CCTV News:In order to further release domestic demand, the Ministry of Commerce has positioned this year as a "consumption boosting year". Some time ago, the Beijing-Tianjin-Hebei consumption season started. For more than a month, based on their respective characteristics and advantages, Beijing-Tianjin-Hebei launched consumption policies according to local conditions, created consumption activities, and strived to meet the diversified needs of consumers.
March is the off-season of home appliance sales, but in Zhengding County, Hebei Province, no one expected that the 3 million yuan subsidy for home appliances just invested by the government was snapped up by consumers in just one and a half days.
The promotion season has such an effect, thanks to a series of preparations made by the local government and merchants before the event started.
Zhang Chaoyong, Deputy Director of Zhengding County Bureau of Commerce, Hebei Province:Let’s first call the person in charge of Shangchao to hold a forum to give up the maximum discount on the price of the goods. We have to do our work, and in order to gather popularity, we have communicated with shopping malls and manufacturers many times. At first, they refused to let the government pay, so it was very difficult for us. The government’s funds must be strictly controlled and the limited funds should be used to maximize consumption.
After many meetings, it was finally determined that the government and the merchants would pay half the subsidy fee. In March, Zhengding County took the lead in providing 3 million yuan of subsidy funds for household appliances consumption, which means that businesses should also make a profit of 3 million yuan, which is equivalent to the ordinary people getting a discount of 6 million yuan. How can this 6 million yuan benefit the people who really need it?
Song Chunhai, Manager of Zhengding Store of Northland Electric Appliances:The starting line of household appliances subsidy is generally 2000 yuan, which is the average customer unit price of refrigerators, color TVs, washing machines and air conditioners, which is basically more than 2000 yuan. This time, the Bureau of Commerce mentioned Pratt & Whitney, and finally we decided to go to 1000 yuan. Like TV, the elderly sometimes need 42 inches and 32 inches, both of which are more than 1000 yuan. In this way, many customers who just need sex have gained great benefits in this activity.
After lowering the starting line, in Zhengding, no matter local consumers or foreign consumers, they can enjoy 15% government subsidies for benefiting the people if they buy household appliances with a price of 1,000 to 5,000 yuan, and 10% subsidies for those with a price of more than 5,000 yuan. In order to ensure that the benefits the people get are practical and water-free, the local government also spent half a month making another preparatory work before the start of the consumption season.
HebeiZhang Chaoyong, Deputy Director of Zhengding County Bureau of Commerce: I am afraid that they will raise prices. When they say that the government has subsidies and raised prices, the people are equal to not getting benefits, and businesses are making money. Therefore, before this, it is necessary to put on record, and all commodity prices should be put on record in the price management department of the market supervision bureau, and then publicity should be carried out after the record is completed.
Zhengding, Hebei Province invested a total of more than 10 million yuan in promotional funds in March, focusing on the consumption of bulk commodities with obvious driving effects such as automobiles and household appliances. Up to now, directly boosting the consumption of automobile appliances by 200 million yuan has not only boosted the consumption enthusiasm of ordinary people, but also enhanced the business confidence of enterprises.
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