标签归档 上海水磨


Family education

It is good that children born in the forties and fifties can live, that children in the sixties and seventies can eat and wear warm clothes, and that children in the eighties and nineties can go to school. Now, if you just stay in the previous concept of parenting, it is a bit out. About reading, the most terrible thing is that teachers who don’t study are teaching hard and parents who don’t study ask their children to read good books, which is like driving without a license in spirit.

Then, when preparing to become parents, we should study our children hard. What problems should we pay attention to in the process of getting along with our children?

First, children have no concept of time. What we have to do is to teach children patience with enough patience.

Once I had dinner at my parents’ house, I happened to meet my sister-in-law’s family. Two children were arguing about watching TV. My sister in elementary school thought of a way and agreed with her brother: "Brother, you watch an episode, and I watch an episode. An episode is 20 minutes, okay?" At that time, my brother promised to be frank and said, "OK!" However, 20 minutes passed and an episode was finished. My brother said, "I haven’t finished watching it yet, so I won’t give it." My sister muttered, and my mouth was very unhappy. I thought my brother didn’t keep his word and couldn’t beat him, so I had to compromise and say, "It’s time to show you an episode at most, so I’m going to watch it." The younger brother replied unconcerned, "Hmm!" Later, as everyone expected, even when the time came, he still didn’t fulfill his promise. The frustrated sister couldn’t bear her brother who didn’t keep his word, so she grabbed the remote control with her brother and started watching her own program. Unexpectedly, her brother didn’t let it go, and they were once caught in a "war" …

If parents don’t understand the development of their children, they must think that this younger brother is importunate and will be given a lecture when he comes up, or parents who are partial to the boy directly blame his sister for not being tolerant. In fact, for an eager child, he thinks that 20 minutes and 20 minutes of adults are not a unit at all, and his 20 minutes may be eternity. So it’s not entirely my brother’s cheating, he just has no concept of time.

Then what we have to do is patiently help him to establish the concept of time. We can adjust the alarm clock and use the hourglass to stop when the time comes, so that he can know how long 20 minutes is after repeated perception.

Second, don’t label children who are exploring development as "bad behavior".

"Baby, don’t touch the hot kettle, be careful to burn your hands." "Baby, don’t touch the vase, it’s easy to break." … Do you often tell your baby this, but it’s not as good as you want? And the more you don’t let him do it, the more he wants to try it. When you’re not paying attention, he may have got into the kitchen locker and grabbed white rice and spilled it all over the floor. Things like this are telling you: he is thinking of a thousand ways to drive you crazy, but is this his real intention?

No, he just acts according to his age. He wants to know what it feels like to have a hot kettle. He wants to know what the sound of broken vases is. It turns out that the white rice in the kitchen feels like this. This is his process of actively exploring the world and seeking development. Not only can we not stop him. Also try to provide him with safe conditions, such as eggs, water, mud …

Third, children need security, love and a sense of belonging.

Undoubtedly, safety is the first thing we should ensure as parents or caregivers. Secondly, talk, interact, play and play games with your child, give feedback to any reaction of your child at any time, accompany your child with leisurely high quality, establish a healthy emotional connection, and gradually let your child have a sense of love and belonging. We also call it "safe attachment". The trust you built before the age of three will affect your child’s life development. For example, he will form healthier interpersonal relationships, become more independent and more confident.

Original title: "Family Education | Three Points to Pay Special Attention to in Raising Children"


Is it a strong car company or an industry trend to pay for unlocking new functions?

  Want the wheel steering angle to be larger, the seat to be heated automatically and the vehicle to be started remotely … … The functions that come with these cars don’t cost extra but can’t be used. Recently, the paid subscription function launched by several car companies has sparked heated discussions. Netizens spit out: Will the accelerator pedal and steering wheel also be paid for subscription in the future? I even questioned that this was arbitrary charges. What do car companies, industries and lawyers think about this?


  Mercedes-Benz remote start-up renewal fee is 898 yuan.

  "The validity period of your remote interconnection service is coming to an end. From now on, the highest discount for remote products is 400 yuan, and you can enjoy the three-year remote engine start with the original price of 1,298 yuan for only 898 yuan … …” Recently, some netizens broke the news that when his vehicle remote start function was about to expire, he received such a "preferential" message from Mercedes-Benz.

  The Beijing Youth Daily reporter noticed that this is not the first time that Mercedes-Benz has been exposed to the function of using vehicle configuration and needs to pay extra. Earlier, a Mercedes-Benz owner also received a short message reminding him that Mercedes-Benz’s brand-new high-tech customized navigation has been launched, and it can be upgraded in a 4S shop. It only takes "1998 yuan" in three years.

