分类归档 hfhfgdd

　　Original title: Star Mansion Award

　　Author: yang

　　Like the rich, stars buy luxury houses not only for ostentation and extravagance, but also for preserving the value of assets. However, when stars who create roles in the play buy luxury houses outside the play, their roles and past will be dramatically projected on the selected luxury houses.

　　"Ruyi" and her quadrangle

　　From the famous work Suzhou Creek, in the next 20 years, Zhou Xun was a princess staring blankly at the mask of Kunlun slaves outside Daming Palace, a Lin Huiyin who was boating on Cambridge, a Xiaowei who was looking for love in the painted skin, a Li Mi who kept asking questions on the overpass, and a Jiu-Er who was wearing a red Chinese-style chest covering in a green gauze tent. Eventually, she became the queen of Yi Kun Palace and turned the Forbidden City into a besieged city.

　　On the screen, she plays the role of chasing love. By the way, she became the first "Grand Slam" winner of the Golden Statue, Golden Horse, Golden Rooster and Hundred Flowers in the Chinese film industry. Probably, she was too deeply involved in the play. In reality, Zhou Xun has always been a "baby in love". From the age of 19, she came to Beijing to develop. This city allowed her to meet her successive boyfriends until she married Gao Shengyuan. She also left her own mark in this city-she bought more. The three-bedroom and two-bedroom apartment bought in MOMA, Wanguocheng, Dongzhimen, although the unit price of this apartment has exceeded 100,000 yuan per square meter, it is still a bit crude for Zhou Xun, where the annual income has remained above 60 million.

　　

　　When you are in love in Beijing, you should also have the "most Beijing" residence, and the representative of Beijing residence is the Forbidden City and the quadrangle. There are more than 70 palaces and 9,000 houses in the Forbidden City, which are arranged in a square area in an orderly way, and Zhou Xun’s "Ru Yi" lives in it. The quadrangle with a history of more than 3,000 years up to now is as tight and closed as a besieged city, and it pays attention to entering several courtyards. Although the area and level of the Forbidden City and the quadrangle are far from each other, they are in common in essence and pay attention to symmetry. Some people say that the Forbidden City is the largest quadrangle in Beijing.

　　In the play, Ruyi lived in the Yi Kun Palace, and outside the play, Zhou Xun lived in the quadrangle. According to media reports, in 2013, Zhou Xun bought a single-family courtyard house in Nanluoguxiang, not far from the North Gate of the Forbidden City. Covering an area of nearly 600 square meters, it has 13 rooms. The interior of the quadrangle is antique, and the alley in front of the courtyard can accommodate a large RV, with a separate garage on the side. Although there are no high-rise buildings around the Second Ring Road in Beijing to spy on, the quadrangle wall in Zhou Xun is still nearly 4 meters high, which is much higher than that of other residents. The walls around the courtyard are even with neighbors, and the higher part is blocked by glass or iron net, which not only ensures the unity of height, but also ensures the lighting of neighbors. This quadrangle is Zhou Xun’s own "Little Forbidden City".

　　It cost nearly 90 million yuan to start this quadrangle, and now it has risen to 200 thousand yuan per square meter, with a total price of 120 million yuan.

　　The old villa in the "small age"

　　If quadrangles are the most Beijing-style buildings, the representative of Shanghai-style buildings is the old villa in the garden.

　　Shanghai has a variety of struggle history, just like this city has a variety of houses. In 2001, Jing M.Guo came to Shanghai from Zigong, a small town, to participate in the New Concept Composition Competition. When he came out of the People’s Square subway station, he saw the whole of Shanghai off guard. He wrote in his book: I want to be here.

　　When studying at Shanghai University, Jing M.Guo was careful to eat a bowl of steamed eggs in the canteen and drink a cup of bubble tea. "I can’t drink it every day. If I drink it every day, I won’t have money to buy shoes. Because I only brought two pairs of shoes to Shanghai, and they are all summer shoes. In winter, my feet are cold and painful. " As a film and television art engineering major, he needed to buy a laptop and a DV for making short films, which became the first hurdle he encountered. Jing M.Guo’s mother was a local bank clerk and his father worked in a state-owned chemical plant. Such family conditions were comfortable in a small town, but the expenses in Shanghai taught him a lesson.

　　He began to write crazily, trying to change his destiny with the keyboard, and he became a veritable "keyboard man". Since 2007, he has ranked first in the rich list of Chinese writers for three consecutive years, and he finally let himself live a life in Tiny Times.

