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Is the price in the northeast really so outrageous?

Xiaopi, as a Northeastern, recently suddenly discovered that the whole network is envious of the price in Northeast China. I thought it was some internet hype routine until I saw the feelings of foreign friends in my circle of friends …

I wonder if these are all normal operations? As a result, this friend from Hangzhou not only lamented the good quality and low price of watermelons in his circle of friends, but also secretly praised me again and again …

Is the price in Northeast China really so cheap?

Boy, just open an app and turn it over. The Northeast Morning Market seems to be the spiritual hometown of a new generation.

What can 20 yuan eat in the morning market in Northeast China? 》

How low is the price in Northeast China that shocked southerners? 》

"Visiting the Northeast Morning Market, it’s so affordable! 》

……

If it’s just for breakfast, it’s only 10 yuan, which will definitely make you go in hungry and hold the wall out.

Corn flour pancake, 4 for 1 yuan.

Salted bean curd, 1.5 yuan a bowl.

Big fruit longer than the face (southern fried dough sticks), 1 yuan each.

Fire spoon with beef and onion stuffing, 8 cents each.

A bowl of glutinous rice noodles is full of 4 yuan.

Bloggers reported the price of the local morning market to the people of the whole country, and the feeling of being surrounded by food was simply too safe.

"Even if you earn 1,000 yuan a month, you can live in Tieling."

Aside from these carbohydrate snacks, fruits and vegetables in the northeast morning market are also horribly cheap.

Three catties of kiwi fruit for 10 yuan, five catties of big apples for 10 yuan, and sugar oranges for 2 yuan a catty …

The white-collar workers sitting in the office of Beishangguang looked at the fruit and vegetable salad they bought for dozens of pieces. Did the few kiwifruit and apple slices in the bowl leave envious saliva?

Visiting the morning market in the northeast, you must be good at math. Facing the vendor’s quotation, "4 for 3 yuan, 7 for 5 yuan, and 10 for 7 yuan" …

The southern friends who visit the morning market always repeat a few words in their mouths all the time:

"Oh, it’s so cheap!" "Oh, such a big one!" "Oh, that’s too much!" "Oh, that’s a good deal!"

With ultra-low prices, rare specialties and enthusiastic shopkeepers, the Northeast Morning Market attracts food bloggers from all over the country to punch in.

No one can resist the temptation of the steaming morning market, just as no one can resist the warm call of the northeast aunt, "Come and buy some, boys!"

Young people may not get up in the morning market. But in summer, who can’t help but stir up the ice cream?

If you have ever rushed into a convenience store on a hot afternoon and grabbed an ice cream from the freezer to pay directly, the number displayed on the screen-with a high probability of double digits-may give you a head-on blow as a reckless young man:

Why is ice cream so expensive now? Is it made of gold?

The northeast ice cream has maintained an incredible "childhood price" until now.

Take the classic "Bigfoot" as an example. The chocolate crispy skin is covered with dense melon seeds, which are fragrant and crisp when bitten.

But its price is only 1 yuan for one, and you can get another one if you buy 10.

Even ten dazzling ones are cheaper than a online celebrity ice cream, which makes people wonder whether the factory can return to its original cost.

If you ask the owner of an ice cream stand, "How much is this ice cream?" He will probably say to you, "Look on the whiteboard."

Looking at the whiteboard, boy, orange, honey beans and an egg are basically the prices in 1 yuan.

3 yuan is the most expensive "Baroque Crispy Tube" with a noble name.

As we all know, you can usually enjoy the wholesale price when you buy ice cream in the northeast.

Generally speaking, if you buy more than 10 pieces at the northeast ice cream stand, the boss will let you choose one or two as a friendship gift.

Go to the ice cream stand with twenty or thirty dollars, and you can easily return with a full load.

And the same amount is out of the northeast, maybe you can only buy two ice creams to "eat lightly". Northeast ice cream easily "shocked southerners for a whole year" with its generous attitude.

Of course, if it’s only cheap, I’m afraid northeast ice cream is not enough to make people miss it.

But at the same time, the price is low, and there are many kinds of flavors, not only regular mung beans, red beans, chocolate, milk fragrance …

There is even a limited flavor of sesame sauce and cold dog (milk sesame flavor) in the north.

It is said that every small partner who came out of the northeast once cried in the middle of the night because he missed the sesame sauce ice cream.

Even the daily fruit flavor with milk fragrance can match unexpected effects.

A piece of fresh fruit time is not only visually colorful, but also full of sandwiches to make it sour and sweet.

A cup of lemon yogurt with a few cents is rich in milk flavor, and lemon and yogurt are just right. A square cake filled with red beans and glutinous rice costs only two yuan.

In addition to good quality and low price, "fun and interesting" is also the magic weapon to win the Northeast ice cream.

After all, who doesn’t have the memory of eating "doll head" ice cream with friends from three to five when he was a child?

What you must do before eating is to compare the expression of the villain who is the most ferocious after opening the bag.

The magic cup ice cream with "digital baby" can be deducted from the bottom, and how many children in Northeast China can buy happy memories with a dollar in childhood?

However, the most popular is the simplest and simple old popsicle. The simplest formula and simple shape constitute the happiest memories of summer.

Even with the soaring prices, online celebrity ice cream emerges one after another, and the average price of ice cream in Northeast China has not risen by 3 yuan.

Faced with the price of online celebrity ice cream of tens of yuan, it seems that only Northeast ice cream is still "Do not forget your initiative mind", helping people realize their desire to eat ice cream.

In the dazzling ice cream market, Northeast ice cream is made of real raw materials and sold at reasonable prices.

It is the best tribute to the summer in the Northeast.

In the northeast, look for these ice cream brands!

Northeast ice cream has a history of decades or even hundreds of years. Zhongjie was born in 1946, and Mattel was born in 1906. Harbin’s famous Antarctic cold drink hall is 74 years old.

The right time, the right place and the right people, the northeast ice cream also lived up to expectations, winning half of the domestic ice cream industry in one fell swoop.

# Northeast Snow Cake Map #

Liaoning Shenyang Zhongjie Daguo

From Zhongjie Daguo to Zhongjie 1946, it is no exaggeration to call it Tianwang Ice Cream. The famous Zhang Zuolin is the first "image spokesperson" of Zhongjie Daguo. The most classic is the taste of sesame sauce (not dark at all)!

Harbin Madiel, Heilongjiang

Madiel in Harbin Central Street. Founded in Harbin in 1906 by French Jew Casper, it was originally named "modern" and transliterated as "Madiel". Not only does milk taste heavy, but it bites solid.

Coupled with the European style of the Central Street and the snowy weather, people will automatically bring in idol dramas immediately ~

Heilongjiang Daqing Ruby

"The famous brand has fallen to the dregs, and the packaging seems to be a little outdated", which was the evaluation of the northeast big board before it caught fire. With the price advantage of 2 yuan each and the advantage of milk source, Ruby’s Northeast Daban is deeply loved by er in the south.

Heilongjiang Jiamusi Baijiade

Another seed player of Northeast Ice Cream F4-Baijiade, you must know Sophia Rum sorbet in online celebrity bowl! That’s what a hundred schools of thought come up with! I suggest you try their wafer ice cream. It’s delicious!

Jilin Siping Hongbaolai

Humboldt has never lost in creating online celebrity products. Their family’s eight-treasure porridge, peanut sauce, litchi soda … runs through the childhood of every Jilin child.

There are also the legendary Tsar jujube, coffee ice cream, double yellow egg ice cream, grilled yogurt ice cream and so on. Humboldt really keeps pace with the times.

It is always said that the ice cream of the northeast people is not understood by the southerners. I wonder if the southerners understand it after reading this article? Want to eat ice cream in the northeast?

In a word, it is more like an exit than an ice cream. Take you away from the heat and anxiety for a short time and comfort you: don’t worry, take your time.

▽ Hey, who’s the Piss Travel? ▽

The high travel team in that world,

Committed to the in-depth experiential travel of young people.

Deep exploration throughout the process,

Take you to experience the unknown joy and passion.

Original title: "Is the price in Northeast China really so outrageous? 》

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Providing a Strong Guarantee for Building a Powerful Country and National Rejuvenation —— On the occasion of the Third Plenary Session of the 20th Central Commission for Discipline Inspection

  The 20th National Congress of the Communist Party of China drew a grand blueprint for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization, which sounded the clarion call of the times for a new journey of endeavor.

  "Chinese-style modernization is a socialist modernization led by the Communist Party of China (CPC). Only by always being sober and firm in solving the unique problems of the big party and building the party stronger can we ensure that Chinese-style modernization will be stable and far-reaching." On December 26th, 2023, General Secretary of the Supreme Leader stressed at the symposium to commemorate the 130th anniversary of Comrade Mao Zedong’s birth that it is necessary to further promote the comprehensive and strict administration of the Party.

  Being brave in self-revolution is our party’s most distinctive character and greatest advantage. Embarking on a new road to catch the exam, the CPC Central Committee with the supreme leader as the core led the whole party to always adhere to self-revolution, unremittingly push forward the comprehensive and strict management of the party in depth, and provide a strong guarantee for the construction of a strong country and national rejuvenation.

  Always blow the bugle call and solve the unique problems of the big party with a thorough spirit of self-revolution.

  At the end of 2023, the Political Bureau of the Communist Party of China (CPC) Central Committee held a special democratic life meeting to study and implement the theme education of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era. At the meeting, first listen to a report on the Political Bureau of the Central Committee’s implementation of the eight central regulations since the 20th National Congress of the Communist Party of China, and a report on the work of rectifying formalism and reducing burdens at the grassroots level since the 20th National Congress of the Communist Party of China.

