Xinhuanet, Beijing, January 6 (Yang Yang) On December 31, 2021, the New Year’s Eve speech delivered by Luo Zhenyu, the founder of Iget, arrived as scheduled. This ideological feast has always gained high attention, more than 60 million audience watched online. Under the spotlight, the logo of Lantu Car appeared in a prominent position on the stage. As the exclusive title partner of the speech, Lantu also ushered in a highlight moment that night.
"I’ve been looking for a product that can represent this era, such as electric cars. Luckily, we found it, and that’s Lantu." Luo Zhenyu introduced the new partner on stage.
We have not yet made a clear definition of what is "an electric vehicle that can represent this era", but consumers know that a qualified contemporary electric vehicle must at least be prohibited from "strong battery life", "whether it can be driven in extreme cold weather", "safe or unsafe", "high level of intelligence", "whether it fully respects user requests".
After consideration, the Landscape has performed well in these aspects.
This is due to the continuous evolution of Landscape.
As Lu Fang, CEO of Landmap, said, "It is not the strongest species that can survive, but the species that can best adapt to change. Only by constantly evolving can we survive and develop."
One step ahead to win the competitive advantage
Landmap, a high-end new energy vehicle brand launched by Dongfeng in 2020.
As a veteran car company that has manufactured 52 million cars and ranked in the first echelon of China’s automobile industry, Dongfeng is a well-deserved pioneer of the automobile industry of the Republic, and now, this pioneer wants to be the leader of the automobile technology revolution in the new era.
It will lead the dream and send it to Lantu. Zhu Yanfeng, chairperson of Dongfeng Company, personally stood on the platform for it, and he was also the main creator of Lantu Automobile.
"Landmap is our brand concept of’light, quiet and elegant ‘for the new backbone. You will definitely be able to feel the hard work of Landmap as a new force in car making, and you will definitely be able to feel the brand value proposition of Landmap value for money, value for money, buy without regret, use without worry, empower life and harvest friendship." On the eve of the first VOYAN NIGHT Landmap user night, Zhu Yanfeng described Landmap when he wished the event a complete success.
"Dongfeng has been exploring the high-end path of its own car brand, and Landmap is Dongfeng’s latest practical exploration," said You Zheng, the main founder of Landmap Automobile and a member of the Dongfeng Party Committee Standing Committee. "Since its establishment in 2020, the Landmap brand has relied on Dongfeng’s deep car-making accumulation, and has explored an innovative and integrated development model of’new car-making strength ‘with a more flexible market-oriented innovation mechanism. It has now entered a period of rapid growth."
"Friend Talk Landscape" The first VOYAN NIGHT Landscape User Night
Sorting out the growth trajectory of the Landscape, "fast" is a distinctive feature.
From July 29, 2020 to December 18, 2020, Lantu completed from brand launch to product launch in just five months; from brand launch to first car launch in 347 days; and from first car delivery to 7,000 users in just five months.
2021 is the first year that Lantu starts to run in the market. In Lantu’s direct-operated stores, there are often users consulting, and holidays are even more crowded.
On January 1, 2022, Lantu Automobile announced the delivery data for December 2021:3,330 Lantu FREE vehicles were delivered, an increase of 192% compared with the previous month.
Lu Fang said: "Only by staying one step ahead can you win the competitive advantage."
Performance Class Smart Electric SUV – LANTU FREE
In fact, since the advent of Lantu, it has not been too loose. Since the start of delivery in August 2021, Lantu FREE has achieved a month-on-month increase for five consecutive months, with a total delivery of 6791 vehicles and an average transaction price of over 338,000 yuan. With the significant increase in production capacity in December, Lantu Auto has shortened the pickup cycle to within one month.
While rapidly improving, the Landscape continued to evolve in all directions.
"In this world, it is not the biggest and strongest that comes to the end, but the best that evolves forever." "Evolution", a word frequently mentioned by Lu Fang, in the Landscape, it represents action.
In order to realize the continuous evolution of the product, LANTU FREE strives to be "always new" in terms of car entertainment system, control system, human-machine interaction, management system and performance performance, and realizes the upgrade of more than 60 functions of remote OTA of the whole vehicle. For the evolution of the product, LANTU FREE has a lovely description – smart and growing smart electric SUV. In 2022, LANTU will also launch a large luxury electric MPV – "LANTU Dreamer".
Large Luxury Electric MPV "Landmap Dreamer"
In order to realize the continuous evolution of services, Lantu continues to upgrade charging services on the basis of the "six-in-one" charging service matrix. In 2022, Lantu users’ exclusive charging piles or parking spaces will support shared use through the Lantu APP, which also provides the State Grid registration entrance. Lantu also started the accelerated research and development of 800V ultra-fast charging technology to create a better charging experience for consumers.
In order to achieve the continuous evolution of the team, Landmap implements flat management, without departments, calling each other "teachers", working together, and landing efficiently.
In order to witness China’s changes in a special form, feel China’s strength, experience China’s speed, and test the long-range performance of Lantu FREE, Lantu Automobile joined hands with Xinhua to participate in the shooting of our country’s first large-scale road-themed micro-documentary "New 219 National Highway". Many Lantu owners drove Lantu FREE and formed a fleet. After more than 40 days and nights, they galloped in multiple high-altitude and dangerous mountain road sections in Xinjiang…
There are still many growth trajectories in the Landscape Map after evolution. This kind of growth continues.
LANTU FREE owners participate in the shooting of the micro-documentary "New 219 National Highway"
Innovation, can still do the same for users
All practices of Landmap have a measurement point – user satisfaction shall prevail.
At the 2022 "Friends of Time" New Year’s Eve speech, the names of more than 1,700 Landscape owners appeared neatly on the big screen. Owners who saw the screen were all shocked and moved.
