in its entirety. It is elegant and refined, elegant and secluded, and with the poignant and beautiful story core of the play – this is a love story with a real Chinese soul." (Reporter, Zhang Yue)

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Where Will online celebrity Catering Go? From superficial efforts to core values

  Recently, the first "Funeral Tea" tea shop in China opened in Shanghai. Like "online celebrity Restaurant" such as "Happy Tea" and "Master Bao", the customers of "Funeral Tea" kept coming in an endless stream, which even led to the phenomenon that scalpers bought "online celebrity Food" at a higher price. At the same time, many well-known "online celebrity restaurants" have closed down one after another, and even some veteran stores have become "chicken feathers in one place". "online celebrity catering" is a world of ice and fire. What is the reason behind this?

  Queue for 7 hours just for a cup of tea

  "Food is the most important thing for the people". In the Internet age, when Internet celebrities are highly sought after, "online celebrity Catering" has also set off an iterative and updated "queuing economy". It is reported that the queuing time for buying "Hi Tea", "Master Bao" and "Cheese of Light", which are known as the "Three Giants of People’s Square" in Shanghai, can reach 7 hours, which leads to scalpers’ purchasing and queuing for payment, which makes the premium of "Hi Tea" for a cup of 20 to 30 yuan as high as 100 yuan, and merchants even introduce the regulation of real-name purchase of ID cards, causing widespread controversy.

  Not only Shanghai, but also Hongkong’s "Jenny cookies" are sold daily in limited quantities, and Beijing’s "Taoyuan Village" is called "Hermes" in the field of soybean milk fritters, and the explosive market of "online celebrity Catering" can be seen.

  Take "Xicha" as an example. In May 2012, the first store opened in Jiuzhong Street, Jiangmen City, Guangdong Province. At present, there are about 50 branches in Guangzhou, Shenzhen and Foshan. Only stores in Guangzhou and Shenzhen have an average monthly turnover of more than 1 million yuan, among which the most popular coastal city store in Shenzhen has an area of about 90 square meters and a monthly turnover of more than 1.5 million yuan.

  With the subtle influence of Internet development on the market, the catering industry in online celebrity has also experienced different stages of change. During the period of 1.0, the cognition of the traditional catering industry was subverted from the consumer level. People found that apart from "eating", there were different experiences such as personalized service and style environment.

  In the period of 2.0, which focused on the combination of marketing and products, topical packaging gave food unprecedented communication power and greatly shortened the brand’s cognitive cycle; In the period of 3.0, personalized labels such as "fashion brand", "luxury" and "ingenuity" attached importance to the overall creation of "online celebrity catering", but it was followed by increasingly severe customer loyalty.

  The consumption power of "light food" has increased by 14% annually.

  In 2016, the national catering revenue was 3,577.9 billion yuan, a year-on-year increase of 10.8%, while the GDP increased by 6.7%.

  According to international data experience, the overall growth rate of the catering industry can maintain steady and rapid development when the per capita disposable income of the country is between 5,000 and 10,000 US dollars. According to the data released by the National Bureau of Statistics, the per capita disposable income of urban residents in China in 2016 was 33,616 yuan, which is in good agreement with this data interval.

  Under the background of the booming industry, "online celebrity Restaurant" is unique in its store location, style design and service details. A simple cup of milk tea can be selected with different flavors. When it is sold, the temperature and method suitable for drinking will be indicated on the teacup, and even the image of the store attendant is required as "online celebrity".

  At the same time, "online celebrity Catering" has grasped the consumption characteristics of young people’s purchasing power in pursuit of fashion hotspots, covering people between the ages of 14 and 35. The consumption power of this kind of "light food" main consumer group is increasing at an average annual rate of 14%. The younger generation subconsciously hopes to seek a sense of collective identity and reach a certain consensus by queuing or eating the same bowl of noodles.

  In addition, emotional rendering, star effect and other highlights prompted consumers to spontaneously share recommendations on social networks. According to the analysis of people in the catering industry, compared with traditional restaurants, their marketing methods are more changeable, not only through word-of-mouth communication by diners, but also through cross-border cooperation with many brands to jointly create topics, which is worth thinking about by catering people.

  From superficial efforts to core values

  However, "parallel" restaurants, which once set a record of 52 stores in eight months, have been closed in Beijing, Fuzhou, Ningbo and other places. The pancake fruit shop "Huang Taiji", with the highest valuation of 1.2 billion yuan, has also admitted that it has closed half of its doors, and the performance of the creative dish "Carved sirloin" has dropped by nearly 80% compared with the peak period.

  The "online celebrity Restaurant" has gone wave after wave in a short-lived vortex. According to the data, in 2016, the monthly closing rate of the catering industry in China was as high as 10%, and the annual compound closing rate exceeded 100%.

  Low consumer loyalty is one of the potential risks of "online celebrity catering". Under the fast pace of life, consumer groups with distinctive personalities have the characteristics of pursuing fresh enthusiasm and easy to lose. The disconnection between marketing and products makes merchants ignore the essence of catering industry. "Fun" is only the added value of food and cannot be the core of restaurants.

  Some enterprises win the attention through gimmick marketing and charge the joining fee, which is prone to problems. The unified distribution of ingredients, the unified management of chefs, and the inspection and supervision of storefronts are all very important, and the difficulty lies in management. Some enterprises join quickly, but the depth and intensity of management and control of franchise stores are not enough.

  Experts said that "online celebrity Catering" will inevitably get lost in the noisy market in the later period, and only rely on the big waves of the market to urge some catering enterprises to awaken themselves and turn from superficial efforts to building brand core values.