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On the eve of the National Day (September 30), a new sub-brand – Buick Avenir was officially launched. According to SAIC GM’s strategic intention, the new brand will be specially built based on Buick’s high-end models, providing consumers with high-end and personalized car needs and exclusive service experience.

Avenir concept car built by Buick’s global team

In fact, it is not surprising that SAIC GM has taken this step. The launch of Buick Avenir is a more substantial step for Buick to advance to the high-end field in recent years. In fact, Buick has launched high-end models such as Rongyu and other high-end models before. At the Boao Forum for Asia in 2008, the organizers chose Buick Boulevard as the "only designated VIP car". Buick has also been leveraging cultural and artistic platforms to enhance brand perception, and a series of brand promotion and sponsorship activities have indeed effectively solidified the foundation of Buick’s brand’s continuous improvement.

The practice of providing high-end models through the release of sub-brands on the basis of existing models is actually not unique to Buick. For example, the version of the model, such as the Vignale version, and then looking back, you can also find the Ford Ghia brand. If we expand the definition of sub-brands from high-end to sports, we will also include such things as the Polaris series, series, etc. The case has proved that the introduction of sub-brands can quickly increase brand influence and model awareness.

However, all of this is also conditional.

First of all,The premise of enhancing brand influence through the launch of high-end sub-brands is that the brand itself requires basic brand power.

When we turn back the clock of history, we always find the intersection of Buick and the upper class. General Zhang Xueliang’s special car was a Buick, and President Roosevelt’s gift to Qingling was a black Buick, Premier Zhou’s exclusive car or a Buick.

As one of the early brands to enter the Chinese market, the Buick brand has gained a certain reputation in the luxury car market in the early years by virtue of the advantages of imported cars and the early domestic Buick Century and other models. Subsequently, with the launch of a series of family sedans such as Buick, the Buick brand has also completed a wider coverage of the brand, realizing the transformation of Wang Xie in the old days and flying into the homes of ordinary people. After more than ten years of hard work, the Buick brand has become one of the most influential mainstream brands in the Chinese auto market. Many consumers regard Buick as a mid-to-high-end brand, which is the basis for the brand to continue to improve.

In recent years, Buick has improved its market share and brand span through the rapid update of models and the continuous enrichment of its product lineup. At present, the Buick brand has completed the layout of three major car series: high-end comfortable models, high-end coupes, and high-end SUVs, and has opened the product layout of "Buick Blue" new energy vehicles, which constitutes the first premise for the release of the Avenir sub-brand.

Secondly,Brands must have sufficient product strength and sales to support the development of high-end sub-brands.

Compared with the parent brand, the sub-brand is still a niche after all, not to mention that the sub-brand of Buick Avenir still relies on the development idea of the parent brand’s existing models. Therefore, this puts forward higher requirements for the sales and product strength of the parent brand.

Let’s take a look at Buick’s recent market performance.

According to relevant data, in the first three quarters of this year, the brand completed sales of 870,104 vehicles, an increase of 26.89% year-on-year. In the most recent August and September, the SAIC-GM Buick brand completed monthly sales of more than 100,000 vehicles for two consecutive months. In terms of sub-models, 26,448 vehicles were sold in September, 8,999 vehicles were sold, 8,000 vehicles were sold, 36,386 vehicles were sold, 17,992 vehicles were sold, and 56,333 vehicles were sold in the first three quarters. Among them, Envision’s sales in September increased by 82.2% year-on-year, setting a record high in sales for the month. The cumulative sales in January-September reached 18,028 vehicles, successfully occupying the first position in the joint venture SUV market.

The SUV market is currently the fastest growing market in the domestic market. According to the statistics of the China Association of Automobile Manufacturers, the average growth rate of the SUV market is more than 50%. In this segment, the Buick Envision is in the first camp of the sales rankings and is one of the few joint venture SUVs in the top ten SUV sales rankings.

From the product point of view, the success of the Buick Envision lies in cleverly grasping the connection point between the mid-range SUV and the compact SUV, which is the pain point of the joint venture SUV market. Take the mainstream compact SUV as an example. Under the standard styling ratio, the compact SUV, especially the joint venture brand’s compact SUV, often has the disadvantage of small size and space. The mid-range SUV above this has caused young consumers to have some concerns because of its excessive size. The appearance of the Envision just solves this contradiction.

