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Xi ‘an Xingtu Eta Ursae Majoris is on sale with a discount of 15,000 yuan! Today’s juhui

Hello, riders in Xi ‘an! Have you been paying attention to car discounts recently? Don’t worry, our preferential promotion channel in Xi ‘an, car home has come to send you benefits! The preferential car series to be introduced today is that this is a car that has attracted much attention. Now, Starway Eta Ursae Majoris is carrying out promotional activities in Xi ‘an, with the highest discount of 15,000 yuan and the lowest starting price of 137,800 yuan! If you are interested in this model, be sure to click "Check the car price" in the quotation form to get a higher discount!


Starway Eta Ursae Majoris is a model with exquisite design and fashionable atmosphere. Its front face adopts a unique family-style design language, and the air intake grille is decorated with large chrome, which shows the luxury of the whole car. The body lines are smooth, and the overall style is simple and atmospheric, showing the unique charm of Eta Ursae Majoris brand. Eta Ursae Majoris’s design style is fashionable and avant-garde, and the whole vehicle is atmospheric and dynamic, giving people a strong visual impact. The side lines of the car body are smooth, the roof lines are smooth and dynamic, the tail design is simple and elegant, and the overall style echoes the front face, showing the fashion and taste of Eta Ursae Majoris brand.


Starway Eta Ursae Majoris is a luxury SUV with a body size of 4781*1920*1671 mm, with spacious interior space and excellent carrying capacity. The wheelbase of the car is 2815mm, which provides ample space and comfortable driving experience. The front and rear wheel tracks are 1641 mm and 1642 mm respectively, which makes the vehicle have excellent handling performance and stability. In addition, the front and rear tyre size are both 235/55 R19, which provides good grip and driving stability. The side lines of the car are smooth, showing an elegant design, and the rim style is fashionable and atmospheric, adding a sense of fashion and movement to the whole car. Star Road Eta Ursae Majoris is a luxury SUV with both comfort and practicality, which is suitable for family trips and business vehicles.


The interior design of Starway Eta Ursae Majoris is simple and elegant, and the steering wheel made of high-quality leather material feels comfortable, and it also supports manual adjustment up and down and back and forth. The 12.3-inch central control screen is large and clear, and supports voice recognition control of multimedia, navigation, telephone, air conditioner, skylight and window. There are 4 USB/Type-C interfaces in the front row and the back row, which is convenient for passengers to charge. The front row is also equipped with a mobile phone wireless charging function. The seats are made of imitation leather. The front and rear seats, the backrest adjustment and the height adjustment (2-way) are supported. The second row of seats supports the backrest adjustment, and the rear seats can be laid down in proportion, providing more space and comfort for passengers.


Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine adopts 7-speed wet dual-clutch gearbox, which can provide abundant power output and smooth shifting experience for the vehicle. At the same time, the fuel economy of the 2.0T engine is well balanced, so that drivers can enjoy strong power and save fuel costs.

On the exterior design of Starway Eta Ursae Majoris, car home car owners spoke highly of it. He said that from the side, the streamlined coupe looks very sporty, and from the front, the width and momentum of the vehicle are excellent. These details make Starway Eta Ursae Majoris stand out in its class. Generally speaking, the appearance of Xingtu Eta Ursae Majoris is fashionable and atmospheric, which is very in line with the aesthetic needs of modern consumers. I believe that every consumer will be attracted by its unique shape when they see this model, and this design has also become a highlight of Starway Eta Ursae Majoris.


He Xiaopeng confirmed that the departure of Wu Xinzhou, the head of Zhijia, will become the highest-ranking Chinese executive of a world-renowned company.

K diagram 09868_0

K graph XPEV_0

  Just won the "order" of Volkswagen with leading technical strength., will lose a soul of research and development.

  On August 2nd, Chairman He Xiaopeng posted on the social platform that Wu Xinzhou, vice president of the Autopilot Center, said in the second half of last year that he would return to the United States due to family and various reasons. In the following 10 months, Xpeng Motors established a brand-new working mode, and optimized and iterated the structure and organization in advance. Dr. Li Liyun, who is in charge of the XNGP project, will take over the autonomous driving team.

  He Xiaopeng revealed that Wu Xinzhou will become the highest-ranking Chinese in world-renowned companies.And continue to cooperate with Xpeng Motors in many aspects, such as chips.

  It is reported that Wu Xinzhou is about to join the global chip industry giant., or as a global senior vice president, and report to co-founder and CEO Huang Renxun.

  This major personnel change triggered a shock in the automobile circle. Wu Xinzhou is the core figure of intelligent driving business in Xpeng Motors. After he joined Xpeng Motors, he led the team to develop intelligent driving software algorithms, and promoted Xpeng Motors to become a leading enterprise in domestic autonomous driving technology.

  Or influenced by this news, Xpeng Motors’s Hong Kong stocks fell all the way, once falling to 68.35 yuan/share, a decrease of 17.35%.