More than 1,700 LANTU FREE user names appear on the "Friends of Time" speech screen
"Lan Tu put the names of the car owners who are willing to participate in the New Year’s Eve ceremony on the big screen of the New Year’s Eve speech. The car owners can watch the New Year’s Eve while taking a screenshot and circling their names as proof that they are in the same frame as the New Year’s Eve speech." Even Luo Zhenyu said that he did not expect the central enterprises to start a business again and be able to do so.
This is done to demonstrate the sincerity of Landmap towards its users.
Landscape is to manage user relationships into real human relationships.
The name "Landmap" was the result of the collision of users’ thoughts. At that time, after the business department planned dozens of alternative names, hundreds of participants were invited to participate in the selection. In the end, "Landmap" was selected.
In Landscape, the fruits of user ideas can be seen everywhere, or the practice of Landscape for the sake of users:
– In order to determine the shape of Lantu FREE, Lantu invited internal employees and partners of Dongfeng Group to review the renderings of various models, and then modify them after receiving opinions. Among them, they also listened to the expectations of female employees for the appearance and interior.
– In order to avoid users’ concerns about "electric vehicles are not frost-resistant", Lantu independently developed "amber" and "mica" battery systems. They have "three-dimensional thermal insulation wall" technology, PACK five-layer safety protection technology, and Lantu’s exclusive cloud battery management system. They can adjust themselves according to the environment and improve battery stability. In addition, Lantu FREE also went to Yakeshi City, Hulunbuir, Inner Mongolia, where the average temperature in winter is minus 30 degrees, to conduct alpine tests, and invited many users to witness the scene.
– In order to collect suggestions and accelerate improvement, Lantu launched a "test peer" activity, collecting more than 200 user suggestions. The final launch of Lantu FREE is the result of listening to and integrating hundreds of opinions. Not only that, Lantu also set up a "Listen to the Voice of Users" project. Lu Fang, who coordinates the overall situation of Lantu, Lei Xin, the CBO in charge of marketing, and Jiang Tao, the COO in charge of production and quality, are all participants in the project.
– In order to improve driving safety and reduce the probability of accidents, Lantu FREE uses TRB + Patch structural thermoforming columns in the A-pillar of the body, TRB aluminum-silicon coated thermoforming materials in the B-pillar, and 2000MPa aluminum-silicon coated door collision beams. It has completed multiple all-round crash tests from the A-pillar to the B-pillar to the rear of the car.
– In order to achieve maximum ride comfort, the LANTU FREE has for the first time lowered the air suspension to 300,000-class models. Equipped with a PM2.5 filter device, the PM2.5 in the car will drop below 2.5 in five minutes in case of smog weather. In addition, the LANTU FREE also replaces the asphalt solid "noise damping" with liquid spray sound insulation material (LASD) to reduce the noise in the car and strive to achieve a more environmentally friendly and healthy driving environment.
Luo Zhenyu: "In addition to understanding cars, Lan Tu also understands that people are more important than cars"
"This is an era where people are more important than goods. Landmap is not a manufacturer that sells a product to a stranger, but an organization that works hard for people who like and trust themselves." Lu Fang defines Landmap’s relationship with customers.
The average age of the entrepreneurial team is 31
Since Fujian user Lin Xingxing left "intention to buy a car information" online, Shen Jianwei, an employee of Lantu Xiamen store, had something on his mind:
Lantu Xiamen store is more than 250 kilometers away from Lin Xingxing’s location. Lin Xingxing wants to buy a car, but it is difficult to see the car. Customers are easy to lose. This can’t be done!
What should I do? "Remote!"
In this way, the distance of more than 250 kilometers became "zero distance" through the network cable. Through the video, Shen Jianwei patiently answered all Lin Xingxing’s questions about Lantu FREE, over and over again.
The high-quality features of Landmap FREE and Shen Jianwei’s axis strength finally moved Lin Xingxing. Finally, Lin Xingxing became the first batch of owners of Landmap FREE.
In Landmap, there are not a few employees like Shen Jianwei. Their solidity, determination, courage, efficiency and agility have made Landmap today.
Among the more than 4,000 employees of Landmap, a large number have working experience in Mercedes-Benz, Audi, Volkswagen and other brand companies, and come from the Internet, aerospace, new energy, fast selling, IT technology and other fields. The average age of employees is only 31 years old.
Lantu Automotive Technology Co., Ltd. Office Area
Walking into Lantu Company, located in Huangjinkou, Hanyang District, Wuhan, you will find a busy scene.
The engineers in the technical department carefully checked the user feedback on the Landmap APP. Once they found any user comments, they quickly assembled a small meeting to solve the problem as soon as possible…
In the styling office area, employees gathered in twos and threes, or formed a circle around the designer to discuss the appearance design and parameters of the model…
"There are no designers, senior designers, or chief designers here." Chu Yongjin, an employee, recognized Landmap’s flat management. He said that in Landmap, there are no departments, only various fields; there is no "general manager", no "worker", only "teacher". Employees work together around goals to solve problems.
In order to solve the problem completely, the employees of Lantu often work hard. Every night at 8 o’clock, the office building is still brightly lit.
Why is it so hard? As one employee said in an interview: "Lantu is a brand created by ourselves and carries our dreams, so there may be this feeling here, that is, it feels like our life is tied to this’line ‘."
The original intention is to enter the rock, and the mission is on the shoulders. The Lantu brand carries the dreams of employees and the hopes of Dongfeng.
For 2022, which is on schedule, Lu Fang summed up the road to be taken by Lantu in one sentence. He said: "Lantu will continue to co-create and share around users, partners and employees, continue to strengthen the mastery of core technologies, and firmly build a true user-based technology enterprise."
He believes that this era belongs to every down-to-earth person.