In fact, I think the Envision’s positioning is still very forward-looking. This level of SUV is a huge market that is rapidly heating up, and in addition to the Envision, there will be more models to join the competition in the future. For example, the Kodiaq just unveiled at the Paris International Motor Show this year, and the new generation of long-wheelbase Tiguan that is about to debut, the new generation of fully enlarged size, and so on.

In the large MPV market, no one can shake the position of the Buick GL8. The success of the Buick GL8 lies in providing a very rich selection of product camps in the MPV market to adapt to diverse consumer needs. The upcoming new generation GL8 also realizes comprehensive coverage from the business MPV market to the high-end private MPV market. Such volume is rare in the current MPV market. For example, the smaller size has always been a household attribute that is larger than the business attribute. In addition, from the perspective of the product, in the MPV market, the Buick GL8’s driving texture will better fit the market’s perception of MPV, including the smoothness of the power, the comfort of the chassis, and so on.

From a design perspective, the success of the new LaCrosse lies in the deepening of American design. The design of the new generation of LaCrosse brings the design of traditional American luxury cars into the design language. The interior pays attention to a comprehensive sense of wrapping and the use of warm colors. In the exterior design, sculptural aesthetics are integrated into the design to stretch the lines of the whole car. The posture of the new LaCrosse is highly consistent with the positioning of its mainstream consumer population, which is the key to its success.

In the family car market, New Yinglang has been a dark horse since its launch last year. The key to success in this market segment is actually two points. To create a well-balanced sedan under a good brand, New Yinglang has indeed achieved this. On the other hand, Valeant is on this basis to emphasize the quality of the vehicle itself and better cater to the overall positioning of the Buick brand.

In terms of the application of new technologies, the Buick brand has always been a pioneer in in-vehicle technology upgrades. For example, the first generation of the OnStar system pioneered in-vehicle intelligence. At present, Buick is also a loyal fan of green intelligent technology. The latest generation of in-vehicle intelligent interconnection system integrates 4GLTE, Apple CarPlay, Baidu CarLife and other interconnection functions. And this series of Internet technologies has been rapidly popularized in Buick’s models, providing users with a car experience in the Internet + era. Therefore, whether it is from the perspective of the overall sales volume of the Buick brand, the positioning of sub-models and the application of new technologies, the Buick brand has the scale to support a high-end sub-brand.

And thirdly,The improvement of service level is a necessary condition to support the development of high-end sub-brands.

If the product itself is regarded as the hardware facilities that support the development of high-end sub-brands, then the service is the software facilities behind it. Especially for high-end sub-brands like Buick Avenir that rely on the development of the parent brand, the premise of its birth is that the service of the parent brand meets its high-end needs.

In the field of after-sales services, Buick has indeed always paid attention to the shaping of brand perception. In 2002, Buick created China’s first after-sales services brand "Buick Care", which brought automotive after-sales services from traditional passive services to the era of active care, emphasizing the initiative of after-sales services. In May this year, Buick Care released a new brand identity and launched a series of innovative service projects. To comprehensively improve the service experience and provide users with a more contemporary service concept, the upgrade of "Buick Care" is also an important step to enhance the value of the Buick brand. With the launch of the Avenir sub-brand, it is expected that Buick Care will also launch exclusive services for the Avenir sub-brand.

It is not difficult to find that the release of the Buick Avenir sub-brand is accompanied by the overall improvement of the Buick brand’s brand influence, product strength and service capabilities, which is also an inevitable development of the brand. In turn, the release of the Avenir sub-brand will further meet the needs of the Buick brand in the high-end consumer market after the brand power is enhanced, which complement each other.

So, to answer the question raised by the title of this article, the answer is yes. For Buick, now is indeed the time to break through. Of course, shaping a new sub-brand also requires the baptism of the market and time, we will wait and see.