  Since December 4, 2012, the 18th the Political Bureau of the Communist Party of China (CPC) Central Committee Conference deliberated and adopted the Eight Provisions of the 18th the Political Bureau of the Central Committee on Improving Work Style and Keeping Close Contact with the Masses, the Political Bureau of the Central Committee has held a democratic life meeting every year to listen to the report on the implementation of the eight central regulations and carry out criticism and self-criticism.

  Break through one problem after another and stick to it year after year. The CPC Central Committee with the Supreme Leader as the core set an example, set an example, persistently promoted the implementation of the spirit of the eight central regulations, and deepened the construction of work style, demonstrating the firm determination and strong will to carry out the great self-revolution of the party in the new era to the end.

  At what stage the cause of the party and the people has developed, and at what stage it is necessary to strictly manage the party.

  General Secretary of the Supreme Leader emphasized in the party’s Report to the 20th CPC National Congress: "As the largest Marxist ruling party in the world, our party must always win the support of the people and consolidate its long-term ruling position, and must always remain sober and firm in solving the unique problems of the big party."

  "How to always keep Do not forget your initiative mind in mind, keep in mind the mission, how to always unify thoughts, unified will and unified actions, how to always have a strong ruling ability and leadership level, how to always maintain the entrepreneurial spirit of officials, how to always find and solve their own problems in time, and how to always maintain a clean and honest political ecology." At the second plenary session of the 20th Central Commission for Discipline Inspection, the General Secretary of the Supreme Leader elaborated on the unique problems that the big party must solve with "six how to always" to promote overall strictness for the new journey.

  Solving the above problems is a long and arduous process, which determines that the comprehensive and strict administration of the party will always be on the road, and the party’s self-revolution will always be on the road.

  Always on the road means not letting up, not stopping, and starting again — —

  At the first session of the 14th National People’s Congress, the General Secretary of the Supreme Leader focused on the central task of the whole Party and the people of the whole country, and stressed that "we should always be sober and firm in solving the unique problems of the big party, be brave in self-revolution, constantly and comprehensively manage the party strictly, unswervingly oppose corruption, always maintain the unity and unity of the party, ensure that the party will never deteriorate, change color and taste, and provide a strong guarantee for the construction of a strong country and national rejuvenation".

  The the Political Bureau of the Communist Party of China (CPC) Central Committee Conference held on March 30, 2023 reviewed the Provisions of Leading Cadres on Reporting Personal Matters. The meeting demanded that party committees (party groups) at all levels should conscientiously perform the main responsibility of strictly administering the party in an all-round way, implement it with strict tone, strict measures and strict atmosphere, strictly report discipline, strengthen spot checks and verification, resolutely safeguard the seriousness and authority of the reporting system, and promote the reporting system to play a greater role in comprehensively administering the party strictly.

  In June 2023, the National Organizational Work Conference was held. General Secretary of the Supreme Leader made important instructions on the Party’s construction and organization, emphasizing that "it is a major task to solve the unique problems of the big party and improve the system of strictly administering the party in an all-round way". The meeting systematically expounded the important thought of the Supreme Leader General Secretary on party building, and took "comprehensively and strictly administering the party" as the main theme of this important thought.

  Over the past year or so, General Secretary of the Supreme Leader has repeatedly emphasized the strict administration of the Party in an all-round way at the first meeting of the 20th Central Audit Committee, collective talks with the members of the new leadership team of the Central Committee of the Communist Youth League, reception of the envoys attending the 2023 annual meeting of diplomatic envoys abroad, and important instructions on the Party building meeting of the whole army and the work of the general office of the new era, and made strategic arrangements and clear requirements for the strict administration of the Party in an all-round way in different fields.

  Solving the unique problems of the big party requires both unremitting efforts and concentrated efforts. In the first year of fully implementing the spirit of the 20th National Congress of the Communist Party of China, it is a concentrated effort to solve the unique problems of the Party to carry out in-depth education on studying and implementing the theme of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era.

  On March 30, 2023, the Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting and decided to carry out the theme education of studying and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era in two batches from top to bottom in the whole party from April.

  In the afternoon, the Political Bureau of the Communist Party of China (CPC) Central Committee conducted the fourth collective study on studying and implementing Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, giving full play to its exemplary role, and pushing the whole party to thoroughly study and implement Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era in the theme education, so as to lay a solid ideological and theoretical foundation.

  The CPC Central Committee took the lead in setting a good example, demonstrating and driving party organizations at all levels and cadres in party member to take the theme education as an opportunity to find out the shortcomings, gaps and directions, accept the political physical examination, clean up the political dust, correct the behavioral deviation, and solve the outstanding problems in impure thinking and organization.

  In the grass-roots investigation, the General Secretary of the Supreme Leader read the theme education, personally planned, personally deployed and personally promoted it — —

  In Guangdong, it emphasizes "casting souls by learning"; In Shaanxi, interpret "learning to increase wisdom"; In Inner Mongolia, explain "learning to correct the wind"; In Jiangsu, it calls for "learning to promote doing"; In Sichuan, it is emphasized that "formalism and bureaucracy should be examined once, the root causes should be analyzed, the right medicine should be given, and the actual results should be effectively changed"; In Jiangxi, it is pointed out that "practical requirements should run through the whole process of theme education and resolutely prevent and overcome formalism and bureaucracy"; In Shanghai, it is emphasized that "it is necessary to grasp the second batch of theme education, deepen the comprehensive and strict administration of the party, promote the unity of not being corrupt, not being corrupt and not wanting to be corrupt, strengthen the political and organizational functions of party organizations at all levels, and ensure that all work is implemented with strict discipline, practical style and honest ethics" … …

  At each key node, the General Secretary of the Supreme Leader delivered an important speech and made important instructions, which not only deployed the task of "crossing the river", but also guided the solution of the problem of "bridge or boat" and promoted the solid development of theme education in the whole party.

  The purpose of strictly administering the Party in an all-round way is to create a positive and healthy political ecology and a good environment through a clear direction, rules, positive atmosphere and strong immunity, so that party member cadres can be clean and do things in a down-to-earth manner.

  Through the concentrated efforts of theme education, the majority of cadres in party member have profoundly understood the decisive significance of "two establishments", and their consciousness of resolutely achieving "two maintenances" has been improved, and new achievements have been made with the supreme leader Socialism with Chinese characteristics Thought in the new era, and the spirit of starting a business has been effectively stimulated and the atmosphere of getting down to work has become increasingly strong.

  Maintain strategic strength and stick to strict tone, strict measures and strict atmosphere for a long time.

  In the first three quarters of 2023, the national discipline inspection and supervision organs filed a total of 54 middle-level cadres, 2,480 bureau-level cadres and 20,000 county-level cadres; Since the 20th National Congress of the Communist Party of China, as of November 2023, 112,000 cases of "four winds" have been investigated and dealt with, and 161,000 people have been criticized, educated and dealt with, among which 113,000 people have been given disciplinary and administrative sanctions … …

  A group of data highlights the determination and will of the CPC Central Committee with the Supreme Leader as the core to regard the comprehensive and strict administration of the party as the party’s long-term strategy and eternal topic, and to persist in strict tone, strict measures and strict atmosphere for a long time.

  Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection and discipline inspection and supervision organs at all levels have solidly carried out the education on the theme of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader and the education and rectification of the national discipline inspection and supervision cadres, further promoted the building of a clean and honest party style and the fight against corruption, continued to promote and improve the comprehensive and strict party management system, strictly managed and forged the discipline inspection and supervision iron army, and made new progress and new achievements in the high-quality development of discipline inspection and supervision.

  Focusing on "the country’s greatest power", promoting the concretization, accuracy and normalization of political supervision — —

  To strictly manage the party in an all-round way, we must first look at it politically. As a powerful measure to urge the whole Party to adhere to the centralized and unified leadership of the CPC Central Committee, the fundamental task of political supervision in the new era and process is to push party member cadres to deeply understand the decisive significance of "two establishments" and resolutely achieve "two maintenances" to ensure that the major decision-making arrangements of the CPC Central Committee and the important requirements of the Supreme Leader General Secretary are carried out to the letter.

  How to make greater efforts in concretization, precision and normalization, and ensure the implementation of the party’s 20 major decision-making arrangements with strong political supervision?

  At the Second Plenary Session of the 20th Central Commission for Discipline Inspection, General Secretary of the Supreme Leader stressed that it is necessary to promote the spirit of the 20th Party Congress, closely integrate the decision-making and deployment of the CPC Central Committee with the reality of departments, industries and fields, and see whether the strategic deployment of the 20th Party Congress on comprehensively implementing the new development concept, focusing on promoting high-quality development and actively building a new development pattern has been implemented. See how the key tasks, key measures, important policies and important requirements put forward by the CPC Central Committee are implemented; See if the responsibilities of this unit belonging to this department in this region have been taken up.

  Food security, "the country’s greatest." Grain production is rooted in cultivated land. In 2023, in order to firmly hold the red line of 1.8 billion mu of cultivated land, the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection carried out special supervision on cultivated land protection, resolutely punished corruption and work style problems in the implementation of strategic measures such as food security and cultivated land protection, and concentrated on supervising and handing over 66 clues about violations of laws and regulations on cultivated land, urging and strengthening discipline enforcement. So far, all 66 clues have been settled, and 746 people have been held accountable, of which 204 are the "top leaders" of local party committees, governments or departments.

  To anchor the supervision task concretely, to accurately correct outstanding problems, and to ensure the effectiveness of supervision by normalization. Since the 20th National Congress of the Communist Party of China, from farmland protection and food security to rural revitalization and ecological environment, from preventing and resolving financial risks and optimizing business environment to key project construction and post-disaster recovery and reconstruction … … Where the major decisions of the CPC Central Committee are deployed, political supervision will follow up, effectively breaking through the difficulties in implementation and ensuring the effectiveness of the implementation of the Party’s 20 major decision-making arrangements.

