The Japanese poster reads "The production cost is 15 billion yen".
1905 movie network news A few days ago, once the Japanese poster was exposed, the "15 billion yen" on the poster became the focus of public opinion. Japanese filmmakers are busy admiring China’s films. At the same time, Chen Hong has started a debate with the domestic media about whether the 970 million production cost is true.
Xinli Media issued a statement denying the production cost of 970 million yuan.
On July 18th, Xinli Media issued a statement saying that Chen Kaige’s production cost of 15 billion yen written by Beijing Youth Daily reporter shocked the Japanese? Chen Hong: 970 million is a standard budget for similar films, which is a blatant distortion of the facts, and asked Beijing Youth Daily to "withdraw this report and issue a statement admitting that the report is untrue."
That night, Beijing Youth Daily reporter threw a screenshot of the dialogue with Chen Hong in the circle of friends, trying to prove his innocence.
The reporter sent a circle of friends to prove his innocence.
The reporter threw a screenshot of the dialogue with Chen Hong and tried to prove his innocence
At this point, the media and Chen Hong, who represents the film, have their own words, and it is difficult to tell the truth. Although the investment of 970 million RMB is slightly higher for the current China films, it is by no means what Xinli Media said in its statement: "Which China film can be shot at such a cost? Isn’t this bullshit? "
Since the industrialization of China film was started in 2002, the investment in film has been rising all the way.Not to mention that in 2016, Zhang Yimou’s new film received an investment of 150 million US dollars under the background of Hollywood capital and production team; Just lookDomestic blockbusters released in 2008Have alreadyAnnounced an investment of 600 million.
Judging from the investment of 600 million in the film released in 2008, even if the investment of 970 million is really reflected at the end of 2017, it will not be "very ridiculous". After all, after ten years, the rapid development of China films has attracted worldwide attention. From the box office of 4.341 billion in 2008 to more than 45 billion in 2016, the box office output of Chinese movies has increased more than tenfold in less than ten years. From this point of view, it is not impossible to complete the investment upgrade from 600 million to 970 million in ten years, let alone "pull".
There is an open secret in the film publicity market, which is to falsely report the investment cost and create a "high-cost, large-scale production" to attract the audience. The reporter once interviewed a main melody film distribution manager, who was responsible for the distribution of a main melody war film with a claimed investment of 150 million yuan, but the actual investment was only 40 million, which was in addition to the cost of publicity. From this point, it is enough to glimpse the emptiness of the current film "investment". By means of "big production", we will enhance the interest in watching movies and encourage more people to enter the cinema.
film bill
After a large amount of capital poured into the film market, pushing up the production cost also brought many additional benefits to investors. Under the action of many parties, if you are not careful, you will use too much force, and the balloon blown out will be too big. Once it explodes, all the capital and film parties will be wiped out. At that time, the total box office of Wu Yusen’s "Red Cliff" was less than 600 million yuan. According to the existing domestic accounting system, the film can get less than 200 million yuan. If it is calculated with an investment of 600 million yuan, it can basically be said that it is vomiting blood. Even Zhang Yimou’s latest film last year invested 150 million US dollars, and the global box office only received 331 million US dollars. After careful calculation, there is still no "earning" performance.
With such a lesson, it is not difficult to understand why Xinli Media issued a statement in a hurry to clean up the "970 million" investment! It may still be useful to fool the Japanese with the Japanese version of the poster, but it is not necessarily wise to push up the cost and raise the expectation of watching movies in front of China movie audiences who are used to large-scale production. If you find that your expectations are disappointed after watching the movie, it will cause the audience to "let me watch this for a billion dollars?" The question, the word-of-mouth crisis and the box office crisis that followed, just a little thought is enough to make the film shudder.
Behind the dispute reflects the old directors’ panic in the face of the film market that is difficult to grasp at present. On the one hand, they want to keep their golden signboard, and on the other hand, they are afraid that they can no longer satisfy the tastes of the current audience, and they are in a dilemma.
Wu Yusen movie poster
China’s film market is only fifteen years, but there are not a few old directors who have lost their feet. Take Wu Yusen, the director of Red Cliff, as an example. In 2008, Red Cliff and in 2014, two films with huge investment had the same tragic fate, both of which were cut into two parts, and also suffered from word-of-mouth box office failure, especially Taiping Wheel, which claimed to have invested 400 million yuan. In the summer of 2015, when the box office of Chinese movies suddenly rose and the box office was over 100 million, Taiping Wheel was only withdrawn.
Chen Kaige movie poster
Chen Kaige’s "The Promise" in 2005 did not create a new peak of his directing career, but instead created a new era of spoofing small videos on the Internet. "A bloody case caused by steamed bread" became the eternal pain in the heart of this fifth-generation director. Under the critical attack of the Internet, the word-of-mouth of The Promise dropped to freezing point, and Chen Kaige Chen Hong and his wife, who invested 200 million yuan and had great box office ambitions, finally accepted the reality that the box office of 175 million yuan ended miserably. Chen Kaige didn’t surpass himself, or even his classmate Zhang Yimou (even though the release of Hero in 2002 was criticized, the hot scene of its hard-to-find ticket and the output of the last 250 million domestic box office can’t be ignored).
On the one hand, in the face of the unpredictable market, old directors firmly grasp capital and push up investment as a good medicine to calm their minds; On the one hand, young directors have sprung up everywhere, conquering capital and audiences with ingenious ideas and unique techniques.
Li Yuhe directed a feature film debut.
In 2015, the 26-year-old Bi Gan’s debut was well received and won the 52nd Golden Horse Award for Best New Director. In 2016, young directors Zhou Shen and Liu Lu made 173 million movie debuts at the box office, with a box office return rate as high as 474%. In 2017, young director Li Yuhe’s small-budget debut feature film "Worrying with Heart" broke 10 million at the box office in three days … …
Film is a young art, yes.In popular art, no one can stand on the altar with his head held high forever.
When a film comes to the audience, what the audience wants to test is not the investment of the film, not the qualifications of the director, but the quality of the film in front of them, that’s all.There may be movies like "Poverty, Humility, Unfair,But when their souls come to the audience through countless hard days and nights, every film is equal.
Who can say that the investment of 3 million has never surprised the audience, and who can say that every film that invests hundreds of millions can be satisfactory? The road to film is never fixed. It is meaningless to argue about how much investment. Only with ingenuity and polishing day and night can we make works that live up to the expectations of the audience and the market.
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