　　In 2011, Jing M.Guo once again ranked first in the rich list of Chinese writers with a copyright income of 24.5 million yuan. Just one day in the early spring of this year, Jing M.Guo drove past an old villa in Wuning Road, Jing ‘an District, Shanghai. This old villa was an old house of Wang Jingwei, which consisted of three townhouses. After ten years, under a plane tree, he seemed to find the shock of the moment when he walked out of the subway station. He immediately asked his assistant to inquire about the condition of the house. After contacting the seller, he bought the old villa with the full amount of 50 million yuan. Jing M.Guo had several luxury houses in Shanghai, all of which were bought in the name of his company, but this villa was bought by him in his private name.

　　

　　As soon as the house was transferred, Jing M.Guo applied to Jing ‘an Bureau of Soil and Resources for the overhaul and reconstruction of the villa. After renovation, the first villa became a private library and audio-visual room in Jing M.Guo, filled with books and movies collected from all over the world in Jing M.Guo. A small carefully carved garden connects the second villa.

　　

　　The first floor is the reception room, the second floor is Jing M.Guo’s office, and the third floor is his bedroom and cloakroom, which has become the most exposed area of this villa. The third villa is the office of Jing M.Guo’s most cosmopolitan culture. Today, the valuation of this villa has exceeded 200 million, and it has become one of the most important labels in Jing M.Guo.

　　As written in Jing M.Guo’s novels, his villa was full of luxury goods. The moment he was interviewed in his own villa, the inferiority that the city had brought him was gone forever.

　　Villa next to Humble Administrator’s Garden

　　Some people cure inferiority through conquest, while others cure inferiority through regression.

　　In 1980, 15-year-old Carina Lau left the alley near Suzhou Art Garden with his parents and went to live in Hong Kong. When she first arrived in Hong Kong, she felt like a clown from a circus.

　　Carina Lau chose her own way to fight against her instinctive inferiority. At the age of 17, she took the Hong Kong wireless training class entrance examination with her accumulated artistic skills in Suzhou Cultural Palace. Although she failed to pass the exam because Cantonese was not up to standard two years ago, Carina Lau’s stubbornness and persistence moved Fanggang Liu, the president of the wireless training class, and made an exception to let her enter the wireless artist training class. Since then, she has entered the entertainment industry.

　　Without the beauty of Michele Monique Reis and Rosamund Kwan, the amorous feelings of Chingmy Yau and Joey Wong, and the excellent acting skills of Maggie Cheung, Carina Lau perfectly explained that persistence is more important than hard work. After six nominations, she finally became the winner, not just the wife of the man who won the most Best Actor.

　　Since becoming famous, Carina Lau has tried to invest, and her first choice is to buy a house. Thanks to her Bole Fanggang Liu, "He taught me to save money when I earn money, never speculate, and never buy stocks, just buy a house. In short, save money to pay the first payment, and then force yourself to pay slowly. " Fanggang Liu believes that an actor’s only investment is home ownership, and other businesses can’t compete with others. His views have influenced Carina Lau.

　　Carina Lau, once known as the "North Sister" in Hong Kong’s entertainment circle, is also different from other Hong Kong actresses in choosing luxury houses. Her house in Shanghai has unique decoration taste.

　　More importantly, she set her eyes on her hometown. Suzhou girl who walked out of Suzhou Garden Art Garden finally chose to return to Suzhou Garden.

　

　　In 2007, Carina Lau chose Zhuozheng Villa next to Suzhou Humble Administrator’s Garden, which is said to be the only property in China that needs the approval of the national, provincial and municipal cultural relics bureaus. There are three world cultural heritages within 500 meters of the villa: Humble Administrator’s Garden, Lion Forest and Beijing-Hangzhou Grand Canal. There are only 28 villas with an area of 600-4000 square meters. The overall planning refers to the Humble Administrator’s Garden next door, overlooking it from the air, and merging with the Humble Administrator’s Garden next to it. Each villa has its own private garden. The highest price is 500 million yuan. It is said that the villa in Carina Lau is named "Ling Chia Garden".

　　Big brother’s Huizhou residents

　　Carina Lau is not the only one who likes the characteristic folk houses in his hometown. Jackie Chan, who stood side by side with Carina Lau to protest against the bad media after the East Weekly incident in 2002, also likes his hometown architecture. The movie A Tale of Three Cities tells the love story of Charles and Lee-Lee Chan, an Anhui policeman, and Chen Yuerong, a legendary woman, who spans three cities. The prototype of the hero is Jackie Chan’s parents.