  Wu Xinzhou graduated from Tsinghua University with a bachelor’s degree in electronic engineering, and then received a master’s degree and a doctor’s degree in electronic engineering from the University of Illinois at Urbana-Champaign. Before joining Tucki, he worked inHe has worked for more than ten years as the head of the autonomous driving R&D team.

  In March 2019, Wu Xinzhou joined Xpeng Motors, and was fully responsible for the autonomous driving business and team management in Xpeng Motors. It was reported later that before Wu Xinzhou joined Xpeng Motors, the company didn’t develop intelligent driving software smoothly. It was not until Wu Xinzhou joined in, reorganized the technical structure and integrated the team that Tucki’s self-research road was on the right track.

  On the P7 model delivered in June 2020, Tucki replaced the supplier’s scheme with a self-developed algorithm, leading the way.More than a year, thanThe bus was nearly two years early. In October last year, Xpeng Motors’s urban NGP function was first carried on Tucki P5 model, becoming the first automobile company in China to mass-produce intelligent assisted driving function in landing cities.

  Under the leadership of Wu Xinzhou, in 2021, Xpeng Motors even reinvented the perceptual algorithm module and introduced the 3D perceptual autopilot system (BEV+transformer) based on the vision system to learn comprehensively.The technical path of. A person in the autonomous driving industry told Interface News that Xpeng Motors is the company with the best learning technology.

  To a certain extent, some important contributions to the technical label of Xpeng Motors Intelligent Technology come from Wu Xinzhou and his autonomous driving team. The newly listed Tucki G6 can become the lowest-priced vehicle in the current market, which can realize high-order intelligent assisted driving. It relies on Xiaopeng Automobile’s extreme use of the computing power of hardware chips to effectively control the cost.

  The intelligent driving system of Tucki P7 and P5 vehicles is based on Xavier platform, and its computing power is only 30TOPS. Ideal, and other China automobile companies to make the same level of functions are based on NVIDIA Orin platform, with a single chip computing power of 254TOPS. Also, two were used and four were used in the car.

  In the past July, Xpeng Motors returned to monthly sales of 10,000 vehicles with G6 sales. Within one month after the launch of the new car G6 in Tucki, the number of orders exceeded 40,000, of which the intelligent driving with "Max Edition" accounted for 70%.

  An auto-driving industry veteran commented to Interface News that Wu Xinzhou, after joining Xpeng Motors, led Xpeng Motors’s intelligent driving level to the leading level of domestic auto companies, and was an indispensable contributor to Xpeng Motors.

  According to a number of people in Xpeng Motors’s autonomous driving business line, Wu Xinzhou’s departure has been relatively clear. Some people in NVIDIA revealed that "(Wu Xinzhou) may be employed in the next month or two at the earliest, which is already a semi-open secret of the industry."

  Liu Lan Gechuan, the intellectual driving backbone who represented Xpeng Motors in the world’s top computer vision conference CVPR in 2023, and the head of autonomous driving AI, is also reported to have left his post. According to insiders, Liu Lan Gechuan will be engaged in the next.Business research and development.

  According to another report, Xpeng Motors Zhijia team has been in a state of slight turbulence since the beginning of the year, and dozens of middle-level employees have left to join autonomous driving companies such as Dazhuo Technology and Canoe Zhixing. At the same time, Xpeng Motors’s R&D team in North America will also shrink, and its strategic focus will shift to China.

  During his four years in Xpeng Motors, Wu Xinzhou set up a stable autonomous driving team with a scale of 1,000 people. Xpeng Motors’s American team consists of about 150 people, who are responsible for core technology research and development. Most of the teams related to landing are in China, and they are located in Beijing, Shanghai, Shenzhen and Guangzhou.

  Wu Xinzhou pointed out in a late interview that Xpeng Motors has completed the software platformization on Orin platform, and the same version of software supports all models, basically achieving 75% to 80% software architecture stability. The software architecture stability will be basically completed by the end of next year, and then more iteration and cornercase proficiency will be achieved.

  Judging from this point of view, in the short term, Xpeng Motors’s smart driving business will not be greatly affected by the change of personnel. However, with companies such as Ideal, Weilai and Huawei launching an arms race on autonomous driving, the next pressure on Xpeng Motors should not be underestimated.

  It has been announced that the city’s advanced intelligent assisted driving function will be rolled out to 100 cities across the country; Weilai Automobile, which focuses on high-speed assisted driving function, is concentrating resources, and plans to put the city’s high-level intelligent assisted driving function to the ground in the second half of the year, and even once lowered the priority of the low-end sub-brand firefly project.

  includeTraditional car companies, including, have also set up a team of 3,000 to 4,000 people to develop software and hardware solutions related to assisted driving. In June of this year, Han Bing, the head of intelligent driving business, also said at an event: "BEV is an opportunity to overtake in a corner on high-level intelligent driving."

  He Xiaopeng issued a document saying that he will continue to personally lead the autonomous driving and R&D team, and will restructure the intelligent team in Xpeng Motors, integrating autonomous driving, cockpit, machine brain, electronic and electrical architecture and a number of innovative projects into a more powerful intelligent team, and adding intelligent planning and operation teams.