　　In the information age, people are increasingly inseparable from computers, which are needed for work, life, entertainment and so on. Desktop computers are bulky and not easy to carry, and they may also be needed for business trips and travel, so it is very important to buy a notebook computer. Walking around the computer city, you can see nearly a thousand computers, each of which claims to have various advantages, which makes consumers very headache and doesn’t know which laptop to choose. Xiaobian made a notebook computer purchase guide, you can learn about it.

　　The most comprehensive laptop shopping strategy to share.

　　1. Multipurpose: If you buy a laptop to watch videos, play games, handle work, etc., and you don’t concentrate on it, it’s best to touch everything, then a low-end 15-inch computer or a 13-inch door-level model is the best choice, and the price is between 2,500 and 5,000 yuan.

　　2. Business: If you are a business person, you can buy a notebook computer to process documents and various forms, then you can buy a business computer. They are durable, feel good, light and easy to carry, and have a high screen pixel. The price is 4,000-7,000 yuan.

　　3. Games: If you are a young man and buy a laptop mainly to play high-end games, then the performance of the computer is required to be very good, regardless of the processor, graphics card and screen resolution. The price of this kind of products is relatively high, generally starting from 7000 yuan.

　　4. Media workers: People engaged in media work need creativity, and they often have to open various softwares to edit videos and photos. Therefore, computer processors are required to be relatively powerful, and independent graphics cards can support the operation of various large-scale image processing software. The price of such computers starts from 4,000 yuan.

　　5. Brand is very important. At present, many brands produce notebook computers, so choosing a well-known brand will definitely be better than an unknown brand, because the after-sales service of well-known brands is relatively perfect, and problems with notebook computers can be properly handled. For example, Sony, Acer, Apple, Hewlett-Packard, Samsung, Lenovo, Asus and other brands are relatively well-known brands in notebook computers at present.

　　6. Type. At present, there are many kinds of notebook computers on the market, including tablet/notebook in one, which can meet people’s daily needs. There are also multi-mode laptops, which can also bring different experiences to people.

　　After reading the notebook computer selection guide, do you know something about purchasing a notebook computer? In fact, it is not difficult to choose the right notebook for yourself. The key is to start from your own standpoint and take personal needs and economic strength as the main factors in purchasing. When buying a laptop, you should never follow the shopping guide and blindly sell it, so you can’t buy your own laptop.

　　The three major stock indexes of A-shares fluctuated slightly in the morning, and the decline was slightly enlarged in the afternoon. At the close, the Shanghai Composite Index reported 3,043 points, down 0.40%, the Shenzhen Stock Exchange Index reported 9,604 points, down 0.27%, and the Growth Enterprise Market Index reported 1,895 points, down 0.579%. The turnover of the two cities broke through another trillion yuan.

　　In terms of sectors: Internet, media and entertainment, software services, automobiles, Sora concepts are relatively better, while non-ferrous metals, electricity, components, petroleum and other sectors closed up;

　　On the decline list, insurance, real estate, agriculture, forestry, animal husbandry and fishery, brokerage and building materials were among the top losers.

　　Capital flow: As of the closing of A-shares, statistics show that northbound capital has bought a total of 1.567 billion yuan, of which Shanghai Stock Connect bought 649 million yuan and Shenzhen Stock Connect bought 918 million yuan. The turnover of northbound funds was 135.776 billion yuan, accounting for 12.87% of the total turnover of A shares, and the trading activity decreased by 13.03%, of which Shanghai Stock Connect bought 31.544 billion yuan and sold 30.895 billion yuan, while Shenzhen Stock Connect bought 37.128 billion yuan and sold 36.210 billion yuan. Northbound funds kept net purchases for four consecutive days, with net purchases of 6.001 billion yuan, 10.260 billion yuan, 4.244 billion yuan and 1.567 billion yuan respectively, with a total net purchase of 22.072 billion yuan.

　　Regarding the trend of A-shares, Guosheng Securities believes that as the "combination boxing" of stabilizing the capital market continues to land, economic data will be released in March or will exceed expectations, which will significantly boost risk appetite and investor confidence and drive the market risk appetite to rebound. The rebound is not over yet. If there is a shock adjustment in the short term or a benign adjustment on the way up. In the medium term, with the intensive introduction of steady growth policies, the process of economic recovery is expected to accelerate, and incremental funds may return to the rebound stage, and the amount of attention can be simultaneously enlarged. At the same time, after the registration system is fully implemented, its survival of the fittest mechanism will help the market style tend to be "blue-chip", and the intermediate market of the Shanghai Composite Index will not be absent but will only deepen. At present, it is suggested to maintain a balanced allocation with value slightly greater than growth.