　　Twenty-six years ago, in order to let his parents enjoy their old age in the environment of Anhui hometown, Jackie Chan began to gradually start Huizhou architecture. His collection of ten Huizhou wooden buildings, including halls, stages and pavilions, is the essence of China architectural art. Among the 10 ancient buildings, 7 are ancient houses and ancient stage in Ming and Qing Dynasties, with a history of about 200 to 400 years. Most of them are made of rare tree species such as rosewood, which has high artistic value and is worth hundreds of millions.

　　

　　If most of the star’s mansion is "dead", then Jackie Chan’s mansion is "alive". The Huizhou architecture in Jackie Chan’s collection was originally a brick-wood structure. The wooden structure on it was transported from Anhui to Hong Kong by the method of assembly and disassembly. The brick part is relatively heavy and can be discarded. After the land is selected, the local bricks can be used to build walls, and this Huizhou architecture will come back to life in other places.

　　It’s a pity that the son wanted to raise and didn’t stay with his relatives. His parents died one after another within ten years, so Jackie Chan hoped to donate these houses that were idle in the warehouse to feed termites. In 2003, he wanted to donate these old houses to the Hong Kong government for exhibition purposes, but there was no result because of the land allocation problem. In 2010, he wanted to donate his old house back to the Anhui government, but he didn’t get a clear reply. In desperation, Jackie Chan donated four of the buildings to Singapore University of Science and Technology Design, which responded quickly. Once the news was announced, it caused an uproar.

　　Bai Yansong asked him, "Why donate it to Singapore? There are plenty of places on the mainland, Huangshan and Zhejiang, don’t they all wave to you? " Jackie Chan explained: "Now wave to me, not before, I tried before, but I didn’t implement it."

　　Jackie Chan’s public appeal aroused the whole society’s attention to ancient buildings. In the end, these four ancient Huizhou buildings returned to Anhui and took root in the place where their parents once lived. Jackie Chan also kept his lines in "Zodiac": "No one can take people’s cultural relics from other countries and put them in their own museums!

　　Kung fu emperor’s Shanghai mansion

　　When he entered Shichahai Sports School at the age of 8, Jet Li began his career as a martial arts athlete and his journey as a winner in life. Shaolin Temple, the first film starring in 1982, set a box office record of 161 million yuan with an average ticket price of 10 cents. When he came to Hong Kong for development, he earned HK$ 15 million for his works such as Huang Feihong and Fang Shiyu. After he entered the United States in 1998, he started with a salary of US$ 500,000, and once became the first Chinese movie star in Hollywood with a salary of US$ 15 million.

　　Rich people and celebrities in Hong Kong prefer to buy land and build buildings in Repulse Bay, Deep Water Bay, Peak and Mid-levels. In mainland China, it is usually impossible to simply copy this model because of policies and other reasons. The luxury houses of mainland stars are mostly finished commercial houses in essence.

　　In 1994, Shanghai Pudong was just developed, and the whole Pudong was in full swing. The focus of development was still around Lujiazui. Jet Li, who had been immersed in Hong Kong for many years, talked and laughed with various real estate tycoons. It was like opening a God’s perspective. He got a rectangular plot with an area of more than 400 mu through legal lease in Huamu Road, Pudong, which was still a vegetable field at that time.

　　

　　Afterwards, it was proved that this investment was quite wise. Soon, Tomson Golf Villa Phase I and Tomson Golf Course began to be built opposite to Jet Li’s "own vegetable field", and the value of Jet Li plot rose. Around 1997, Jet Li sold nine-tenths of the whole plot to Li Ka-shing, the richest man in Hong Kong who was eager to embrace the mainland at that time. Li Ka-shing’s "Hehuang" real estate developed the Shanghai top villa "Four Seasons Yayuan" on the nine-tenths plot. Jet Li chose to keep one-tenth of the land in the southeast corner with the best location. This plot later became Jet Li’s "home" in Shanghai.

　　In 2003, Jet Li sold his luxury house in Los Angeles for $5 million, ready to settle in his wife Nina Li Chi’s hometown of Shanghai. He moved his luxury house in the United States to Shanghai as it was, and in fact, the scale of the final construction even exceeded that of American houses.