  In July, Mercedes-Benz launched the rear-wheel steering payment, and it is understood that the EQS 450++Pioneer version of Mercedes-Benz launched a "paid subscription" project. After paying 4,998 yuan, the owner can enjoy the rear-wheel steering function for one year. The active steering angle of the rear wheel of the vehicle will increase from 4.5 degrees to 10 degrees, and the turning radius will be reduced to 10.9 meters. For eligible models, a three-month free experience will be provided, and the functions that come with the vehicle will cost extra money to use. These operations have to make consumers suspect that they have been "cut with leeks".


  I will remind you before the three-year free period expires.

  Mercedes-Benz customer service said that the basic service will be free for three years after the remote interconnection service function is activated from the date of car purchase and invoice issuance, otherwise it will not be used, so the owner will receive the corresponding text message. The remote interconnection service has the functions of checking the vehicle status and remotely unlocking. This service is related to the model and configuration of the vehicle, some can be purchased separately, and some can’t.

  As for how to know in advance that you need to pay in order to use this function, the customer service said that in general, the owner is notified by SMS. "The Internet store will send a text message to remind that the service is about to expire. If this function is enabled, there will be a text message reminder when it is about to expire."

  The customer service also told the reporter of Beiqing Daily that it was not clear whether the subsequent charges for this service were stated in the car purchase contract. "This belongs to the sales process." Because you need real-name authentication to activate when you buy a car, it is through the system operation in the dealership, so there will be a reminder of payment when you activate it, which is usually informed by sales.

  She also suggested that car owners go to the store of Mercedes ME APP bound by real-name authentication to check the functions and use of the corresponding paid products. In "My Garage", you can see the basic services that the vehicle has been activated, such as the remote start that can be used for three years for free, and you will receive SMS reminders when it is about to expire.


  A number of car companies test water and pay subscriptions.

  According to public reports, as early as 2016, Tesla proposed software subscription services such as fully automatic driving and seat heating. All ex-factory models have embedded automatic driving hardware, and users can choose whether to turn on this function according to their needs. In 2021, autonomous driving will be officially launched at a monthly fee of $199 per month. By the end of the second quarter of 2022, more than 100,000 Tesla owners had used the fully automatic driving test version function in North America. It can be said that Tesla pioneered the mode of hardware embedded+paid activation software.

  According to its financial report, in 2021, Tesla’s services and other businesses, including autonomous driving software, achieved revenue of 3.802 billion US dollars, up 65% year-on-year, accounting for 7.06% of the total revenue. Software payment has gradually become an important part of Tesla’s revenue.

  Many car companies began to reproduce the business model of paid subscription system, and rose from software to hardware.

  BMW has pre-installed hardware in some vehicles when they leave the factory. Recently, it announced the launch of paid subscription services such as seat heating, steering wheel heating, CarPlay and safe assisted driving in countries such as South Korea, which also caused heated discussion. However, BMW’s paid projects currently only exist in overseas markets. It is understood that BMW once launched a project in China that cost money to choose CarPlay and had to subscribe again when it expired, but it ended up being cracked.

  In addition, domestic new car manufacturers Weilai and Tucki have also joined the ranks of offering paid subscriptions. However, at present, consumers generally hold a wait-and-see and even skeptical attitude towards the paid subscription services launched by car companies.


  Which is more cost-effective, paid subscription or single purchase?

  Regarding the problems behind car subscription payment, Chang Yan, who is certified as a well-known car blogger, said in a live broadcast entitled "Peeking into" Car Payment Subscription "that on the one hand, consumers are more accepting of software payment than hardware. For example, the rear wheel steering belongs to the hardware of the car, which is already in the car. If you have to spend money to use it, you will feel unreasonable. On the other hand, the services provided by paid subscriptions are relatively rudimentary and basic, and cannot be differentiated, and consumers will think that car companies are "cutting leeks".

  "In fact, consumers are willing to pay for autonomous driving, and they also bought hardware first. Then pay for the software. For example, Tesla, the self-driving chip actually paid the fee when buying a car. " He suggested that you can calculate an account for the paid function, and whether it is more economical to use it according to the subscription system than to buy it alone. For example, BMW recently launched a paid subscription package for seat heating, and the price is several hundred yuan per month. The buyout function needs 20 thousand yuan and can be used for about 100 months. In most parts of China, the use of the heated seat function means two or three months in winter, and even some areas are hot all the year round and do not need the heating function. If this is calculated, the subscription function may be more cost-effective.