  Continue to deepen the rectification of "four winds", focusing on formalism and bureaucracy — —

  At the end of 2023, the General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Notice on Doing a Good Job during the Spring Festival on New Year’s Day in 2024, and the Commission for Discipline Inspection of the CPC Central Committee issued the Notice on Doing a Good Job in Correcting the Discipline during the Spring Festival on New Year’s Day in 2024. People have noticed that both notices emphasize "keeping a close eye on formalism and bureaucracy that increase the burden on the grassroots".

  Keep an eye on formalism and bureaucracy, and fight when it emerges. In July 2023, the State Supervision Commission of the Central Commission for Discipline Inspection publicly reported ten typical problems of formalism and bureaucracy that aggravated the burden on the grassroots; In December, six typical problems of formalism and bureaucracy … … Since the 20th National Congress of the Communist Party of China, as of November 2023, 48,000 cases of formalism and bureaucracy have been investigated, and 75,000 people have been criticized, educated and dealt with.

  For more than a year, the discipline inspection and supervision organs have adhered to the principle of party spirit, party style and party discipline, treating both the symptoms and root causes, and systematically treating them; Work style construction runs through the whole process of theme education, and through centralized education, the whole party is urged to solve outstanding problems in party style with the spirit of self-revolution, and leading cadres at all levels are urged to firmly establish a correct view of political achievements; Grasp the regional, industrial and phased characteristics of work style construction, grasp the common and recurring problems, deepen rectification, and promote the normalization and long-term effect of work style construction; Correcting the "four winds" and establishing a new style at the same time, while severely punishing unhealthy trends, we should carry out publicity and education on the new style of the times, carry forward the glorious tradition and fine style of work of the Party, and urge party member cadres to keep in mind the "Three Musts" and practice the "Three Strictnesses and Three Realities", so that the people can always feel that good party style and political style are around and social new style and righteousness are around.

  Deepen the treatment of both symptoms and root causes, systematically manage, and resolutely win the protracted battle against corruption — —

  7,657 bribers were put on file, and 1,401 were transferred to the procuratorate … … In July 2023, when the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection informed the national discipline inspection and supervision organs about the supervision, inspection and investigation in the first half of the year, it increased the relevant data of those who filed bribery cases for the first time, releasing a strong signal of insisting on investigating bribery together and increasing the punishment for bribery.

  Discipline inspection and supervision organs moved forward the anti-corruption barrier, deepened the source governance, strengthened the reform of supervision mechanism and system construction in key areas, paid more attention to root causes, consolidated the foundation and cultivated the yuan, and resolutely eliminated the soil and conditions for corruption.

  It is necessary to deepen the source governance, but also to find the key points and grasp the key points. Over the past year or so, the discipline inspection and supervision organs have strictly investigated key issues, highlighted key areas and focused on key targets, promoted the overall progress with key breakthroughs, and promoted the transformation of anti-corruption work from case removal and key punishment to systematic rectification and global governance improvement.

  Start with the corruption around the masses, focus on the fields and industries directly related to people’s livelihood and well-being, and focus on people and things that seriously infringe on the vital interests of the masses.

  In February 2023, the Central Commission for Discipline Inspection issued the "Opinions on Carrying out Special Rectification of Unhealthy Practices and Corruption in the Field of Rural Revitalization", proposing to resolutely punish all corrupt acts that harm the interests of the masses.

  Focus on employment and entrepreneurship, education and medical care, old-age social security, eco-environmental protection, safe production, food and drug safety, law enforcement and justice, and seriously investigate and deal with corruption, interception and misappropriation, false reporting and impersonation, eating and taking cards, etc. The discipline inspection and supervision organs have intensified their investigation and punishment of "flies and ants" around the masses, made efforts to rectify "micro-corruption" in the people’s livelihood field and "stumbling blocks" that hinder the implementation of the policy of benefiting the people, and promoted the comprehensive and strict administration of the party to the grassroots.

  According to statistics, from January to November 2023, discipline inspection and supervision organs at all levels in China investigated and dealt with 67,000 cases of unhealthy practices and corruption in the people’s livelihood, and criticized, educated and dealt with 96,000 people.

  We will continue to exert pressure on those who do not dare to rot, deepen and expand on those who do not want to rot, consolidate and upgrade those who do not dare to rot, and effectively connect them. Anti-corruption work has continuously achieved more institutional results and greater governance efficiency.

  Those who obey the discipline must obey the discipline first, and those who discipline others must discipline themselves first.

  Over the past year, the discipline inspection and supervision organs have taken education and rectification as an important political task, demanded pure thoughts and organizations with higher standards and stricter requirements, cleared the clues of the problems inward, carefully examined and rectified, cleaned up the door, and pushed forward the rectification and rectification, forging a discipline inspection and supervision iron army that is loyal and clean, and dares to be good at struggle.

  Improve the system and mechanism, and promote self-revolution in a scientific and systematic way.

  "Looking around the world, no political party can take its own construction seriously like the Communist Party of China (CPC), and promote its own revolution in a scientific and systematic way with such a high degree of consciousness. This is the remarkable advantage of our party and the way to lead the times." General Secretary of the Supreme Leader emphasized at the Second Plenary Session of the 20th Central Commission for Discipline Inspection.

  At this plenary session, the General Secretary of the Supreme Leader profoundly summarized that our party has initially established a comprehensive and strict party management system in the new era for ten years, profoundly expounded the objectives, tasks and practical requirements of improving the comprehensive and strict party management system, and emphasized that "the comprehensive and strict party management system should be a dynamic system with rich connotations, complete functions, scientific norms and efficient operation".

  Perfecting the system of strictly administering the party in an all-round way is precisely the practice of our party to promote self-revolution in a scientific and systematic way.

  Improve the system of strictly administering the party in an all-round way, and the foundation is in the rules. Since the 20th National Congress of the Communist Party of China, the CPC Central Committee has adhered to the principle of governing the party by system and by rules, formulated and revised the rules and regulations within the party with the times, and institutionalized effective measures — —

  The Central Committee of the Communist Party of China issued the Outline of the Central Party’s Work Plan for Formulating Inner-Party Regulations (2023— In 2027), the top-level design was carried out for the formulation of internal party regulations in the past five years.

  At the end of 2023, the newly revised Regulations on Disciplinary Actions in the Communist Party of China (CPC) was publicly released. This is the third revision of the regulations by the CPC Central Committee since the 18th National Congress of the Communist Party of China. As an important basic law governing the Party, the regulations, starting from the general source of party constitution, adhere to overall strictness, embody the concept of system, make rules scientifically, and constantly tighten the institutional cage of strictly administering the Party in an all-round way.

  Patrol is a strategic institutional arrangement to promote the party’s self-revolution and comprehensively and strictly manage the party. In order to strengthen the centralized and unified leadership of the CPC Central Committee on inspection work and fully implement the spirit of the 20th Party Congress, the General Office of the Central Committee of the CPC issued the Central Inspection Work Plan (2023— 2027), clarifying the guiding ideology, basic principles, objectives, tasks and work priorities of the inspection work in these five years.

  Keeping pace with the times, being upright and innovating to strengthen the construction of laws and regulations within the party, we should not only reform the system norms that do not meet the requirements of practical development, but also build new system norms.

  In order to improve the system and mechanism of anti-corruption work and transform the party’s political, organizational and institutional advantages into the effectiveness of corruption governance, the General Office of the Central Committee of the CPC issued the Work Plan of the Central Anti-Corruption Coordination Group (2023— In 2027), the anti-corruption tasks deployed by the 20 th National Congress of the Communist Party of China were implemented in detail, and the guiding ideology, basic principles, objectives, tasks and key tasks of the coordination of anti-corruption organizations in these five years were clarified.

  Formulate and revise the internal laws and regulations of the party, solidify the innovative achievements of managing the party into laws and regulations, and tighten the "bolts" of managing the party.

  It is necessary to constantly tighten the system cage and pay close attention to system implementation.

  In 2023, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Establishing the List System of the Party’s Internal Regulations and National Laws that Leading Cadres Should Know, aiming at grasping the "key minority" of leading cadres, demonstrating and driving the whole party to firmly establish the party constitution consciousness, learning the internal regulations more consciously, and restraining their words and deeds with party constitution’s party rules and regulations.

  Ideological party building and institutional party management are in the same direction, governing the country according to law and governing the party according to regulations are organically unified, and leading cadres play an exemplary and leading role & HELIP; … A series of measures pay close attention to the implementation of the system and promote the better transformation of institutional advantages into governance efficiency.

  Supervision is an intrinsic element of governance and plays an important role in governing the party and the country. Since the 20th National Congress of the Communist Party of China, the CPC Central Committee has promoted the integration of all kinds of supervision forces, the conformity of procedures and the integration of work, and improved the supervision system with unified leadership, comprehensive coverage, authority and efficiency — —

  "After verification, the clues of the audit handover are true, and the relevant responsible persons have been investigated and investigated." Not long ago, the Audit Bureau of Yutai County, Shandong Province carried out a special audit of the financial subsidy funds for benefiting farmers through one-stop service, and formed an audit report on the problems found and forwarded it to the Supervision Committee of the County Commission for Discipline Inspection. The Supervision Committee of the Commission for Discipline Inspection of Yutai County verified that eight village cadres had problems such as lax review of the application materials for subsistence allowances and illegal handling of subsistence allowances for villagers. At the same time, Yutai County deepened the application of the results of audit feedback, focused on the "flies and ants" around the masses, carried out clean-up and verification on the distribution and use of financial subsidies for benefiting farmers, tightened regulatory responsibilities, and plugged system loopholes.

  The Second Plenary Session of the 20th Central Commission for Discipline Inspection proposed that auditing should play an important role in combating corruption and chaos, strengthen coordination and cooperation with auditing institutions, and make good use of the results of auditing supervision. Over the past year, all localities have actively expanded the effective path of integration, coordination and coordination between discipline inspection and supervision, inspection and inspection supervision and audit supervision, and achieved remarkable governance results.