　　At the northwest corner of the intersection of Huamu Road and luoshan road in Pudong, there are three white villas with a building area of more than 5,000 square meters, including a three-and-a-half-story villa and two two-story villas. The basement is divided into two floors, the first floor is a parking lot for 10 cars, and the second floor is equipped with a cinema, badminton court, fitness room, chess room and sauna. The "Buddhist Temple" in Jet Li is set in a separate building.

　　Jet Li’s mansion is dominated by European classical court style, with all the walls made of pure white and light black frosted marble, and the courtyard has both European-style fountains and pavilions and Chinese-style gardens.

　　No matter from the construction process and geographical location, this house with a market value of more than 1 billion can be regarded as the first mansion in China, but it’s a pity that Jet Li, who is bent on Buddhism, doesn’t like mansions and loves Buddhist temples, and the first mansion has become a dormitory for security guards and nannies.

According to the official website of Harbin Ice and Snow World, on December 18th, 2023, the 25th Harbin Ice and Snow World opened, and 40,000 tourists poured in, so some tourists’ play needs were not fully met. We apologize for this. We deeply reflect on the poor service and rectify it overnight. (national business daily)

　　Ruixue paved the carpet to welcome the distinguished guests and talked about the wisdom of the new future. On December 18th, Mr. Ding Yougang, Deputy Secretary of the Party Committee and Vice President of Xiamen National Accounting Institute, visited UFIDA Industrial Park, visited UFIDA Digital Intelligence Enterprise Experience Hall with great interest, and got an in-depth understanding of UFIDA’s innovative achievements and advanced technologies in the field of digital intelligence. We also conducted full and friendly communication on executive training and experiential teaching, and jointly discussed how to integrate the cutting-edge concept of digital intelligence into academic research and practical application of teaching.

　　Wan Qiong, Deputy Director of the First Division of Educational Administration of Xiamen National Accounting Institute, Zhou Fang, Deputy Director of Finance and State-owned Assets Management Department of Jinan University, Du Yu, Senior Vice President, Huang Zhenfa, General Manager of Intelligent Accounting Division of UFIDA’s Large Enterprise Customer Group, Jia Daming, Vice President of Xindao Technology, Assistant President Qian Zhaoqiang, and Chen Tonglei, Deputy General Manager of UFIDA’s Government Education Promotion Division, participated in the exchange.

　　Du Yu, Senior Vice President of UFIDA Network, warmly welcomed Dean Ding and his party to discuss cooperation opportunities in the era of digital intelligence. He said that in the new historical period, UFIDA is looking forward to deepening cooperation with Xiamen National Accounting Institute, making full use of professional resources, deeply promoting the industry changes brought by new digital and intelligent technologies, and providing more professional and cutting-edge training and support for financial personnel to help them better serve their enterprises and promote the process of digital transformation in the new era.

　　Ding Yougang, vice president of Xiamen National Accounting Institute, pointed out that with a pragmatic attitude, UFIDA and Xiamen National Accounting Institute quickly landed the first training course for high-end managers of industrial and financial integration after the strategic signing. This training course has obtained highly satisfactory evaluation from the participants, laid a solid foundation for the follow-up cooperation between the two sides, and is regarded as a very successful start. It is hoped that both sides will continue to deepen their research and devote themselves to developing higher-end, comprehensive and in-depth training courses, so as to cultivate talents with more practical ability for financial management and inject more innovation into enterprise development.

　　He emphasized that UFIDA and Xiamen Congress have joined hands to form a strong cooperation model of "famous enterprises+prestigious schools". In the era of digital intelligence, we will carry out in-depth research in areas of common interest and devote ourselves to doing something forward-looking, insightful and leading. Ding Yougang said that the goal of cooperation between the two parties is to create an ecological circle, which aims to benefit high-end financial talents, enterprises and society, and jointly promote the development of the accounting industry, which has far-reaching significance.