LOL, where is the live broadcast in Xiao Zhi? What’s the room number? The reason for leaving Betta was revealed. The real income of e-sports online celebrity (Photos)

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  Recently, LOL Xiao Zhi announced in Weibo that it will be broadcast live on the national tv. Although frequent changes in the live broadcast platform have caused many netizens who like him to remain unchanged, his popularity remains unchanged. The following small series brings you the address of LOL Xiao Zhi National tv Live Room. Come and watch.

  Xiao Zhi’s personal data:

Lol Xiao Zhi

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  National tv Xiao Zhi Live Address: http://www.quanmin.tv/star/2333

  Xiao Zhi’s personal data:

  Chenghai Xiao Zhi, formerly known as Yang Fengzhi. Huludao, Liaoning, League of Legends commentary, former betta TV anchor, and later signed Panda TV. Now it’s live on national tv.

  This person is a famous grassroots commentator of Chenghai 3C. The videos of Chenghai explained by him all have their own unique styles and are accepted by the majority of netizens. He is one of the most popular originators in the online video industry in China in 2007-08, a celebrity in Chenghai, and a wretched young man who has been entrenched in the top three rankings of Tudou for many years. His spoof videos are all the rage and quite well-known among young people. He is a member of the "last" team of the 3C team in Chenghai. It is as famous as Internet celebrities such as Xuanye. There are more than 650 videos posted on Tudou, and the number of viewers has exceeded 10 million, most of which are Chenghai commentary. Recently, there are a few Chenghai first-person video commentary and a very small number of spoof videos.

  Xiao Zhi left Betta tv.

  On September 18th, 2015, Xiao Zhi became a shareholder of Panda TV, a new live broadcast platform in Wang Sicong, and then the live broadcast room in Xiao Zhi was closed, and the platform of Betta TV completely blocked Xiao Zhi. As long as there was a live broadcast of Xiao Zhi in the live broadcast room, it was immediately closed.

  Xiao Zhi not only has to pay liquidated damages, but also publicly apologizes for fighting fish for 15 days! Today, it is reported that a Weibo with a compensation of "150 million yuan" was issued in Weibo, Xiao Zhi, and it was subsequently deleted, because no pictures could not be confirmed, and this huge sum of money was not designed in the court’s judgment.

  Wang Sicong scolded Xiao Zhi.

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  Wang Sicong cursed Xiao Zhi.

  Earlier, Wang Sicong Weibo announced that it would broadcast live on the dual platforms of National TV and Panda TV, and then Wang Sicong came forward to respond to this matter, but judging from his reply, even if Xiao Zhi could be accused of not understanding the spirit of the contract, there was nothing he could do. At the beginning of the establishment of Panda TV, Xiao Zhi reportedly joined as a shareholder, and part of the popularity of Panda TV also depended on Xiao Zhi.

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  In this comment by Weibo, Xiao Zhi said that he was appointed by Panda TV to broadcast live on dual platforms, and said in the early morning of December 26th that there was no extra income from live broadcast on dual platforms.

Exposing lol Xiao Zhi live room number, leaving Betta, the reason was uncovered, the real income of e-sports online celebrity?

  Image source network

  In February, 2016, LOL Xiao Zhi made new progress in the double-platform live broadcast of Panda tv and National tv! After the behavior of Xiao Zhi, a well-known LOL anchor, was uploaded on the Internet, the executives of Panda TV said that Xiao Zhi’s behavior was indeed a breach of contract, and the liquidated damages amounted to tens of millions of RMB.

  The following is the interview content:

  What’s the specific situation of the recent dual-platform live broadcast event in Xiao Zhi? Has Panda TV reached such an agreement with other Pinghe?

  Panda TV has never signed a dual-platform live broadcast contract with any platform. The live broadcast contract between Xiao Zhi and Panda TV is an exclusive live broadcast contract. According to the provisions of the contract, from October 25, 2015 to October 25, 2016, it is within the validity period agreed in the contract. If neither Party A nor Party B requests to renew the contract in writing before the entrustment expires, the entrustment period will be automatically extended for one year.

  Editor in Charge: Cong Wang


During the year, the new policy of new energy vehicle consumption was promoted: buying a car and charging subsidies.

  Sino-Singapore Jingwei Client November 7 (Seimi Zhang) New energy vehicles have the advantages of cleanliness and environmental protection. The reporters of Sino-Singapore Jingwei combed and found that during the year, Shanghai, Shenzhen, Guangzhou, Hainan and other places issued subsidies for new energy vehicles.

  Data map. Zhongxin jingwei photo

  In 2025, the sales of new energy vehicles will account for about 20%.

  The General Office of the State Council recently issued the New Energy Automobile Industry Development Plan (2021-2035) (hereinafter referred to as the Plan). According to the Plan, by 2025, the sales volume of new energy vehicles will reach about 20% of the total sales volume of new vehicles. By 2035, pure electric vehicles will become the mainstream of new sales vehicles, vehicles in public areas will be fully electrified, fuel cell vehicles will be commercialized, and highly self-driving vehicles will be applied on a large scale, effectively promoting energy conservation, water reduction and drainage and improving social operation efficiency.