  Chang Yan said that he personally prefers to pay for subscriptions, which can be stopped at any time. Try some functions before you decide whether you need to spend money to subscribe. If you don’t want to subscribe, you can turn it off.


  Crack hidden dangers of software for free.

  For paid subscriptions, many netizens are worried about whether the price will increase or whether members will have to spend money to become super VIP. Some people even said that in order to get free use, it is completely possible to crack the software.

  Cracking the car has long appeared, including Tesla. Chang Yan introduced that some were hacked and some were broken by some hardware. Although this may bring more playability and performance improvement, it will make the car worthless. Tesla officials will lock these up and no longer provide services and related warranties. Moreover, some cracks are irreversible, which may damage the battery and other hardware of the car, thus affecting the value of the car.

  Chang Yan also said that cars are related to our life safety. If they are cracked by unofficial institutions or third parties, there will be some security risks. If there is a problem and then go to the official repair, it will bring a lot of trouble, not worth the loss. For pricing, I believe the market will have a fair judgment, and with the development of the industry, it will gradually standardize.


  If clearly informed or agreed, it is difficult to identify infringement.

  Liu Bin, a lawyer of Beijing Zhongwen Law Firm, told the reporter of Beiqing Daily that from the current industry situation, there are two main ways to consume vehicle hardware: one is optional configuration, and the hardware configuration that consumers want is selected through prior agreement between consumers and manufacturers, and consumers make a one-time payment; The other is to subscribe to services in the form of subscription packages. With the further development of vehicle electronic functions, many car companies have launched such subscription services, such as active rear wheel steering, car entertainment, acceleration package and remote temperature control. Because there are a large number of electronic auxiliary functions in vehicles now, some car owners will not even use these functions after purchasing the vehicles, which can effectively reduce the cost of car purchase for car owners who do not use these functions frequently; For car owners who pay attention to these functions, they can purchase them selectively according to their needs. This subscription method increases consumers’ choice space, but this choice should be based on consumers’ right to know.

  Liu Bin believes that the subscription payment method is an option for the payment method of vehicle hardware. It is difficult to identify the damage to consumers’ right to know on the premise that the dealer clearly informs consumers of this payment method and content or there is a clear agreement in the contract signed by both parties. If we only charge consumers by subscribing to the service, it just changes the way of charging. If there are no unfair price behaviors such as manipulating market prices and raising prices in disguise, it is hard to say that this kind of charging method is arbitrary.

  If the services provided by car companies obviously violate the principle of fairness, it may infringe on consumers’ right to choose independently and fair trade. For example, a car company’s car entertainment service package subscription agreement stipulates: "We can change these terms at any time, change, add or delete the service or the functions contained therein, and also change the charging price of the service." This agreement expands the rights of car companies, exempts major obligations, and is suspected of infringing consumers’ right to fair trade and independent choice. This group/reporter Song Xia


Japanese beauty cosmetics China is cold: affected by the discharge of nuclear sewage into the sea, high-end market giants compete for key points

Japanese beauty brands are facing a new crisis in China market.

In the past Double Eleven, Japanese beauty brands collectively "disappeared" in the TOP10 sales list. According to the research report of Guojin Securities, the top ten brands sold by Amoy beauty shops during this year’s Double Eleven period were Polaiya, L ‘Oreal, Lancome, Estee Lauder, Winona, Mystery of Sea Blue, Olay, Xiuliko, helena rubinstein and Guerlain, and none of them were Japanese makeup brands. According to media observation, this is the first time that the Japanese makeup brand SK-Il has fallen out of the top ten since 2016, and it is also the first time that Shiseido, a Japanese makeup brand, has been out of the list since it entered the top ten in 2017. Both of them have occupied the list for many years.

Bai Wen Xi, chief economist of IPG China, told 21st century business herald that the impact of Japanese nuclear sewage discharge on Japanese cosmetics was an important factor, which led to the continuous fermentation of consumers’ resistance to Japanese cosmetics. In addition, domestic beauty brands performed strongly during the Double Eleven period. For example, brands such as Polaiya occupied the leading position in the beauty category for the first time, which may be another factor affecting the sales of Japanese makeup brands.

At present, the days of Japanese beauty brands are not easy. Take Shiseido, a well-known Japanese cosmetics brand, as an example. Last week, Shiseido lowered its annual profit forecast, and then its share price fell sharply. On November 13th, the share price of Shiseido in Japan once fell by 14%, the biggest drop in 36 years. As of 9: 00 am on November 20th, Shiseido’s share price rebounded to 4,329 yen, and its share price has fallen by 40.07% since the beginning of the year. Shiseido said that the demand from consumers in China slowed down due to the Japanese nuclear sewage discharged into the sea, and the sales in China decreased by about 10% in the third quarter. The company believes that the impact of nuclear sewage discharge will last until the first quarter of 2024. As of the first half of this year, the China market was Shiseido’s largest market.