　　Since the initial establishment of cooperative relationship in 2017, UFIDA and Xiamen National Accounting Institute have been adhering to the common concept of cultivating high-level financial talents and working together. In the fields of professional courses, professional exchanges and joint major activities, the two sides have continuously expanded cooperation, integrated the essence of production and research, and reflected practical knowledge from professional theory. The deep cooperation between the two sides not only resonated in concept, but also achieved remarkable results in practical actions. Up to now, the two sides have achieved some phased positive results in many aspects. Among them, on October 30th, 2023, UFIDA signed a new round of strategic cooperation agreement with Xiamen National Accounting Institute, aiming at jointly promoting education, research, practice and personnel training in the field of corporate accounting management in China. The signing of this strategic cooperation has laid a more solid foundation for the future in-depth cooperation between the two sides. On December 1, 2023, the two sides successfully held the first training course for high-end managers focusing on the integration of industry and finance. The training was held in the picturesque campus of Xiamen National Accounting Institute, attracting more than 100 managers from large enterprises. The training content includes not only cutting-edge theoretical study, but also leading practical study tour experience, providing students with a high-end academic feast. In the future, the two sides will continue to work closely together to launch more high-quality courses, jointly create a new chapter in the training of high-level financial talents, and contribute more to the development of accounting management in China enterprises.

　　The two sides ended the exchange in a warm and friendly atmosphere and once again expressed their confidence in future cooperation: continue to give full play to their respective resource advantages, strengthen the training of high-end talents through multi-dimensional thematic training, create a joint venture between industry and learning, provide more experiential learning scenarios and training opportunities for accounting talents, and jointly promote the continuous advancement of financial management. This is not only an exchange between enterprises and academic circles, but also an active and effective exploration for both sides to actively respond to the development needs of the times and strive to build a blueprint for the future of financial intelligence. We look forward to achieving more remarkable results in future cooperation and jointly leading the new wave of digital intelligence finance.

The 27-year-old Ivan Toni is once again caught in a transfer rumor. On November 1st, the British Evening Standard revealed that Chelsea and Arsenal, the two giants in the Premier League, are competing and hope to sign Tony in January next year. Brentford offered Tony a price of 80 million pounds, and the players sought to leave the team and play for a better club.

There is no doubt about Ivan Tony’s ability. In the Premier League in 2022-23, Tony scored 20 goals, ranking third in the top scorer list, only behind Harland (36 goals) and Kane (28 goals). During his Premier League career, Tony scored 32 goals in 68 games, and his efficiency was not bad. However, Tony got into big trouble: he bet on a football match, was banned by the FA for eight months, and will be released on January 17th next year.

The Evening Standard pointed out that brentford was willing to sell Ivan Toni for 80 million pounds. Objectively speaking, this price tag is somewhat inflated: Tony’s contract is only one and a half years, the player’s valuation in Germany is 30 million pounds, and he has not played a formal game for half a year.

There is no room for a big bodhisattva in a small temple. For his future, Ivan Tony is very clear: he wants to leave brentford and go to an "elite club". To this end, Ivan Toni also changed his agent and let Banert (who used to be Bell’s agent) handle his own transfer.

According to the analysis of the Evening Standard, both Arsenal and Chelsea intend to make moves in January next year:

Arsenal’s goal is still to compete for the Premier League title. If a scorer with 10 goals in the middle of the game is introduced in January, it will be of great help to the championship. Although Arsenal have Jesus and Nketiya, they are not prolific centers. Arsenal manager Artta appreciates Ivan Toni’s scoring ability. This summer, Arsenal spent 200 million pounds to bring in Tony in the winter window. The Gunners need to sell players to raise funds first.

Chelsea, with deep pockets, also intends to supplement the front line. Chelsea spent 1 billion pounds, completely overthrown and rebuilt, and there was not much improvement. This season, the Premier League only scored 12 points in 10 games and scored only 1.3 goals per game. In January next year, Jackson will play in the African Cup of Nations. Chelsea, which was originally weak in attack, needs Tony’s help.

Tony, who returned from the ban in January, hopes to complete the transfer in the winter window, seize the opportunity of half a year, strive for more goals, win the trust of English coach southgate and be selected for the European Cup 2024. As an excellent striker in the Premier League, Tony has only played for England once, which is not in line with his strength.

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

According to the investment community, the pure makeup brand "RED CHAMBER Zhu Zhan" has recently completed tens of millions of yuan of financing, led by Xinyi Capital, followed by Shuiyang shares, and the old shareholder Pullman Venture Capital continued to chase after the investment. Sky-Eye Survey shows that in September, 2021, the brand received angel round investment from Pullman Venture Capital, and the specific amount was not disclosed.

This round of financing is alleged to be used to accelerate the research and development of pure formulas, stabilize the supply chain, and continue to drive brand building and promotion.

The parent company of RED CHAMBER was founded in 2020, but the brand was officially unveiled in 2021. The first tweet of RED CHAMBER’s official micro-signal shows that the brand will focus on natural and pure characteristics.