  In recent years, financial supervision has played an important role in promoting the comprehensive and strict administration of the party, maintaining the smooth flow of central government decrees, standardizing financial and economic order, and promoting healthy economic and social development. In 2023, the General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Strengthening Accounting Supervision, which gave a new orientation to accounting supervision, namely, it is an important part of the party and state supervision system and plays a basic and supporting role in the party and state supervision system; At the same time, it is of great significance to establish and improve the financial supervision system and improve the working mechanism in the new era, which is of great significance to further improve the party and state supervision system.

  Continue to deepen cooperation with finance, taxation and other aspects, and improve the mechanism of information communication, clue transfer, measures cooperation and results sharing; Promote the construction of a comprehensive platform for party style and political style supervision information, use big data means to connect functional departments to supervise information resources, accurately find problems, accurately judge trends, and strengthen early warning and correction … … Under the strong leadership of the CPC Central Committee, the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection has promoted the improvement of all kinds of supervision through mechanisms to form a normal and long-term supervision force.

  It is necessary to push all kinds of supervision through coordination, overall coordination and integration; It is also necessary to extend the tentacles and activate the "peripheral nerves" vertically.

  Adhere to the working mechanism of "coordinating counties to grasp townships and promote villages", improve the upper and lower linkage supervision network, promote the effective connection between grassroots discipline inspection and supervision organizations and supervision committee, and make good use of the linkage supervision of "organizing townships by offices" and "inspecting and examining disciplines" to unite the work force; Innovate grassroots supervision methods, deepen the pilot project of upgrading supervision of village (community) collective "three-capital" management, and 1,757 counties (districts) upgraded 65,000 villages (communities) to the supervision Committee of county (district) commission for discipline inspection; Efforts should be made to solve the problem of social supervision of acquaintances, and establish and improve the working mechanism of district cooperation, upgrading supervision and cross-inspection based on county-level overall planning … …

  Over the past year or so, the discipline inspection and supervision organs have insisted on grasping the grassroots, making overall use of the county and township supervision forces, improving the quality and efficiency of grassroots supervision and handling cases, and constantly improving the grassroots supervision system.

  As the key of "key minority", "number one" is the top priority of inner-party supervision.

  Central Inspection Work Plan (2023— 2027) clearly requires that the inspection work should highlight the supervision of the "number one" and the leadership team. For the first time, the first round of inspections by the 20th Central Committee formed special materials on the situation of the top leaders of Chinese enterprises, which explored an effective way to solve the supervision problem of the top leaders.

  The Supervision Committee of the Commission for Discipline Inspection of Harbin City, Heilongjiang Province has established a "four must talk" mechanism that must talk to the top leaders at lower levels, the members of the team, the heads of key positions and the heads of positions with high incidence of problems, so as to conduct pressure at different levels and compact the responsibility of work style construction; The Supervision Committee of the Commission for Discipline Inspection of Nanjing City, Jiangsu Province has promoted party organizations at all levels to establish a responsibility transmission mechanism for work style construction, formed a work list, and promoted the implementation of work style construction responsibility … … Discipline inspection and supervision organs at all levels focus on the implementation of responsibilities, and urge the "top leaders" to be strict with themselves, take strict responsibility and strictly manage their jurisdiction.

  Over the past year or so, our party has put the requirements of all aspects, strict tone and the concept of governance into the construction of a comprehensive and strict party management system, constantly improving the level of institutionalization, standardization and scientificity, making the work of comprehensively and strictly administering the party better reflect the times, grasp the regularity and be creative, and provide political, ideological and organizational guarantees for the healthy development of the cause of the party and the state.

  The key to building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation lies in the party.

  On the new journey, the whole party will unite more closely around the CPC Central Committee with the Supreme Leader as the core, fully implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, always remain sober and cautious in taking the exam, and constantly push forward the comprehensive and strict administration of the party. The century-old party will never deteriorate, change color and taste, and will always become the most reliable and strong backbone of the people of China, and continue to create new miracles that are impressive on the new road of taking the exam.

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Be sure to come and see the Spring Festival movie guide before going to the cinema.

Original title: Spring Festival movie guide must come and see before going to the cinema.

During the Spring Festival, Xiao Bian certainly can’t avoid customs. Here, I would like to pay tribute to everyone for the New Year. Today is the fourth day of the Lunar New Year, which is also the best time for watching movies for the Lunar New Year. With the improvement of our family life, people’s entertainment awareness is also improving. During the Spring Festival, in addition to visiting temple fairs and setting off fireworks with their families, it is also a very good choice to go to see a movie together.

Be sure to come and see the Spring Festival movie guide before going to the cinema.


Small inventory of 2018 Lunar New Year movies

Today, the author sorts out the heavy entertainment blockbusters in 2018 for your reference. If you want to buy tickets to watch movies during this period, you can start as soon as possible. After all, the atmosphere of the cinema is very full, and overcrowding is a common occurrence. At the same time, more importantly, the author noticed that this year’s Lunar New Year cinema blockbusters are mostly sequels. Let’s take a look at these movies.

The big IP sequel of Journey to the West’s Daughter Country has returned.

I have to say, movies about the theme of Journey to the West have been filmed by directors of all sizes since a few years ago. Aside from the well-known plot and the background story of Journey to the West, the The Journey to the West series starring Aaron Kwok and William Feng can be regarded as an excellent production of cast and special effects, which is very suitable for watching with family during the Chinese New Year.

Be sure to come and see the Spring Festival movie guide before going to the cinema.

"Journey to the West" Aaron Kwok and William Feng once again starred together.

"Journey to the West to the Daughter Country" is scheduled for the first day of the Lunar New Year (February 16th), and it is shown simultaneously in the national cinemas. It tells the story of the Tang Priest and his disciples during their trip to the Daughter Country. In addition to Aaron Kwok and William Feng, the king of the Daughter Country is also played by Zhao Liying, who can be called the savior of straight men’s cancer. Those who like the theme of westward journey and like visual experience should not miss this work.

Be sure to come and see the Spring Festival movie guide before going to the cinema.

The previous work Journey to the West to Monkey King Thrice Defeats the Skeleton Demon

Journey to Monkey King Thrice Defeats the Skeleton Demon, the predecessor of Journey to the Daughter’s Country, was released two years ago on the first day of 2016. At present, this film has online viewing resources on Tencent Video, iQiyi and Youku. In terms of TV platforms, such as micro whale, Sharp, TCL, Hisense and other brand TV products, we can also download Tencent Cloud to watch Aurora, iQiyi Galaxy kiwi fruit, Youku Tudou Cool Meow film and television, etc.

"Detective Chinatown 2" hilariously explores Chinatown.

Due to the popularity of Wang Baoqiang and Haoran Liu, this year’s popular movie "Detective Story in Chinatown 2" is bound to get a good harvest as a comedy with urban theme. Detective chinatown, released in 2015, is the second work directed by Chen Sicheng. Due to the proper quality of Beijing Love Story and the "washing, cutting and blowing" style of actors such as Wang Baoqiang, this film was not optimistic at that time, but in the subsequent box office performance, detective chinatown unexpectedly achieved very good results, and the audience gave it a high rating after watching it.

Be sure to come and see the Spring Festival movie guide before going to the cinema.

New Year’s Eve masterpiece "Chinatown Detective Case 2"

In my opinion, "detective chinatown" is a film of suspense reasoning first, and then a comedy. As a film with suspense plot, the overall shooting technique is very skillful, and the plot is naturally arranged very skillfully. It is a work with high completion after careful polishing. Of course, this "Chinatown Detective Case 2" which has been released for two years may also bring us a lot of surprises. It is definitely a work that should not be missed during the Spring Festival.

Be sure to come and see the Spring Festival movie guide before going to the cinema.

Movie poster of "Detective Chinatown 2"

Detective chinatown, which was released in 2015, has online viewing resources on iQiyi, LeTV, Mango TV, Tencent Video, Youku Video and other websites, and can be viewed without membership. As for the TV platform, Samsung can also watch directly with Mango TV video resources, including TVs of Hisense, TCL, Sharp and other brands. The sequel "Detective Chinatown 2" will be on the cinema on the first day of the New Year’s Day, and the schedule will last until the whole Spring Festival.

"Catch the Demon 2" is a New Year movie for children.

Monster hunt, which was released in 2015, created a miracle at the box office. Let’s not mention some negative news about "brushing the box office" involved in this film. As far as the whole film is concerned, the atmosphere is relaxed, the performance style is funny, the lines are straightforward and easy to understand, and the goblin "Hu Ba" is cute, which is very suitable for children to watch together. The sequel to this film "Catch the Demon 2" will also be on the New Year’s Day.

Be sure to come and see the Spring Festival movie guide before going to the cinema.

"Catch the Demon 2" was released in the cinema on the first day of 2018 (February 16)

"Catch the Demon 2" has joined Tony Leung Chiu Wai, Ceng Zhiwei, Huang Lei and other veteran superstars in its already powerful cast, and continues its mythological theme, which in itself attracts younger audiences. It can be said that "Catch the Demon 2" is the most suitable movie for taking children to watch in this year’s Lunar New Year file.

Be sure to come and see the Spring Festival movie guide before going to the cinema.

Poster of the movie "Catch the Demon 2"

Monster hunt, which was released two years ago, has the same special effects as the The Journey to the West series introduced to you earlier. The film story is set in the bizarre costume era. At present, this film has online resources on most video websites, including Tencent, Iqiyi, Youku, Mango TV and other websites, and TV brands equipped with these resources, including Samsung, Hisense, TCL and Micro Whale.

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During the National Day holiday, the tourism market around the country is mainly for visiting relatives in Zhou Bianyou, and most of them are short-distance tours.

