Source: Oriental IC
The average monthly traffic consumption value of mobile users in China exceeds 15GB/ household!
Recently, the Ministry of Industry and Information Technology published "Economic Operation of Communication Industry from January to August 2022". In addition to the data of average traffic consumption per household that surprised many people, there are still some phenomena beyond the usual cognition of the public: the per capita traffic consumption in economically developed areas has been far behind by Tibet, Qinghai and other provinces (autonomous regions).
In August this year, the national average household traffic data showed that Tibet, Qinghai, Xinjiang, Hainan and Yunnan ranked in the top five, and the average household mobile Internet access traffic in that month exceeded 20GB.
Who is averaging my traffic? Why is the traffic consumption capacity of users in Tibet and other provinces so strong? Why is the phenomenon of traffic consumption upside down in economically developed and underdeveloped areas?
Inner Mongolia man uses 80GB of traffic a month.
Growing up on horseback in pastoral areas, how did the Inner Mongolia man who likes off-road vehicles use up 80GB of traffic in a month?
Brian Manduhu’s answer is simple: "Brush Tik Tok".
Buren Manduhu, who lives in Wulagai grassland, is an avid user of Tik Tok, and basically "brushes whenever he has leisure". According to his mobile phone data traffic statistics, Tik Tok’s data consumption is 273GB, and the second-ranked WeChat is only 22GB.
Usually, the external use is traffic. "There are still many places in pastoral areas where there is no cell phone signal, but there are special operators in Mongolian yurts to install Wi-Fi for us."
Buren Manduhu’s parents are traditional Mongolian herders, who live in pastoral areas all the year round. When they go out to graze, they often don’t have a cell phone signal. When they return to the Mongolian yurt home, they only have a Wi-Fi signal. "When they come back from herding sheep, they will play poker on WeChat with their mobile phones for recreation, and only occasionally brush Tik Tok."
In fact, Buren Manduhu is not the mainstream in Inner Mongolia. Buren Manduhu told the IT Times reporter that most local people, including himself, use directional traffic cards recommended by telecom operators, and the mobile traffic of more than 80 GB a month is only in the early days of 100 yuan, while installing broadband and Wi-Fi in yurts requires a one-time installation fee and a one-year network fee in 800 yuan.
Compared with his parents, the young Buren Manduhu is more "fashionable" in the use of traffic. He also tried to shoot some different types of videos to upload to Tik Tok, including grassland cross-country and daily life records. Among them, the video of shooting his pony gained more than 2,000 praises.
The vibrato video released by Buren Manduhu
Young netizens in Tibet love to brush WeChat and short videos.
If the story of Buren Manduhu is a case, it is no accident that the traffic usage in Tibet has been far ahead since the Ministry of Industry and Information Technology began to disclose the traffic of mobile Internet access in various places in May 2020.
According to a questionnaire completed by IT Times, nearly half of the 45 young netizens in Tibet who participated in the survey used more than 20GB of traffic every month, and the scenes that used the most traffic were social apps such as WeChat, online classes and short videos.
Mumu (pseudonym), who teaches in Lhasa School, said that her monthly 40GB mobile phone package traffic is very tight. Because the Wi-Fi signal in her residence is not very good, she often uses mobile phone traffic, and the traffic will be tight at the end of each month.
Compared with teachers, students are more dependent on mobile phone traffic. Mumu recalled an online class, and some students didn’t arrive at the roll call stage. Finally, through the contact of the monitor, it was discovered that the students lived in a relatively remote area, and after the rain and snow weather in the local area, the network was prone to failure, so mobile phone traffic was also an important way for many students to take online classes.
Mumu noticed that Tibetan students, like young people all over the country, have a high degree of acceptance of new things, and they also like to brush their mobile phones."there are hundreds of GB of traffic used in a month."
Network infrastructure is not inferior.
Zhang Chi (net name: Occam Razor), a well-known expert in communication industry, explained this article.Tibet received more than 40 million domestic and foreign tourists throughout the year. Tourists don’t have Wi-Fi, and a lot of mobile phone traffic is used to share videos and photos, which are counted in the total traffic in Tibet.. TMT analyst Fu Liang also said that in 2021, the growth rate of mobile Internet access traffic in Tibet was significantly higher than that of mobile users. "In 2021, Tibet received 41,534,400 domestic and foreign tourists, which is 11 times the resident population of Tibet.".
Source: Oriental IC
In addition, Zhang Chi also said that it is very important that,The construction of communication base stations in Tibet is very perfect, and the developed provinces in the southeast coast have achieved remarkable results in supporting the construction of base stations in TibetA few years ago, I ran through Tibet and took out my mobile phone to test the internet speed everywhere. The internet speed in Tibet is first-class in the country, which makes me very amazed. At the same time, Internet access in Tibet is relatively low, which allows Tibetan mobile phone users to spend four or five hours with a short video even when grazing.
In order to help teachers and students in remote areas of Tibet surf the Internet, the local government and operators have jointly sent out policy measures. In August this year, the three major operators distributed the "0 yuan 30G mobile phone directional traffic package" to teachers and students in the basic education stage in Tibet, so as to reduce the pressure of network fees for teachers and students to carry out online teaching.
The relevant person in charge of the Education Department of the Autonomous Region introduced: "The distribution of this traffic package is mainly to solve the problem of high online learning expenses for students from agricultural and pastoral areas and poor families, and to ensure that students from remote agricultural and pastoral areas and poor families can participate in online learning without barriers."
It can be seen that the netizens in Tibet have reached a very high level in terms of online habits and network infrastructure, and are not even significantly weaker than those in developed coastal provinces. According to the Statistical Bulletin of National Economic and Social Development in Xizang Autonomous Region in 2021, the coverage rate of optical fiber broadband in administrative villages in the whole region reached 99%, with 2.995 million mobile Internet users at the end of the year, and the annual mobile Internet access traffic was 779.939 million GB, an increase of 38.2% over the previous year.
The decline in tariffs has made ordinary people "dare to use"
According to the data of the Ministry of Industry and Information Technology, the current mobile Internet traffic still shows a rapid growth trend. In September, the average monthly traffic consumption value of mobile users in China continued to exceed 15GB/ household, up 12.4% year-on-year.
"IT Times" reporter noted that the value of traffic consumption is constantly hitting new highs, which is closely related to the declining traffic tariffs in recent years.In the first quarter of 2017, the average tariff of mobile phone traffic in China exceeded 35 yuan/GB; At the beginning of this year, Zhang Yunyong, Party Secretary and General Manager of Yunnan Unicom, claimed in the media that the traffic price had dropped to an average of 3.14 yuan per GB.
Zhang Yunyong introduced that in the past five years, the average tariff of fixed broadband and mobile network unit traffic in China has dropped by over 95%, and the accumulated profit has exceeded 700 billion yuan. This also brings challenges to the production and operation of communication central enterprises. Only by focusing on the new 5G infrastructure, promoting digital industrialization and industrial digitalization, and exploring a new model of digital economy, can communication central enterprises gain the impetus for sustained and high-quality development.
At the same time, under the general trend of declining traffic charges, ordinary people will become more and more "dare to use". No matter in economically developed or underdeveloped areas, communication users can take out their mobile phones anytime and anywhere and start a "traffic story" of their own.
Reporter/IT Times trainee reporter Jia Tianrong
Editor/Wang Xin Kicked Sister
Typesetting/Ji Jiaying
Photo/Tik Tok Questioner Star Oriental IC
Source/IT Times WeChat official account vittimes