According to its tweet, RED CHAMBER eliminated 2,800 risky and controversial ingredients, such as talcum powder, alcohol, essence, and cyclic silicon, according to the China Cosmetic Safety Technical Specification (2015 edition) and the EU EC(2020 edition) list of prohibited substances in cosmetics, and then screened out less than 600 pure ingredients from more than 10,000 cosmetic ingredients that were allowed to be added, so as to ensure that the risks of product sensitization and pore blockage were reduced.

As RED CHAMBER said in its introduction, due to the limitation of available raw materials, the research and development time and cost of pure beauty cosmetics are several times higher than those of ordinary products, and the research and development process is tantamount to "dancing with shackles".

This has led to a corresponding rise in product prices. The price of a single-color blush eye shadow multi-purpose cream in RED CHAMBER is 119 yuan, and the price of 15ml liquid foundation is 218 yuan, which is equivalent to that of Estee Lauder liquid foundation. In addition, RED CHAMBER also has makeup items such as powder cake, loose powder, high-gloss repair, makeup brush, makeup remover and so on.

Different from the idea that general beauty brands choose lipstick, eye shadow and other low acceptance thresholds to open the market, RED CHAMBER’s first product is "liquid foundation for small bottles". The brand has said that it hopes to take the products with good makeup foundation as the origin and then present the possibility of other makeup effects. Its first product series also includes loose powder, powder cake, air cushion and other makeup products.

But perhaps beyond RED CHAMBER’s expectation, the series of makeup products it invested heavily in did not become an explosion, but a multi-purpose cream for lip and cheek eye shadow to make the brand remembered. Searching for RED CHAMBER in Xiaohongshu will find that many users are sharing how to apply a full-face makeup with a multi-purpose cream to simplify the makeup process and achieve a more natural makeup effect.

The monthly sales volume of RED CHAMBER Tmall Ship Store also shows that its sales volume of multi-purpose cream ranks first, with the purchase data exceeding 10,000, while the number of pre-makeup gel cream buyers ranked second is only over 800.

Although pure beauty is still a new concept in China, it has gradually gained capital attention in recent two years. Local beauty brands such as Yiyi, Lanlan, MOJA and YOKIA all received financing.

However, compared with the grand occasion of frequent financing news of beauty track in the previous two years, it is not easy for RED CHAMBER to refinance this time as the beauty market as a whole is recovering from weakness.

Clean Beauty first emerged from European and American markets, and its concept gradually evolved from the safety and non-toxicity of ingredients used to all aspects of the whole industrial chain, such as requiring brands to be animal-friendly, zero cruelty, environmentally friendly and sustainable development.

At first, the dilemma faced by some pure beauty brands in China is that market education is very difficult, because there is no clear definition of the concept and controversial components of pure beauty in the market. But now with the introduction of group standards, more standardized pure beauty brands will usher in spring.

On July 10th, 2022, the General Rules for Pure Beauty of Cosmetics initiated by MCL Huaxi Kou brand was certified by Guangdong Provincial Civil Affairs Department and published by Guangdong Cosmetics Society on the national group standard information platform.

"General Principles of Pure Beauty Cosmetics" officially defines pure beauty cosmetics for the first time: pure beauty cosmetics are cosmetics whose life cycle should be open, transparent and traceable, responsible for human health and safety, environmentally friendly and animal-friendly, and bear social responsibility and humanitarianism. This is also the first standard document for pure beauty in China.

But for pure beauty brands, standardized industry norms are only the first step. What is more difficult is how to make consumers accept the concept of "purity" and the high price that matches it.

People’s requirements for "face" are getting higher and higher, even to the point of harshness. "Yan value anxiety" was once one of the hot topics in the past.

Coupled with the improvement of economic strength, the beauty industry has experienced a period of rapid growth. According to the National Bureau of Statistics, the compound growth rate of retail sales of cosmetics above designated size reached 11.4% from 2017 to 2021.

At the same time, due to the environment, diet, aging and other reasons, most people do have different degrees of skin health problems, and the proportion of skin care products is also increasing. Domestic brands have launched a series of targeted skin care products by virtue of their in-depth understanding of Chinese skin, and their sales have also risen all the way. In 2021, the eight major beauty listed companies all recorded good revenue growth.

However, this scene changed in 2022, especially since the third quarter, many domestic beauty companies found that their products were becoming more and more difficult to sell. In 2022, the retail sales of cosmetics decreased by 4.5% year-on-year, and the situation of letting a hundred flowers blossom was long gone. Half of the companies fell into negative revenue growth.