CCTV News:October 1st is the first day of the National Day holiday, and the national highways, railways and civil aviation all ushered in a small peak of travel. The national railways sent 9.7 million passengers. National highways and waterways sent 31.75 million passengers. The local tourism market is dominated by visiting relatives, with Zhou Bianyou and short-distance tours in the majority.

In terms of travel, during this year’s National Day holiday, local tours, Zhou Bianyou tours and intra-provincial tours are still the main tourist markets. According to the monitoring situation in china tourism academy, during the National Day holiday this year, the characteristics of the national tourism market have further shrunk in space, mainly focusing on local leisure and short-distance tourism. Among short-distance tourism, suburban tourism accounts for about 36%, and inter-provincial tourism accounts for about 28.2%. From the perspective of travel groups, the number of tourists who are mainly family and community is the largest. Outdoor camping, visiting museums, exhibition halls and theme parks have become the main choices for parent-child groups. From the time point of view, during the National Day holiday this year, more tourists choose to travel many times and more, and the number of people traveling within three days is expected to account for about 55%.

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Henan No.1 and No.3 Hospital recruits 207 people! Including 95 nurses! Speed onlookers

recruit

According to the needs of hospital construction and development, Xuchang Central Hospital, with the consent of the municipal party committee and municipal government, openly recruits 207 staff for the society. The recruitment matters are hereby announced as follows:

01 recruitment principles

(a) adhere to the principle of having both ability and political integrity;

(two) adhere to the principle of "openness, equality, competition and merit".

02 recruitment target and scope

Recruit people who meet the requirements of job qualifications for the society.

03 recruitment plan

It is planned to recruit 207 personnel agents.

See the following figure for specific recruitment positions and qualifications:

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45591688168815414

27091688168815504

58641688168815607

04 recruitment conditions

(a) candidates must meet the following conditions:

1. Have People’s Republic of China (PRC) nationality, support the leadership of the Communist Party of China (CPC), and abide by the Constitution and laws;

2. Have good conduct, love and dedication, and be willing to contribute;

3. Have the professional knowledge or skills required by the post, and at the same time have the qualifications and qualifications required by the post;

4. Physical conditions and other necessary conditions required for the post;

5. Being under the age of 28 refers to being born after January 1, 1995 (inclusive); Under the age of 30 refers to those born after January 1, 1993 (inclusive); Under the age of 35 refers to those born after January 1, 1988 (inclusive); Under 40 years of age means born after January 1, 1983 (inclusive); Under the age of 45 refers to those born after January 1, 1978 (inclusive).

(two) one of the following circumstances shall not apply:

1. Persons whose criminal punishment period has not expired or who are under investigation for suspected crimes;

2. Persons who have not been dismissed from Party discipline or political discipline or are undergoing disciplinary review;

3. Persons who have received criminal punishment for crimes, those who have been expelled from the Communist Party of China (CPC) Party membership, those who have been expelled from public office, and those who have been listed as joint disciplinary targets for dishonesty according to law have been found to have serious violations of recruitment and recruitment disciplines such as fraud in the recruitment of civil servants at all levels and the open recruitment examination of public institutions;

4. Personnel who have entered Xuchang municipal institutions through open recruitment since January 1, 2020;

5. Active servicemen, orientation students, commissioned students, and full-time students in ordinary colleges and universities who cannot obtain diplomas before July 31, 2023;

6. Other circumstances in which employment is prohibited by laws and regulations.

05 recruitment procedures

(1) Publish a recruitment announcement

On June 28, 2023, the recruitment information was publicly released to the public through the subscription numbers of official website and Xuchang Central Hospital.

(2) Online registration and on-site confirmation

This recruitment is conducted by combining online registration with on-site confirmation. Applicants need to register online first and print the registration form before on-site confirmation.

1. Online registration time: from 8: 00 on July 3rd to 24: 00 on July 12th, 2023.

2. Online registration method: Applicants must log in to the registration website during the specified registration period.

Sign up. Please fill in and submit relevant personal information truthfully, and upload my electronic photos as required (recent color white bareheaded front photos in jpg format, within 105 to 160 pixels in height, 75 to 120 pixels in width, and below 20KB in size, which must reflect my characteristics, otherwise it will not pass the review).

Step 3 Confirm on site

On-site confirmation time:

From July 10th to July 13th, 2023 (8: 00-12: 00 and 15: 00-18: 00 on weekdays).

Site Confirmation Location: Academic Lecture Hall (West Gate), 1st floor, Area C, Luming Lake Campus, Xuchang Central Hospital.

For online registration and on-site confirmation, the following original documents and photocopies are required:

(1) The Application Form (which can be queried and printed in the online registration system) needs my own autograph;

2 ID card;

(3) The graduation certificate and degree certificate required for registration, and the "Online Verification Report of the Student Status of the Ministry of Education" can be provided if the graduation certificate and degree certificate of the 2023 graduates are not issued (within the validity period, it will be considered unqualified if it expires);

(4) The Registration Form for Electronic Registration of Academic Certificates of the Ministry of Education, which requires all academic qualifications (within the validity period, it will be deemed unqualified if it expires);

(5) Professional and technical qualification certificate (2023 nursing graduates are required to provide qualified transcripts of practical nurse qualification examination);

⑥ Physician’s practice certificate, regulatory training certificate (or certificate of completing regulatory training);

7. Postgraduates are required to submit professional direction certificates (graduate employment recommendation form or certification materials issued by the graduate school);

(8) If there are relevant requirements such as work experience, papers and qualification certificates for the recruitment position, corresponding certificates or certification materials shall be provided;

Pet-name ruby on-the-job personnel need to provide proof that the company agrees to enter the exam (with the official seal of the company).

The above materials, such as the contents not required in the recruitment conditions, need not be submitted. Those that are not confirmed on site within the specified time are deemed to be automatically abandoned and may not enter the next recruitment link.

4. Precautions:

(1) If the application materials are incomplete, the electronic photos or the application positions do not meet the requirements, the applicant shall make timely amendments and supplements within the registration period, and submit them for review again as required. Once the qualification for the examination has passed, the position for the examination cannot be changed.

(2) After the registration information is submitted, a registration serial number will be fed back to the applicant. The registration number is an important basis for applicants to inquire about the results of qualification examination, download and print the admission ticket and query the results, and candidates must keep it properly.

(3) Applicants should apply for the exam accurately according to their majors and recruitment conditions, and each person is limited to one position. The ID card and related information used in the registration and the whole recruitment process must be consistent.

(3) Qualification examination

This registration qualification examination runs through the whole process of open recruitment. The information and relevant materials provided by the applicant at the time of registration must be true and valid. Once the applicant is found to have provided false materials, his qualification for examination and employment will be cancelled. If the applicant fails to pass the qualification examination due to the incomplete materials provided by the applicant, the consequences will be borne by the applicant himself.

(4) Examination

Candidates who pass the qualification examination enter the examination session. The post requires that those with graduate education or above, bachelor degree and associate senior professional title (i.e. postNo. 01-53) directly participate in the interview, while those with bachelor education or above (i.e. postNo. 54-69) need to participate in the written test and interview, and the examination questions are assigned to a third-party examination institution.

1. Print the admission ticket

Applicants who have passed the qualification examination can download and print the examination admission ticket (A4 paper) on the registration website. Please pay close attention to the notice issued by the subscription numbers of Xuchang Central Hospital official website and Xuchang Central Hospital. Photos (automatically generated by the registration system) must be printed on the admission ticket, and the self-posted photos are invalid. Those who fail to print within the time limit shall be deemed to have given up automatically. Candidates take the exam at the time and place specified in the admission ticket. You must bring your valid ID card and admission ticket in the written test, both of which are indispensable.

2. written test

The written test subject of medical technology post (post code 54-62) is "Basic Medical Knowledge"; The written examination subject of nursing post (post code 63-65) is "Basic Nursing Knowledge"; The written test subject of sterilizer and administrator (post code 66-69) is "Public Basic Knowledge".

The full mark of the written test score is 100, and the written test score is reserved to two decimal places. Those who are absent from the written test or violate the discipline are not allowed to enter the interview.

Step 3 interview

(1) The interview is conducted in a structured way, and the examiners give quantitative scores to the interviewees on the spot, and calculate the interview scores with an average score of candidates, and the interview scores are kept to two decimal places. Those with an interview score below 60 points are not allowed to enter the next link.

(2) interview weighting. If there are two or more interview examination rooms for the same professional position, the final interview score of candidates should be weighted average.

Brief introduction of Xuchang central hospital

Xuchang Central Hospital is the only public third-class first-class general hospital in Xuchang that integrates medical treatment, teaching, scientific research, first aid, preventive health care and rehabilitation. The hospital was founded in 1912. Its predecessor was Evangelical Church Hospital founded by the Chinese Christian Lutheran General Association in Henan Province. It passed through Xuchang Lutheran Hospital, Xuchang District People’s Hospital and Xuchang District People’s Hospital, and was renamed Xuchang Central Hospital in 1986.

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Hospitals implement collectivization development. At present, there are four campuses, namely Luming Lake Campus, Huatuo Road Campus, Qiyi Road Rehabilitation Hospital and Public Health Medical Center, with a total of more than 3,000 beds, radiating more than 5 million people in Xuchang and surrounding areas. The hospital has a complete range of disciplines, including 75 clinical departments, 18 medical departments and intensive care units such as ICU, CCU, NICU, EICU, PICU, RICU and stroke unit.

The hospital has a strong talent force. There are 3070 employees, including 474 senior titles, 975 intermediate titles, 5 doctors, 506 masters, 1 expert enjoying the special allowance of the State Council, 7 experts enjoying the special allowance of Xuchang Municipal Government, 4 provincial outstanding academic and technical leaders, 1 provincial innovative young and middle-aged scientific and technological talent, 20 first outstanding experts in Xuchang, 28 municipal outstanding academic and technical leaders, 25 top-notch professionals in Xuchang and Henan University of Science and Technology. Experts from related disciplines are the chairmen of 45 professional committees of Xuchang Medical Association.