　　Huajin Securities pointed out that blue-chip stocks are dominant and balanced. (1) Style: In the second quarter, it shifted from micro-stocks to super-large stocks and small and medium-sized stocks; The simultaneous strengthening of dividends and technology may continue in the short term, and the short-term growth and value are balanced; In the medium term, it may be biased towards technology and growth. (2) Based on the macro-environment orientation, profit and prosperity expectation orientation, PB-ROE orientation and PEG orientation, it is suggested to pay attention in the second quarter: First, TMT, Electric Power, Machinery, Automobile, etc. with upward profit and prosperity and high valuation cost performance; Second, buildings, banks, transportation and consumption that benefit from policy and economic restoration.

The maintenance workers of Metro Line 2 are repairing the side of the subway.

In the early morning, the last bus of Metro Line 2 is returning to the warehouse.

The maintenance workers of Metro Line 2 are inspecting the bottom of the car in the tunnel.

The maintenance workers of Metro Line 2 are using electronic equipment to repair the subway that has just returned to the warehouse.

In the early morning, the driver of Metro Line 2 was at work. The pictures in this group were all taken by China Youth Daily and China Youth Network trainee reporter Li Ruoyi/photo.

　　At 1:23 am, the last bus in beijing subway line 2 just finished its last "throughput". Starting from 5:10 the day before, Metro Line 2 has picked up 994,500 people. After leaving the last night, the last bus is preparing to go back to the library for a "rest". At this time, the subway repairman is "physically examining" the subway cars to ensure that they can be successfully connected to the first wave of "morning walkers" at 5:10 after more than three hours.

　　Night economy has become a new growth point of urban consumption, and major cities have been digging for night economy, and Beijing is one of them. According to the Research Report on the Development Trend and Consumption Behavior of Night Economy Industry in China from 2019 to 2022 released by Ai Media Consulting, the development scale of night economy in China will show explosive growth, and it will exceed 30 trillion yuan in 2020.

　　Night economy includes clothing, food, housing, transportation, travel, entertainment and many other aspects, and traffic is more to escort night travel. On July 19, in order to meet the travel needs of night returnees, Beijing Metro Lines 1 and 2 extended their operating hours every Friday and Saturday; At the same time, there are night buses, night taxis, online car rides, driving and other travel tools to escort night returnees.

　　Take the first subway home.

　　The end of ordinary people’s work is the beginning of a "sleepless" day. After the extended operation, the last train of Metro Line 2 entered the station from 23:48 to 1:23 the next morning, and a total of 18 subways were opened, with an average of one for each night shift driver. At the same time, the working hours of subway stations, power supply, maintenance and other departments have been extended accordingly.

　　Zhang Qingsheng, a driver who has been driving for more than 20 years, drove the extended last bus. I got off work at 1:23 in the morning and went back to the dormitory to wash. It was already 2: 00 in the morning, and I had to get up at 6: 00. You need to drive 7 ~ 8 laps a day, and the duration of a lap is 45 minutes. "Because Line 2 is a ring road, sometimes it is too tired. After driving for more than 20 kilometers, there is an illusion of spinning in the same place."

　　Wang Jinghui, director of the Taiping Lake Maintenance Center, and his team members have just begun to drive the last subway back to the library in Zhang Qingsheng. They have to overhaul more than 40 groups of cars every day, and a group of cars has to inspect 1,000 ~ 2,000 points, including the overhaul of electrical appliances, the replacement of wearing parts, sanitary cleaning, etc. It takes about 20 ~ 30 minutes for a car, and there are 7-8 people in the overhaul group. It usually takes more than 2 o’clock to finish the overhaul, and it takes about 3 o’clock after the extension. After about an hour’s rest, it is time to get up and send the car out of the library.