(see the self-made map of intellectual research)

According to the research of Jianzhi, this should be analyzed from several aspects, and the external factor is the first one. Beauty cosmetics and skin care products are optional consumer goods. When faced with economic pressure or budget constraints, consumers may reduce their spending on non-essential items, so they are greatly affected by macroeconomics.

In addition, in the rapid development period of the past few years, in order to boost sales, e-commerce platforms have increased discounts and encouraged "the more you buy, the more discounts you get"; The traffic explosion of the super anchor also has some irrational consumption; Inventory that is difficult to sell in overseas epidemic situations enters China through cross-border e-commerce to consume inventory. Therefore, consumers’ household inventory is already at a high level, which is why we often hear that "what was bought in double 11 last year at 618 has not been opened".

In addition, the traffic dividends and platform dividends that have been discussed in the market in the past are also fading. This year, beauty companies and e-commerce platforms have become more rational. Like the 38 Goddess Festival in the first quarter of this year, Tmall did not make large-scale pre-sales and full reduction as before, and even the publicity was relatively low-key.

So, low growth will become the industry norm?

Let’s take a look at the performance of companies in the first quarter of this year. Who earns the most? Who has the strongest growth?

Overall, the overall environment of the beauty industry in the first quarter was still under pressure, and revenue only increased by 2.7% year-on-year (12.3% in the same period last year). However, the profit has been restored, and the net profit returned to the mother increased by 33.2% year-on-year (1% in the same period last year).

(Source: Guojin Securities)

Polaiya and shanghai jahwa were the most profitable companies in this quarter, with net profits of 210 million yuan and 230 million yuan respectively.

(see the self-made map of intellectual research)

As an outstanding student all the time, Polaiya continued its previous growth trend in the first quarter. For a detailed analysis, please refer to the previous article "The domestic beauty products are seriously divided, and Polaiya" wins hemp "with exclusive ingredients".

To put it simply, Polaiya’s highlight this year is the upgrade iteration of large items and the layout of new products, including cloud sunscreen and moisturizing series. In particular, the upgraded Shuangkang 3.0 was once again "sold out" and became the Top1 of Tmall’s liquid essence hot-selling list. According to the latest sales data in April, Polaiya’s growth is still steady. The GMV in Tmall flagship store and vibrato platform increased by about 54% year-on-year, so it is necessary to continue to pay attention to the sales of 618.

The performance of shanghai jahwa, another old brand of beauty cosmetics, has been unstable in recent years. Especially last year, due to the epidemic situation and the lack of super-anchor, both revenue and net profit returned to the mother decreased, and the net profit returned to the mother decreased by 27.29% year-on-year.

However, after entering 2023, shanghai jahwa’s income situation has improved (the income of skin care products in 22 /23Q1 was 1.98 billion yuan/410 million yuan, respectively, down by 26.8%/8.6%, and the decline was narrowed). In addition, with the new single product oil-sensitive cream, the sales data in April showed a rising trend. In the Tmall flagship store and Tik Tok, the GMV of Yuze and herborist brands increased by about 81% year-on-year, and the chain has also turned positive significantly (among them, the large single product oil sensitive cream contributed more than 20% in the GMV of Yuze Tmall flagship store; Tai Chi Repair Kit and New Seven Whitening Kit contributed over 35% to GMV in herborist Tmall flagship store).

The fastest growing beauty companies include Shuiyang and Marumi, in addition to Polaiya, which has just been mentioned. The net profit of these companies has increased by more than 20%.

Although Marubi shares have been affected by the external environment and the company’s promotion of online channel transformation in the past few years, the growth rate of net profit returned to the mother has been negative for three consecutive years. However, in the first quarter of this year, Marumi saw the effect of transformation, and the recovery growth continued until April.

In April, the total GMV of Marumi’s main brand in Tmall flagship store and Tik Tok Shanghai increased by 143% year-on-year, and the new recombinant collagen suit successfully ranked among the Top2 products in Tik Tok. At the same time, Love Fire also maintained rapid growth on multiple platforms, with a total growth rate of 180%, and the sales of explosive "invisible liquid foundation" accounted for about 30%.

The sales of Shuiyang shares also improved marginally. In April, the GMV of its brands, Royal Mud Workshop, Big Water Drop and Ifedan, increased by about 56% year-on-year. Among them, Ifidan’s Super Mask was successfully registered in Li Jiaqi Live Room, which promoted the GMV of its Tmall flagship store to increase by 823% year-on-year.