The hospital has advanced medical equipment. It has more than 3,000 pieces of advanced medical equipment, modern operating room purification system, central oxygen and oxygen supply system, intelligent pharmacy system and vein configuration center, high-tech domestic tumor radiotherapy equipment such as linear accelerator and SPET-CT, 11 large-scale CT equipment such as Extreme CT and 6 magnetic resonance equipment such as 3.0T nuclear magnetic resonance, which can successfully complete various complex scans and organ imaging, and has advanced DSA, extracorporeal lithotriptor, DR and molybdenum target.

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Honda hit hard, Accord dropped to 140,000

Originality makes business more valuable

In 1999, the first domestic Honda Accord went off the assembly line. At about 300,000 yuan that year, you could buy a 75-square-meter house in Panjiayuan, Beijing. But no one expected that 25 years later, the evergreen tree, which used to be the most valuable in the B-class car market, would also drop its price.

Author | Huang Shuo

Editor | Tian Yanlin

Operation | Liu Shan

The price will be reduced after less than a year of replacement.

"Honda Accord Smart Edition with an official guide price of 196,800 yuan, now you only need 140,000 more naked cars after the discount!" Recently, news about "Honda Accord price reduction 50,000" "bottom fishing Honda Accord" spread on social media.

"After the Spring Festival, there are sales messages on the Internet saying that the cash discount is 30,000, and there should be another round of discounts recently. I haggled for a few rounds and got a discount of 49,000, and the final landing price of the Smart Enjoy version is around 168,000." A new Accord owner from Shandong told "City" that he always felt that the Accord discount 50,000 "tricky", which is a "comprehensive discount" after including installment loans or replacement subsidies. But when he went to the 4S store for consultation a few days ago, he found that he could really get this discount by buying a car in full, and there were almost no strings attached.

In early April, GAC Honda officially released the April limited-time subsidy policy, of which all Accord models can enjoy up to 11,000 yuan replacement subsidy and 32,000 yuan car purchase subsidy.

The sudden increase in preferential intensity has "captured" many consumers, and they have posted their own price list – "The landing price of the smart version with two years of interest is 164,000 yuan, and I feel that the price is in place." "The guide price is 197,800 yuan for the luxury version, and the installment landing 150,000 more, and the interest is 162,000 yuan." "The luxury version installment naked car is 134,300 yuan, and the landing price including interest is 166,500 yuan."

There are also some "regretful" car owners who think they have copied the bottom line, but they did not expect to buy it a few days earlier. "The luxury version I just mentioned has a discount of 45,000 yuan, and the full amount 173,400 landed. If only I had waited a little longer." "After four months, it dropped by 40,000 yuan, which is equal to my loss of 10,000 a month."

The Accord, a B-class "magic car" launched by Honda, was born in 1976 and has since developed to the eleventh generation. In 1999, the sixth-generation Accord was officially launched in China by the joint venture Guangzhou Honda (later renamed "GAC Honda"), becoming Honda’s first domestic model in China. It is also the first representative model of the joint venture B-class sedan in the Chinese market.

At that time, the news of Honda Accord’s domestic production also caused quite a stir. Because the fifth-generation Accord was introduced through imports, it has a large mass base in China by virtue of high value retention and product quality. The starting price of the first batch of domestic models of the sixth-generation Accord was 298,000 yuan, which was not only about 100,000 yuan lower than the imported models of the same level at that time, but also greatly lowered the price threshold. At the same time, it can be called the first model in the Chinese market to synchronize with the global market.

The sixth-generation Accord went into production in overseas markets in August 1997, and Guangzhou Honda localized it in late March 1999. It took only about a year and a half for the Accord to go from global release to domestic production. The other iconic model of the same period, the Shanghai Volkswagen Passat B5, took nearly four years, and it was not launched in China until Germany stopped production.

The product power that keeps pace with the times and the price that is close to the people make it difficult to find a car for the sixth-generation Accord, creating a precedent for "price increases" in the Chinese auto market.

The Accord currently on sale belongs to the 11th generation model, which was officially launched in May 2023, including the fuel version with 1.5T engine and the e: PHEV plug-in hybrid two-power model belonging to the new energy camp. The official guide price is 179,800~ 258,800 yuan.

You know, the mainstream joint venture B-class sedan is theoretically the most powerful product after the big replacement. Compared with the relatively old models such as Maiteng, Passat, and Teana, Accord should have fought hard to grab the market of its competitors. However, Accord reduced the price of the new model less than a year after the replacement, breaking the filter of the outside world. This was almost impossible in the previous car consumer market.

Recently, "City" visited several GAC Honda dealers in the Beijing area, and the sales staff said that the preferential treatment recently circulated on the Internet is basically true. "The replacement subsidy depends on the old car model, ranging from 8,000 to 11,000 yuan. The manufacturer’s car purchase subsidy is basically reflected in the end point discount. The full price of the Accord fuel version can be discounted by nearly 50,000 yuan. If the plug-in version is less, it can be discounted by nearly 40,000 yuan."

At present, the cash discount range for the full purchase of Honda Accord fuel version models in April is basically about 47,000 to 50,000 yuan in some places. Buying a car through a 5-year installment loan can be discounted by about 10,000 yuan to support early repayment for two years. Some regions and dealers may also give greater discounts.

I didn’t escape the pit of "acclimatization"

Since the introduction of the sixth-generation model in 1999, Accord has sold more than 20 million vehicles worldwide, and its cumulative sales in China have exceeded 3.30 million vehicles, ranking among the top five in the B-class car market almost every year.

But the tide of the new energy era is rolling in, and all the glory is finally gone.

In fact, price-for-volume is not uncommon in the automotive industry. Not only the Accord, but old rivals in the same class – Volkswagen Maiteng, Passat, Toyota Camry, Nissan Teana – are inevitable. However, the Honda Accord may be the most unwilling of them all.

But no matter how unwilling you are, sales are the confidence of the OEM.

According to the data of the Easy Car App, the sales of the fuel-powered Accord from June to August 2023 fell from the previous "10,000-class" to only 9,008, 7,110 and 6,915 vehicles respectively.

Although there is a significant decline in sales during the old and new period, which is a normal phenomenon in the automotive industry, considering that this is a superposition of the results of some old models clearance, and it also shows a gradual decline, Accord is anxious and takes the initiative to "bleed". Take out a discount of about 10,000~ 30,000 yuan.

The effect of the discount is very significant. With the increase of the discount in September 2023, Accord finally returned to the usual monthly sales level of over 10,000. After the largest discount up the ante to 40,000 at the end of the year, Accord sales reached 22,661 units in December 2023.

In 2022, the Accord was brilliant. It won the title of runner-up in the B-class sedan market with more than 220,000 sales, second only to the Toyota Camry. In 2023, its sales fell to 174,000, and were overtaken by Volkswagen Maiteng and Passat, ranking fourth.

In January 2024, sales of the Honda Accord declined from the previous month to 15,456 units; in February, the Accord began to recover its preferential treatment, resulting in sales further falling to 6,519 units, ranking only ninth in the B-class sedan.

As the best-selling car in the Chinese market, the Accord "left behind" is something that GAC Honda does not want to see. But under the impact of the new energy wave, the optimization and upgrading of the Accord replacement is increasingly difficult to arouse consumer interest.

Some netizens said that the appearance design of the 11th generation Accord is not in line with people’s aesthetics, and the "eye edge" at first glance is not strong enough. Although compared with the old 10th generation model, a lot of configuration has been added, and the sound insulation has also been improved, but the power specifications and performance have hardly changed. The difference between the old and new models is not big, and it cannot be compared with more new energy models on the market.

"Although the 1.5T engine has improved a bit, the actual feeling has not changed. The end point price of the 10th generation Accord low-end is about 140,000 to 150,000. Considering the overall environment now, I think it is normal to sell the 11th generation at this price." Some fans said. But some netizens felt that, "The 11th generation modern Sonata of 1.5T only dares to set the starting price of 139,800 yuan now, and the Accord sells 140,000 is not low."

Consumers complain that the Accord’s mid-range and low-end models are not equipped with a reversing radar. "What era does it have? It doesn’t even have a reversing radar. Honda still doesn’t understand what consumers want."

But in fact, in order to cater to the rapid development of the new energy era in China’s auto market, Honda launched several plug-in hybrid models (e: PHEVs) in 2023 that can be green-labeled for new energy and have some strength. At the same time, it cancelled the gasoline-electric hybrid models (e: HEVs) that could not be green-labeled for new energy before. Although this strategy was considered a "risky move" by some industry insiders.

Why is this? The lack of gasoline-electric hybrid models (e: HEV) has affected Accord’s mid-to-high-end image and product differentiation to some extent. And from the pricing point of view, the price range of the 11th generation Accord e: PHEV plug-in hybrid models is 225,800~ 258,800 yuan, compared with the tenth generation e: HEV oil-electric hybrid models 199,800~ 259,800 yuan, not only has the price threshold increased by 26,000 yuan, even in the entire new energy market also lacks some competitiveness. And from the product itself, Accord e: PHEV plug-in hybrid models are also difficult to meet the most valued places of consumers.

First of all, the Accord e: PHEV does not come from the "oil-to-electricity" identity of the pure hybrid platform, so its trunk has a large bulge in order to make room for the fuel tank and battery, which affects the practicality of storage, so it is ridiculed by netizens as "7-seat Accord".

In addition, the e: PHEV plug-in version does not have fast charging function, and the pure electric cruising range of WLTC operating conditions is only 82 kilometers. There are many restrictions on usage scenarios, which has dissuaded some consumers.

"Even 70,000 or 80,000 Wuling Colorful Fruit and BYD Seagull pure electric cars have fast charging. All Honda e: PHEV models sold in China are oil-to-electricity, and it feels like the battery pack is only enlarged on the basis of e: HEV oil-electric mixing." An industry insider commented.