　　"In July and August, you can feel the pain of your brothers." Generally, it is necessary to repair the underbody and wings of the vehicle. Among them, the underbody needs to be squatted in the pit for inspection, and there is no way to straighten up. In summer, the temperature of the pit is over 40 degrees, and the bottom of a car needs to be overhauled for about 15 minutes. The clothes are like washed clothes. "The clothes are not washed, but retted."

　　It is a habit that Wang Jinghui and his team have always formed that they don’t go anywhere and come to work after taking a nap on every day when they need to work at night. The night shift is from 17: 30 to 8: 30. Among them, two or three o’clock in the morning is the most sleepy time. Some people choose to come over for a midnight snack, some people get up and have a cup of tea, and some people go to the door to cool down.

　　In some places and times that public transportation can’t reach, driving and other modes of travel have become the choice of those who return home at night. According to the "2018 Entertainment Index Report" released by the National Big Data Research Center for e-driving in January this year, in 2018, the number of driving services nationwide reached 267 million, and first-tier cities such as Beishangguangshen and Shenzhen were the cities that used driving services the most.

　　In the past year, Fu Cheng from Henan was one of the providers of hundreds of millions of driving services. This year, it is the 20th year of his drifting to the North. A few years ago, he was still doing car sales and started to work as a part-time driver. He was just laid off years ago, and driving has gradually become the main business. At 7 o’clock every night, he will go out on a folding bicycle weighing 19 kilograms and start taking orders. He usually closes at two or three in the morning and sleeps until noon after returning home.

　　"The nightlife in Beijing is rich, and the demand for driving is even greater." Now, you can earn 5,000 ~ 6,000 yuan a month. If you work full-time as a driver, you can earn more than 10,000 yuan a month. Because of the low input cost, more and more people are beginning to enter this industry, especially some online car drivers are beginning to switch to driving. In the past, drivers used to go back after midnight and didn’t want to stay outside. Now, until 6 o’clock in the morning, there are still many lists on the other side of the work, and some full-time drivers will take the first subway to get home.

　　Low-headed people and drunkards

　　Everyone who works at night has a story more or less. They deal with all kinds of people and see all kinds of life.

　　At night, passengers usually gather at a fixed time or a fixed station to get on and off. Wang Yueqian, deputy director of the crew center of Line 2, said that there are sports events or performances in the workers’ stadium. When the event is over, fans or fans flock in and fill the whole platform. At this time, vehicles will be added to allow passengers to get on the bus quickly. On weekdays, after 11 o’clock at night, there are actually no people on the subway.

　　Interestingly, you can use the bus card to predict the wage income level of a region. Wang Yueqian pointed out that because Fuxingmen subway station is close to Financial Street, many passengers’ bus cards cost several thousand yuan at a time, and the wages of office workers who get off at this station are not low.

　　The "low-headed family" has become a major landscape of the platform. Zhang Yaxin, a post-90s subway driver, said that it was very eye-catching because he had to stare at monitors and screen doors all the time. He found that at night, there were many young people on the platform, most of them were playing with their mobile phones, and occasionally some people were chatting. After zero, people in Chongwenmen and Chaoyangmen are relatively concentrated, among them, most of them are after 90 s and 00 s. Shao Nan, a driver who joined Zhang Yaxin in the same year, also observed that there were some people who just got off work in the subway at night, and they looked a little tired and lazy.

　　Different from the scenery seen by subway drivers, people who deal with drivers on behalf of drivers are all people in the wine bureau, especially those who are drunk.

　　Fu Cheng observed that most of the guests from 8: 00 pm to 10: 00 pm originated from large restaurants or time-honored restaurants; From 10 pm to 2 am, most customers come from KTV, pedicure shops and so on.

　　On one occasion, he took an order at 9: 00 pm. When he first got on the bus, two men were chatting all the time. After one of them got off the bus, the other fell asleep, so he couldn’t wake up. He could only drive to a monitored place and wait, but he didn’t dare to rest. He just sat in the car for a while and then stood on the ground for a while. Seven hours later, the man’s wife finally called and took the man home.