In addition, it is worth mentioning that although listed companies in Hong Kong stocks do not disclose a quarterly report, in the sales station in April, Juzi Bio and Shangmei also achieved good results. The "Fumei" and "Kelijin" of Juzi Bio increased by about 52% in Tmall flagship store and GMV in Tik Tok. The brand "Kanshu" of Shangmei Co., Ltd. is growing even more dramatically, with GMV increasing by about 229% year-on-year, and Tik Tok’s growth is as high as 320%. Its monthly sales rank second in Tik Tok’s beauty brand and first in domestic products.

Generally speaking, after four years of rapid growth from 2017 to 2021, the beauty industry is gradually entering a platform period, that is, the growth rate of the industry is relatively slow, and the differentiation among different brands is more serious. Although the leading company Polaiya still maintains a higher growth rate than the whole industry, the growth rate of Huaxi Bio and Betani, which used to have high growth, has obviously slowed down, and even some companies have fallen behind.

However, we also saw that companies such as Shuiyang and Marumi, which suffered serious losses in 2022, ushered in marginal improvement in the first quarter and April of this year.

So where is the next round of high growth? Which companies can seize the opportunity?

As we all know, in the period of rapid growth of the beauty industry, major brands will invest a lot of marketing expenses and constantly introduce new products in order to seize market share. However, as the market entered the platform period, both the brand and the platform began to be more rational, and the focus returned to the product itself.

Take Huaxi Bio as an example, the sub-brand Quadi used to grow at the rate of doubling every year, but since 2022, the growth rate has slowed down obviously. In the first quarter of this year, Huaxi’s growth was still under pressure from the launch of new products, and there was no obvious upward trend. This year, the company also took the initiative to reduce the revenue growth target to 15%-20%.

What is more important for Huaxi this year is to enhance brand value. In order to make the new anti-aging eye cream quickly occupy consumers’ minds, Quadi even made a detailed interpretation of the market trend, and took the new packaging technology as a selling point, claiming that it could promote the penetration of active ingredients, thus greatly increasing the customer unit price (the new product "Zhen Jin Yun Huo Eye Cream" was 498 yuan /20g, while the old green obsidian eye cream was 238 yuan /18g).

According to Jianzhi research, the purpose of a lot of market research and publicity in Quadi’s early stage is to establish a professional and reliable image and make anti-aging more deeply rooted in people’s hearts. The addition of new technology and the upgrading of efficiency are all important means to increase the unit price of customers. At present, the new eye cream ranks second in Taobao’s new product list, second only to L ‘Oré al 20 Eye Cream, but the actual sales volume and use effect need to be continuously tracked.

Similar to Huaxi’s biological situation is Betani. This year, Bettini focused on upgrading Winona Shu Min Moisturizing Cream and promoting the high-end brand AOXMED. In the future, consumers will make immediate repairs after finishing medical beauty, which may not only use dressings, but also use more essences and creams to enhance their efficacy.

Another great event of Betani is that she clearly put forward the idea of getting into the beauty of military doctors in last year’s annual report.

According to the knowledge of Jianzhi Research, Betani is making efforts to the track of life beauty instrument.

Before, home beauty instruments were on fire in the market for a while, but due to several safety accidents, home beauty instruments were subject to stricter supervision. Among them, pulsed light hair removal products have been classified as Class II medical devices, and RF products with higher risk factors have been included in Class III medical devices for management since last month.

Betani is likely to get the certificate of Class II medical devices first, and then gradually expand to the beauty instrument of Class III medical devices. In fact, the life beauty instrument track has a large room for growth, and specialization and standardization will become an inevitable trend, which may open up new growth points for Betaine in the future. At the same time, the company will definitely introduce skin care products that match the beauty instrument, because the purchase frequency of the beauty instrument is relatively low, and the matching skin care products can be supplemented frequently.

Generally speaking, the beauty industry is stepping into the platform period from the high-speed growth period, which is mainly reflected in the slowdown of the overall industry growth, the performance differentiation among different brands and the difference in development focus.

With the continuous development of dermatology, products will be more refined and provide precise solutions for different skin needs. Future competition will pay more attention to the application of core needs, dermatology and precision technology. Brands need to focus on the mental cultivation of consumers and the layout of new products in order to gain a competitive advantage in the next growth period.

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