  On November 3, at the policy briefing in the State Council, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said that on the demand side, it is necessary to strengthen policy guidance, introduce some preferential policies to encourage the use of new energy vehicles, optimize classified traffic management measures, encourage business model innovation such as changing electricity, and at the same time, accelerate the electrification of vehicles in public areas and increase the promotion of new energy vehicles to the countryside.

  Ying Xiwen, head of the macro and regional research team of the People’s Bank of China think tank, pointed out in an interview with Zhongxin Jingwei that the development of new energy vehicles will help improve China’s energy utilization structure and improve energy utilization efficiency; New energy vehicles are the key areas of future competition in the automobile industry in various countries, and it is very important for China’s related industries to occupy the high-end position in the industrial chain; The development of new energy vehicles can promote the accelerated integration of related technologies in the fields of energy, transportation, information and communication, and conform to the development trend and trend of electrification, networking and intelligence of the industry as a whole; The consumption of new energy vehicles helps to upgrade consumption and expand domestic demand.

  Jiang Han, a senior researcher at Pangu Think Tank, said that vigorously promoting new energy vehicles can transform China’s advantages in electric energy into the field of travel, which is of great significance for reducing its dependence on the oil market and enhancing its national strategy.

  Buying new energy vehicles and charging are subsidized.

  During the year, Shanghai, Shenzhen, Guangzhou, Hainan and other places issued new energy vehicle consumption subsidy policies.

  From April 23, 2020 to December 31, 2020 in Shanghai, consumers who have held the quota of non-operating buses in the downtown area of Shanghai can purchase pure electric vehicles and plug-in hybrid vehicles (including extended-range vehicles), but not used cars, and complete the vehicle registration procedures in this city. If the vehicles are used for non-operation, they can apply for charging subsidy funds. Consumers who meet the application conditions will be given a charging subsidy of 5,000 yuan per person.

  Shenzhen proposed that from June 7, 2020 to December 31, 2020. Individual consumers who newly purchase new energy cars will be given financial subsidies for comprehensive use, including 20,000 yuan for newly purchased pure electric advanced or economical passenger cars and 10,000 yuan for newly purchased plug-in hybrid advanced passenger cars. The newly purchased new energy car must be a new car purchased by an automobile sales enterprise registered in Shenzhen, and the sales unit in the motor vehicle sales invoice must be a registered enterprise in Shenzhen.

  From March to the end of December, 2020 in Guangzhou, consumers will enjoy a comprehensive subsidy of 10,000 yuan per vehicle when purchasing safe and compliant new energy vehicles.

  Hainan proposed that consumers who buy new energy vehicles from May 1, 2020 to December 31, 2020 will not be limited by the total number of 15,000 vehicles, and they will all be rewarded with 10,000 yuan/vehicle. At the same time, the provincial business department will support the activity of "new energy vehicles going to the countryside" and promote the popularization and application of new energy vehicles in rural areas.

  Kunming pointed out that from February 1, 2020 to December 31, 2021, the city’s public charging infrastructure charging service fee does not exceed 0.72 yuan per kWh, and new energy vehicles are parked in temporary parking lots (spots) managed by the Municipal State-owned Assets Management Co., Ltd., and temporary parking fees are exempted within 2 hours of the first parking on the same day.

  According to the analysis of Xi Wen, in the initial stage of new energy vehicles, due to the immature industrial development, especially the problems of battery energy efficiency and lack of charging infrastructure, the space for relying on the market’s own strength to develop is limited. In this regard, China has launched a series of subsidy policies to encourage the development of new energy vehicles.

  List the renewal targets of new energy vehicles for public transportation.

  While vigorously subsidizing the consumption of new energy vehicles, various localities have listed the renewal schedules. Sichuan pointed out that in 2021, all new and updated buses in Chengdu will be new energy vehicles in principle. In 2022, all new and updated buses in cities and counties (cities, districts) where qualified municipal (state) governments are located will be new energy vehicles.

  Chongqing said that in 2020, car companies in the city will be encouraged to promote the application of 36,400 new energy vehicles.

  Zhengzhou has made it clear that from October 1, 2020, all new energy sanitation vehicles will be used within 1 km of key areas, and the task of replacing new energy vehicles by taxis in the city in 2020 will be broken down month by month, and 3,000 vehicles will be completed by the end of the year. The rest of the vehicles will be updated, and all of them will be updated by the end of 2022.

  Ying Xiwen believes that switching taxis and buses to new energy vehicles will help expand the market space. However, it should be noted that due to the long mileage of operating vehicles and higher requirements for endurance, there may be some unsuitable situations in the actual promotion process, so we should listen to market opinions more and not adopt a "one size fits all" implementation method. At the same time, the corresponding charging infrastructure should also keep up in time. We should do a good job in the post-evaluation of the social utility of financial subsidies and make better use of financial expenditures more scientifically and efficiently.