Shiseido’s situation is just a microcosm of the cold reception of Japanese beauty brands. Judging from the performance of the third quarterly report this year, the performance of Japanese cosmetics on behalf of enterprises is lacking. In contrast, domestic cosmetics brands gradually occupy the mainstream in China market.

Why do Japanese cosmetics brands gradually regress in China market? At present, Kose Group and other Japanese cosmetics brands are still overweight the China market. What are the future development prospects?

Japanese beauty cosmetics encounter waterloo in China

For many Japanese beauty brands, this year’s Double Eleven may be a stress test. But obviously, the result is not satisfactory.

Judging from the achievements of the Double Eleven, Japanese beauty cosmetics not only failed to rank among the top ten beauty shops in Amoy Department, but also lost the list of the top ten brands of GMV in the category of double eleven beauty and skin care in Tik Tok this year. Poor performance in China market has directly affected the performance of many Japanese beauty companies.

Japan’s Shiseido Group released its financial report for the first three quarters of 2023. The financial report shows that its net sales decreased by 5.3% year-on-year to 722.4 billion yen (about RMB 34.752 billion), and its core operating profit decreased by 53% to 8.8 billion yen. Among them, Shiseido’s sales in China decreased by 9% this quarter, which directly offset the growth in the first half of the year. In the same period, China market also retreated to Shiseido’s second largest market. The same situation also appeared in Kao, Polaroid, Kose and other Japanese cosmetics companies.

Kao Group, the parent company of Kerun and Fulifang Silk, released its third-quarter financial report. The company’s net sales decreased by 0.2% year-on-year to 1.13 trillion yen, and its net profit decreased by 44.2% year-on-year. In the third quarter, which was most affected by the nuclear sewage incident, sales fell by 1.6% to 387.4 billion yen. Kao said in the financial report that the group’s cosmetics business lost 1.6 billion yen mainly due to the sharp decline in sales in China. Coincidentally, POLA Polaroid Group also named in its third-quarter financial report that it had to slow down its store expansion plan in China due to the impact of Japanese nuclear sewage discharge into the sea.

Since August this year, due to the nuclear sewage discharge incident, the sales of Japanese cosmetics in China and South Korea have been greatly hindered, which can be described as the "black swan" incident of Japanese cosmetics.

Chen Li, a researcher at Anbang think tank, told 21st century business herald that Japanese cosmetics suffered a brand crisis after the Fukushima Daiichi nuclear power plant announced that it would discharge sewage. Consumers in China thought that Japanese chemical products would be affected by nuclear sewage, labeled them as "unsafe" and turned to other substitutes. Whether the quality of Japanese cosmetics will be affected by this incident or not, the action of discharging nuclear sewage has caused negative feelings of China consumers about "Made in Japan", which is a big blow to the Japanese beauty industry.

In addition, Chen Li also believes that Japanese beauty products are cold in China, largely because consumers are increasingly inclined to choose domestic brands.

Since the news that Japan’s nuclear sewage was discharged into the sea came out, online discussions about the safety of Japanese cosmetics have come and gone, which directly affected the export of Japanese cosmetics. According to the data of the General Administration of Customs, since May this year, China’s cosmetics imported from Japan began to show a significant decline. Among them, the import value in June decreased by 8.4% year-on-year; In July, the import value dropped by 30% year-on-year.

Chen Li said that from the product point of view, although Japanese cosmetics brands have always paid attention to R&D, in recent years, domestic brands have also made major breakthroughs in product R&D, which is more cost-effective, more in line with the habits of consumers in China, and has reduced the attractiveness of Japanese cosmetics to the China market to some extent. From the brand point of view, the international influence of Japanese cosmetics is not as good as that of European and American brands. Domestic brands are also expanding their influence with the trend of "cultural self-confidence" and "national rejuvenation", so the brand power of Japanese cosmetics is squeezed.

According to the report of the Capital Securities Industry, China Customs data show that China’s cosmetics imports mainly come from Japan, South Korea, France, Britain, the United States and other places. From 2015 to 2022, China’s total cosmetics imports from Japan increased from US$ 488 million to US$ 4.987 billion, an increase of over 10 times. However, since the beginning of this year, the total amount of imported cosmetics in China has shown a downward trend. The total amount of imported cosmetics from Japan has continued to decline since March, and the total amount of imported cosmetics from Japan in the first quarter fell by 11.73% year-on-year.