It is not difficult to understand why the Accord e: PHEV’s driving performance is quite good, but the actual sales volume cannot keep up. Since its launch in May 2023, the monthly sales of the Accord e: PHEV have been difficult to reach 1,000 units.

In contrast, the Lantu Chasing PHEV listed in December 2023 and sold from 252,800 yuan, although the price is much higher than the Accord e: PHEV, but the WLTC working condition pure electric battery life reached 202 kilometers, with fast charging function, December 2023 and January 2024 The monthly sales volume exceeded 1000 vehicles.

It’s time to keep a low profile

Accord has not been able to completely avoid the pit of "acclimatization" of the new energy models of the joint venture brand. Is Honda only left with price concessions – this simple and crude trick?

As the first model of GAC Honda to be put into production, Accord has played a key role in the development of GAC Honda and even the entire GAC Group.

The financial report shows that in 2023, GAC Honda’s sales volume exceeded 640,000 vehicles, a year-on-year decrease of 13.66%, and the sales revenue was 93.528 billion yuan, a year-on-year decrease of 18.75%. At that time, GAC said that the joint venture brand is accelerating the transformation. It is reported that GAC Honda’s new energy vehicle (annual output 120,000 vehicles) capacity expansion construction project is progressing as planned, and it is planned to be completed and put into operation within 2024.

But it is undeniable that the new models launched by Japanese joint venture automakers in the past two years are mainly pure fuel vehicles and HEV hybrid models.

According to industry sources, Honda will make major moves in the period from 2025 to 2026. For example, the e: PHEV plug-in hybrid model will increase the fast charging function, while optimizing the problem of battery encroachment on the trunk space. The most popular Accord e: HEV oil-electric hybrid model is likely to be directly equipped with the latest 4.5-generation i-MMD hybrid technology when it is changed. Return to the market.

Honda actually has ready-made technology, and the main reason for the delay is that costs cannot be reduced.

"People think e: PHEV is more expensive, but in fact e: PHEV’s capacity battery and e: HEV’s multiple battery price are almost the same, so the cost of e: HEV bicycle is similar to that of e: PHEV. The 2.0L DI engine of the fourth-generation i-MMD used now is the first generation of high-voltage direct injection models. It has done a lot of redundant design, and the cost cannot be reduced. Honda is more stubborn and unwilling to replace the existing mature but expensive suppliers, resulting in the high cost of e: HEV models." An industry person close to Honda said.

At present, GAC Honda owns cars and SUVs such as Accord, Haoying, and Fit. Although the 11th generation Accord e: HEV model is temporarily absent, GAC Honda has given special treatment to the main SUV model "Haoying".

In June 2023, the new Haoying e: HEV model with the 4th generation i-MMD hybrid technology was launched, and it was sold in parallel with the 1.5T pure fuel version and the e: PHEV plug-in hybrid version. This seems to explain from the side that it is more profitable to sell SUVs than sedans.

In terms of product and technology development planning, the above industry insiders said that "Honda will return to the hybrid + strong power level, add high-power P4 motors to achieve strong power and four-wheel drive", and accelerate the development of new pure electric models.

From 2025 to 2026 is also the time node for the implementation of the "National VII" emission standard. Some industry experts speculate that GAC Honda is likely to stop production of all pure fuel models equipped with 1.5T and 2.0T engines, and fully change to the product layout of "e: HEV oil-electric hybrid + e: PHEV plug-in hybrid + EV pure electric".

This also means that the 1.5T fuel version of Accord may be a transitional product in the current transition phase.

After 25 years of cooperation with Guangzhou Automobile Group, according to the Nikkei Chinese Network, Honda China’s head of state, Yaxing Igarashi, said in an interview with the media that in 2024, it will continue to transition to new energy vehicles and cope with price reduction competition, and said that "due to the price reduction, it is difficult for fuel vehicles, including hybrid vehicles, to be profitable. Before full electrification, we will use previous profits and fuel vehicle profits to survive."

However, unlike Honda’s situation in China 25 years ago, the current Chinese auto market can be called a "purgatory model". Once a product fails to keep up with consumer demand, it is a step closer to the edge of "obsolescence". It is still uncertain whether the new model will be able to adapt to the future era when it is launched.

Accord, GAC Honda and Honda China are facing not only sales, but also a series of word-of-mouth problems derived from "price for volume". Paying attention to consumer demand and presenting sincere products, prices and services are actually adding to the future.

?Original production by the city, please do not reprint without authorization

Communication suggestion email: gaojian@boyamedia.com

Unless otherwise specified, the pictures are all from Visual China

Original title: "Honda’s ruthless hand, Accord dropped to 140,000"

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2.4T + self-contained (AT), each is great.

In terms of the overall appearance design, a family-style design is adopted. The front grille of the spindle body and the sharp and slender headlights on both sides make it look very domineering and highly recognizable. On the side of the body, the lines of the entire body are very smooth, and the floating roof design is adopted, which makes it more sporty. On the rear side, the design of the entire rear is full of layers. The roof adopts a through design, which looks very delicate under the decoration embellished with chrome strips.

From the interior aspect, the new car adopts a more concise design, and the new car also adds a lot of practical configurations. For example, the 12.3-inch central control screen and the cool LCD instrument panel improve the technological effect of the new car. In addition, the new car is also equipped with an intelligent voice control system that can realize navigation, windows, sunroof, music and other controls. In addition, the new car also provides real-time road condition display, 360 ° panoramic images, active braking and other safety and practical functions.

The length, width and height are 4890 × 1920 × 1695mm respectively, and the wheelbase also reaches 2850mm. Among the models of the same class, the wheelbase of the Lexus RX ranks 103rd. One bright spot is that its width reaches 1920mm, reflecting that the lateral space inside the car is not bad. The design of the sunroof also increases the subjective space feeling of the front and rear passengers. Among the models of the same price and class, the trunk volume of the Lexus RX ranks 46th. The space is relatively regular, there are no obvious protrusions, and the overall loading capacity is good.

The Lexus RX is equipped with a 2.4 turbocharged engine (direct injection) matched with a combination of automatic hand (AT). The whole power parameter, the power performance is superior in the same level of engine, can provide better power performance. The official measured zero hundred acceleration score of Lexus RX is 6.2S, ranking 131st among SUV models above 800,000.

The Lexus RX is fully equipped with active and passive safety features, includingAutomatic parking,Zero tire pressure endurance tires,Automatic parking,Steep slope,uphill assist,Knee airbag,HUD head-up display,Anti-lock braking (ABS),Brake force distribution (EBD/CBC, etc.),Brake assist (EBA/BAS, etc.),Traction control (ASR/TCS, etc.),Active Noise Cancellation,Engine start stop,Side safety air curtain,Mobile phone wireless charging,Night vision system,LED daytime running lights,Front reversing radar,Tire pressure monitoring,Steering wheel heating,Body stability control (ESP/DSC, etc.),Rear reversing radar,Fatigue reminder,Remote parking,Child seat interface,Lane Keeping (LKAS)Wait for the configuration.

Of which,Automatic parkingIt can avoid stepping on the brakes for a long time or needing to pull frequently.Steep slopeIt can safely pass through steep slopes at low speeds.Knee airbagReduce the damage to the occupant’s knee in the vehicle interior during the second collision.

In addition to the above description, we can also go to the easy car forum to browse more real car feedback from actual purchase users, or use experience.

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"Embroidery Spring Knife · Shura Battlefield" Interprets the Transformation Method, Zhang Yi Shows a New Heights

   Directed by director Lu Yang and produced by Ning Hao and starring Zhang Zhen, Yang Mi and Zhang Yi, the movie "Embroidery Spring Sword · Shura Battlefield" is being screened all over the country. As a new work in the word-of-mouth series, the film has continued to rise in word-of-mouth since its release, and the box office has exceeded 200 million. As the core figure running through the main line, Lu Wenzhao, a brocade-clothed guard played by Zhang Yi, weighs all forces and seeks a place for himself in the troubled times. At the beginning of the film, Lu Wenzhao said "If you don’t want to die like this, you have to change your way of life", which laid the groundwork for the follow-up development of the whole story.

   In the film, Lu Wenzhao (played by Zhang Yi) saw his comrades die one by one after experiencing the Battle of Sarhu, and sighed with emotion: "Tens of thousands of lives are lost when cutting the grass." At this time, Lu Wenzhao was well aware that human life is like ants in troubled times. After deciding to change his way of life, he became a hidden sword in the hands of King Zhu Youjian. Lu Wenzhao went from a survivor on the battlefield to a thousand households who were tactful in the officialdom to kowtow in order to obtain rights. Through his rich eyes and subtle body language, he showed the humility and scheming of his characters vividly. The netizens said one after another: Lu Wenzhao made people feel exquisite in front of him, but the grief and despair when he found himself abandoned like a chess piece later made him suddenly realize that when he killed the enemy with a Miao knife, Zhang Yi completely played the role to a new height. Director Lu Yang said: Lu Wenzhao is the closest and most worldly character in the movie. The character is also very layered and reversed, and Zhang Yi’s acting style and his ability to handle the details of the character are the most suitable for this character.

   Since his debut, Zhang Yi has been working hard in the entertainment industry for many years, creating a number of familiar roles, whether it is Han Dezhong in "Dear", Jia Congming in "I am not Pan Jinlian", or Zhang Jinsheng in "Mountains and Rivers". Under his interpretation, the characters are full and vivid and real, and he is also very good at achieving a high degree of unity with the character’s spirit, portraying the characters to life. This year, he won the Best Actor of Magnolia in the 23rd Shanghai TV Festival with the corner of Chen Jianghe in the TV series "Chicken Feather Flying to the Sky", which was recognized by the industry.