　　As a network car driver, Shanghai from Liaoning will meet all kinds of people when driving at night. He often pulls people into nightclubs. In his opinion, there are two kinds of people in nightclubs, one is particularly happy, and the other is particularly unhappy. Most people come to get drunk, some people fall down when they get on the bus, some people talk nonsense, and some people hand him a cigarette when they come up. "Come, master, smoke a cigarette with your buddy."

　　For Shanghai, it is the basic accomplishment of drivers to stop at a suitable place and let drunken people vomit. But some guests will throw up in the car and blame the driver for driving unsteadily; However, once he was deeply impressed by an understanding experience. A drunken guest stopped him several times. When he got off the bus, the guest was very embarrassed and gave him a 200 yuan tip. He couldn’t accept the money, but he felt very warm in his heart.

　　Nightlife is the epitome of urban development.

　　People who return home at night light up the "night capital", and behind it is the invisible waiting of "sleepless people". Working at night has its particularity, because it is often upside down day and night, and it will encounter many "bad worries" and leave some sequelae.

　　"This is an industry that looks at luck." Fu Cheng said that when you are lucky, it is easy to earn a few hundred yuan a day, but if you are not, you may lose money. Once, at 7 o’clock in the evening, he received an order to go to a ravine in Fangshan, Beijing. The driving fee was 127 yuan, after deducting 20% management fee, 90 yuan was left. I took a bus to Liangxiang and spent 70 yuan. It took 20 yuan to carpool from Liangxiang to Liuliqiao. It was already 2 am when I got home by bus. "Even if I lose money, the key is that I can hardly come back."

　　"The mentality determines the state of a person’s work." Fu Cheng said that the system occasionally randomly distributed some "partial orders", but it also taught him to "hitchhike". On average, one month, he will receive a ticket to Langfang, Hebei Province, and he can earn about 100 yuan on one trip. Whether it’s a private car or a taxi, he waved and stopped, asking the driver to do it conveniently and take it to a place as close as possible to Beijing. In addition, a customer once asked him to send the car to be repaired. On the expressway, the windshield in front of the car suddenly lifted and was completely broken, and finally the customer lost 1300 yuan.

　　Fu Cheng is also changing from a "white" driver to an "old slick" in the industry. When a passenger asks him to "stand by for a long time", he will report to the platform first, then call the police and contact the passenger’s family by registering his mobile phone number. Fu Cheng likes the present situation very much, enjoys the freedom of driving, and occasionally goes out to do odd jobs, earning hundreds of dollars a day.

　　Because the day shift and night shift are upside down, I often can’t sleep. Wang Jinghui thought of many ways. At first, she read novels, and then she watched the news. It was not really sleepy, but her eyes were too tired to support. Recently, he began to listen to e-books again, and sometimes he woke up and had already played dozens of chapters.

　　In Wang Jinghui’s office, there is always a sphygmomanometer. Almost everyone in the team has high blood pressure, which is a "sequela" left by staying up late. In addition, because the maintenance always keeps an action, there are more or less problems in the shoulders, neck and waist of each maintenance staff. When resting, in order to treat lumbar disc herniation, Wang Jinghui will do a massage once a week on average.

　　"Compared with when I first started working, the night in Beijing is brighter." Wang Jinghui said that there are more consumers coming out at night. After the extension of the subway, it not only broke the original operation mode of him and his team, but also worked overtime. "As a public service organization, we are duty-bound."

　　"From the changes in the subway, we can see the epitome of a city’s development." Wang Yueqian worked in the subway industry in 1986. He remembers that the earliest last bus of the Beijing subway was collected at 9: 00 p.m. At that time, the entertainment activities at night were not very rich, so he went off work with his colleague Kan Kan Dashan. Or at night, neighbors gather in a yard to show movies together. Later, the subway changed to collect cars at eleven o’clock in the evening. Up to now, the flight attendants went to bed after one o’clock in the morning.

　　With the increasing demand for people’s consumption at night, the operation hours of shopping malls may be extended in the future, and the supporting traffic may also be extended. At the same time, the driving mode of the subway may also change, from the current automatic driving to unmanned driving. "We are also trying to adapt."

　　China Youth Daily China Youth Network Trainee reporter Zhao Limei Li Ruoyi