  In Jiang Han’s view, the key to the new energy conversion of taxis and buses in various places is to be gradual, to respect the laws of the market, and not to engage in "flooding".

  Charging pile data map. Zhongxin Jingwei Fu Yumei photo

  Expert: increase the construction of infrastructure such as charging.

  How to better promote the development of new energy vehicles? Experts have said that all localities need to vigorously improve the construction of supporting facilities for new energy vehicles, increase research and development, and promote the integrated development of new energy vehicles.

  Zhejiang stipulates that the new round of award funds in Zhejiang will be distributed according to the promotion and application of new energy vehicles, industrial development, charging infrastructure construction and operation and maintenance, and the cultivation of new formats, with weights of 20%, 30%, 40% and 10% respectively. The implementation period of this round of reward and compensation policy is from 2021 to 2022.

  Xi ‘an proposes that by the end of 2022, the city will basically build a charging infrastructure system with moderate advance, suitable vehicles and piles, intelligence and high efficiency, so as to meet the charging service demand of new energy electric vehicles. The city plans to build and put into operation 200 centralized charging stations; There are 10,000 charging piles, including 3,900 in 2020, 3,290 in 2021 and 2,810 in 2022.

  Nanchang clearly supports the development of new energy automobile enterprises, supports the research and development of new energy automobile products, encourages the use of new energy vehicles, accelerates infrastructure construction and gives cash rewards.

  Ying xiwen suggested that with the technical maturity and marketization of new energy vehicles, the subsidy policy should be gradually introduced; Increase policy support for infrastructure such as charging and power exchange; Increase research and development support for core key technologies of new energy vehicles; Promote the integration of new energy vehicles with related technologies such as energy, industrial Internet, information technology and intelligent manufacturing.

  Su Jian, director of Peking University National Economic Research Center, told Zhongxin Jingwei reporter that he hoped the government would create a good business environment for the development of new energy vehicles. In addition, we should also encourage the development of new energy vehicles from the consumer side and prevent individual enterprises from defrauding and defrauding loans.


Is cherry a large cherry after all?

According to Science and Technology Daily, during the Spring Festival, people like to take some fruits with them when visiting relatives and friends. Cherry with sweet and sour taste is included in many people’s shopping list. Recently, the topic about "Is cherries a large cherry?" triggered a heated discussion among netizens. So, is the cherry a large cherry? How to choose high-quality cherries?   
"Cherry and cherry are brothers of different species. They all belong to the genus Sakura of Rosaceae, but the varieties are different, similar to the relationship between kiwifruit and kiwifruit. " College of biological sciences and biotechnology, Ph.D., and Li Jun, a senior engineer of Beijing Institute of Landscaping Science, said that cherries are generally larger, while cherries are usually smaller.   
"In addition to the size, there are still some differences between cherries and cherries that belong to the cherry’ family’." Li Jun said.   
One is different colors. Cherry peel is dark in color and generally dark red. The skin of domestic cherry is light in color, usually reddish.   
Second, the taste is different. Cherry is dense, sweet and sweeter than cherry. Cherry, on the other hand, tastes hard, sweet and sour, and has obvious fruity acidity.   
Third, the origin is different. Cherry is an imported fruit, mainly produced in Chile and other countries. Long-distance transportation and long-term storage have caused the freshness and quality of cherries to decline to some extent. Cherry is a native fruit in China, with shorter transportation time and distance, which is more secure in freshness.   
There is a view on the Internet that cherries are out-of-season fruits, and eating them is not healthy. "The cherries on the market now are not anti-season fruits." Li Jun explained that cherries are mostly imported from countries in the southern hemisphere such as Chile, and the seasons in the southern hemisphere are just the opposite of those in China. Cherry began to ripen around November, that is, the local summer.   
Li Jun suggested that when consumers buy cherries, they should choose those that are fresh, with intact skin, full and stiff, and with fruit stalks. "Pay special attention to the’ J’ logo on the fruit packaging. This is a commonly used grading unit in the southern hemisphere. The more’ j’, the bigger the cherries are. Before eating, it is recommended to soak cherries in light salt water for 10 to 15 minutes, and then rinse them with running water. " He said.
Source: Xinmin Weekly

Not boring, not preaching, taking you to understand the interesting Chinese history!


It is very important for us to read and understand history, which largely determines a person’s ideological depth and thinking level. However, the historical materials are boring, the knowledge system is extremely complicated, and it is like a textbook. After reading it, you will still feel far away from yourself and gain little.

02 /

Knowing the present should learn from the past, and nothing can be done without the past.Reading history makes people wise, and reading poetry makes people witty.

Indeed, the more people who know history, the wider their knowledge, the deeper their understanding of the world, and the more rational they will look at problems.

The world is changing too fast, and our pursuit and application of technology has reached an amazing and worrying level.

"Husband, with copper as a mirror, can be dressed; Taking history as a mirror, you can know the rise and fall. "

-Emperor Taizong

There is a saying that "every present you are dissatisfied with has a past that you didn’t work hard enough." Then, similarly, it is precisely because of the mistakes of the past, the ones that were not well done in the past, and the others that were well done, that today is woven.