   Zhang Yi is a low-key person in life, but he is also a rigorous, serious, down-to-earth and humorous person. As a senior cat slave, he will take care of his cats carefully. In his free time, he will popularize various knowledge points with netizens in Zhihu. With the title of "Zhihu Male God", he recently updated his article "How to play a knife of the same height as himself?" on Zhihu and Q & A. The article shares his bits and pieces of learning martial arts during the filming of "Embroidery Chun Dao · Shura Battlefield". His simple and humorous writing style attracted a large number of netizens to watch and discuss. Such Zhang Yi is unique and has great personality.

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Zhao Liying’s birthday photo is exposed! The details highlight the tenderness and beauty, causing fans to think about life!

October 16th is our lovely Zhao Liying’s birthday! In order to celebrate this special day, the studio not only released a set of fresh birthday photos, but also let us see Zhao Liying’s unique temperament and charm. In this set of photos, Zhao Liying is wearing a long blue and white dress and a blue headscarf, exuding a full of vitality and charm.

The first time I saw Zhao Liying, her long hair was slightly curled and swayed in the wind, which made people intoxicated. She was dressed in blue and white, as if bathing in the sun, and her whole body exuded a sense of sunshine. At the same time, her smile was sweet, revealing a kind of innocence and tenderness. Zhao Liying raised her hand to tidy up the broken hair on her forehead, and at that moment she was so beautiful. This small action seemed to be able to glimpse the tenderness and delicacy in Zhao Liying’s heart. And when Zhao Liying raised her hand to block the sun, her profile was even more exquisite and beautiful! Every move she made was full of confidence and elegance, showing her personality charm no matter when and where.

Zhao Liying is holding her dream in the photo, turning in circles, with a happy expression, and her state can be described as great! She not only has vitality and vitality, but also shows the results of her persistence and hard work. Zhao Liying’s fair skin does not hide her health and vitality at all, which also reflects her love and care for herself. The moment she nods her head slightly, her expression is natural and real, and she is not afraid of the camera’s capture and presentation. This confidence and sincerity is the beauty that will never change.

Zhao Liying’s smile is even sweeter and moving, as if it has infinite magic, making people feel happy along with her laughter. The positive energy she exudes touches people’s hearts, as if she is wrapped in the warmth of her laughter. Zhao Liying’s temperament also becomes more and more calm as she matures, and she walks out of her unique path with firm steps to grow into a more confident and attractive woman.

Zhao Liying’s use of the exterior to block the sun makes people think of the heroine in youth novels, and the energetic youthful atmosphere is completely consistent. She chases her dreams in her own way, brave and determined, just like the heroine in the novel. No matter when and where, Zhao Liying can bring people a feeling of youth and vitality.

Zhao Liying’s birthday photos not only show her beauty and charm, but also reveal her growth and evolution. She can show her personality uniquely in every shot, infecting every fan who supports her with her inner softness and sincerity. Her beauty and confidence stem from her persistence and pursuit of dreams, and are also valuable assets she has gained during her growth.

Zhao Liying’s birthday celebration is not only her personal celebration, but also represents the mutual growth and progress between her and her fans. Her sunny smile, sweet laughter, and courage to pursue her dreams will continue to influence us and inspire us to move forward on our own life path.

Let’s send our sincerest wishes to Zhao Liying on her birthday. May her every day be full of sunshine and happiness, and continue to dance on the stage of life with her own brilliance! At the same time, I hope everyone can be like Zhao Liying, face challenges bravely, chase dreams with their own efforts and persistence, and create their own brilliance.

Just as Zhao Liying raised her hand to straighten the broken hair between her forehead in the photo, her details are full of tenderness and beauty. It also reminds me of myself. Sometimes we often overlook small acts of kindness or details in our lives. In fact, it is these details that make us different and allow us to show our uniqueness in the ordinary.

Zhao Liying’s smile is sweet and infectious! Her smile not only brings people happiness, but also inspires her fans to face the challenges in life bravely. Just like her smile, each of us should face the difficulties and challenges in life with a positive attitude, believing that we can overcome all difficulties and achieve the happiness we want.

The confidence and charm shown in Zhao Liying’s birthday photos remind me of the sense of achievement I have gained in the process of growing up. Every growth requires hard work and persistence. Just like Zhao Liying, on the road of chasing our dreams, we must have firm confidence and believe that we can overcome difficulties and meet a better future. I wish Zhao Liying continued to harvest happiness and success in the new year, and bring us more wonderful works and touches! At the same time, I also hope that everyone can move forward firmly on their own life path, bravely pursue their dreams, and create their own brilliance!

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Where Will online celebrity Catering Go? From superficial efforts to core values

  Recently, the first "Funeral Tea" tea shop in China opened in Shanghai. Like "online celebrity Restaurant" such as "Happy Tea" and "Master Bao", the customers of "Funeral Tea" kept coming in an endless stream, which even led to the phenomenon that scalpers bought "online celebrity Food" at a higher price. At the same time, many well-known "online celebrity restaurants" have closed down one after another, and even some veteran stores have become "chicken feathers in one place". "online celebrity catering" is a world of ice and fire. What is the reason behind this?

  Queue for 7 hours just for a cup of tea

  "Food is the most important thing for the people". In the Internet age, when Internet celebrities are highly sought after, "online celebrity Catering" has also set off an iterative and updated "queuing economy". It is reported that the queuing time for buying "Hi Tea", "Master Bao" and "Cheese of Light", which are known as the "Three Giants of People’s Square" in Shanghai, can reach 7 hours, which leads to scalpers’ purchasing and queuing for payment, which makes the premium of "Hi Tea" for a cup of 20 to 30 yuan as high as 100 yuan, and merchants even introduce the regulation of real-name purchase of ID cards, causing widespread controversy.

  Not only Shanghai, but also Hongkong’s "Jenny cookies" are sold daily in limited quantities, and Beijing’s "Taoyuan Village" is called "Hermes" in the field of soybean milk fritters, and the explosive market of "online celebrity Catering" can be seen.

  Take "Xicha" as an example. In May 2012, the first store opened in Jiuzhong Street, Jiangmen City, Guangdong Province. At present, there are about 50 branches in Guangzhou, Shenzhen and Foshan. Only stores in Guangzhou and Shenzhen have an average monthly turnover of more than 1 million yuan, among which the most popular coastal city store in Shenzhen has an area of about 90 square meters and a monthly turnover of more than 1.5 million yuan.

  With the subtle influence of Internet development on the market, the catering industry in online celebrity has also experienced different stages of change. During the period of 1.0, the cognition of the traditional catering industry was subverted from the consumer level. People found that apart from "eating", there were different experiences such as personalized service and style environment.

  In the period of 2.0, which focused on the combination of marketing and products, topical packaging gave food unprecedented communication power and greatly shortened the brand’s cognitive cycle; In the period of 3.0, personalized labels such as "fashion brand", "luxury" and "ingenuity" attached importance to the overall creation of "online celebrity catering", but it was followed by increasingly severe customer loyalty.

  The consumption power of "light food" has increased by 14% annually.

  In 2016, the national catering revenue was 3,577.9 billion yuan, a year-on-year increase of 10.8%, while the GDP increased by 6.7%.

  According to international data experience, the overall growth rate of the catering industry can maintain steady and rapid development when the per capita disposable income of the country is between 5,000 and 10,000 US dollars. According to the data released by the National Bureau of Statistics, the per capita disposable income of urban residents in China in 2016 was 33,616 yuan, which is in good agreement with this data interval.

  Under the background of the booming industry, "online celebrity Restaurant" is unique in its store location, style design and service details. A simple cup of milk tea can be selected with different flavors. When it is sold, the temperature and method suitable for drinking will be indicated on the teacup, and even the image of the store attendant is required as "online celebrity".

  At the same time, "online celebrity Catering" has grasped the consumption characteristics of young people’s purchasing power in pursuit of fashion hotspots, covering people between the ages of 14 and 35. The consumption power of this kind of "light food" main consumer group is increasing at an average annual rate of 14%. The younger generation subconsciously hopes to seek a sense of collective identity and reach a certain consensus by queuing or eating the same bowl of noodles.

  In addition, emotional rendering, star effect and other highlights prompted consumers to spontaneously share recommendations on social networks. According to the analysis of people in the catering industry, compared with traditional restaurants, their marketing methods are more changeable, not only through word-of-mouth communication by diners, but also through cross-border cooperation with many brands to jointly create topics, which is worth thinking about by catering people.

  From superficial efforts to core values

  However, "parallel" restaurants, which once set a record of 52 stores in eight months, have been closed in Beijing, Fuzhou, Ningbo and other places. The pancake fruit shop "Huang Taiji", with the highest valuation of 1.2 billion yuan, has also admitted that it has closed half of its doors, and the performance of the creative dish "Carved sirloin" has dropped by nearly 80% compared with the peak period.

  The "online celebrity Restaurant" has gone wave after wave in a short-lived vortex. According to the data, in 2016, the monthly closing rate of the catering industry in China was as high as 10%, and the annual compound closing rate exceeded 100%.

  Low consumer loyalty is one of the potential risks of "online celebrity catering". Under the fast pace of life, consumer groups with distinctive personalities have the characteristics of pursuing fresh enthusiasm and easy to lose. The disconnection between marketing and products makes merchants ignore the essence of catering industry. "Fun" is only the added value of food and cannot be the core of restaurants.

  Some enterprises win the attention through gimmick marketing and charge the joining fee, which is prone to problems. The unified distribution of ingredients, the unified management of chefs, and the inspection and supervision of storefronts are all very important, and the difficulty lies in management. Some enterprises join quickly, but the depth and intensity of management and control of franchise stores are not enough.

  Experts said that "online celebrity Catering" will inevitably get lost in the noisy market in the later period, and only rely on the big waves of the market to urge some catering enterprises to awaken themselves and turn from superficial efforts to building brand core values.