Domestic head brands accelerate to occupy the market.

At present, the domestic cosmetics market has ushered in a new round of reshuffle. The most striking difference is that the phenomenon that foreign cosmetic brands dominate the China market is gone forever.

According to Huajing Industrial Research Institute, the market share of China cosmetics market in 2021 will be 28.8%, 16.2%, 30.1%, 8.3% and 4.3% for China, French, Korean and Japanese brands respectively. At a time when many Japanese cosmetics brands are in decline, the rise of domestic brands has become a bright color. According to the data of beauty industry media, in this year’s Double Eleven list, domestic brand Polaiya won the first place in the list of Tmall and Tik Tok double 11 skin care brands. Among them, in the list of Tmall double 11 skin care brands, Polaiya beat L ‘Oreal with a GMV of 2.219 billion yuan.

Chen Li said, "China’s economy continues to recover, consumers are more rational, pay more attention to the cost performance of products, and pursue products with favorable prices while ensuring quality." In addition, Chen Li believes that consumers show enthusiastic concern about the ingredients of products and whether the ingredients of products are safe or not, while domestic cosmeceutical brands start with "biological ingredients and" herbal raw materials "and achieve a sudden emergence, further squeezing the Japanese cosmeceutical market.

Bai Wenxi also holds a similar view. He told reporters that the reasons for the rise of domestic brands may include the improvement of product quality and the effective marketing strategy.

Some analysts believe that in recent years, domestic skin care brands have paid more attention to the concepts of mild conditioning, natural no addition and no stimulation. Take Polaiya, a domestic brand, as an example. In order to meet the demand of whitening, it relies on the concept of "early C and late A" to force L ‘Oré al, Lancome, Estee Lauder and other big brands in sales. In this regard, Bai Wenxi believes that for beauty products, the focus of consumers’ attention now may include the quality, effect and safety of products, as well as the influence and reputation of brands. In this respect, the performance of Japanese beauty cosmetics lags behind other brands, because the popularity and recognition of its products in China market are relatively low, and its marketing strategy and product positioning may not meet the needs and preferences of China consumers. Chen Li also believes that Japan may not be as agile as domestic brands in capturing and responding to China’s hot trends.

In order to seize the China market, Japanese beauty cosmetics bet on high-end beauty consumption. Take Shiseido as an example. In 2021, Shiseido sold popular brands such as Secret Language of Water and Sibeiqi, and put more resources on high-end brands such as Shiseido, CPB and THE GINZA. At the same time, Shiseido focuses on the China market and increases investment in market production and R&D.. Recently, Shiseido also launched a small program of "Watching the United States and Japan", and cooperated with jnto, Hoshino Group, Japan Airlines and other institutions and companies to introduce Japanese tourism and cultural consultation and promote Japanese tourists’ consumption in.

Chen Li said that Shiseido should concentrate on its core business by reorganizing its business resources and reducing its mass brands. In the case of economic recovery, enterprises will give priority to reducing costs and increasing efficiency. This move is in line with the global beauty market as a whole to the "high-end" direction, and is also in line with the strategic layout direction of Japanese cosmetics brands such as Shiseido in China.

However, some analysts believe that the cold consumption of high-end beauty cosmetics in the past two years has become another factor affecting the performance of Japanese makeup brands. According to the data of Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG), the domestic high-end beauty market has maintained a high growth rate of 20% in the past few years, and the growth rate reached 41.8% in 2021, but there was a slight correction of 2% in 2022.

Nevertheless, the interviewed experts still believe that the fast-growing high-end product track is the key strategy for Japanese beauty brands to increase their market share in China. However, in this field, Japanese makeup brands also encounter great challenges. In March this year, the Japanese cosmetics group POLA announced that it would shut down high-end brands Amplitude and ITRIM, and Shuizhiao H2O Company will also complete liquidation this year. This year, POLA Group will cut off three brands.

According to Euromonitor’s data, since 2017, the sales of high-end beauty cosmetics in the China market have maintained an average annual growth rate of more than 23%, and it is expected that it will completely surpass popular beauty cosmetics by 2025. This means that the competition for high-end market will become the "general battlefield" of the next head beauty enterprises, and it is also the key for enterprises to win the market initiative and voice in the next 10 years.

How can Japanese cosmetics, which have been overtaken step by step, regain the China market? Chen Li believes that "if Japanese beauty companies want to continue to pay attention to the China market, they should pay attention to the competition in the high-end product track, keep up with the demand of the consumer market in China, and create’ efficacy first’ big items according to the skin quality, aesthetics and psychological portraits of China consumers, and constantly expand the matrix of big items."

(21st century business herald)