03 /

In order to get in touch with the real history, some people choose to take their children to those scenic spots with strong cultural atmosphere.

But when the tour guide seriously talked about the area of the scenic spot, the year when it was built, the length, width and height of the house, and the date of birth and death of the residents,weBut I lost interest, because those stories were too cold and those names were too difficult to understand. ……

After all, these histories are a little far away for us who live in modern society.

Reading history books?

However, the historical materials are boring and the knowledge system is extremely complicated.As thick as "Twenty-four History" and 40 million words of "learning from mountains and learning from the sea", it is difficult to learn nutrition from it.

Twenty-Four Books of History [official history of China up to the end of the Ming Dynasty authorized by Emperor Gaozong of the Qing Dynasty]

Until an accidental opportunity …

I saw the truth of history alive and kicking in front of my eyes.

My children and I became friends with them, and I became friends with history.

They have become a part of our family.

And I hope they can be your friends.

This setHistory turned out to be very interesting

This will be a set of history books that the whole family will be interested in reading. This set of books is like opening a window and having fun like going out for a trip.

Get this setHistory turned out to be very interestingI read dozens of pages in one breath, which is very natural, that is, I can’t stop reading, yes, it’s as simple as that!

The history books we need are like this: when children get the books, they should keep their eyes open, keep silent when they start reading, and discuss them endlessly after reading ~ this is the fun of learning history!

This set of books is telling you interesting historical stories.

Unlike orthodox history books, this set of books is just a simple and objective narrative.

Added some unofficial history, novels, deductive brushwork.

Everything serves the plot.

Spring and Autumn Period and Warring States Period+Qin History+Hanshi+Three Kingdoms and Two Jin Dynasties+Tang Shi+Song history+Ming history+Qing history,

A set of eight volumes, each of which is full of fun.

Book club strongly recommends:

History turned out to be very interestingHardcover collector’s edition

History turns out to be very interestingHardcover collector’s edition (8 volumes

Original price: 472Yuan/set

Fan feedback price:299 yuan/set

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Purchase method:

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Where is the way out for domestic beauty products that are difficult to sell at high prices?

Image source @ vision china

After eight days, Hua Xizi finally spoke.

However, the statement did not respond to the high-priced controversy, but reiterated its brand vision as a domestic beauty brand "promoting the beauty of the East and casting a century-old national makeup".

Whether this statement can satisfy consumers who have previously felt "backstab" or not. It is almost a consensus that it is not so easy for "all girls" to buy it.

More and more rational, they are using actions to announce the failure of their price and sentiment cards to the brand.Since the price dispute, they have been saying, "Who is not a domestic product? Who will feel sorry for me?" Take off the emotional binding, while comparing the domestic make-up with the gold price, and measure the cost performance with the accurate price comparison method.

At the same time, it is obvious that Li Jiaqi has had a hard time recently.

Being questioned and apologizing twice failed to quell dissatisfaction. It seems that this matter can’t pass if the powder continues to fall, the topic is constantly derived, and the heat persists for a long time.

Image source @ Little Red Book Davidkwok

Looking back from the time corridor, on the one hand, Li Jiaqi, who has grown into the "first brother" by virtue of his low price advantage and high emotional value, and on the other hand, the light of domestic products, which embodies consumers’ feelings and high cost performance expectations.The rise and fall of the two are so similar and intertwined.

Now, the other side of Li Jiaqi being questioned is the dilemma of domestic beauty cosmetics.

More and more consumers are beginning to feel that domestic products are becoming more and more expensive. They show their feelings and seek resonance by taking screenshots of their past orders on social media.

Image source @ Xiaohongshu Xiao Lv’s embarrassing life

Is this really the case?

Take shanghai jahwa, which owns well-known brands such as Liushen, Meijiajing, herborist, Qichu and Yuze, as an example. According to the announcement of its main business data, the average price of skin care products in the first half of this year and the second quarter of this year increased by 50.42% and 20.16% respectively compared with the same period of last year, which helped its skin care products achieve positive revenue growth.

Image source @ shanghai jahwa’s main business data announcement in the first quarter of 2023

Image source @ shanghai jahwa main business data announcement in the second quarter of 2023

Look at Polaiya, the parent company of Polaiya, Yuefushan and Caitang. In the first quarter of 2023, the skin care products and beauty cosmetics products of Polaiya increased by 21.69% and 23.28% respectively.

Image source @ Proya’s main business data announcement in the first quarter of 2023

In addition, in the first and second quarters of 2023, the average selling price of Marubi skin care products increased by 39.76% and 14.83% respectively, and the average selling price of beauty products increased by 27.22% and 15.90%. In the first half of 2023, the price of skin care products increased by 5.6% and the price of cosmetics increased by 4.9%.

Image source @ Betani 2023 semi-annual report

It can be seen that the price increase that consumers feel is not groundless.

From the main cost performance to "more and more expensive", the rising price of raw materials may be the reason that cannot be ignored.

At present, the key raw materials used by domestic skin care and beauty enterprises mainly rely on imports from the United States, Germany, Japan, South Korea and other countries, such as surfactants for cosmetics, thickeners, high-performance oils and fats, and high-safety preservatives. Therefore, the fluctuation of the supply price of upstream raw materials will indeed greatly affect the beauty and skin care brands.

Since the epidemic, the price increase of some basic raw materials, such as glycerol, has been particularly obvious.

Recently, many giants such as Dow Chemical, Japan PE Co., Ltd., Japan PP Co., Ltd., Sanyo Chemical, Longbai Group, etc. also announced price increases ranging from 5% to 23%, involving cosmetic raw materials such as silicone, surfactant, PMMA, PP, PE and titanium dioxide used as a physical sunscreen, and the price per ton directly exceeded 1,700 yuan.

Polaiya also said in the announcement that the prices of its main products, ruby and active substances with strong efficacy, have increased significantly-the average unit price in the first quarter of 2023 increased by 305.85/kg, an increase of 116.05%.

With the rising cost of raw materials, it is not only domestic brands that raise prices. However, the price increase of international big brands is much milder.

For example, the financial report of consumer goods giant Unilever shows that the price of beauty and health care products rose by 7.5% in fiscal year 2022.

Estee Lauder Group has also raised the price of its products twice in 2023, involving many of its star products, but the increase is relatively limited except Clinique Little Daisy Blush.

Data Source @ Official Flagship Store, Cartography @ Titanium Media APP

In this way,The rising cost caused by the rising price of raw materials is not enough to explain why domestic brands have changed from "flat replacement" to "expensive replacement".

The huge marketing expenses, including the commission of the anchor with goods, are another main reason.

According to the financial report data released by various companies, the sales expenses of various beauty products accounted for about 45% of the revenue in the first half of this year, and the parent company of Perfect Diary, Yixian E-commerce, had the highest proportion, accounting for 61.69%.

Image source @ 么么么么么么么么么么么么么么么么么么么么

Comparing the marketing expense rate of international brands such as Estee Lauder, Shiseido and L ‘Oreal, which is around 30%, we can see that domestic beauty brands are highly dependent on marketing.

This is actually related to the growth experience of domestic beauty brands.

A few years before the flood of new domestic brands emerged, the grass planting economy was just emerging and the online traffic cost was still relatively low. At that time, most of the new beauty brands were established in a short time, with small capital scale, and their ability to lay offline sales channels was limited. Therefore,In the early days of its establishment, online became the main position for the marketing and sales of domestic beauty brands.

At that time, an unwritten explosive formula was popular in the industry: "5,000 little red books+2,000 Zhihu questions and answers+head anchor with goods = a new brand".Seize the user’s mind and achieve explosive growth through marketing, which has almost become the standard of new brands of domestic beauty.

Take Huaxi Zi in this storm as an example. Founded in 2017, it is experiencing a channel dilemma when it comes into contact with the live broadcast room in Li Jiaqi in 2018. At that time, Li Jiaqi had just defeated Ma Yun in the Double Eleven PK selling lipstick, and began to emerge in the field of e-commerce live broadcast.

Looking back on the five years when Hua Xizi and Li Jiaqi were deeply bound, many sales miracles occurred at this time: in 2019, "double 11" sold 700,000 boxes of loose powder of Hua Xizi; In 2020, "618" Hua Xizi became the first in the turnover list of domestic beauty products with GMV of 235 million yuan, and its revenue jumped from 10 million to several billion. According to the quality statistics, from January to February, 2020, 40% of the sales of Huaxizi flagship store came from the live broadcast room in Li Jiaqi.

Hua Xizi’s growth experience is only a typical representative of domestic beauty, and there are also perfect diaries, orange blossoms, Yuze and so on.

Over-reliance on online marketing has made many domestic beauty products form a revenue-driven growth model.

Take Yixian E-commerce, the parent company of Perfect Diary, which was listed on the US stock market only three years after its birth, as an example. According to its announcement data, from 2018 to 2020, Yixian E-commerce spent 309 million yuan, 1.251 billion yuan and 3.412 billion yuan on sales and marketing respectively, with the highest proportion accounting for 65.2% of the total revenue. With the rising marketing expenses, its scale has also been rapidly expanded.

However, with the contraction of marketing expenses by Perfect Diary, its operating income is also affected simultaneously: in the first quarter and the second quarter of this year, the proportion of marketing expenses of Yixian e-commerce decreased by 7.9% and 2.5% respectively compared with the same period of last year, and the total net income decreased by 14.1% and 9.8% respectively.

More seriously, with the surge in online traffic costs,Many domestic beauty brands are caught in the "strange circle" cycle of exchanging marketing for revenue.That is to say, if marketing is reduced, revenue may decline, but if marketing is maintained, high traffic cost will cause losses, and even it may fall into a negative cycle of more money burning and more losses.

In this way, the price increase has become a natural choice in the dilemma of domestic beauty.

At the same time of rising prices,A large number of domestic beauty brands are disappearing in invisible places.

According to incomplete statistics, from June 2022 to now, there are about 12 cutting-edge makeup brands that have declared bankruptcy/clearance/suspension. Among them, there are some brands that have exploded, such as floating Fomomy and Kale said Colorpedia, which shows that the market competition is fierce.

Cartography: titanium media APP

Consumers’ enthusiasm for buying domestic beauty brands has also begun to cool down.

In this year’s TOP20 of Tmall’s 618 beauty industry, only four domestic brands entered the list, namely Polaiya, Winona, Fumei and Shuguang, and the corresponding rankings were TOP4, TOP9, TOP13 and TOP19.

Image source @ tmall beauty cosmetics

Looking back at the development of domestic beauty brands in the past ten years, the market share has increased from 15% in 2012 to 28.8% in 2021.

However, while we are excited about this, we should also see the fragility of relying on short-term marketing strategies and transferring costs through price increases.

Cosmetics, as a complex mixture of various raw materials, as the core active ingredient and the production technology such as fermentation and synthesis technology, are the key to build its core competitiveness.

In the process of the rise of international beauty products, many brands rely on core ingredients and production process barriers to build a protective city. Take L ‘Oré al’s self-developed Bose factor as an example. Since the successful research in 2000, helena rubinstein, Lancome, Xiuliko, YSL and Yuxi have all participated in Bose factor, occupying the forefront of the anti-aging category. The unique fermentation process of the core ingredient Pitera in the immortal water also helped SK-II build its core competitiveness.

However, R&D capability and core production capability are the disadvantages of domestic brands.

According to the statistics of Dongxing Securities, as of 15th, 2022, the number of patents of Procter & Gamble and Unilever reached 177,154 and 86,074 respectively, and mainly concentrated on inventions with higher gold content and longer patent protection period.

Image source @ Dongxing Securities

According to the data of Tianyancha, the number of patents of shanghai jahwa, Betani, Marubi, Huaxi Bio and Yixian E-commerce are 1650, 244, 396, 646 and 174 respectively, and among the patents in shanghai jahwa, the design category with relatively low gold content accounts for 80.24%; By 2022, Yixian e-commerce has 174 patents worldwide, of which 43 are invention patents.

Image source @ Tianyancha

Image source @ Tianyancha

In addition, domestic beauty products mostly adopt OEM OEM mode, lacking the ability and technology of self-built factory production.

Under this model, the upstream foundry masters the core production technologies such as raw material extraction and preparation, synthetic biotechnology, etc., while the brand side is often caught in homogenization competition, making it difficult to build a brand moat.

Take the category of freeze-dried mask. As a rapidly growing sub-category in recent years, there have been many explosive products. For example, in 2020, the SKU of Yuze freeze-dried mask will reach 2 billion; In 2021, Winona’s double eleven pre-sale freeze-dried mask products were pre-sold in three seconds.

But in fact, these explosions, such as Yuze Centella asiatica reassuring repair mask, Winona soothing repair freeze-dried mask, and Appropriate Herbal Gentian reassuring repair freeze-dried mask, were all made by the same foundry that mastered the core freeze-dried mask technology-Weibo Haitai.

According to the information, Weibo Haitai has cooperated with many brands to list dozens of masks and essence products of herborist, Yuze, L ‘Oreal, Ke Beili, Yiyibucao, Winona, Royal Nifang and Liangliang.

Under such fierce competition of homogeneous products, it is difficult to impress today’s consumers only by fighting for low prices and "selling badly"It has become an industry consensus to improve R&D capability, increase investment in innovation and improve product quality.

In the first half of this year, the proportion of research and development expenses of domestic beauty cosmetics has increased to varying degrees. Huaxi Bio invested 187 million yuan in research and development in the first half of 2023, accounting for more than 6%; Betani’s R&D investment accounted for more than 4%, up 33.58% year-on-year; The R&D expenses of Giant Bio increased year-on-year, reaching 80.75%.

Image source @ 么么么么么么么么么么么么么么么么么么么么

In addition to research and development, domestic beauty brands are also making up for shortcomings.

For example, in August this year, the first factory of Yixian E-commerce was put into operation, integrating R&D, manufacturing and quality control, trying to build a moat through self-built factories; Winona gradually diversified her own sales channels, vigorously added more offline, and tried to get rid of single dependence.

Some domestic beauty products have gone abroad and started to show their strength on the international stage.

According to public data, Hua Xizi has been sold to Japan, the United States, Europe and other countries and regions; And relying on "girl’s heart" to win Lolita’s favorite flower knowledge has also caused repercussions in the Japanese market.

The process of the rising of domestic beauty products is doomed to be not smooth sailing. Only by reducing the low cost and increasing the consumption of feelings, a stable and far-reaching brand is bound to fail.

With the continuous evolution of these brands, more possibilities will be created in the future. May a hundred flowers blossom and domestic products become stronger.(This article is the first titanium media APP, written by Yuan Ning, edited by Zhao Hongyu)


  1. Q2 Skin Care Products’ Restorative Growth, Focus on Performance Repair and Omni-channel Development of Key Brands in the Future-china galaxy Securities Research Institute